{"id":746225,"date":"2023-04-10T09:03:44","date_gmt":"2023-04-10T13:03:44","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/nexstar-names-jamie-calandruccio-as-executive-vice-president-of-platform-monetization-strategy\/"},"modified":"2023-04-10T09:03:44","modified_gmt":"2023-04-10T13:03:44","slug":"nexstar-names-jamie-calandruccio-as-executive-vice-president-of-platform-monetization-strategy","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/nexstar-names-jamie-calandruccio-as-executive-vice-president-of-platform-monetization-strategy\/","title":{"rendered":"Nexstar Names Jamie Calandruccio as Executive Vice President of Platform Monetization &amp; Strategy"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Nexstar Names Jamie Calandruccio as Executive Vice President of Platform Monetization &amp; Strategy<\/b><\/p>\n<p class=\"bwalignc\"><b><i>Experienced Sales Leader Will Oversee Advertising Inventory and <\/i><i>Revenue Management Strategy for Ad Sales<\/i><\/b><\/p>\n<p>IRVING, Texas&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNexstar Media Group, Inc. (NXST: Nasdaq) today announced the appointment of Jamie Calandruccio as Executive Vice President of Platform Monetization &amp; Strategy, responsible for developing Nexstar\u2019s revenue management strategy for ad sales, optimizing the company\u2019s advertising inventory, and strengthening its programmatic business. In this newly created role, Ms. Calandruccio will work closely with Nexstar\u2019s sales team to increase revenue and serve client needs through informed, data-driven decisions, and strategic inventory analytics. Ms. Calandruccio will begin her new duties immediately and report to Nexstar\u2019s Executive Vice President and Chief Revenue Officer, Michael Strober.<\/p>\n<p>\n\u201cJamie\u2019s well-established relationships and vast pricing, planning, and forecasting experience across an extensive portfolio of ad sales products, along with her strategic vision, make her the ideal leader for our sales organization,\u201d said Michael Strober, Nexstar\u2019s Chief Revenue Officer. \u201cShe will hit the ground running and make an immediate impact.\u201d<\/p>\n<p>\nMs. Calandruccio has extensive experience in sales management, operations, and marketing and has held a variety of sales leadership roles across her 25 year career. She most recently served as Senior Vice President, Product Marketing &amp; Partnerships, at Operative, where she led a team of sales executives responsible for commercial strategy and revenue growth across all of the company\u2019s customer markets and products. During her tenure at Operative, Ms. Calandruccio oversaw all global marketing initiatives including events, sponsorships, webinars, social media, and industry relations, and helped build and launch best-in-class technology designed to plan, manage, and execute corporate, product, and field marketing strategies and tactics. Ms. Calandruccio and her team also created Operative\u2019s positioning and messaging strategies, along with supporting collateral designed to drive revenue growth.<\/p>\n<p>\n\u201cI am thrilled to be joining Nexstar under Michael\u2019s leadership of sales and at such a pivotal time in the company\u2019s journey to transform and evolve its advertising business,\u201d said Ms. Calandruccio. \u201cThere is tremendous opportunity to innovate and create unrivaled value for advertisers by harnessing the brand equity and expansive reach of Nexstar\u2019s diverse portfolio of assets. It is a privilege to be working alongside such an accomplished group of leaders and I am looking forward to leveraging my experience to help modernize Nexstar\u2019s media sales business.\u201d<\/p>\n<p>\nPrior to her role at Operative, she worked at Channel Media Solutions, providing strategic guidance and marketplace insight to create advanced advertising go-to-market plans. Ms. Calandruccio spent most of her career leading sales planning and operations with Sony Pictures Television, DirecTV and Xandr, where she created operational strategies to deliver maximum yield, advanced advertising capabilities and addressable advertising platforms.<\/p>\n<p><b>About Nexstar Media Group, Inc.<\/b><\/p>\n<p>\nNexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year. Nexstar owns America\u2019s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar\u2019s national television properties include The CW, America\u2019s fifth major broadcast network, NewsNation, America\u2019s fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company\u2019s portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2FNexstar.tv&amp;esheet=53377578&amp;newsitemid=20230410005198&amp;lan=en-US&amp;anchor=Nexstar.tv&amp;index=1&amp;md5=8ab0b4c185e794143492c3a6ffdb8f96\">Nexstar.tv<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230410005198r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230410005198\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230410005198\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact:<br \/>\n<\/b><br \/>Gary Weitman<br \/>\n<br \/>EVP and Chief Communications Officer<br \/>\n<br \/>Nexstar Media Group, Inc.