{"id":747929,"date":"2023-04-17T00:04:10","date_gmt":"2023-04-17T04:04:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-launches-clearline-giving-ad-agencies-a-new-efficient-route-to-premium-video-inventory\/"},"modified":"2023-04-17T00:04:10","modified_gmt":"2023-04-17T04:04:10","slug":"magnite-launches-clearline-giving-ad-agencies-a-new-efficient-route-to-premium-video-inventory","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-launches-clearline-giving-ad-agencies-a-new-efficient-route-to-premium-video-inventory\/","title":{"rendered":"Magnite Launches ClearLine, Giving Ad Agencies a\u00a0New, Efficient Route to Premium Video Inventory"},"content":{"rendered":"<h2>\nCamelot, GroupM, MiQ Among Launch Partners;\u00a0Direct Buying Solution Maximizes Revenue for Magnite Sellers<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">NEW YORK, April  17, 2023  (GLOBE NEWSWIRE) &#8212; Magnite, the world\u2019s largest independent sell-side advertising company, today announced the launch of ClearLine, a self-service solution that provides agencies direct access to buy premium video inventory on the company\u2019s platforms. Built on Magnite\u2019s proven technologies in deal-driven video, ClearLine significantly increases spend going towards working media, makes it easier for sellers and agencies to securely share data, and helps Magnite publishers generate more revenue and develop new sources of unique demand. Initial launch partners include Camelot, GroupM, and MiQ.<\/p>\n<p>\u201cWhile DSPs will remain the primary method for agencies to access premium video inventory on our platforms, we\u2019ve heard agencies\u2019 requests for a more direct connection in certain scenarios,\u201d said Sean Buckley, Chief Revenue Officer at Magnite. \u201cClearLine delivers agencies that additional path into our ecosystem while also benefiting media owners. In the end, both agencies and sellers want options that put more media dollars to work and offer greater flexibility around data enablement and sharing. We&#8217;re excited to launch with Camelot, GroupM, and MiQ as initial partners, and to get such positive feedback from media owners, who see this as another valuable avenue for driving revenue.\u201d<\/p>\n<p>ClearLine is based on technology Magnite publishers have used for years to manage their traditional direct sold demand through the ad server, extend the monetization of their first-party audiences, and manage inventory sharing through carriage deals with other media owners. Though ClearLine adapts this functionality for agencies, it benefits sellers by providing another way to generate revenue and capture unique demand. Serving sellers remains Magnite\u2019s primary mission.<\/p>\n<p>Magnite is pleased to launch ClearLine with the support of agencies and sellers:<\/p>\n<p>\u201cGroupM has long been a driver of supply path optimization, to maximize the working media and reduce supply chain costs,\u201d said Andrew Meaden, Global Head of Investment at GroupM. \u201cWe partnered closely with Magnite to launch our GroupM Premium Marketplace (GPM) and now, with ClearLine we can activate GPM\u2019s capabilities faster and further, allowing our clients to spend more on media and messaging and less on fees and technology costs. This is the next step to accessing guaranteed quality video supply at scale without the need for a DSP across certain kinds of inventory transactions or unnecessary hops between the buyer and publisher.\u201d<\/p>\n<p>\u201cGetting closer to the supply side is a major component of Camelot&#8217;s Advanced TV strategy and the benefits from ClearLine have been immediate,\u201d said Mike Treon, Programmatic Strategy Lead at Camelot Strategic Marketing &amp; Media. \u201cBuying directly from our publisher partners within their tech stack has been extremely effective in augmenting and scaling our content-focused strategy while also creating large tech tax efficiencies. We are impressed with ClearLine\u2019s UI, speed to insights, scale, and the granularity of buying data available to our teams.\u201d<\/p>\n<p>\u201cMagnite is consistently at the forefront of innovation for the supply side. At LG Ad Solutions we welcome the debut of ClearLine to market as a way to bring publishers even closer to advertisers, particularly with the use of LG Ad Solutions&#8217; unique ACR data,\u201d said Serge Matta, Head of Commercial at LG Ad Solutions. \u201cClearLine shines new light on the ways we can reduce complexity and improve advertising outcomes in the connected video world.\u201d<\/p>\n<p>\u201cWe see incredible value in being closer to the demand within the Magnite ecosystem, and ClearLine allows us to provide unique opportunities and measurable outcomes for advertisers, but it also helps us drive better consumer experiences,\u201d said Travis Hockersmith, Group Vice President, Platform+ at VIZIO.<\/p>\n<p>\n        <strong>About Magnite<\/strong><br \/>\n        <br \/>We\u2019re Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world&#8217;s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.<\/p>\n<p>\n        <strong>Forward-looking Statements<\/strong><br \/>\n        <br \/>This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning anticipated benefits related to new products or offerings or enhancements to the features or functionality of Magnite\u2019s platforms. Important factors that could cause actual results to differ materially include: market acceptance of our product and offerings; the reaction of clients, vendors, and competitors to the announcement of new products and offerings; the impact of technological development and competition; design, manufacturing or software defects; changes in client preferences or demands; as well as other factors detailed from time to time in the reports Magnite files with the Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Magnite disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.