{"id":750221,"date":"2023-04-24T08:04:55","date_gmt":"2023-04-24T12:04:55","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members\/"},"modified":"2023-04-24T08:04:55","modified_gmt":"2023-04-24T12:04:55","slug":"penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members\/","title":{"rendered":"PENN Entertainment Launches Enhanced Customer Loyalty Program, PENN Play, to Better Serve 26 Million Members"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>PENN Entertainment Launches Enhanced Customer Loyalty Program, PENN Play, to Better Serve 26 Million Members<\/b><\/p>\n<p class=\"bwalignc\"><i>&#8211; New Program Empowers Members with Expanded Options to Earn and Redeem Rewards Across PENN\u2019s Portfolio of Brands &#8211;<\/i><\/p>\n<p>WYOMISSING, Pa.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nPENN Entertainment Inc., (Nasdaq: PENN) (\u201cPENN\u201d or the \u201cCompany\u201d) today unveiled an enhanced customer loyalty program, PENN Play\u2122, replacing its my<b>choice\u00ae<\/b> branded program. The new program greatly expands the ways PENN\u2019s <b>26 million <\/b>loyalty members can earn and redeem rewards across the company\u2019s portfolio of entertainment brands. <i><span class=\"bwuline\">PENN Play assets for media use are available to <\/span><span class=\"bwuline\">download <\/span><\/i><span class=\"bwuline\"><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dropbox.com%2Fscl%2Ffo%2Fopcwzyogwaxr0a1uoxg4w%2Fh%3Fdl%3D0%26rlkey%3Duocy4698dj15d3xirca451w7f&amp;esheet=53386044&amp;newsitemid=20230424005301&amp;lan=en-US&amp;anchor=here&amp;index=1&amp;md5=aa29415bca704d19a7cffb963f767063\"><b><i>here<\/i><\/b><\/a><b><i>.<\/i><\/b><\/span><\/p>\n<p>\nPENN Play further connects the Company\u2019s brands under one loyalty program, making it easier than ever for members to earn, track, and redeem PENN Cash across a variety of gaming and entertainment experiences. PENN Cash, the company\u2019s new loyalty currency, can be earned and redeemed through gaming, dining, shopping or staying at PENN destinations across the country \u2014 including Hollywood Casino, L\u2019Auberge and M Resort \u2014 or by playing online with Barstool Sportsbook &amp; Casino*, HollywoodCasino.com and PENNPlaycasino.com.<\/p>\n<p>\nTo celebrate the PENN Play launch, the company is rolling out a promotional campaign that will give away <b>$1.5 million in PENN Cash and prizes<\/b> to members. To enter for a chance to win, download the PENN Play app and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pennentertainment.com%2Fpromotions%2FPenn-play-giveaway&amp;esheet=53386044&amp;newsitemid=20230424005301&amp;lan=en-US&amp;anchor=visit+here&amp;index=2&amp;md5=38f7dccb6e4f20f4dbfde83a5458a38e\">visit here<\/a> for more details.<\/p>\n<p>\nJay Snowden, Chief Executive Officer and President of PENN Entertainment, commented: \u201cPENN\u2019s business has transformed over the last few years as we\u2019ve expanded our retail, online gaming and entertainment experiences. With the rebranding of our loyalty program to PENN Play, we are taking steps to better align all of our brands under the PENN umbrella and create a more seamless omni-channel experience for our customers, which we believe will have a meaningful impact on both our retail and online gaming performance.\u201d<\/p>\n<p>\nHighlights of the new PENN Play program include:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nMeaningful rewards are more accessible to everyone. Customers can begin earning just by signing up, including at the new Play tier level. Additional benefits and rewards are unlocked at each of five tier levels &#8211; <i>Play<\/i>, <i>Advantage<\/i>, <i>Preferred<\/i>, <i>Elite<\/i> and <i>Owners Club<\/i>.<\/p>\n<\/li>\n<li>\nAccess to a new marketplace featuring popular retailers where members can redeem gifts and earn tier points and PENN Cash on everyday items.<\/p>\n<\/li>\n<li>\nAccess to new, exciting perks and entertainment experiences with PENN partner brands, including Live Nation and Choice Hotels.<\/p>\n<\/li>\n<li>\nA new rewards website and mobile app, which allow members to participate in exclusive promotions and track progress towards earning exciting rewards that can be redeemed anywhere they play.<\/p>\n<\/li>\n<li>\nPENN Play is supported by the company\u2019s industry leading cardless, cashless and contactless 3 C\u2019s technology to better meet the preferences of customers.<\/p>\n<\/li>\n<li>\nPENN Entertainment\u2122 Mastercard\u00ae credit card sign-up incentives.<\/p>\n<\/li>\n<\/ul>\n<p><b>PENN HEROES<\/b><\/p>\n<p>\nThe rebrand also includes enhancements to PENN\u2019s dedicated rewards program honoring our nation\u2019s heroes. PENN Heroes, formerly myheroes, features more rewards and recognition for our nation\u2019s active-duty military, veterans and first responders, including a PENN Play tier upgrade and discounts across hotels, dining and shopping at PENN locations. PENN Heroes has enrolled more than 182,000 members since launching in May of 2021.<\/p>\n<p><i>* Customers will be able to redeem rewards with Barstool Sportsbook &amp; Casino beginning later this Summer.