{"id":749145,"date":"2023-04-19T11:03:06","date_gmt":"2023-04-19T15:03:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-and-gap-announce-new-partnership\/"},"modified":"2023-04-19T11:03:06","modified_gmt":"2023-04-19T15:03:06","slug":"mattel-and-gap-announce-new-partnership","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-and-gap-announce-new-partnership\/","title":{"rendered":"Mattel and Gap Announce New Partnership"},"content":{"rendered":"

<\/p>\n

Mattel and Gap Announce New Partnership<\/b><\/p>\n

Gap x Barbie Collection to launch as first reveal, <\/i>celebrating the spirit of inclusivity and individuality<\/i><\/p>\n

EL SEGUNDO, Calif.–(BUSINESS WIRE<\/a>)–
\nToday, Mattel, Inc.<\/a> (NASDAQ: MAT) and Gap announced a new apparel collaboration inspired by Mattel\u2019s portfolio of brands and Gap\u2019s signature icons that have dressed generations since 1969.<\/p>\n

\nThe first of many upcoming Gap x Mattel product drops will be the Gap x Barbie collection \u2013 an offering of tees, skirts, logo hoodies, denim, button-downs and accessories as well as pet apparel \u2013 all designed on Gap\u2019s product icons featuring classic Barbie\u00ae branding and Gap\u2019s signature arch typeface. Starting May 23, the Gap x Barbie collection will be available for the entire family to shop on gap.com and in select Gap stores globally, with select styles offered through Mattel Creations, Mattel\u2019s collector and direct-to-consumer platform.<\/p>\n

\nAdditional Gap x Mattel collaborations will be unveiled later this year, including apparel based on the #1 selling toy in the world, Hot Wheels.* Gap credit card holders will have the opportunity to access and shop collections online prior to their official launch dates.<\/p>\n

\n\u201cWe are excited to partner with Gap to combine Mattel\u2019s iconic brand portfolio with Gap\u2019s signature products,\u201d said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel. \u201cWe look forward to working together to offer our fans fun, quality clothing for the entire family, plus a new way to embrace their favorite Mattel brands, franchises, characters and stories.\u201d<\/p>\n

\n\u201cGap\u2019s partnership with Mattel represents two iconic brands collaborating on products that customers can wear as a family, pets included, and have fun,\u201d said Christopher Goble, Head of Merchandising at Gap. \u201cEach launch will celebrate our optimistic spirit of individuality and connection through creative expression and play. I can\u2019t wait for people around the world to create memories with Gap x Mattel.\u201d<\/p>\n

\nTo stay up to date with news related to the Gap x Barbie collection and future Gap x Mattel products, follow @Mattel, @Barbie, @gap and @gapkids on Instagram and Facebook.<\/p>\n

*Source: Circana\/Retail Tracking Service\/G11\/JAN-DEC 2022\/Total Toys\/Projected USD<\/i><\/p>\n

About Mattel<\/b><\/p>\n

\nMattel is a leading global toy company and owner of one of the strongest catalogs of children\u2019s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie\u00ae, Hot Wheels\u00ae, Fisher-Price\u00ae, American Girl\u00ae, Thomas & Friends\u00ae, UNO\u00ae, Masters of the Universe\u00ae, Monster High\u00ae and MEGA\u00ae, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world\u2019s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com<\/a>.<\/p>\n

About Gap<\/b><\/p>\n

\nGap is an authority on modern American style. Founded in San Francisco in 1969, Gap continues to build on its heritage grounded in denim and khakis made through Washwell, Gap\u2019s water-saving program that uses at least 20 percent less water compared to conventional garment-wash methods. Gap is a lifestyle brand that includes adult apparel and accessories, Gap Kids, babyGap, Gap Maternity, Gap Body, GapFit, and Gap Home collections. The brand connects with customers online and in company-operated and franchise retail locations globally, and also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS<\/a>) which includes Old Navy, Gap, Athleta and Banana Republic brands. For more information, please visit www.gapinc.com<\/a><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230419005369\/en\/<\/a><\/span><\/p>\n

\nMattel
\n
Casey McDonald
\n
Casey.Mcdonald@mattel.com<\/a><\/p>\n

\nNiki Kazakos
\n
Niki.Kazakos@mattel.com<\/a><\/p>\n

\nGap
\n
Jenna Stone
\n
Jenna_Stone@gap.com<\/a><\/p>\n

KEYWORDS:<\/b> California United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Online Retail Retail Fashion<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
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Mattel and Gap Announce New Partnership Gap x Barbie Collection to launch as first reveal, celebrating the spirit of inclusivity and individuality EL SEGUNDO, Calif.–(BUSINESS WIRE)– Today, Mattel, Inc. (NASDAQ: MAT) and Gap announced a new apparel collaboration inspired by Mattel\u2019s portfolio of brands and Gap\u2019s signature icons that have dressed generations since 1969. The first of many upcoming Gap x Mattel product drops will be the Gap x Barbie collection \u2013 an offering of tees, skirts, logo hoodies, denim, button-downs and accessories as well as pet apparel \u2013 all designed on Gap\u2019s product icons featuring classic Barbie\u00ae branding and Gap\u2019s signature arch typeface. Starting May 23, the Gap x Barbie collection will be available for the entire family to … <\/p>\n

Continue reading “Mattel and Gap Announce New Partnership”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-749145","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMattel and Gap Announce New Partnership - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-and-gap-announce-new-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel and Gap Announce New Partnership - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Mattel and Gap Announce New Partnership Gap x Barbie Collection to launch as first reveal, celebrating the spirit of inclusivity and individuality EL SEGUNDO, Calif.–(BUSINESS WIRE)– Today, Mattel, Inc. (NASDAQ: MAT) and Gap announced a new apparel collaboration inspired by Mattel\u2019s portfolio of brands and Gap\u2019s signature icons that have dressed generations since 1969. The first of many upcoming Gap x Mattel product drops will be the Gap x Barbie collection \u2013 an offering of tees, skirts, logo hoodies, denim, button-downs and accessories as well as pet apparel \u2013 all designed on Gap\u2019s product icons featuring classic Barbie\u00ae branding and Gap\u2019s signature arch typeface. 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