{"id":748621,"date":"2023-04-18T09:17:31","date_gmt":"2023-04-18T13:17:31","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-fan-favorite-brands-team-up-with-marvel-studios-guardians-of-the-galaxy-vol-3-for-limited-edition-products\/"},"modified":"2023-04-18T09:17:31","modified_gmt":"2023-04-18T13:17:31","slug":"general-mills-fan-favorite-brands-team-up-with-marvel-studios-guardians-of-the-galaxy-vol-3-for-limited-edition-products","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-fan-favorite-brands-team-up-with-marvel-studios-guardians-of-the-galaxy-vol-3-for-limited-edition-products\/","title":{"rendered":"General Mills\u2019 Fan-Favorite Brands Team Up with Marvel Studios\u2019 \u201cGuardians of the Galaxy Vol. 3\u201d for Limited-Edition Products"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistcircle { list-style-type: circle }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>General Mills\u2019 Fan-Favorite Brands Team Up with Marvel Studios\u2019 \u201cGuardians of the Galaxy Vol. 3\u201d <\/b><b>for Limited-Edition Products<\/b><\/p>\n<p class=\"bwalignc\"><i>S<\/i><i>pecially designed cereal, cereal bars and Go-Gurt products will be available <\/i><i>ahead of new movie\u2019s May 5 theatrical release<\/i><\/p>\n<p>MINNEAPOLIS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nIn anticipation of Marvel Studios\u2019 \u201cGuardians of the Galaxy Vol. 3,\u201d in theaters May 5, several popular General Mills\u2019 products are undergoing an out-of-this-world transformation inspired by the beloved band of misfits from the film. Iconic mascots like Lucky the Leprechaun and Trix Rabbit will don new outfits \u2013 inspired by the Guardians team suits \u2013 on six highly collectible cereal boxes, while fans can also get their hands on special versions of cereal bars and Groot-Gurt \u2013 a Guardians<i>&#8211;<\/i>inspired takeover of Go-Gurt.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230418005608\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230418005608\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230418005608\/en\/1766559\/4\/GMI_Guardians_of_The_Galaxy_3_Hero_Image.jpg\" alt=\"General Mills\u2019 fan-favorite brands team up with Marvel Studios' \u201cGuardians of the Galaxy Vol. 3\u201d to launch out-of-this-world, limited-edition products inspired by the film (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">General Mills\u2019 fan-favorite brands team up with Marvel Studios&#8217; \u201cGuardians of the Galaxy Vol. 3\u201d to launch out-of-this-world, limited-edition products inspired by the film (Photo: Business Wire)<\/p>\n<\/div>\n<p>\n\u201cMarvel Studios&#8217; \u2018Guardians of the Galaxy Vol. 3\u2019 and General Mills have a lot in common, from our passionate fans to our iconic characters \u2013 some could say this collaboration was written in the stars,\u201d said Adriana Hern\u00e1ndez-Fern\u00e1ndez, Associate Manager, Morning Foods Cultural Portfolio Events for General Mills. \u201cWe are thrilled to announce a collection made specifically for our superfans to celebrate the new film.\u201d<\/p>\n<p>\nStarting today, fans can search the cosmos \u2013 or select retailers nationwide \u2013 to collect all available products:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Cereal: <\/b>For a limited time, General Mills mascots will take a cue from the film with matching \u201cGuardians of the Galaxy Vol. 3\u201d attire for the occasion. Fans can get their hands on the cereal boxes, with exclusive designs of Cinnamon Toast Crunch, Honey Nut Cheerios, Lucky Charms, REESE\u2019S PUFFS, Trix and Cookie Crisp.\n<ul class=\"bwlistcircle\">\n<li>\nIn addition, be on the lookout for Marvel Studios\u2019 \u201cGuardians of the Galaxy Vol. 3\u201d General Mills limited-edition cereal kits, featuring all six of the cereal boxes and a \u201cGuardians of the Galaxy Vol. 3\u201d six-pin set. The Walmart-exclusive kits can be purchased for $59.98 starting May 3, only on Walmart.com.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li><b>Groot-Gurt:<\/b> Everyone\u2019s favorite tree-like alien, Groot, is getting his own specially themed snack. Find Groot-Gurt in Berry, Cotton Candy, Mixed Berry, Strawberry and Strawberry Banana flavors.