<\/i><\/p>\n<p><b>About PENN Entertainment<br \/>\n<br \/><\/b>PENN Entertainment, Inc. (Nasdaq: PENN) is North America\u2019s leading provider of integrated entertainment, sports content and casino gaming experiences. PENN operates 43 properties in 20 states, online sports betting in 17 jurisdictions and iCasino in five jurisdictions under a portfolio of well-recognized brands, including Hollywood Casino<sup>\u00ae<\/sup>, L\u2019Auberge<sup>\u00ae<\/sup>, Barstool Sportsbook and Casino<sup>\u00ae<\/sup> and theScore Bet Sportsbook and Casino<sup>\u00ae<\/sup>. In 2023, PENN acquired Barstool Sports, Inc. (\u201cBarstool\u201d), which combined with the reach and highly engaged user base of Score Media and Gaming Inc. (\u201ctheScore\u201d), creates a significant digital footprint and growing customer ecosystem. PENN\u2019s highly differentiated strategy, which is focused on organic cross-sell opportunities, is reinforced by its investments in market-leading retail casinos, sports media assets and technology, including a state-of-the-art, fully integrated digital sports and online casino betting platform and an in-house iCasino content studio. The Company\u2019s portfolio is further bolstered by its industry-leading PENN Play<sup>\u2122 <\/sup>customer loyalty program, which offers its approximately 26 million members a unique set of rewards and experiences across our various channels. PENN is deeply committed to fostering a culture that welcomes a diverse set of customers and dedicated team members. The Company has been consistently ranked in the top two as \u201cEmployer of First Choice\u201d over the last nine years in the Bristol Associates-Spectrum Gaming\u2019s Executive Satisfaction Survey. In addition, as a long-standing good corporate citizen, PENN is also committed to creating a culture of responsible gaming, being a trusted and valued member of its communities and acting as a responsible steward of our finite natural resources.<\/p>\n<p><b>Forward Looking Statements<br \/>\n<br \/><\/b>This press release contains \u201cforward-looking statements\u201d within the meaning of the Private Securities Litigation Reform Act of 1995. These statements can be identified by the use of forward-looking terminology such as \u201cexpects,\u201d \u201cbelieves,\u201d \u201cestimates,\u201d \u201cprojects,\u201d \u201cintends,\u201d \u201cplans,\u201d \u201cgoal,\u201d \u201cseeks,\u201d \u201cmay,\u201d \u201cwill,\u201d \u201cshould,\u201d or \u201canticipates\u201d or the negative or other variations of these or similar words, or by discussions of future events, strategies or risks and uncertainties. Specifically, forward-looking statements include, but are not limited to, statements regarding the Company\u2019s expectations regarding the anticipated demerits of the new loyalty rewards program.<\/p>\n<p>\nSuch statements are all subject to risks, uncertainties and changes in circumstances that could significantly affect the Company\u2019s future financial results and business. Accordingly, the Company cautions that the forward-looking statements contained herein are qualified by important factors that could cause actual results to differ materially from those reflected by such statements. Such factors include: the Company\u2019s ability to roll out the loyalty program on the terms described herein, the effects of economic and market conditions in the markets in which the Company operates; competition with other entertainment, sports content, and casino gaming experiences; the timing, cost and expected impact of product and technology investments; risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions; and additional risks and uncertainties described in the Company\u2019s Annual Report on Form 10-K for the year ended December 31, 2022, subsequent Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, each as filed with the U.S. Securities and Exchange Commission. The Company does not intend to update publicly any forward-looking statements except as required by law. Considering these risks, uncertainties and assumptions, the forward-looking events discussed in this press release may not occur.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230424005301r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230424005301\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230424005301\/en\/<\/a><\/span><\/p>\n<p><b>Media:<br \/>\n<\/b><br \/>Eric Schippers<br \/>\n<br \/>Senior Vice President, Public Affairs<br \/>\n<br \/>PENN Entertainment<br \/>\n<br \/>610\/373-2400<\/p>\n<p><b>KEYWORDS:<\/b> Pennsylvania United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Entertainment Other Entertainment General Entertainment Mobile Entertainment Electronic Games Casino\/Gaming<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230424005301\/en\/1535204\/3\/penn_logo_hor_color_rgb_pos_jpg.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>PENN Entertainment Launches Enhanced Customer Loyalty Program, PENN Play, to Better Serve 26 Million Members &#8211; New Program Empowers Members with Expanded Options to Earn and Redeem Rewards Across PENN\u2019s Portfolio of Brands &#8211; WYOMISSING, Pa.