{"id":746651,"date":"2023-04-11T09:14:05","date_gmt":"2023-04-11T13:14:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sprout-social-customers-reported-233-return-on-investment-in-new-independent-study\/"},"modified":"2023-04-11T09:14:05","modified_gmt":"2023-04-11T13:14:05","slug":"sprout-social-customers-reported-233-return-on-investment-in-new-independent-study","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sprout-social-customers-reported-233-return-on-investment-in-new-independent-study\/","title":{"rendered":"Sprout Social Customers Reported 233% Return on Investment in New Independent Study"},"content":{"rendered":"

\nThe Total Economic Impact\u2122 of Sprout Social reveals customers built more productive, impactful and cost-effective social strategies
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CHICAGO, April 11, 2023 (GLOBE NEWSWIRE) — Sprout Social<\/u><\/a>, an industry-leading provider of cloud-based social media management software, today announced the release of a Total Economic Impact\u2122 study conducted by Forrester Consulting that reveals how Sprout Social enabled customers to achieve a return on investment (ROI) of 233% and a net present value (NPV) of $1.3 million over three years with a payback period of less than six months.<\/p>\n

\u201cToday\u2019s organizations are expected to have a responsive social media presence that reflects and anticipates the needs of their customers, and their ability to meet this expectation has a lasting impact on business growth and revenue,\u201d said Ryan Barretto, President of Sprout Social. \u201cFor us, this study reinforces what our customers are already telling us\u2014we deliver a solution that gives brands the ability to remain agile and scale their social strategies for stronger customer connections and access to vital business intelligence. We are excited to continue innovating our platform and bring meaningful investments to our customers.\u201d<\/p>\n

The commissioned study conducted by Forrester Consulting on behalf of Sprout Social found that by eliminating manual work and providing quicker access to key business and consumer insights, Sprout Social enabled customers to boost productivity and focus on building impactful social strategies. The study also found that Sprout Social\u2019s customers significantly reduced costs by consolidating their tech stacks and lowering their reliance on paid advertising through organic and employee-driven social campaigns.<\/p>\n

With tightening budgets and increasing consumer demand, customers leveraging Sprout Social are able to deliver more to their customers and their organizations while spending less time and money. In addition to the 233% ROI and $1.3 million NPV, Forrester\u2019s study revealed that a composite organization comprised of Sprout Social customers realized the following benefits over the past three years:<\/p>\n