{"id":745207,"date":"2023-04-04T11:04:43","date_gmt":"2023-04-04T15:04:43","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\/"},"modified":"2023-04-04T11:04:43","modified_gmt":"2023-04-04T15:04:43","slug":"piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\/","title":{"rendered":"Piper Sandler Completes 45th Semi-Annual Generation Z Survey of 5,690 U.S. Teens"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Piper Sandler Completes 45<sup>th<\/sup> Semi-Annual Generation Z Survey of 5,690 U.S. Teens<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Piper Sandler now has more than 58 million data points around teen preferences and spending in the 22+ years of researching teens<\/b><\/li>\n<li><b>Teen \u201cself-reported\u201d spending was up 2% Y\/Y to $2,419; parent contribution was 60% vs. 61% last Spring<\/b><\/li>\n<li><b>Food was the No. 1 wallet priority for male spending at 24% share, while clothing remains at the top of female wallet share at 28%, down 200 bps vs Fall 2022 when female clothing wallet share peaked at 30%<\/b><\/li>\n<li><b>Teens care about social\/political issues ranking the environment No. 1 with 19% mindshare this Spring, up 400 bps vs. Fall 2022, and up 800 bps Y\/Y<\/b><\/li>\n<li><b>TikTok declined as the favorite social platform (37% share) by 100 bps vs. Fall 2022. SNAP was No. 2 at 27% share, followed by Instagram (23% share)<\/b><\/li>\n<li><b>Nike remains the No. 1 brand for all teens in both apparel (33% share) and footwear (61% share)<\/b><\/li>\n<li><b>Cosmetics held the highest priority of beauty spending at $123, surpassing skincare for the first time since 2020<\/b><\/li>\n<li><b>Ulta remained the No. 1 preferred beauty destination at 41% share, and held the strongest beauty loyalty membership at 63% of female teens with a membership<\/b><\/li>\n<li><b>57% of teens cite Amazon as their No. 1 favorite e-comm site; Nike, SHEIN, lululemon, and PacSun took spots No. 2-5<\/b><\/li>\n<\/ul>\n<p>MINNEAPOLIS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pipersandler.com%2F&amp;esheet=53374072&amp;newsitemid=20230404005387&amp;lan=en-US&amp;anchor=Piper+Sandler+Companies&amp;index=1&amp;md5=632a809e505f14e039238f83be012813\">Piper Sandler Companies<\/a> (NYSE: PIPR), a leading investment bank, has completed its 45th semi-annual Taking Stock With Teens<sup>\u00ae<\/sup> survey in partnership with DECA. This survey highlights discretionary spending trends and brand preferences from 5,690 teens across 47 U.S. states with an average age of 16.2 years.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230404005387\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230404005387\/en\/<\/a><\/p>\n<p>\nThis year\u2019s Spring 2023 survey was conducted from February 13 to March 21. We received the highest number of responses from the South at 43%, followed by the Midwest at 26%, the West at 22% and the Northeast with 9%.<\/p>\n<p><b>For the survey infographic and more information, visit <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pipersandler.com%2Fteens&amp;esheet=53374072&amp;newsitemid=20230404005387&amp;lan=en-US&amp;anchor=pipersandler.com%2Fteens&amp;index=2&amp;md5=6b4601f7822f5fc5dff0e30c096ae2d5\"><b>pipersandler.com\/teens<\/b><\/a><\/p>\n<p>\n\u201cOur Spring 2023 survey points to solid teen spending, up 2% Y\/Y. Males lead the growth in spending with an increase of 6% Y\/Y. The core beauty wallet (cosmetics, skincare, fragrance) grew 19% Y\/Y, led by cosmetics (+32% Y\/Y). Everyday use of makeup continues to trend upward, and e.l.f. remains the dominant player at No. 1, gaining 900 bps of share Y\/Y to 22% of female teens. Within apparel, Nike remains strong at No. 1 and lululemon fell to No 3. Within footwear, Nike remains on top, and UGG broke into the top 10 favorite footwear brands at No. 7, ranking No. 5 with all female teens. Crocs ranked No. 6 and Hey Dude ranked No. 8 among all teens. Coach remained top among handbag brands with Louis Vuitton coming in at No. 2 and Michael Kors dropping to No. 3. Food remained the top spend category for males, and apparel remained top for females, with 28% wallet share among females. Favorite teen restaurants remained Chick-fil-A and Starbucks.