\n25 years ago, the world was a little\u2026less fresh. Then Febreze hit the scene and everyone could breathe a collective happy sigh. With one spray, spritz, or plug-in, the whole vibe changes from funk to fresh. That breath of better air causes a shift that inspires a better day. It\u2019s a mood we call \u201cFresh af\u201d\u2014Fresh as Febreze. Now, to celebrate 25 years of keeping things fresh, Febreze is partnering with three emerging designers to launch an exclusive line of streetwear: the Fresh af collection. With the coolest branded merch, fans can now look and smell Fresh af\u2014that\u2019s \u201cfresh as Febreze,\u201d of course.<\/p>\n
This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230412005121\/en\/<\/a><\/p>\n To celebrate its 25th birthday, Febreze is helping people feel (and look) Fresh af – that’s “Fresh as Febreze,” of course! With exclusive merch from some of today’s hottest creators, fans aren’t just smelling fresh room-to-room, they’re also looking fresh from head-to-toe. (Photo: Business Wire)<\/p>\n<\/div>\n \nThree emerging creators, Brema Brema of Unfinished Legacy, creative director Dani Klari\u0107, and “TheRealRJM” Rachel Motley, are bringing their unique style to the brand, designing limited-edition sweatsuits so fans can keep it Fresh as Febreze from head to toe. The results are what happens when the freshest talent teams up with the world\u2019s freshest brand.<\/p>\n \nFor fans of Febreze, it\u2019s easy to get the freshest look: starting today and ending May 1, fans will have a chance to win the limited-edition merch on FreshAsFebreze.com<\/a>.<\/i><\/p>\n \n\u201cBeing Fresh af goes beyond simply curating the scent of your home\u2014it\u2019s a lifestyle,\u201d says Angelica Matthews, Vice President at Febreze. \u201cAnd these three influencers are Fresh af themselves, making them perfect partners to celebrate our 25th birthday.\u201d<\/p>\n \nLaunched in 1998 to address the problem of lingering cigarette smoke on clothes, Febreze has been on a mission to make every day smell Fresh af for a quarter of a century\u2014and fabric refresher was only the beginning. Febreze has rolled out a series of innovations to fight tough odors and enable consumers to scent style their homes nearly every year. In 2004, Febreze entered the air freshening category with a novel nitrogen propellant and sleek shape that has since become iconic. Then, in 2010, Febreze launched what\u2019s now known as Small Spaces to eliminate odors and exude fresh scent in hard-to-reach places without an outlet for a plug-in. And in 2016, Febreze combined its odor-fighting power with the beloved fresh laundry scent of Tide. With each innovation, from air fresheners to an endless world of luxurious scents, fans were eager to freshen up their homes from room to room. Now, they can take things to the next level with exclusive merch that keeps them fresh as Febreze from head-to-toe.<\/p>\n \nThis year\u2019s innovations come to their two OG products\u2014Febreze Fabric Refresher and Febreze Air\u2014to provide an enhanced scent experience while delivering on the odor-fighting prowess the brand is known for. Febreze Fabric Refresher now features an upgraded formula proven to deliver odor fighting power with longer-lasting freshness, even hours after spraying. It is currently available in Gain Original, Gain Island Fresh, Extra Strength, and Downy April Fresh.<\/p>\n \nFebreze AIR is getting an upgraded sprayer that creates a wider and finer spray pattern, enabling each spritz to stay in the air longer while increasing the fragrance\u2019s longevity. This also comes with an upgrade to the product\u2019s name \u2013 now Febreze Air Mist.<\/p>\n \nBoth products and the entire Febreze portfolio remain family-, pet- and home-friendly. To learn more about Febreze and ensure your home is Fresh af visit Febreze.com<\/a>.<\/p>\n *NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US and DC who are 18 years of age or older. The Fresh as Febreze Merch Giveaway starts 9:00 am ET on 4\/11\/23 and ends 1:00 pm ET on 5\/1\/23. Sponsored by The Procter & Gamble Distributing LLC. For rules visit FreshAsFebreze.com<\/a>.<\/i><\/p>\n ABOUT FEBREZE<\/b><\/p>\n \nIn 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze\u00ae, known today as the preeminent brand for providing a fresh, clean scent and tackling tough odors from fabrics and the air. Febreze\u00ae features a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze\u00ae continues to be one of the fastest growing brands in P&G\u2019s portfolio of household brands and bring innovative products to market.