\n<\/li>\n<li><b>Cereal bars:<\/b> Snack time has never been more epic with the release of \u201cGuardians of the Galaxy Vol. 3\u201d themed cereal bars. Flavors with specially designed packaging include Cinnamon Toast Crunch and Lucky Charms.\n<\/li>\n<\/ul>\n<p>\nThis marks General Mills\u2019 latest collaboration with Marvel and Marvel Studios since the launch of the limited-edition Cinnamon Toast Crunch Spider-Man boxes in the fall of 2022 and Loki Charms in 2021. For more information, follow @generalmills on Instagram and Facebook and visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcerealsociety.com%2F&amp;esheet=53382995&amp;newsitemid=20230418005608&amp;lan=en-US&amp;anchor=cerealsociety.com&amp;index=1&amp;md5=3d21ead552e51fd7676e3434b23b9bed\">cerealsociety.com<\/a>.<\/p>\n<p><b>About General Mills<\/b><\/p>\n<p>\nGeneral Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, H\u00e4agen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie\u2019s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company\u2019s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.<\/p>\n<p><b>About Marvel Studios\u2019 <i>Guardians of the Galaxy Vol. 3<\/i><\/b><\/p>\n<p>\nIn Marvel Studios\u2019 \u201cGuardians of the Galaxy Vol. 3\u201d our beloved band of misfits are settling into life on Knowhere. But it isn\u2019t long before their lives are upended by the echoes of Rocket\u2019s turbulent past. Peter Quill, still reeling from the loss of Gamora, must rally his team around him on a dangerous mission to save Rocket\u2019s life\u2014a mission that, if not completed successfully, could quite possibly lead to the end of the Guardians as we know them.<\/p>\n<p>\nThe film stars Chris Pratt, Zoe Saldana, Dave Bautista, Karen Gillan, Pom Klementieff, featuring Vin Diesel as Groot and Bradley Cooper as Rocket, Sean Gunn, Chukwudi Iwuji, Will Poulter and Maria Bakalova.<\/p>\n<p>\nJames Gunn is the director and also wrote the screenplay. Kevin Feige produces with Louis D\u2019Esposito, Victoria Alonso, Nikolas Korda, Simon Hatt and Sara Smith serving as executive producers. Marvel Studios\u2019 \u201cGuardians of the Galaxy Vol. 3\u201d opens in U.S. theaters on May 5.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230418005608r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230418005608\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230418005608\/en\/<\/a><\/span><\/p>\n<p>\nGeneral Mills Communications<br \/>\n<br \/>763-764-6364<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:media.line@genmills.com\">media.line@genmills.com<\/a><\/p>\n<p>\nEdelman<br \/>\n<br \/>Lauren Durham<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:lauren.durham@edelman.com\">lauren.durham@edelman.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Minnesota United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Film &amp; Motion Pictures Children Other Retail Supermarket Specialty Food\/Beverage Entertainment Celebrity Retail Family Consumer<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230418005608\/en\/1766559\/3\/GMI_Guardians_of_The_Galaxy_3_Hero_Image.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">General Mills\u2019 fan-favorite brands team up with Marvel Studios&#8217; \u201cGuardians of the Galaxy Vol. 3\u201d to launch out-of-this-world, limited-edition products inspired by the film (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>General Mills\u2019 Fan-Favorite Brands Team Up with Marvel Studios\u2019 \u201cGuardians of the Galaxy Vol. 3\u201d for Limited-Edition Products Specially designed cereal, cereal bars and Go-Gurt products will be available ahead of new movie\u2019s May 5 theatrical release MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; In anticipation of Marvel Studios\u2019 \u201cGuardians of the Galaxy Vol. 3,\u201d in theaters May 5, several popular General Mills\u2019 products are undergoing an out-of-this-world transformation inspired by the beloved band of misfits from the film. Iconic mascots like Lucky the Leprechaun and Trix Rabbit will don new outfits \u2013 inspired by the Guardians team suits \u2013 on six highly collectible cereal boxes, while