<\/p>\n<p>\n&#8220;TikTok remained the favorite teen app in Spring 2023, with Instagram following in third. Amazon remained the top destination for shopping, Nike gained the No. 2 position,\u201d said <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pipersandler.com%2Fabout%2Fpeople%2Fedward-yruma&amp;esheet=53374072&amp;newsitemid=20230404005387&amp;lan=en-US&amp;anchor=Edward+Yruma&amp;index=3&amp;md5=4c1cb4c79ea66556fcb2a4dfcb179211\">Edward Yruma<\/a>, senior research analyst.<\/p>\n<p>\nThe Willow Project has overtaken Gen Z mindshare, ranking at No. 5 most important social\/political issue in Spring 2023. Gen Z is known to be a conscious generation and appear to care more about social justice and the environment versus former generations. Teens this spring cited the environment as their top concern. Racial equality moved up to the No. 2 concern, followed by abortion, inflation and The Willow Project.<\/p>\n<p><b>Spring 2023 Key Findings<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nSpending among upper income males increased 6% Y\/Y; UI female spend increased 1% Y\/Y<\/p>\n<\/li>\n<li>\nFood was the No. 1 wallet priority for males at 24% share; clothing was No. 1 for females at 28%<\/p>\n<\/li>\n<li>\nShopping channel preferences shifted to Off-Price (+500 bps Y\/Y) and Secondhand (+200 bps Y\/Y)<\/p>\n<\/li>\n<li>\nThe core beauty wallet (cosmetics, skincare, fragrance) stood at $313\/year (+19% Y\/Y), led by cosmetics (+32% Y\/Y)<\/p>\n<\/li>\n<li>\nWeekly usage of VR devices stayed flat vs Fall 2022 at 14%; 29% of teens own a VR device<\/p>\n<\/li>\n<li>\nVideo games are 12% of male teen wallet share (vs. 14% LY), and 32% expect to purchase a NextGen console within 2 years<\/p>\n<\/li>\n<li>\nSQ\u2019s Cash App ranked No. 1 most preferred peer-to-peer money transfer app at 41% vs. PYPL\u2019s Venmo at 39%<\/p>\n<\/li>\n<li>\nFor BNPL, teens said they used PayPal \u201cPay in 4\u201d most frequently, followed by SQ\u2019s Afterpay<\/p>\n<\/li>\n<li>\nApple Pay ranked No. 1 for payment apps used within the last month at 39%, followed by Cash App at 25%<\/p>\n<\/li>\n<li>\nUGG broke into the top 10 favorite footwear brands at No. 7, ranking No. 5 with all female teens<\/p>\n<\/li>\n<li>\nCrocs ranked No. 6 and Hey Dude ranked No. 8 favorite footwear brand among all teens, both gaining ~25 bps of share Y\/Y<\/p>\n<\/li>\n<li>\nOn Running and Hoka One One were No. 12 and No. 19 favorite footwear brands respectively for all teens and No. 5 and No. 4 favorite athletic footwear brands for upper income teens respectively<\/p>\n<\/li>\n<li>\ne.l.f. remains the No. 1 cosmetics brand, increasing 900 bps Y\/Y to 22% for female teens<\/p>\n<\/li>\n<li>\nSpecialty Retail for beauty purchases met the Spring 2021 high of 75% and mass\/dept\/drug reached a new low of 12%<\/p>\n<\/li>\n<li>\nChick-fil-A remains the No. 1 favorite restaurant at 13% share, followed by Starbucks (12%), and Chipotle (7%)<\/p>\n<\/li>\n<li>\n42% of teens consume or are willing to try plant-based meat, vs. 49% in Spring 2021<\/p>\n<\/li>\n<li>\nTeens report highest intentions to eat more or the same amount of Cheez-It and Goldfish; Goldfish remain most preferred snack brand<\/p>\n<\/li>\n<li>\nOf the teens surveyed, 40% either consume or are willing to consume plant-based dairy.<\/p>\n<\/li>\n<li>\n68% of teens have used Spotify for streaming services over the last 6 months, with 44% of teens opting to subscribe\/pay for Spotify services<\/p>\n<\/li>\n<li>\nTeens spend 31% of daily video consumption on Netflix (+100 bps vs Fall 2022) and 28% on YouTube (-200 bps vs Fall 2022)<\/p>\n<\/li>\n<li>\nPhone is the No. 1 preferred method for customer service interaction; Text\/SMS shows the best multi-year gains<\/p>\n<\/li>\n<li>\n87% of teens own an iPhone; 88% expect an iPhone to be their next phone; 35% own an Apple Watch<\/p>\n<\/li>\n<\/ul>\n<p>\nPiper Sandler Taking Stock With Teens<sup>\u00ae<\/sup> survey is a semi-annual research project that gathers input from 5,690 teens with an average age of 16.2 years. Discretionary spending patterns, fashion trends, technology, and brand and media preferences are assessed through surveying a geographically diverse subset of high schools across the U.S. Since the project began in 2001, Piper Sandler has surveyed more than 239,000 teens and collected over more than 58 million data points on teen spending.