{"id":748390,"date":"2023-04-18T03:03:07","date_gmt":"2023-04-18T07:03:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/bite-sized-videos-and-a-i-tools-are-on-the-rise-among-businesses-according-to-fiverr\/"},"modified":"2023-04-18T03:03:07","modified_gmt":"2023-04-18T07:03:07","slug":"bite-sized-videos-and-a-i-tools-are-on-the-rise-among-businesses-according-to-fiverr","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bite-sized-videos-and-a-i-tools-are-on-the-rise-among-businesses-according-to-fiverr\/","title":{"rendered":"Bite-Sized Videos and A.I. Tools are on the Rise Among Businesses, According to Fiverr"},"content":{"rendered":"

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Bite-Sized Videos and A.I. Tools are on the Rise Among Businesses, According to Fiverr<\/b><\/p>\n

Fiverr’s 7th Business Trends Index also shows e-commerce businesses are looking for experts to help them draw in cost-conscious customers amid an economic downturn.<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nFiverr International Ltd. (NYSE: FVRR), the company that is revolutionizing how the world works together, today released its Spring 2023 Business Trends Index, a collection of trending searches for services on Fiverr’s platform. Among the millions of searches on the marketplace, these services saw the largest percentage increase over the last six months.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230418005277\/en\/<\/a><\/p>\n

\"Fiverr<\/p>\n

Fiverr released its Spring 2023 Business Trends Index, a collection of trending searches for services on Fiverr’s platform. (Photo: Business Wire)<\/p>\n<\/div>\n

\nRapid shifts in the world of technology, coupled with an uncertain economy, have tested businesses\u2019 ability to quickly adapt and evolve. Business leaders have shown they are eager to pivot their organizations and are looking to the latest platforms, technologies, and talent to elevate their businesses. This theme unites the top three trends that emerged: (1) Businesses are increasingly aware of the performance value of short-form video content, specifically on YouTube, (2) there is growing interest in leveraging generative AI tools, such as ChatGPT and Midjourney, and (3) e-commerce operators are looking to strategically elevate their business to compete in an economic downturn, leading to demand for Etsy and Shopify related services.<\/p>\n

\n\u201cWhile many business leaders are confronting the challenges of an unstable economy, never before have there been so many advanced tools and technologies at their fingertips,\u201d said Hila Klein, COO of Fiverr. \u201cThe data we uncovered underscores their willingness to embrace nascent platforms, such as generative AI tools, and explore new strategies to keep their organizations competitive. It also reveals the key role freelancers play in providing business leaders with the skills and external expertise they need to quickly integrate these platforms and re-strategize, helping organizations of all sizes grow and evolve.\u201d<\/p>\n

\nThese are the trending global searches over the past six months:<\/p>\n

Short-form video content dominates social strategy<\/b><\/p>\n

\nTikTok disrupted the market with short-form video, and now other social platforms such as YouTube and Instagram have created their own short-form video features. YouTube Shorts has emerged as a major revenue channel for brands and creators alike, surpassing 50 billion daily views<\/a> earlier this year. The index data shows business leaders and marketers are investing more in this channel and similar platforms, taking advantage of the ad potential and exposure of short-form video. Given the dramatic growth in popularity of YouTube Shorts specifically, searches for \u201cYouTube Influencer\u201d alone increased by 145%.<\/p>\n