{"id":751192,"date":"2023-04-26T04:22:05","date_gmt":"2023-04-26T08:22:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/veon-enhances-digital-marketing-offering-with-adtech-business\/"},"modified":"2023-04-26T04:22:05","modified_gmt":"2023-04-26T08:22:05","slug":"veon-enhances-digital-marketing-offering-with-adtech-business","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/veon-enhances-digital-marketing-offering-with-adtech-business\/","title":{"rendered":"VEON Enhances Digital Marketing Offering with AdTech Business"},"content":{"rendered":"<div class=\"mw_release\">\n<hr \/>\n<p>\n        \n      <\/p>\n<p align=\"center\">\n        <i>VEON AdTech headquarters opens in Uzbekistan to support <\/i><br \/>\n        <br \/>\n        <i>VEON operators in addressing USD 1.3 billion market opportunity <\/i>\n      <\/p>\n<p>\n        <strong>Amsterdam, 26 April 2023\u00a0<\/strong>\u2013 VEON Ltd. (Nasdaq: VEON, Euronext Amsterdam: VEON), a global digital operator that provides converged connectivity and online services, has incorporated a dedicated adtech company, wholly owned by the VEON Group, to offer digital marketing services supporting VEON Group companies in addressing the growing digital advertising opportunity in VEON markets. <\/p>\n<p>With its headquarters in Tashkent, Uzbekistan, VEON AdTech will work with VEON\u2019s digital operators and support the VEON Group in providing highly targeted digital marketing services based on machine-learning algorithms, building on VEON companies\u2019 proximity to their customers. The advertising spend on digital advertising in the countries where VEON operates is estimated to exceed USD 1.3 billion in 2023<sup>1<\/sup>. <\/p>\n<p>\u201cThe digital advertising market offers significant potential for our Group to build on the success of our digital operator strategy,\u201d explains Kaan Terzioglu, CEO of VEON Group. \u201cEach one of our companies already has a strong portfolio of customer-facing digital assets. With increasing capabilities in adtech, our digital operators can support the growth of the local economies in our markets, bringing together businesses and end-users in meaningful, targeted ways.\u201d <\/p>\n<p>VEON AdTech will employ a dedicated technology team, which will provide a central software development role supporting VEON Group companies and manage VEON\u2019s core AdTech intellectual property portfolio. The choice of Uzbekistan as VEON AdTech\u2019s headquarters reflects the progress of the country in developing a technology-based economy as part of its Digital Uzbekistan 2030 vision, and will further help to develop programming and data skills within the country. <\/p>\n<p>\u201cUzbekistan is rapidly becoming an advanced digital economy and a tech hub for Central Asia,\u201d says Andrzej Malinowski, CEO of Beeline Uzbekistan. \u201cOver the course of the past two years, Beeline Uzbekistan supported this transformation with its customer-facing digital services, the growth of BeeLab, university partnerships, hackathons and upskilling programs. We are thrilled to welcome VEON AdTech in Uzbekistan, which will both benefit from the technology skills here, and support the further development of a wider, highly skilled digital workforce.\u201d<\/p>\n<p>Since 2022, the VEON Group\u2019s digital operators have accelerated their digital advertising capabilities, partnering with both local and leading international brands. \u201cThe formation of a dedicated business division will further boost the deployment of VEON Group\u2019s adtech capabilities and the creation of new services,\u201d states George Held, General Manager of VEON AdTech. \u201cIn 2022, our digital operators across the Group have demonstrated their capability to serve leading global and local brands with digital advertising, building on the robust architecture and audience potential of our digital assets. Given the direct relationship we have with our customers, we are perfectly positioned to help advertisers, big and small, reach their target markets and support the growth of local economies in doing so.\u201d<\/p>\n<p>VEON AdTech\u2019s digital marketing services will be built on VEON\u2019s MobileID technology that provides enhanced privacy and security to consumers. The developments by the company will ensure that consumers remain protected via straightforward permission-based controls to opt out of data tracking and stop unwanted ads. \u00a0All advertising campaign data will be processed within each operating country to enhance consumer protection and also to develop the local data skills and digital expertise. <\/p>\n<p align=\"justify\">\n        <b>About VEON<\/b><br \/>\n        <br \/>VEON is a global digital operator that currently provides converged connectivity and online services to nearly 160 million customers in six dynamic markets. We are transforming people\u2019s lives, empowering individuals, creating opportunities for greater digital inclusion and driving economic growth across countries that are home to more than 8% of the world\u2019s population. Headquartered in Amsterdam, VEON is listed on NASDAQ and Euronext. For