<\/p>\n<p><b>ABOUT PIPER SANDLER<\/b><\/p>\n<p>\nPiper Sandler Companies (NYSE: PIPR) is a leading investment bank driven to help clients Realize the Power of Partnership\u00ae. Securities brokerage and investment banking services are offered in the U.S. through Piper Sandler &amp; Co., member SIPC and NYSE; in the U.K. through Piper Sandler Ltd., authorized and regulated by the U.K. Financial Conduct Authority; and in Hong Kong through Piper Sandler Hong Kong Ltd., authorized and regulated by the Securities and Futures Commission. Alternative asset management and fixed income advisory services are offered through separately registered advisory affiliates.<\/p>\n<p>\nFollow Piper Sandler: LinkedIn | Facebook | Twitter<\/p>\n<p>\n\u00a92023. Since 1895. Piper Sandler Companies. 800 Nicollet Mall, Minneapolis, Minnesota 55402-7036<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230404005387r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230404005387\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230404005387\/en\/<\/a><\/span><\/p>\n<p>\nPamela Steensland<br \/>\n<br \/>Tel: 612 303-8185<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:pamela.steensland@psc.com\">pamela.steensland@psc.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Minnesota New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Footwear Environment Teens Music Communications Environmental Issues Electronic Commerce Apps\/Applications Electronic Games Entertainment Social Media Restaurant\/Bar Consumer Electronics Technology Food\/Beverage Fashion Cosmetics Retail Finance Banking Social Activism Online Professional Services Online Retail Consumer Generation Z<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230404005387\/en\/765213\/3\/PS_logo_blue_CMYK.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Piper Sandler Completes 45th Semi-Annual Generation Z Survey of 5,690 U.S. Teens Piper Sandler now has more than 58 million data points around teen preferences and spending in the 22+ years of researching teens Teen \u201cself-reported\u201d spending was up 2% Y\/Y to $2,419; parent contribution was 60% vs. 61% last Spring Food was the No. 1 wallet priority for male spending at 24% share, while clothing remains at the top of female wallet share at 28%, down 200 bps vs Fall 2022 when female clothing wallet share peaked at 30% Teens care about social\/political issues ranking the environment No. 1 with 19% mindshare this Spring, up 400 bps vs. Fall 2022, and up 800 bps Y\/Y TikTok declined as the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Piper Sandler Completes 45th Semi-Annual Generation Z Survey of 5,690 U.S. Teens&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-745207","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Piper Sandler Completes 45th Semi-Annual Generation Z Survey of 5,690 U.S. Teens - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Piper Sandler Completes 45th Semi-Annual Generation Z Survey of 5,690 U.S. Teens - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Piper Sandler Completes 45th Semi-Annual Generation Z Survey of 5,690 U.S. Teens Piper Sandler now has more than 58 million data points around teen preferences and spending in the 22+ years of researching teens Teen \u201cself-reported\u201d spending was up 2% Y\/Y to $2,419; parent contribution was 60% vs. 61% last Spring Food was the No. 1 wallet priority for male spending at 24% share, while clothing remains at the top of female wallet share at 28%, down 200 bps vs Fall 2022 when female clothing wallet share peaked at 30% Teens care about social\/political issues ranking the environment No. 1 with 19% mindshare this Spring, up 400 bps vs. Fall 2022, and up 800 bps Y\/Y TikTok declined as the &hellip; Continue