<\/p>\n ABOUT PROCTER & GAMBLE<\/b><\/p>\n \nP&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always\u00ae, Ambi Pur\u00ae, Ariel\u00ae, Bounty\u00ae, Charmin\u00ae, Crest\u00ae, Dawn\u00ae, Downy\u00ae, Fairy\u00ae, Febreze\u00ae, Gain\u00ae, Gillette\u00ae, Head & Shoulders\u00ae, Lenor\u00ae, Olay\u00ae, Oral-B\u00ae, Pampers\u00ae, Pantene\u00ae, SK-II\u00ae, Tide\u00ae, Vicks\u00ae, and Whisper\u00ae. The P&G community includes operations in approximately 70 countries worldwide. Please visit https:\/\/www.pg.com\/<\/a> for the latest news and information about P&G and its brands. For other P&G news, visit us at https:\/\/www.pg.com\/news<\/a>.<\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230412005121\/en\/<\/a><\/span><\/p>\n \nProcter & Gamble KEYWORDS:<\/b> Ohio United States North America<\/p>\n INDUSTRY KEYWORDS:<\/b> Other Consumer Fashion Home Goods Women Seniors Retail Footwear Teens Pets Other Science Parenting Men Consumer Science Social Media LGBTQ+ Other Retail Communications<\/p>\n MEDIA:<\/b><\/p>\n Febreze Invites Fans to Celebrate 25 Years of Fresh Launches Fresh af campaign giving away limited-edition merch designed by the freshest creators CINCINNATI–(BUSINESS WIRE)– 25 years ago, the world was a little\u2026less fresh. Then Febreze hit the scene and everyone could breathe a collective happy sigh. With one spray, spritz, or plug-in, the whole vibe changes from funk to fresh. That breath of better air causes a shift that inspires a better day. It\u2019s a mood we call \u201cFresh af\u201d\u2014Fresh as Febreze. Now, to celebrate 25 years of keeping things fresh, Febreze is partnering with three emerging designers to launch an exclusive line of streetwear: the Fresh af collection. With the coolest branded merch, fans can now look and smell … <\/p>\n![\"To](\"https:\/\/mms.businesswire.com\/media\/20230412005121\/en\/1761127\/4\/Febreze.jpg\")
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Lindsey Mithoefer, 513-885-3114
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mithoefer.ln@pg.com
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Rachel Koggan, 973-464-6469
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rachelk@mbooth.com<\/a><\/p>\n\n
\n Logo<\/b><\/font><\/td>\n<\/tr>\n \n ![\"Logo\"](\"https:\/\/mms.businesswire.com\/media\/20230412005121\/en\/830079\/3\/HERO_Febreze_logo_full_color.jpg\"){kind=logo}
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<\/td>\n<\/tr>\n\n To celebrate its 25th birthday, Febreze is helping people feel (and look) Fresh af – that’s “Fresh as Febreze,” of course! With exclusive merch from some of today’s hottest creators, fans aren’t just smelling fresh room-to-room, they’re also looking fresh from head-to-toe. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n \n Photo<\/b><\/font><\/td>\n<\/tr>\n \n ![\"Photo\"](\"https:\/\/mms.businesswire.com\/media\/20230412005121\/en\/1761128\/3\/Brema_Brema.jpg\")
<\/td>\n<\/tr>\n\n Inspired by the fresh, vibrant hues of Febreze, Brema\u2019s design serves to capture the beauty and energy of the world, along with the people he\u2019s met along his journey. It also features his signature butterfly to portray a fresh rebirth. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n \n Photo<\/b><\/font><\/td>\n<\/tr>\n \n ![\"Photo\"](\"https:\/\/mms.businesswire.com\/media\/20230412005121\/en\/1761129\/3\/Dani_Klaric.jpg\")
<\/td>\n<\/tr>\n\n Dani Klari\u0107\u2019s Fresh af star-cladden sky blue sweatsuit aims to capture a sense of minimalism and clean lines, while still adding fun colors and shapes. Klari\u0107 says it was inspired by the \u201cincredibly refreshing and crisp smell of her favorite Febreze Fabric scent.\u201d (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n \n Photo<\/b><\/font><\/td>\n<\/tr>\n \n ![\"Photo\"](\"https:\/\/mms.businesswire.com\/media\/20230412005121\/en\/1761130\/3\/Rachel_Motley.jpg\")
<\/td>\n<\/tr>\n\n Rachel_Motley.jpg \/ Inspired by her signature-shaped font style, Motley\u2019s Fresh af design uses iconography to fill the fresh atmosphere that Febreze products create. The design reflects her love for a classic black outfit balanced by a pop of color\u2014in this case, harmonious shades of blue. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"