{"id":751633,"date":"2023-04-26T17:21:46","date_gmt":"2023-04-26T21:21:46","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/roku-and-instacart-announce-partnership-to-pair-tv-streaming-and-online-grocery-delivery-for-marketers\/"},"modified":"2023-04-26T17:21:46","modified_gmt":"2023-04-26T21:21:46","slug":"roku-and-instacart-announce-partnership-to-pair-tv-streaming-and-online-grocery-delivery-for-marketers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/roku-and-instacart-announce-partnership-to-pair-tv-streaming-and-online-grocery-delivery-for-marketers\/","title":{"rendered":"Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for Marketers"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for Marketers<\/b><\/p>\n<p class=\"bwalignc\"><i>Advertising partnership will unlock first-party data to measure the impact of TV ads on e-commerce purchases<\/i><\/p>\n<p>SAN JOSE, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, Roku<b \/>(Nasdaq: ROKU) announced a partnership with Instacart to help consumer-packaged goods (CPG) advertisers make TV advertising more relevant and performance-driven across the entire streamer\u2019s journey. Across select pilot partners, results showed that on average, people who saw the ad on the Roku platform purchased more of the advertised products on Instacart versus the average customer*.<\/p>\n<p>\nThe partnership brings together viewership data from Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico**, and insights from Instacart, the leading grocery technology company in North America, for marketers to measure whether streamers are purchasing products on Instacart after seeing an ad on the Roku platform. By matching this data with Roku\u2019s first-party data, marketers can quantify the impact of TV streaming advertising on product sales \u2013 while keeping customer data from Instacart and Roku secure.<\/p>\n<p>\nIn a pilot with a personal care brand, 60% of those who purchased the brand after seeing its campaign on the Roku platform were new to the brand. Also, those who were exposed to a beverage brand\u2019s Roku campaign and were new purchasers of the brand had a 70% higher repeat rate than the average new-to-the-beverage-brand buyer on Instacart*.<\/p>\n<p>\nThe relationship will help accelerate the shift of ad dollars into streaming TV and retail media. Just as more people have started streaming TV over the last year, more now rely on online grocery delivery. Today, Instacart is available to over 95% of households in the U.S. and Canada. Time spent with TV streaming is also growing \u2013 Nielsen reports that in July 2022, time spent streaming TV was larger than broadcast or cable for the first time.<\/p>\n<p>\n\u201cOur goal is to help marketers get more of what they love in TV,\u201d said Alison Levin, Vice President of Ad Revenue and Marketing Solutions, Roku. \u201cOur partnership with Instacart makes it easier to measure actual return on advertising spend in e-commerce and meet consumers where they are \u2013 streaming TV.\u201d<\/p>\n<p>\nThe new capability represents Instacart\u2019s first TV streaming measurement partnership and will offer advertisers consumer purchase insights from its Marketplace, which includes more than 1,100 retail banners and more than 80,000 stores in North America. With Instacart Ads, thousands of CPG brands \u2013 from category leaders to emerging brands \u2013 partner with the company to connect directly with consumers online, right at the point of purchase.<\/p>\n<p>\n\u201cWith Instacart Ads, we&#8217;re committed to providing CPG brands with the ad products, automation, insights, and measurement they need to help them meet their objectives and prove the impact of their investment,\u201d said Ali Miller, Vice President of Ads Product at Instacart. \u201cWe\u2019re proud to partner with America\u2019s #1 TV streaming platform, Roku, to give CPG brands even more insights to help them enhance and optimize their campaigns across streaming TV. As we look ahead, we\u2019ll continue investing in integrations and insights across every touchpoint of the consumer journey to help CPGs drive and measure results.\u201d<\/p>\n<p>\nThis partnership expands Roku\u2019s efforts to partner with commerce and retail leaders to provide first-of-their-kind full-funnel solutions that will provide greater accountability in TV streaming. With the addition of Instacart, advertisers can access even more e-commerce data from grocers and drug stores, alcoholic beverages, apparel, beauty, home and office, and pet care products.<\/p>\n<p>\nTo learn more about the partnership, please visit our <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fadvertising.roku.com%2Fresources%2Fblog%2Froku-and-instacart-partner-to-pair-tv-streaming-and-online-grocery-delivery-for-cpg-advertisers%3Futm_medium%3Dnews%26utm_source%3Dpr%26utm_campaign%3Dcmp_us_newfrontmarketing_q22023&amp;esheet=53388276&amp;newsitemid=20230426005702&amp;lan=en-US&amp;anchor=blog&amp;index=1&amp;md5=8d9769ac499bc46691a71c26b32cf629\">blog<\/a>.<\/p>\n<p><i>*based on results of pilot campaigns measured between January and December 2022. Prior results do not guarantee future outcomes.<\/i><\/p>\n<p><i>**based on hours streamed, December 2022, Hypothesis Group<\/i><\/p>\n<p><b>About Roku, Inc.<\/b><\/p>\n<p>\nRoku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV\u2122 models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and\/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.<\/p>\n<p>\nThis press release contains \u201cforward-looking\u201d statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the features, benefits, growth and reach of the Roku platform; trends related to TV streaming, advertising, retail media and grocery delivery; and the parties\u2019 entry into a partnership. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2022, and our Quarterly Report on Form 10-Q for the quarter ended September 30, 2022. Copies of reports filed with the SEC are posted on Roku\u2019s website and are available from Roku without charge.<\/p>\n<p><i>Roku is a registered trademark, and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks, and service marks of other companies appearing in this press release are the property of their respective holders.