{"id":750352,"date":"2023-04-24T09:25:26","date_gmt":"2023-04-24T13:25:26","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/pennington-introduces-new-brand-identity\/"},"modified":"2023-04-24T09:25:26","modified_gmt":"2023-04-24T13:25:26","slug":"pennington-introduces-new-brand-identity","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pennington-introduces-new-brand-identity\/","title":{"rendered":"Pennington Introduces New Brand Identity"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Pennington Introduces New Brand Identity<\/b><\/p>\n<p class=\"bwalignc\">\nRefreshed brand purpose and entry into new categories reflect Pennington\u2019s dedication to connecting with impact-conscious gardeners<\/p>\n<p>ATLANTA&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nPennington, one of the largest brands in the lawn and garden industry and a leading brand in the Central Garden &amp; Pet Company portfolio (NASDAQ: CENT) (NASDAQ: CENTA), is introducing a new brand identity. Designed to inspire creativity and community amongst a wide range of gardeners, the identity reflects how consumers today approach and care for their outdoor spaces. The rebrand coincides with Pennington\u2019s entrance into new categories that reflect its consumers\u2019 interests.<\/p>\n<p>\nFor years, the perfectly manicured front yard with its \u201cwhite picket fence\u201d has served as an ideal landscape. However, as 18 million new gardeners, most of whom are millennials, entered the category during the pandemic,<sup>1<\/sup> Pennington has seen a change in consumer preferences. Impact-conscious gardeners today are redefining the norms for outdoor spaces, eager to design diverse ecosystems that are original expressions of themselves and represent their values rather than simply competing to have the best lawn on the block. They share a mindset that upholds sustainability, creativity, friends and family, and personal health as priorities.<\/p>\n<p>\nInspired by this focus on care over competition, Pennington is introducing a new brand purpose: \u201cNurture the Roots You Put Down.\u201d This new ethos champions modern attitudes and behaviors that influence lawn and garden care, empowering consumers to collaborate with nature to create environments they can care for and enjoy.<\/p>\n<p>\nPennington is also rolling out products in new categories, including:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Plant Food<\/b> \u2013 A family of organic, natural plant foods to nourish plants from the inside out\n<\/li>\n<li><b>Plant Seeds<\/b> \u2013 High-quality, organic plant seeds featuring a diverse selection of fruits, vegetables, herbs, and flowers\n<\/li>\n<\/ul>\n<p>\n\u201cFor over 75 years, Pennington has provided gardeners with high-quality, innovative products to help them grow the lawns of their dreams. Today, that dream looks a little different than when we started,\u201d said Dan Hoeller, Senior Vice President of Marketing at Pennington. \u201cConsumers today approach lawn and garden care through the lens of sustainability and creativity and seek the expertise and products to help them express their vision. We are excited to partner with them on this journey and look forward to helping reimagine the lawns and gardens of tomorrow.\u201d<\/p>\n<p>\nA new logo with a distinct look and feel will help bring the new brand identity to life. Developed in partnership with global branding agency Jones Knowles Ritchie (JKR), the new logo pays homage to the brand\u2019s rich history with a design that\u2019s bold, balanced, and uplifting. Illuminating rays within the logo serve to elevate and bring specific products or use-cases into focus, ultimately making the product selection easier for consumers. The brand\u2019s new primary colors hold the Pennington equity and differentiate it amongst competitors. Now consumers looking for the best products to help cultivate their outdoor spaces will know to look for the brand\u2019s vibrant blue packaging featuring a bright yellow sun.<\/p>\n<p>\nThe new Pennington brand identity can be seen across select lawn and garden offerings and is currently featured on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pennington.com%2Fgarden%2F&amp;esheet=53384330&amp;newsitemid=20230424005033&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pennington.com%2Fgarden%2F&amp;index=1&amp;md5=be8b4183f875b8082be5975f97992fbe\">https:\/\/www.pennington.com\/garden\/<\/a>, which highlights sustainable and creative tips and products.