more information visit: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=DagMZKwhWUiTOqJ8SZPNcD3OH3JUlJrS0lrhhmNjvEhNZytzM0JZTsLPDD4dRZMFpI1Q0gOudhH_ZHiBBK6tmGq_o0pxskYF37mabdE-6jE=\" rel=\"nofollow noopener\" target=\"_blank\"><u>https:\/\/www.veon.com<\/u><\/a>. <\/p>\n<p align=\"justify\">\n        <b>Disclaimer<\/b><br \/>\n        <br \/>This release contains \u201cforward-looking statements,\u201d as the phrase is defined in Section 27A of the U.S. Securities Act of 1933, as amended, and Section 21E of the U.S. Securities Exchange Act of 1934, as amended. Forward-looking statements are not historical facts, and include statements relating to, among other things, VEON\u2019s digital marketing initiatives. Forward-looking statements are inherently subject to risks and uncertainties, many of which VEON cannot predict with accuracy and some of which VEON might not even anticipate. The forward-looking statements contained in this release speak only as of the date of this release. VEON does not undertake to publicly update, except as required by U.S. federal securities laws, any forward-looking statement to reflect events or circumstances after such dates or to reflect the occurrence of unanticipated events. There can be no assurance that the initiatives referred to above will be successful. <\/p>\n<p align=\"justify\">\n        <b>Contact information<\/b><br \/>\n        <br \/>VEON <br \/>Senior Communications Manager<br \/>Anna Ivanova-Galitsina<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=sAXcSsurAUDzOtBkzQe90fm5n1CQ8QeH56_wGdVTF8JVqCUqNUDdJndf_6ZNZwJiXlnlJCQwoQxuY-p5l5j-tg==\" rel=\"nofollow noopener\" target=\"_blank\"><u>pr@veon.com<\/u><\/a><\/p>\n<p align=\"justify\">TUVA Partners<br \/>Managing Partner<br \/>Julian Tanner<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=hUNj8cYslz9j8KXvba-_Nl-dQ-LRHf9pjObV4Pgc6TUZQFCbJeVTaWqSNInIijKnfJVWNegEfZo1hwSECAE0UnSgn90VVE6SdpoqRCSabtEvy5q4EMbCpNlrLcSyZwBg\" rel=\"nofollow noopener\" target=\"_blank\"><u>Julian.tanner@tuvapartners.com<\/u><\/a><\/p>\n<p>\n      <\/p>\n<p>\n        <sup>1<\/sup> According to latest available market estimates on Statista, the combined volume of ad spending in digital advertising in Bangladesh, Kazakhstan, Uzbekistan and Pakistan is projected to reach USD 1.3 billion; with Ukraine estimated to have a further USD 443 million potential.<\/p>\n<p>\n      <\/p>\n<p>      <img decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=MTAwMDgwNjIwNyM0MDE1MzIzNDkjMjAwMzU0OA==\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" src=\"https:\/\/ml-eu.globenewswire.com\/media\/MTQ5MWMyNWItNTA3Ni00MDYzLWJjNTUtMDM4NDY4YjA2NmZmLTEwMTUxMjE=\/tiny\/VEON-Ltd-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>VEON AdTech headquarters opens in Uzbekistan to support VEON operators in addressing USD 1.3 billion market opportunity Amsterdam, 26 April 2023\u00a0\u2013 VEON Ltd. (Nasdaq: VEON, Euronext Amsterdam: VEON), a global digital operator that provides converged connectivity and online services, has incorporated a dedicated adtech company, wholly owned by the VEON Group, to offer digital marketing services supporting VEON Group companies in addressing the growing digital advertising opportunity in VEON markets. With its headquarters in Tashkent, Uzbekistan, VEON AdTech will work with VEON\u2019s digital operators and support the VEON Group in providing highly targeted digital marketing services based on machine-learning algorithms, building on VEON companies\u2019 proximity to their customers. The advertising spend on digital advertising in the countries where VEON operates &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/veon-enhances-digital-marketing-offering-with-adtech-business\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;VEON Enhances Digital Marketing Offering with AdTech Business&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-751192","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VEON Enhances Digital Marketing Offering with AdTech Business - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/veon-enhances-digital-marketing-offering-with-adtech-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VEON Enhances Digital Marketing Offering with AdTech Business - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"VEON AdTech headquarters opens in Uzbekistan to support VEON operators in addressing USD 1.3 billion market opportunity Amsterdam, 26 April 2023\u00a0\u2013 VEON Ltd. (Nasdaq: VEON, Euronext Amsterdam: VEON), a global digital operator that provides converged connectivity and online services, has incorporated a dedicated adtech company, wholly owned by the VEON Group, to offer digital marketing services supporting VEON Group companies in addressing the growing digital advertising opportunity in VEON markets. With its headquarters in Tashkent, Uzbekistan, VEON AdTech will work with VEON\u2019s digital operators and support the VEON Group in providing highly targeted digital marketing services based on machine-learning algorithms, building on VEON companies\u2019 proximity to their customers. 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