&#8211;(BUSINESS WIRE)&#8211; PENN Entertainment Inc., (Nasdaq: PENN) (\u201cPENN\u201d or the \u201cCompany\u201d) today unveiled an enhanced customer loyalty program, PENN Play\u2122, replacing its mychoice\u00ae branded program. The new program greatly expands the ways PENN\u2019s 26 million loyalty members can earn and redeem rewards across the company\u2019s portfolio of entertainment brands. PENN Play assets for media use are available to download here. PENN Play further connects the Company\u2019s brands under one loyalty program, making it easier than ever for members to earn, track, and redeem PENN Cash &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;PENN Entertainment Launches Enhanced Customer Loyalty Program, PENN Play, to Better Serve 26 Million Members&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-750221","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PENN Entertainment Launches Enhanced Customer Loyalty Program, PENN Play, to Better Serve 26 Million Members - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PENN Entertainment Launches Enhanced Customer Loyalty Program, PENN Play, to Better Serve 26 Million Members - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PENN Entertainment Launches Enhanced Customer Loyalty Program, PENN Play, to Better Serve 26 Million Members &#8211; New Program Empowers Members with Expanded Options to Earn and Redeem Rewards Across PENN\u2019s Portfolio of Brands &#8211; WYOMISSING, Pa.&#8211;(BUSINESS WIRE)&#8211; PENN Entertainment Inc., (Nasdaq: PENN) (\u201cPENN\u201d or the \u201cCompany\u201d) today unveiled an enhanced customer loyalty program, PENN Play\u2122, replacing its mychoice\u00ae branded program. The new program greatly expands the ways PENN\u2019s 26 million loyalty members can earn and redeem rewards across the company\u2019s portfolio of entertainment brands. PENN Play assets for media use are available to download here. PENN Play further connects the Company\u2019s brands under one loyalty program, making it easier than ever for members to earn, track, and redeem PENN Cash &hellip; Continue reading &quot;PENN Entertainment Launches Enhanced Customer Loyalty Program, PENN Play, to Better Serve 26 Million Members&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-24T12:04:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230424005301r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"PENN Entertainment Launches Enhanced Customer Loyalty Program, PENN Play, to Better Serve 26 Million Members\",\"datePublished\":\"2023-04-24T12:04:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members\\\/\"},\"wordCount\":1150,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20230424005301r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members\\\/\",\"name\":\"PENN Entertainment Launches Enhanced Customer Loyalty Program, PENN Play, to Better Serve 26 Million Members - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members\/","og_locale":"en_US","og_type":"article","og_title":"PENN Entertainment Launches Enhanced Customer Loyalty Program, PENN Play, to Better Serve 26 Million Members - Market Newsdesk","og_description":"PENN Entertainment Launches Enhanced Customer Loyalty Program, PENN Play, to Better Serve 26 Million Members &#8211; New Program Empowers Members with Expanded Options to Earn and Redeem Rewards Across PENN\u2019s Portfolio of Brands &#8211; WYOMISSING, Pa.&#8211;(BUSINESS WIRE)&#8211; PENN Entertainment Inc., (Nasdaq: PENN) (\u201cPENN\u201d or the \u201cCompany\u201d) today unveiled an enhanced customer loyalty program, PENN Play\u2122, replacing its mychoice\u00ae branded program. The new program greatly expands the ways PENN\u2019s 26 million loyalty members can earn and redeem rewards across the company\u2019s portfolio of entertainment brands. PENN Play assets for media use are available to download here. PENN Play further connects the Company\u2019s brands under one loyalty program, making it easier than ever for members to earn, track, and redeem PENN Cash &hellip; Continue reading \"PENN Entertainment Launches Enhanced Customer Loyalty Program, PENN Play, to Better Serve 26 Million Members\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members\/","og_site_name":"Market Newsdesk","article_published_time":"2023-04-24T12:04:55+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230424005301r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"PENN Entertainment Launches Enhanced Customer Loyalty Program, PENN Play, to Better Serve 26 Million Members","datePublished":"2023-04-24T12:04:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members\/"},"wordCount":1150,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230424005301r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/penn-entertainment-launches-enhanced-customer-loyalty-program-penn-play-to-better-serve-26-million-members\/","name":"PENN Entertainment Launches Enhanced Customer Loyalty Program, PENN Play, to Better Serve 26 Million Members - 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