{"id":747788,"date":"2023-04-14T09:33:01","date_gmt":"2023-04-14T13:33:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/audiencexpress-launches-a-new-cross-platform-campaign-analytics-solution-for-2023-upfront-season\/"},"modified":"2023-04-14T09:33:01","modified_gmt":"2023-04-14T13:33:01","slug":"audiencexpress-launches-a-new-cross-platform-campaign-analytics-solution-for-2023-upfront-season","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/audiencexpress-launches-a-new-cross-platform-campaign-analytics-solution-for-2023-upfront-season\/","title":{"rendered":"AudienceXpress Launches a New, Cross-Platform Campaign Analytics Solution for 2023 Upfront Season"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>AudienceXpress Launches a New, Cross-Platform <\/b><b>Campaign Analytics Solution for 2023 Upfront Season<\/b><\/p>\n<p class=\"bwalignc\">\nThis innovative tool combines viewership, ad exposure and market segmentation data to optimize converged TV campaigns.<\/p>\n<p class=\"bwalignc\">\nThe result is more efficient and effective multi-screen media plans.<\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Faudiencexpress.com%2F&amp;esheet=53381297&amp;newsitemid=20230414005271&amp;lan=en-US&amp;anchor=AudienceXpress&amp;index=1&amp;md5=d800864a36380552662acd8a0976528a\">AudienceXpress<\/a>, a Comcast Advertising company, today announced the launch of a new industry solution that combines innovative targeting and measurement capabilities to drive efficient and effective cross-platform television advertising campaigns for marketers.<\/p>\n<p>\nThis new campaign analytics solution allows marketers to create fully customizable audience segments based on each campaign\u2019s objectives. It utilizes the following key features to inform every stage of data-enabled linear, streaming and\/or cross-platform TV campaign media planning, thereby driving efficiency and effectiveness:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Planning<\/b>: This new solution allows marketers to create more precise audience segments. Advertisers can target audiences based on specific viewing habits across screens (spanning genres, programs and\/or movies) or by brand ad exposure (i.e., the target audiences\u2019 engagement to previous brand or competitor ads). Additionally, advertisers can prioritize networks and dayparts based on overall reach and audience segment concentration.\n<\/li>\n<li><b>Mid-Campaign Optimization<\/b>: AudienceXpress planners gain instant insights, allowing swift campaign optimization to ensure optimal frequency and strong delivery against key performance indicators.\n<\/li>\n<li><b>Post-Campaign Measurement:<\/b> This new solution also provides in-depth insights on the entire campaign\u2019s actual reach, impressions, frequency and performance against full-funnel business goals.\n<\/li>\n<\/ul>\n<p>\nThis new offering draws its data-driven insights from Comcast\u2019s aggregated viewership and ad exposure data spanning ~15 million U.S. households.* Additionally, a \u201cbring your own data\u201d option allows marketers to ingest their own first-party data or licensed third-party data alongside the available Comcast insights.<\/p>\n<p>\n\u201cIn developing this new solution, we listened to what advertisers are telling us and the result is an offering that addresses their needs. Heading into the 2023 upfronts, brands are looking for scale, high-quality premium inventory and real-time, data-driven insights so that they can improve the user experience and accurately deliver on business goals. We aimed to solve for all of these needs with this new solution and look forward to what it can do for the industry,\u201d said AudienceXpress Chief Revenue Officer Katy Loria.<\/p>\n<p>\nThe introduction of this new solution is timely for a few reasons. Per an Advertiser Perceptions survey conducted jointly with FreeWheel (another Comcast Advertising-owned brand), the majority of marketers and agencies polled saw \u201cincreasing brand awareness\u201d as a top benefit of TV advertising. One of the primary barriers to them spending more on this medium, however, was \u201chigh costs\u201d (50%). More than half of respondents (56%) noted that better measurement, attribution and\/or optimization capabilities were among the biggest drivers when considering an increase in TV ad spend. (This new solution aims to address that last pain point through a combination of education, awareness and capabilities that better link and prove cross-platform TV\u2019s value.)<\/p>\n<p><b><i>*<\/i><\/b><i>Comcast\u2019s aggregated viewership and ad exposure data spans ~15 million U.S. households, scaled to the full national footprint of all 210 designated market areas (DMAs). Additionally, the data source also includes Experian\u2019s 100+ audience segments (spanning demographics, behavioral, purchase interests, etc.)<\/i><\/p>\n<p><b>AudienceXpress<\/b><\/p>\n<p>\nAudienceXpress is a Comcast company that provides market-leading media solutions that allow advertisers to buy premium TV advertising \u2013 across all screens \u2013 on an audience basis. In today\u2019s dynamic and evolving media marketplace, AudienceXpress provides direct, easy and scaled access to the premium TV audiences that matter, including across broadcast, cable, digital and connected TV. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Faudiencexpress.com%2F&amp;esheet=53381297&amp;newsitemid=20230414005271&amp;lan=en-US&amp;anchor=https%3A%2F%2Faudiencexpress.com%2F&amp;index=2&amp;md5=154e7a8acac47e8d80d2be8a5764417b\">https:\/\/audiencexpress.com\/<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230414005271r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230414005271\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230414005271\/en\/<\/a><\/span><\/p>\n<p><b>Media:<br \/>\n<\/b><br \/>Elaine Wong<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:elaine_wong@comcast.com\">elaine_wong@comcast.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Search Engine Optimization Search Engine Marketing Content Marketing Other Communications Technology Public Relations\/Investor Relations Carriers and Services Marketing Advertising Communications General Entertainment TV and Radio Media Entertainment Digital Marketing<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230414005271\/en\/1764094\/3\/AudienceXpress_Full_Color.