{"id":749895,"date":"2023-04-20T17:43:08","date_gmt":"2023-04-20T21:43:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/levi-strauss-co-appoints-kenny-mitchell-as-chief-marketing-officer-of-the-levis-brand\/"},"modified":"2023-04-20T17:43:08","modified_gmt":"2023-04-20T21:43:08","slug":"levi-strauss-co-appoints-kenny-mitchell-as-chief-marketing-officer-of-the-levis-brand","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/levi-strauss-co-appoints-kenny-mitchell-as-chief-marketing-officer-of-the-levis-brand\/","title":{"rendered":"Levi Strauss & Co. Appoints Kenny Mitchell as Chief Marketing Officer of the Levi\u2019s\u00ae Brand"},"content":{"rendered":"

<\/p>\n

Levi Strauss & Co. Appoints Kenny Mitchell as Chief Marketing Officer of the Levi\u2019s\u00ae Brand<\/b><\/p>\n

Proven marketing leader with brand-building expertise brings expanded consumer engagement focus to the Levi\u2019s\u00ae brand<\/i><\/b><\/p>\n

SAN FRANCISCO–(BUSINESS WIRE<\/a>)–
\nLevi Strauss & Co. (NYSE: LEVI) today announced the appointment of Kenny Mitchell as senior vice president and chief marketing officer of the Levi\u2019s\u00ae brand, effective June 5. Reporting to Michelle Gass, president, Levi Strauss & Co., Mitchell will be responsible for advancing the Levi\u2019s\u00ae brand\u2019s consumer marketing strategies, focused on building denim leadership equity, cementing its position as a true lifestyle brand and growing market share.<\/p>\n

\n\u201cKenny is widely recognized as an innovative marketing leader and talent builder, with an impressive track record of growing global brands and pioneering digital marketing strategies to accelerate value creation,\u201d Gass said. \u201cIt is especially fitting to have someone of his exceptional caliber join our Levi\u2019s\u00ae team in this milestone year, further positioning us for long-term growth and operational success as we celebrate the 150th<\/sup> anniversary of the 501\u00ae jean and the 170th<\/sup> year of the company\u2019s founding. With Kenny onboard, I have full confidence in our ability to continue earning our place at the center of culture and building our global community of Levi\u2019s\u00ae fans.\u201d<\/p>\n

\nMitchell brings more than 20 years of brand-building experience in the U.S. and internationally, in addition to deep digital, creative and innovation expertise. He joins Levi Strauss & Co. from Snap, parent company of Snapchat, where he has served since 2019 as chief marketing officer and led the growth of the platform\u2019s global community, advertising base and developer partners. Prior to this, Mitchell was vice president of brand content and engagement for McDonald\u2019s USA, where he established the company\u2019s strategic brand and consumer marketing agenda. He also served as head of consumer engagement at Gatorade (PepsiCo), implementing strategies that supported record revenue and profit growth. Among his numerous awards and distinctions for marketing excellence, he was named one of \u201cThe Most Creative People in Business\u201d by Fast Company and has been included as an innovative leader in Forbes CMO NEXT and AdWeek 50 rankings. Mitchell holds an MBA and a BA in Economics and Sociology from Dartmouth College and is a member of the Board of Directors for e.l.f. Beauty.<\/p>\n

\n\u201cI am thrilled to join a values-led company like LS&Co. and grateful for the opportunity to work alongside their enormously talented teams to help expand the reach and strength of the Levi\u2019s\u00ae brand,\u201d Mitchell said. \u201cI have long admired the enduring global relevance of Levi\u2019s\u00ae as both a quintessential apparel brand and cultural icon. It is an honor to be part of shaping the future of the greatest story ever worn.\u201d<\/p>\n

About Levi Strauss & Co.<\/b><\/p>\n

\nLevi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s\u00ae, Dockers\u00ae, Signature by Levi Strauss & Co.TM, Denizen\u00ae and Beyond Yoga\u00ae brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.’s reported 2022 net revenues were $6.2 billion. For more information, go to http:\/\/levistrauss.com<\/a>, and for financial news and announcements go to http:\/\/investors.levistrauss.com<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230420005849\/en\/<\/a><\/span><\/p>\n

Investor Contact:
\n
<\/b>Aida Orphan
\n
Levi Strauss & Co.
\n
(415) 501-6194
\n
Investor-Relations@levi.com<\/a><\/p>\n

Media Contact:
\n<\/b>
Elizabeth Owen
\n
Levi Strauss & Co.
\n
(415) 501-7777
\n
NewsMediaRequests@levi.com<\/a><\/p>\n

KEYWORDS:<\/b> California United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Textiles Marketing Communications Online Retail Fashion Manufacturing Retail Department Stores<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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Levi Strauss & Co. Appoints Kenny Mitchell as Chief Marketing Officer of the Levi\u2019s\u00ae Brand Proven marketing leader with brand-building expertise brings expanded consumer engagement focus to the Levi\u2019s\u00ae brand SAN FRANCISCO–(BUSINESS WIRE)– Levi Strauss & Co. (NYSE: LEVI) today announced the appointment of Kenny Mitchell as senior vice president and chief marketing officer of the Levi\u2019s\u00ae brand, effective June 5. Reporting to Michelle Gass, president, Levi Strauss & Co., Mitchell will be responsible for advancing the Levi\u2019s\u00ae brand\u2019s consumer marketing strategies, focused on building denim leadership equity, cementing its position as a true lifestyle brand and growing market share. \u201cKenny is widely recognized as an innovative marketing leader and talent builder, with an impressive track record of growing global … <\/p>\n

Continue reading “Levi Strauss & Co. Appoints Kenny Mitchell as Chief Marketing Officer of the Levi\u2019s\u00ae Brand”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-749895","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nLevi Strauss & Co. Appoints Kenny Mitchell as Chief Marketing Officer of the Levi\u2019s\u00ae Brand - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/levi-strauss-co-appoints-kenny-mitchell-as-chief-marketing-officer-of-the-levis-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Levi Strauss & Co. Appoints Kenny Mitchell as Chief Marketing Officer of the Levi\u2019s\u00ae Brand - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Levi Strauss & Co. Appoints Kenny Mitchell as Chief Marketing Officer of the Levi\u2019s\u00ae Brand Proven marketing leader with brand-building expertise brings expanded consumer engagement focus to the Levi\u2019s\u00ae brand SAN FRANCISCO–(BUSINESS WIRE)– Levi Strauss & Co. (NYSE: LEVI) today announced the appointment of Kenny Mitchell as senior vice president and chief marketing officer of the Levi\u2019s\u00ae brand, effective June 5. Reporting to Michelle Gass, president, Levi Strauss & Co., Mitchell will be responsible for advancing the Levi\u2019s\u00ae brand\u2019s consumer marketing strategies, focused on building denim leadership equity, cementing its position as a true lifestyle brand and growing market share. \u201cKenny is widely recognized as an innovative marketing leader and talent builder, with an impressive track record of growing global … Continue reading "Levi Strauss & Co. 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