<\/p>\n<p>\n        <strong>Media Contact:<\/strong><br \/>\n        <br \/>Magnite<br \/>Charlstie Veith<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=k-5Pp8sWCv8TZ_F-uzGsoXWS6Qg_U_wDotaKae8p3E3wvU3-KvRGnsY9rtC8UX69O2CShreE7H0ExULBUaU2qWqAhmo3Bc_TWWQdJejPr3I=\" rel=\"nofollow noopener\" target=\"_blank\">cveith@magnite.com<\/a><\/p>\n<p>\n        <strong>Investor Contact:<\/strong><br \/>\n        <br \/>Magnite<br \/>Nick Kormeluk<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=qvA_yVFQFg9X2HqPEpE3MLGE4xu5lqg8wGzj1IfYMwTbwjm4LZlKWIczZ__6l_cnEHJtUyB3Cyz8VsziQSMLZo8ZDvr9wrQPr-Q0ubqTH-U=\" rel=\"nofollow noopener\" target=\"_blank\">nkormeluk@magnite.com<\/a><\/p>\n<p>      <img decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODgwODQwMSM1NTI3ODM2IzIwMTc0MzE=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/ZDU2YmI2ZWYtZDc2Yy00ODJiLWIyMjItYjcwY2M1MWZiMGFiLTEwMjkwMDQ=\/tiny\/Magnite-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Camelot, GroupM, MiQ Among Launch Partners;\u00a0Direct Buying Solution Maximizes Revenue for Magnite Sellers NEW YORK, April 17, 2023 (GLOBE NEWSWIRE) &#8212; Magnite, the world\u2019s largest independent sell-side advertising company, today announced the launch of ClearLine, a self-service solution that provides agencies direct access to buy premium video inventory on the company\u2019s platforms. Built on Magnite\u2019s proven technologies in deal-driven video, ClearLine significantly increases spend going towards working media, makes it easier for sellers and agencies to securely share data, and helps Magnite publishers generate more revenue and develop new sources of unique demand. Initial launch partners include Camelot, GroupM, and MiQ. \u201cWhile DSPs will remain the primary method for agencies to access premium video inventory on our platforms, we\u2019ve heard &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-launches-clearline-giving-ad-agencies-a-new-efficient-route-to-premium-video-inventory\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Magnite Launches ClearLine, Giving Ad Agencies a\u00a0New, Efficient Route to Premium Video Inventory&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-747929","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magnite Launches ClearLine, Giving Ad Agencies a\u00a0New, Efficient Route to Premium Video Inventory - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-launches-clearline-giving-ad-agencies-a-new-efficient-route-to-premium-video-inventory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magnite Launches ClearLine, Giving Ad Agencies a\u00a0New, Efficient Route to Premium Video Inventory - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Camelot, GroupM, MiQ Among Launch Partners;\u00a0Direct Buying Solution Maximizes Revenue for Magnite Sellers NEW YORK, April 17, 2023 (GLOBE NEWSWIRE) &#8212; Magnite, the world\u2019s largest independent sell-side advertising company, today announced the launch of ClearLine, a self-service solution that provides agencies direct access to buy premium video inventory on the company\u2019s platforms. Built on Magnite\u2019s proven technologies in deal-driven video, ClearLine significantly increases spend going towards working media, makes it easier for sellers and agencies to securely share data, and helps Magnite publishers generate more revenue and develop new sources of unique demand. Initial launch partners include Camelot, GroupM, and MiQ. \u201cWhile DSPs will remain the primary method for agencies to access premium video inventory on our platforms, we\u2019ve heard &hellip; Continue reading &quot;Magnite Launches ClearLine, Giving Ad Agencies a\u00a0New, Efficient Route to Premium Video Inventory&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-launches-clearline-giving-ad-agencies-a-new-efficient-route-to-premium-video-inventory\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-17T04:04:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODgwODQwMSM1NTI3ODM2IzIwMTc0MzE=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-launches-clearline-giving-ad-agencies-a-new-efficient-route-to-premium-video-inventory\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-launches-clearline-giving-ad-agencies-a-new-efficient-route-to-premium-video-inventory\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Magnite Launches ClearLine, Giving Ad Agencies a\u00a0New, Efficient Route to Premium Video Inventory\",\"datePublished\":\"2023-04-17T04:04:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-launches-clearline-giving-ad-agencies-a-new-efficient-route-to-premium-video-inventory\\\/\"},\"wordCount\":926,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-launches-clearline-giving-ad-agencies-a-new-efficient-route-to-premium-video-inventory\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODgwODQwMSM1NTI3ODM2IzIwMTc0MzE=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-launches-clearline-giving-ad-agencies-a-new-efficient-route-to-premium-video-inventory\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-launches-clearline-giving-ad-agencies-a-new-efficient-route-to-premium-video-inventory\\\/\",\"name\":\"Magnite Launches ClearLine, Giving Ad Agencies a\u00a0New, Efficient Route to Premium Video Inventory - 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Built on Magnite\u2019s proven technologies in deal-driven video, ClearLine significantly increases spend going towards working media, makes it easier for sellers and agencies to securely share data, and helps Magnite publishers generate more revenue and develop new sources of unique demand. 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