<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230426005702r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230426005702\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230426005702\/en\/<\/a><\/span><\/p>\n<p><b>Media Contacts<\/b><\/p>\n<p><b>Roku<br \/>\n<\/b><br \/>Sarah Saul<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:AdsPR@roku.com\">AdsPR@roku.com<\/a><\/p>\n<p><b>Instacart<br \/>\n<\/b><br \/>Pierce White<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:pierce.white@instacart.com\">pierce.white@instacart.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Retail Online Consumer Electronics Mobile Entertainment Technology Marketing Advertising Communications Online Retail TV and Radio Electronic Commerce Supermarket Entertainment Digital Marketing Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230426005702\/en\/839622\/3\/roku-logo_Purple.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for Marketers Advertising partnership will unlock first-party data to measure the impact of TV ads on e-commerce purchases SAN JOSE, Calif.&#8211;(BUSINESS WIRE)&#8211; Today, Roku(Nasdaq: ROKU) announced a partnership with Instacart to help consumer-packaged goods (CPG) advertisers make TV advertising more relevant and performance-driven across the entire streamer\u2019s journey. Across select pilot partners, results showed that on average, people who saw the ad on the Roku platform purchased more of the advertised products on Instacart versus the average customer*. The partnership brings together viewership data from Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico**, and insights from Instacart, the leading grocery technology company in &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/roku-and-instacart-announce-partnership-to-pair-tv-streaming-and-online-grocery-delivery-for-marketers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for Marketers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-751633","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for Marketers - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/roku-and-instacart-announce-partnership-to-pair-tv-streaming-and-online-grocery-delivery-for-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for Marketers - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for Marketers Advertising partnership will unlock first-party data to measure the impact of TV ads on e-commerce purchases SAN JOSE, Calif.&#8211;(BUSINESS WIRE)&#8211; Today, Roku(Nasdaq: ROKU) announced a partnership with Instacart to help consumer-packaged goods (CPG) advertisers make TV advertising more relevant and performance-driven across the entire streamer\u2019s journey. Across select pilot partners, results showed that on average, people who saw the ad on the Roku platform purchased more of the advertised products on Instacart versus the average customer*. The partnership brings together viewership data from Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico**, and insights from Instacart, the leading grocery technology company in &hellip; Continue reading &quot;Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for Marketers&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/roku-and-instacart-announce-partnership-to-pair-tv-streaming-and-online-grocery-delivery-for-marketers\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-26T21:21:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230426005702r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/roku-and-instacart-announce-partnership-to-pair-tv-streaming-and-online-grocery-delivery-for-marketers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/roku-and-instacart-announce-partnership-to-pair-tv-streaming-and-online-grocery-delivery-for-marketers\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for Marketers\",\"datePublished\":\"2023-04-26T21:21:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/roku-and-instacart-announce-partnership-to-pair-tv-streaming-and-online-grocery-delivery-for-marketers\\\/\"},\"wordCount\":1065,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/roku-and-instacart-announce-partnership-to-pair-tv-streaming-and-online-grocery-delivery-for-marketers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20230426005702r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/roku-and-instacart-announce-partnership-to-pair-tv-streaming-and-online-grocery-delivery-for-marketers\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/roku-and-instacart-announce-partnership-to-pair-tv-streaming-and-online-grocery-delivery-for-marketers\\\/\",\"name\":\"Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for Marketers - 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Across select pilot partners, results showed that on average, people who saw the ad on the Roku platform purchased more of the advertised products on Instacart versus the average customer*. The partnership brings together viewership data from Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico**, and insights from Instacart, the leading grocery technology company in &hellip; Continue reading \"Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for Marketers\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/roku-and-instacart-announce-partnership-to-pair-tv-streaming-and-online-grocery-delivery-for-marketers\/","og_site_name":"Market Newsdesk","article_published_time":"2023-04-26T21:21:46+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230426005702r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/roku-and-instacart-announce-partnership-to-pair-tv-streaming-and-online-grocery-delivery-for-marketers\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/roku-and-instacart-announce-partnership-to-pair-tv-streaming-and-online-grocery-delivery-for-marketers\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for Marketers","datePublished":"2023-04-26T21:21:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/roku-and-instacart-announce-partnership-to-pair-tv-streaming-and-online-grocery-delivery-for-marketers\/"},"wordCount":1065,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/roku-and-instacart-announce-partnership-to-pair-tv-streaming-and-online-grocery-delivery-for-marketers\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230426005702r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/roku-and-instacart-announce-partnership-to-pair-tv-streaming-and-online-grocery-delivery-for-marketers\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/roku-and-instacart-announce-partnership-to-pair-tv-streaming-and-online-grocery-delivery-for-marketers\/","name":"Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for Marketers - 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