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>AudienceXpress Launches a New, Cross-Platform Campaign Analytics Solution for 2023 Upfront Season This innovative tool combines viewership, ad exposure and market segmentation data to optimize converged TV campaigns. The result is more efficient and effective multi-screen media plans. NEW YORK&#8211;(BUSINESS WIRE)&#8211;AudienceXpress, a Comcast Advertising company, today announced the launch of a new industry solution that combines innovative targeting and measurement capabilities to drive efficient and effective cross-platform television advertising campaigns for marketers. This new campaign analytics solution allows marketers to create fully customizable audience segments based on each campaign\u2019s objectives. It utilizes the following key features to inform every stage of data-enabled linear, streaming and\/or cross-platform TV campaign media planning, thereby driving efficiency and effectiveness: Planning: This new solution allows &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/audiencexpress-launches-a-new-cross-platform-campaign-analytics-solution-for-2023-upfront-season\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;AudienceXpress Launches a New, Cross-Platform Campaign Analytics Solution for 2023 Upfront Season&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-747788","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AudienceXpress Launches a New, Cross-Platform Campaign Analytics Solution for 2023 Upfront Season - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/audiencexpress-launches-a-new-cross-platform-campaign-analytics-solution-for-2023-upfront-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AudienceXpress Launches a New, Cross-Platform Campaign Analytics Solution for 2023 Upfront Season - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"AudienceXpress Launches a New, Cross-Platform Campaign Analytics Solution for 2023 Upfront Season This innovative tool combines viewership, ad exposure and market segmentation data to optimize converged TV campaigns. The result is more efficient and effective multi-screen media plans. NEW YORK&#8211;(BUSINESS WIRE)&#8211;AudienceXpress, a Comcast Advertising company, today announced the launch of a new industry solution that combines innovative targeting and measurement capabilities to drive efficient and effective cross-platform television advertising campaigns for marketers. This new campaign analytics solution allows marketers to create fully customizable audience segments based on each campaign\u2019s objectives. It utilizes the following key features to inform every stage of data-enabled linear, streaming and\/or cross-platform TV campaign media planning, thereby driving efficiency and effectiveness: Planning: This new solution allows &hellip; Continue reading &quot;AudienceXpress Launches a New, Cross-Platform Campaign Analytics Solution for 2023 Upfront Season&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/audiencexpress-launches-a-new-cross-platform-campaign-analytics-solution-for-2023-upfront-season\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-14T13:33:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230414005271r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/audiencexpress-launches-a-new-cross-platform-campaign-analytics-solution-for-2023-upfront-season\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/audiencexpress-launches-a-new-cross-platform-campaign-analytics-solution-for-2023-upfront-season\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"AudienceXpress Launches a New, Cross-Platform Campaign Analytics Solution for 2023 Upfront Season\",\"datePublished\":\"2023-04-14T13:33:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/audiencexpress-launches-a-new-cross-platform-campaign-analytics-solution-for-2023-upfront-season\\\/\"},\"wordCount\":643,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/audiencexpress-launches-a-new-cross-platform-campaign-analytics-solution-for-2023-upfront-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20230414005271r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/audiencexpress-launches-a-new-cross-platform-campaign-analytics-solution-for-2023-upfront-season\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/audiencexpress-launches-a-new-cross-platform-campaign-analytics-solution-for-2023-upfront-season\\\/\",\"name\":\"AudienceXpress Launches a New, Cross-Platform Campaign Analytics Solution for 2023 Upfront Season - 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The result is more efficient and effective multi-screen media plans. NEW YORK&#8211;(BUSINESS WIRE)&#8211;AudienceXpress, a Comcast Advertising company, today announced the launch of a new industry solution that combines innovative targeting and measurement capabilities to drive efficient and effective cross-platform television advertising campaigns for marketers. This new campaign analytics solution allows marketers to create fully customizable audience segments based on each campaign\u2019s objectives. It utilizes the following key features to inform every stage of data-enabled linear, streaming and\/or cross-platform TV campaign media planning, thereby driving efficiency and effectiveness: Planning: This new solution allows &hellip; Continue reading \"AudienceXpress Launches a New, Cross-Platform Campaign Analytics Solution for 2023 Upfront Season\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/audiencexpress-launches-a-new-cross-platform-campaign-analytics-solution-for-2023-upfront-season\/","og_site_name":"Market Newsdesk","article_published_time":"2023-04-14T13:33:01+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230414005271r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/audiencexpress-launches-a-new-cross-platform-campaign-analytics-solution-for-2023-upfront-season\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/audiencexpress-launches-a-new-cross-platform-campaign-analytics-solution-for-2023-upfront-season\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"AudienceXpress Launches a New, Cross-Platform Campaign Analytics Solution for 2023 Upfront Season","datePublished":"2023-04-14T13:33:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/audiencexpress-launches-a-new-cross-platform-campaign-analytics-solution-for-2023-upfront-season\/"},"wordCount":643,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/audiencexpress-launches-a-new-cross-platform-campaign-analytics-solution-for-2023-upfront-season\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230414005271r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/audiencexpress-launches-a-new-cross-platform-campaign-analytics-solution-for-2023-upfront-season\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/audiencexpress-launches-a-new-cross-platform-campaign-analytics-solution-for-2023-upfront-season\/","name":"AudienceXpress Launches a New, Cross-Platform Campaign Analytics Solution for 2023 Upfront Season - 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