{"id":747987,"date":"2023-04-17T07:04:21","date_gmt":"2023-04-17T11:04:21","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/forward-thinking-partnership-brings-new-cannabis-infused-iced-tea-to-quebec\/"},"modified":"2023-04-17T07:04:21","modified_gmt":"2023-04-17T11:04:21","slug":"forward-thinking-partnership-brings-new-cannabis-infused-iced-tea-to-quebec","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/forward-thinking-partnership-brings-new-cannabis-infused-iced-tea-to-quebec\/","title":{"rendered":"Forward-thinking partnership brings new cannabis-infused iced tea\u00a0to Qu\u00e9bec"},"content":{"rendered":"

\nROSE LifeScience, Entourage Health Corp. and The Boston Beer Company collaborate for innovative launch
\n<\/h2>\n
\n

HUNTINGDON, Quebec, April 17, 2023 (GLOBE NEWSWIRE) — ROSE LifeScience Inc<\/a>. (\u201cROSE\u201d), a major Qu\u00e9bec cannabis producer, distributor, and marketer, today announced the launch of cannabis-infused iced tea beverage \u2018TeaPot\u2019 in the Qu\u00e9bec market.<\/p>\n

As part of its existing partnership with Entourage Health Corp. (\u201cEntourage\u201d), ROSE has commercialized and distributed the sativa lemon black iced tea beverage. The new beverage is now available to consumers at Soci\u00e9t\u00e9 qu\u00e9b\u00e9coise du cannabis (\u201cSQDC\u201d) stores and on its website. The launch of \u2018TeaPot\u2019 is an extension of the work between Entourage and the Boston Beer Company who partnered in 2021 to develop the innovative line of cannabis-infused beverages in Canada.<\/p>\n

\u201cPure collaborative work can have great potential,\u201d said Davide Zaffino, President and CEO, ROSE. \u201cOur partnership with Entourage is proof of that, and we want to congratulate our friends at The Boston Beer Company on a launch that is already changing how people consume cannabis responsibly in Qu\u00e9bec. We are grateful for the expertise and creative thinking of these forward-thinking companies, and proud that ROSE has the opportunity to bring this product to Qu\u00e9bec consumers.\u201d<\/p>\n

\u2018Th\u00e9 noir citron\u2019 is \u2018TeaPot Good Day Iced Tea\u2019s\u2019 first product release in Qu\u00e9bec, commercialized and distributed by ROSE. It is made with natural flavours, infused with Pedro\u2019s Sweet Sativa strain from Entourage\u2019s Color Cannabis brand, and developed with the proven beverage expertise of The Boston Beer Company. Each 355ml can of TeaPot contains 5mg of THC and is crafted to minimize any cannabis taste or aroma.<\/p>\n

“Securing entry into Qu\u00e9bec, one of Canada’s most populated provinces, alongside a well-reputed local partner in ROSE, we are excited to expand our distribution footprint,” said George Scorsis, CEO and Executive Chairman, Entourage. “Our partners at Boston Beer Company have a history of producing some of North America’s most beloved craft beverages and TeaPot is no exception. The cannabis-infused beverage has been well received since its initial launch last summer in Canada and we are confident this will continue as we introduce TeaPot to Quebecers.”<\/p>\n

The Boston Beer Company is renowned for creating best-in-class brands such as\u00a0Samuel Adams, Truly, Angry Orchard,\u00a0Twisted Tea, and now TeaPot as part of its growing product line.<\/p>\n

“Innovation fuels all we do as a consumer-focused beverage team,\u201d said\u00a0Boston Beer Company Head of Cannabis Paul Weaver. “And the cannabis industry in Qu\u00e9bec is inspiring to us for that reason. It welcomes innovation in the most responsible ways. Working so closely with ROSE and Entourage to do exactly that is rewarding. We are confident Qu\u00e9bec consumers will be as thrilled about TeaPot as we are.\u201d<\/p>\n

\n About ROSE LifeScience Inc.<\/strong>
\n
ROSE LifeScience is committed to ensuring that consumers benefit from the responsible production, sale, and consumption of cannabis in Qu\u00e9bec and across\u00a0Canada. From cannabis cultivation to marketing, commercialization, and logistics, the\u00a0Huntingdon, QC\u00a0company plays a key role in the Qu\u00e9bec market. In addition to its own products and expertise, ROSE provides specialized industry services to selected producers to encourage a diversified offering in the Qu\u00e9bec and Canadian markets. Rose LifeScience is majority owned by Village Farms International (Nasdaq: VFF) with the balance owned and operated by its\u00a0Qu\u00e9bec-based founders. For more information, visit\u00a0roselifescience.ca.<\/a><\/p>\n