fans can also get their hands on special versions of cereal bars and Groot-Gurt \u2013 a Guardians&#8211;inspired takeover &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-fan-favorite-brands-team-up-with-marvel-studios-guardians-of-the-galaxy-vol-3-for-limited-edition-products\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;General Mills\u2019 Fan-Favorite Brands Team Up with Marvel Studios\u2019 \u201cGuardians of the Galaxy Vol. 3\u201d for Limited-Edition Products&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-748621","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>General Mills\u2019 Fan-Favorite Brands Team Up with Marvel Studios\u2019 \u201cGuardians of the Galaxy Vol. 3\u201d for Limited-Edition Products - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-fan-favorite-brands-team-up-with-marvel-studios-guardians-of-the-galaxy-vol-3-for-limited-edition-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"General Mills\u2019 Fan-Favorite Brands Team Up with Marvel Studios\u2019 \u201cGuardians of the Galaxy Vol. 3\u201d for Limited-Edition Products - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"General Mills\u2019 Fan-Favorite Brands Team Up with Marvel Studios\u2019 \u201cGuardians of the Galaxy Vol. 3\u201d for Limited-Edition Products Specially designed cereal, cereal bars and Go-Gurt products will be available ahead of new movie\u2019s May 5 theatrical release MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; In anticipation of Marvel Studios\u2019 \u201cGuardians of the Galaxy Vol. 3,\u201d in theaters May 5, several popular General Mills\u2019 products are undergoing an out-of-this-world transformation inspired by the beloved band of misfits from the film. Iconic mascots like Lucky the Leprechaun and Trix Rabbit will don new outfits \u2013 inspired by the Guardians team suits \u2013 on six highly collectible cereal boxes, while fans can also get their hands on special versions of cereal bars and Groot-Gurt \u2013 a Guardians&#8211;inspired takeover &hellip; Continue reading &quot;General Mills\u2019 Fan-Favorite Brands Team Up with Marvel Studios\u2019 \u201cGuardians of the Galaxy Vol. 3\u201d for Limited-Edition Products&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-fan-favorite-brands-team-up-with-marvel-studios-guardians-of-the-galaxy-vol-3-for-limited-edition-products\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-18T13:17:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20230418005608\/en\/1766559\/4\/GMI_Guardians_of_The_Galaxy_3_Hero_Image.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/general-mills-fan-favorite-brands-team-up-with-marvel-studios-guardians-of-the-galaxy-vol-3-for-limited-edition-products\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/general-mills-fan-favorite-brands-team-up-with-marvel-studios-guardians-of-the-galaxy-vol-3-for-limited-edition-products\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"General Mills\u2019 Fan-Favorite Brands Team Up with Marvel Studios\u2019 \u201cGuardians of the Galaxy Vol. 3\u201d for Limited-Edition Products\",\"datePublished\":\"2023-04-18T13:17:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/general-mills-fan-favorite-brands-team-up-with-marvel-studios-guardians-of-the-galaxy-vol-3-for-limited-edition-products\\\/\"},\"wordCount\":810,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/general-mills-fan-favorite-brands-team-up-with-marvel-studios-guardians-of-the-galaxy-vol-3-for-limited-edition-products\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20230418005608\\\/en\\\/1766559\\\/4\\\/GMI_Guardians_of_The_Galaxy_3_Hero_Image.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/general-mills-fan-favorite-brands-team-up-with-marvel-studios-guardians-of-the-galaxy-vol-3-for-limited-edition-products\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/general-mills-fan-favorite-brands-team-up-with-marvel-studios-guardians-of-the-galaxy-vol-3-for-limited-edition-products\\\/\",\"name\":\"General Mills\u2019 Fan-Favorite Brands Team Up with Marvel Studios\u2019 \u201cGuardians of the Galaxy Vol. 3\u201d for Limited-Edition Products - 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