<\/p>\n<p><b>About Pennington<\/b><\/p>\n<p>\nFor over 75 years, Pennington has provided consumers with high-quality, innovative products to help them design the outdoor living spaces of their dreams. From high-quality grass seed, soil, and fertilizers to plant seeds, plant food, and wildflower mixes to wild bird food, feeders, and habitats, Pennington offers products and solutions that work together with nature to create beautiful and sustainable environments that everyone can care for and enjoy. Pennington \u2013 Nurture Your Roots. To learn more, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pennington.com%2F&amp;esheet=53384330&amp;newsitemid=20230424005033&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pennington.com%2F&amp;index=2&amp;md5=af1b6e67e0a1618c1f53474a11047cf9\">https:\/\/www.pennington.com\/<\/a>.<\/p>\n<p><b>About Central Garden &amp; Pet<\/b><\/p>\n<p>\nCentral Garden &amp; Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2022 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company\u2019s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro\u00ae, Aqueon\u00ae, Cadet\u00ae, Farnam\u00ae, Ferry-Morse\u00ae, Four Paws\u00ae, Kaytee\u00ae, K&amp;H\u00ae, Nylabone\u00ae and Pennington\u00ae, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central Garden &amp; Pet is based in Walnut Creek, California and has over 7,000 employees across North America and Europe. Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.central.com&amp;esheet=53384330&amp;newsitemid=20230424005033&amp;lan=en-US&amp;anchor=www.central.com&amp;index=3&amp;md5=23255ab3f4fa69ee05d535f32bad69b0\">www.central.com<\/a> to learn more.<\/p>\n<p><sup>1<\/sup> 2021 National Gardening Survey<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230424005033r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230424005033\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230424005033\/en\/<\/a><\/span><\/p>\n<p>\nLiz Nunan<br \/>\n<br \/>(925) 878-9465<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:lnunan@central.com\">lnunan@central.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Georgia United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Construction &amp; Property Millennials Other Retail Sustainability Environment Consumer Landscape Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230424005033\/en\/1768902\/3\/Pennington_New_Brand_Identity.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Pennington Introduces New Brand Identity Refreshed brand purpose and entry into new categories reflect Pennington\u2019s dedication to connecting with impact-conscious gardeners ATLANTA&#8211;(BUSINESS WIRE)&#8211; Pennington, one of the largest brands in the lawn and garden industry and a leading brand in the Central Garden &amp; Pet Company portfolio (NASDAQ: CENT) (NASDAQ: CENTA), is introducing a new brand identity. Designed to inspire creativity and community amongst a wide range of gardeners, the identity reflects how consumers today approach and care for their outdoor spaces. The rebrand coincides with Pennington\u2019s entrance into new categories that reflect its consumers\u2019 interests. For years, the perfectly manicured front yard with its \u201cwhite picket fence\u201d has served as an ideal landscape. However, as 18 million new gardeners, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pennington-introduces-new-brand-identity\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Pennington Introduces New Brand Identity&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-750352","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pennington Introduces New Brand Identity - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pennington-introduces-new-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pennington Introduces New Brand Identity - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Pennington Introduces New Brand Identity Refreshed brand purpose and entry into new categories reflect Pennington\u2019s dedication to connecting with impact-conscious gardeners ATLANTA&#8211;(BUSINESS WIRE)&#8211; Pennington, one of the largest brands in the lawn and garden industry and a leading brand in the Central Garden &amp; Pet Company portfolio (NASDAQ: CENT) (NASDAQ: CENTA), is introducing a new brand identity. Designed to inspire creativity and community amongst a wide range of gardeners, the identity reflects how consumers today approach and care for their outdoor spaces. The rebrand coincides with Pennington\u2019s entrance into new categories that reflect its consumers\u2019 interests. For years, the perfectly manicured front yard with its \u201cwhite picket fence\u201d has served as an ideal landscape. 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