\n About Entourage Heath Corp.<\/strong>
\n
Entourage Health Corp. is the publicly traded parent Company of Entourage Brands Corp. and CannTx Life Sciences Inc., licence holders producing and distributing cannabis products for both the medical and adult-use markets. The Company owns and operates a state-of-the-art hybrid greenhouse and processing facility located on 158 acres in Strathroy, ON; a fully licensed 26,000 sq. ft. Aylmer, ON processing facility. With its Starseed Medicinal medical-centric brand, Entourage has expanded its multi-channeled distribution strategy. Starseed\u2019s industry-first, exclusive partnership with LiUNA, the largest construction union in Canada, along with employers and union groups complements Entourage\u2019s direct sales to medical patients. With the launch of Syndicate,\u00a0Entourage now hosts another unique medical marketplace that offers patients a collective of Canadian micro-cultivators\u2019 products, along with Entourage\u2019s family of brands. Entourage\u2019s elite adult-use product portfolio includes Color Cannabis and Saturday Cannabis \u2013 sold across eight provincial distribution agencies. It is the exclusive Canadian producer and distributor of award-winning U.S.-based wellness brand Mary\u2019s Medicinals sold in both medical and adult-use channels. Under a collaboration with The Boston Beer Company subsidiary, Entourage and its direct partners are the exclusive distributors of cannabis-infused beverages \u2018TeaPot\u2019<\/a> in Canada, which launched in summer 2022, starting in select provinces. In addition, Entourage also entered into an exclusive agreement with Irwin Naturals, a renowned nutraceutical and herbal supplement formulator of popular branded wellness products sold across North America. The new line of CBD soft gels is now available on the Starseed\u2019s medical platform.<\/p>\n

\n About The Boston Beer Company<\/strong>
\n
The Boston Beer Company, Inc. (NYSE:\u00a0SAM<\/a>) began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our portfolio of brands also includes Truly Hard Seltzer Brewery as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. In 2021, the company established a Canadian, Twisted Tea, Angry Orchard Hard Cider and Dogfish Head -based subsidiary (BBCCC Inc.) to serve as a dedicated research and innovation hub focused on non-alcoholic\u00a0cannabis beverages.\u00a0 For more information, please visit our investor relations website at\u00a0www.bostonbeer.com<\/u><\/a>, which includes links to all our respective brand websites.<\/p>\n

For media inquiries, please contact:
Valentine Vaillant
Chief Commercial Officer
valentine.vaillant@roselifescience.ca
438\u00a0989-6654<\/p>\n

\u00a0<\/p>\n


\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

ROSE LifeScience, Entourage Health Corp. and The Boston Beer Company collaborate for innovative launch HUNTINGDON, Quebec, April 17, 2023 (GLOBE NEWSWIRE) — ROSE LifeScience Inc. (\u201cROSE\u201d), a major Qu\u00e9bec cannabis producer, distributor, and marketer, today announced the launch of cannabis-infused iced tea beverage \u2018TeaPot\u2019 in the Qu\u00e9bec market. As part of its existing partnership with Entourage Health Corp. (\u201cEntourage\u201d), ROSE has commercialized and distributed the sativa lemon black iced tea beverage. The new beverage is now available to consumers at Soci\u00e9t\u00e9 qu\u00e9b\u00e9coise du cannabis (\u201cSQDC\u201d) stores and on its website. The launch of \u2018TeaPot\u2019 is an extension of the work between Entourage and the Boston Beer Company who partnered in 2021 to develop the innovative line of cannabis-infused beverages in … <\/p>\n

Continue reading “Forward-thinking partnership brings new cannabis-infused iced tea\u00a0to Qu\u00e9bec”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-747987","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nForward-thinking partnership brings new cannabis-infused iced tea\u00a0to Qu\u00e9bec - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/forward-thinking-partnership-brings-new-cannabis-infused-iced-tea-to-quebec\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forward-thinking partnership brings new cannabis-infused iced tea\u00a0to Qu\u00e9bec - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"ROSE LifeScience, Entourage Health Corp. and The Boston Beer Company collaborate for innovative launch HUNTINGDON, Quebec, April 17, 2023 (GLOBE NEWSWIRE) — ROSE LifeScience Inc. 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