<br \/>\n<br \/>312\/222-3394 or <a rel=\"nofollow\" href=\"mailto:gweitman@nexstar.tv\">gweitman@nexstar.tv<\/a><\/p>\n<p><b>Investor Contact:<br \/>\n<\/b><br \/>Joe Jaffoni or Jennifer Neuman<br \/>\n<br \/>JCIR<br \/>\n<br \/>212\/835-8500 or <a rel=\"nofollow\" href=\"mailto:nxst@jcir.com\">nxst@jcir.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Texas United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Entertainment Marketing Advertising Communications Mobile Entertainment Audio\/Video General Entertainment TV and Radio<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230410005198\/en\/603042\/3\/Nexstar_NMG_rgb.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Nexstar Names Jamie Calandruccio as Executive Vice President of Platform Monetization &amp; Strategy Experienced Sales Leader Will Oversee Advertising Inventory and Revenue Management Strategy for Ad Sales IRVING, Texas&#8211;(BUSINESS WIRE)&#8211; Nexstar Media Group, Inc. (NXST: Nasdaq) today announced the appointment of Jamie Calandruccio as Executive Vice President of Platform Monetization &amp; Strategy, responsible for developing Nexstar\u2019s revenue management strategy for ad sales, optimizing the company\u2019s advertising inventory, and strengthening its programmatic business. In this newly created role, Ms. Calandruccio will work closely with Nexstar\u2019s sales team to increase revenue and serve client needs through informed, data-driven decisions, and strategic inventory analytics. Ms. Calandruccio will begin her new duties immediately and report to Nexstar\u2019s Executive Vice President and Chief Revenue Officer, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/nexstar-names-jamie-calandruccio-as-executive-vice-president-of-platform-monetization-strategy\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Nexstar Names Jamie Calandruccio as Executive Vice President of Platform Monetization &amp; Strategy&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-746225","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nexstar Names Jamie Calandruccio as Executive Vice President of Platform Monetization &amp; Strategy - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/nexstar-names-jamie-calandruccio-as-executive-vice-president-of-platform-monetization-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nexstar Names Jamie Calandruccio as Executive Vice President of Platform Monetization &amp; Strategy - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Nexstar Names Jamie Calandruccio as Executive Vice President of Platform Monetization &amp; Strategy Experienced Sales Leader Will Oversee Advertising Inventory and Revenue Management Strategy for Ad Sales IRVING, Texas&#8211;(BUSINESS WIRE)&#8211; Nexstar Media Group, Inc. (NXST: Nasdaq) today announced the appointment of Jamie Calandruccio as Executive Vice President of Platform Monetization &amp; Strategy, responsible for developing Nexstar\u2019s revenue management strategy for ad sales, optimizing the company\u2019s advertising inventory, and strengthening its programmatic business. In this newly created role, Ms. Calandruccio will work closely with Nexstar\u2019s sales team to increase revenue and serve client needs through informed, data-driven decisions, and strategic inventory analytics. Ms. Calandruccio will begin her new duties immediately and report to Nexstar\u2019s Executive Vice President and Chief Revenue Officer, &hellip; Continue reading &quot;Nexstar Names Jamie Calandruccio as Executive Vice President of Platform Monetization &amp; Strategy&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/nexstar-names-jamie-calandruccio-as-executive-vice-president-of-platform-monetization-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-10T13:03:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230410005198r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexstar-names-jamie-calandruccio-as-executive-vice-president-of-platform-monetization-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexstar-names-jamie-calandruccio-as-executive-vice-president-of-platform-monetization-strategy\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Nexstar Names Jamie Calandruccio as Executive Vice President of Platform Monetization &amp; 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(NXST: Nasdaq) today announced the appointment of Jamie Calandruccio as Executive Vice President of Platform Monetization &amp; Strategy, responsible for developing Nexstar\u2019s revenue management strategy for ad sales, optimizing the company\u2019s advertising inventory, and strengthening its programmatic business. In this newly created role, Ms. Calandruccio will work closely with Nexstar\u2019s sales team to increase revenue and serve client needs through informed, data-driven decisions, and strategic inventory analytics. 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