{"id":750630,"date":"2023-04-25T03:03:10","date_gmt":"2023-04-25T07:03:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-research-finds-streaming-tv-is-most-watched-form-of-tv-in-the-nordics\/"},"modified":"2023-04-25T03:03:10","modified_gmt":"2023-04-25T07:03:10","slug":"magnite-research-finds-streaming-tv-is-most-watched-form-of-tv-in-the-nordics","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-research-finds-streaming-tv-is-most-watched-form-of-tv-in-the-nordics\/","title":{"rendered":"Magnite Research Finds Streaming TV Is Most-watched Form of TV in the Nordics"},"content":{"rendered":"

\nStudy explores the consumer attitudes and viewing habits that are reshaping the streaming landscape
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STOCKHOLM, Sweden , April 25, 2023 (GLOBE NEWSWIRE) — Magnite (NASDAQ: MGNI), the world\u2019s largest independent omnichannel sell-side advertising company, today unveiled its latest research study, \u201cThe Rise of Streaming TV: An In-Depth Look at How Streaming TV is Evolving in the Nordics.\u201d The research finds that 78% of TV viewers in the Nordics are watching streaming TV, which comprises television content streamed via the internet on any device, and that it is now the most-watched form of TV in Denmark, Finland, Norway, and Sweden.<\/p>\n

Commissioned specifically for the Nordic market, the research builds upon Magnite\u2019s recent EU5 study<\/u><\/a> and finds that the majority (77%) of TV viewers in the Nordics demonstrate a proclivity toward ad-supported content, while 64% of streamers who pay for an ad-free experience said they would use a new free or reduced-cost ad-based streaming service in the future.<\/p>\n

\u201cThe way consumers watch television is changing and we completed this study to better understand viewing habits and consumption patterns across the growing streaming audience in the Nordics,\u201d said Natasha Westlund, Head of Nordics at Magnite. \u201cThe study findings suggest that ad-supported options will likely be a growth driver of streaming TV in the region as consumers display an acceptance of the value exchange of ads and a preference for ad-supported content. As streaming continues to build momentum, the findings from our in-depth market analyses of each individual country will equip advertisers with the insights they need to actively explore this channel to reach their desired audiences.\u201d<\/p>\n

\n Additional key findings from Magnite\u2019s study include:<\/strong>\n <\/p>\n