reading &quot;Piper Sandler Completes 45th Semi-Annual Generation Z Survey of 5,690 U.S. Teens&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-04T15:04:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230404005387r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Piper Sandler Completes 45th Semi-Annual Generation Z Survey of 5,690 U.S. Teens\",\"datePublished\":\"2023-04-04T15:04:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\\\/\"},\"wordCount\":1212,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20230404005387r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\\\/\",\"name\":\"Piper Sandler Completes 45th Semi-Annual Generation Z Survey of 5,690 U.S. Teens - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20230404005387r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"datePublished\":\"2023-04-04T15:04:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20230404005387r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"contentUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20230404005387r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Piper Sandler Completes 45th Semi-Annual Generation Z Survey of 5,690 U.S. Teens\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Piper Sandler Completes 45th Semi-Annual Generation Z Survey of 5,690 U.S. Teens - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\/","og_locale":"en_US","og_type":"article","og_title":"Piper Sandler Completes 45th Semi-Annual Generation Z Survey of 5,690 U.S. Teens - Market Newsdesk","og_description":"Piper Sandler Completes 45th Semi-Annual Generation Z Survey of 5,690 U.S. Teens Piper Sandler now has more than 58 million data points around teen preferences and spending in the 22+ years of researching teens Teen \u201cself-reported\u201d spending was up 2% Y\/Y to $2,419; parent contribution was 60% vs. 61% last Spring Food was the No. 1 wallet priority for male spending at 24% share, while clothing remains at the top of female wallet share at 28%, down 200 bps vs Fall 2022 when female clothing wallet share peaked at 30% Teens care about social\/political issues ranking the environment No. 1 with 19% mindshare this Spring, up 400 bps vs. Fall 2022, and up 800 bps Y\/Y TikTok declined as the &hellip; Continue reading \"Piper Sandler Completes 45th Semi-Annual Generation Z Survey of 5,690 U.S. Teens\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\/","og_site_name":"Market Newsdesk","article_published_time":"2023-04-04T15:04:43+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230404005387r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Piper Sandler Completes 45th Semi-Annual Generation Z Survey of 5,690 U.S. Teens","datePublished":"2023-04-04T15:04:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\/"},"wordCount":1212,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230404005387r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\/","name":"Piper Sandler Completes 45th Semi-Annual Generation Z Survey of 5,690 U.S. Teens - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230404005387r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","datePublished":"2023-04-04T15:04:43+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\/#primaryimage","url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230404005387r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","contentUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230404005387r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/piper-sandler-completes-45th-semi-annual-generation-z-survey-of-5690-u-s-teens\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Piper Sandler Completes 45th Semi-Annual Generation Z Survey of 5,690 U.S. Teens"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/745207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=745207"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/745207\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=745207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=745207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=745207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}