{"id":749346,"date":"2023-04-20T03:41:07","date_gmt":"2023-04-20T07:41:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/oleato-beverages-arrive-at-select-starbucks-stores-in-japan-on-april-20\/"},"modified":"2023-04-20T03:41:07","modified_gmt":"2023-04-20T07:41:07","slug":"oleato-beverages-arrive-at-select-starbucks-stores-in-japan-on-april-20","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/oleato-beverages-arrive-at-select-starbucks-stores-in-japan-on-april-20\/","title":{"rendered":"Oleato\u2122 Beverages Arrive at Select Starbucks Stores in Japan on April 20"},"content":{"rendered":"

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Oleato\u2122 Beverages Arrive at Select Starbucks Stores in Japan on April 20<\/b><\/p>\n

Japan is Starbucks third global market to introduce Oleato<\/i>\u2122 beverages,<\/i>bringing together the unexpected combination of high quality arabica coffee and Partanna\u00ae extra virgin olive oil as \u201cThe New Coffee Ritual\u201d<\/i><\/p>\n

TOKYO–(BUSINESS WIRE<\/a>)–
\nStarbucks announced today the launch of an innovative line of coffee beverages called \u201cOleato\u2122\u201d an innovative alchemy of Starbucks\u00ae finest arabica<\/i> coffee infused with Partanna\u00ae extra virgin olive oil on Thursday, April 20, 2023 at more than 60 select stores across Japan including Starbucks Reserve\u00ae<\/sup> Roastery Tokyo.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230420005469\/en\/<\/a><\/p>\n

\"Howard<\/p>\n

Howard Schultz, chairman emeritus and board member, Starbucks Coffee Company, joins Takafumi Minaguchi, ceo, Starbucks Japan, at the Oleato\u2122 announcement in Tokyo (Photo: Business Wire)<\/p>\n<\/div>\n

\nFollowing the February debut of Oleato\u2122 beverages in Italy<\/a> and March launch at the Starbucks Reserve\u00ae Roasteries in Chicago, Seattle and New York, and select stores in the United States<\/a>, Starbucks third global launch market for the beverage line will be in Japan, where Starbucks began its journey as a global brand outside the North America more than 26 years ago.<\/p>\n

\nLike the iconic Starbucks latte, the origin of Oleato\u2122 beverages began in Italy. While travelling in Italy in the summer of 2022, Howard Schultz, chairman emeritus and board member, Starbucks Coffee Company, came across a generations-old family tradition of enjoying a spoonful of extra virgin olive oil each day as an uplifting ritual. Today, the founder joins partners (employees) and customers in Tokyo for the unveil of this new, transformational ritual in coffee to Japan.<\/p>\n

\n\u201cSince we first launched in Milan and now in select U.S. markets, the partner pride and customer enthusiasm for Oleato\u2122 has far exceeded our expectations. As we introduce this new coffee innovation to Japan, my time here this week in Tokyo reminds me of the enduring and global relevancy of community, connection, and passion for both coffee and craft,\u201d said Schultz. \u201cWe are thrilled to introduce to the Japanese market the next revolution in coffee that brings together an alchemy of nature\u2019s finest ingredients \u2013 Starbucks arabica coffee beans and Partanna cold pressed extra virgin olive oil. Oleato\u2122 has opened our eyes to fresh new possibilities for Starbucks.\u201d<\/p>\n

\n\u201cWe are excited to bring Starbucks latest beverage innovation to customers in Japan,\u201d said Takafumi Minaguchi, chief executive officer, Starbucks Japan. \u201cOur customers are eager to explore new ways to enjoy their Starbucks Experience<\/i>. We believe that this transformational innovation of two unexpected ingredients will exceed their expectations and uplift their cup with an extraordinary new flavor.\u201d<\/p>\n

Coffee meets olive oil<\/b><\/p>\n

\nOleato\u2122 beverages are a line of innovative coffee beverages that brings together the unexpected \u2013 Starbucks arabica<\/i> coffee deliciously infused with a spoonful of Partanna cold pressed, extra virgin olive oil. The harmony made possible by the unexpected combination results in a velvety smooth, delicately sweet, and lush coffee that uplifts each cup with extraordinary new flavor and texture. Using only extra virgin olive oil thoughtfully selected and blended to pair perfectly with Starbucks coffee, Oleato\u2122 beverages provide a new coffee ritual like no other.<\/p>\n

\nWith its uniquely nutty and slightly sweet flavors and the rich smoothness of a buttery caramel, Partanna olive oils are natural complements to Starbucks coffee. Whether enjoyed hot or cold, the surprisingly luxurious, textural experience is like none other.<\/p>\n

\nTaku Shimizu, group manager, Beverage Development, leading the introduction of Oleato\u2122 beverages to Japan said, \u201cI was thrilled about the launch in Japan of Oleato\u2122 which brings together an alchemy of nature\u2019s finest ingredients, coffee and olive oil. We\u2019ve exercised our creativity to find a way to introduce Oleato\u2122 beverages to Japan while keeping the surprising and inviting experience of its Italian inspiration. With these unique flavors and textures, I am confident that the delicious experience of Oleato\u2122 beverages made possible by Starbucks innovation will become a new coffee ritual of our customers.\u201d<\/p>\n

\nThe following Oleato\u2122 beverages will be available at select stores in Japan starting April 20:<\/p>\n

Oleato\u2122 beverages available at the Starbucks Reserve\u00ae Roastery Tokyo and select Starbucks Reserve\u00ae stores<\/b><\/p>\n