{"id":745200,"date":"2023-04-04T10:20:11","date_gmt":"2023-04-04T14:20:11","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/skoda-appoints-fcb-as-global-agency-of-record-led-by-london-office\/"},"modified":"2023-04-04T10:20:11","modified_gmt":"2023-04-04T14:20:11","slug":"skoda-appoints-fcb-as-global-agency-of-record-led-by-london-office","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/skoda-appoints-fcb-as-global-agency-of-record-led-by-london-office\/","title":{"rendered":"\u0160koda Appoints FCB as Global Agency of Record Led by London Office"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">LONDON, April  04, 2023  (GLOBE NEWSWIRE) &#8212; \u0160koda Global Marketing Communications has appointed\u00a0FCB as their new global creative lead agency partner following a four-way pitch involving three other undisclosed agencies.\u00a0The account\u00a0will commence from early April and will be run out of the London\u00a0office with a remit encompassing major product launches and priorities for over 20 major markets.\u00a0<\/p>\n<p>The review process, which started last year, was handled by The Observatory International (London) on behalf of \u0160koda Global Marketing, and the new agency will transition with \u0160koda\u2019s previous agency, OptimistThjnk, until the end of June.<\/p>\n<p>The Volkswagen Group-owned marque is investing in its brand to compete with the upscale market, and the review follows the development of its new brand platform. The new appointment impacts \u0160koda\u2019s global creative agency relationship only and does not impact its media agency relationship or relationships with agencies in regions or individual markets.<\/p>\n<p>On appointing FCB<em>, <\/em>Meredith Kelly, Global Head of Marketing \u0160koda Auto, stated, \u201cWith FCB we\u00a0identified not only\u00a0first-class agency support but also a true\u00a0long-term business partner, and they exceeded our expectations throughout every stage of this process. We are looking forward to getting started.\u201d \u00a0<\/p>\n<p>Katy Wright, CEO FCB Inferno, added, \u201cWe had a car-shaped hole in our heart, and we are overjoyed to have filled it with such an iconic auto brand. We look forward to working with the entire global \u0160koda team in creating business-transforming work.\u201d<\/p>\n<p>\u201cThe opportunity to partner with \u0160koda is a dream come true for everyone across FCB,\u201d said Tyler Turnbull, Global CEO of FCB. &#8220;From the first moment we spent together, we felt an incredible connection across our companies given our challenger spirits, passionate people and shared belief in the economic power of creativity. Together, I\u2019m confident that we can help build the \u0160koda global business like never before.\u201d<\/p>\n<p>\n        <strong>About \u0160koda <\/strong><br \/>\n        <strong>Auto<\/strong>\n      <\/p>\n<p>\n        <strong>\u203a<\/strong> is successfully steering through the new decade with the Next Level \u2013 \u0160koda Strategy 2030.<br \/><strong>\u203a<\/strong> aims to be one of the five best-selling brands in Europe by 2030 with an attractive line-up in the entry-level segments and additional e-models.<br \/><strong>\u203a<\/strong> is emerging as the leading European brand in important growth markets such as India or North Africa.<br \/><strong>\u203a<\/strong> currently offers its customers twelve passenger-car series: the Fabia, Rapid, Scala, Octavia and Superb as <br \/>well as the Kamiq, Karoq, Kodiaq, Enyaq iV, Enyaq Coup\u00e9 iV, Slavia and Kushaq.<br \/><strong>\u203a<\/strong> delivered over 731,000 vehicles to customers around the world in 2022.\u00a0<br \/><strong>\u203a<\/strong> has been a member of the Volkswagen Group for 30 years. The Volkswagen Group is one of the most successful vehicle manufacturers in the world.\u00a0<br \/><strong>\u203a<\/strong> independently manufactures and develops not only vehicles but also components such as engines and transmissions in association with the Group.\u00a0<br \/><strong>\u203a<\/strong> operates at three sites in the Czech Republic; has additional production capacity in China, Russia, Slovakia and India primarily through Group partnerships, as well as in Ukraine with a local partner.\u00a0<br \/><strong>\u203a<\/strong> employs 45,000 people globally and is active in over 100 markets.<\/p>\n<p>\n        <strong>About FCB<\/strong>\n      <\/p>\n<p>FCB (Foote, Cone &amp; Belding) is a global, award-winning and integrated marketing communications company with a heritage of creativity and success dating from 1873. \u00a0FCB Inferno, based in London, work with a diverse mix of both local and global clients to create ideas that drive business today and build brands of tomorrow. Ideas that endure and are <em>Never Finished<\/em>.<\/p>\n<p>Named Cannes Lions 2022 #2 Global Network, 2022 <em>Ad Age<\/em> A-List, 2022 <em>Fast Company<\/em> Most Innovative, Cannes Lions 2020\/2021 Global Network of the Year, <em>Adweek<\/em> 2020 Global Agency of the Year and the #1 Global Network on <em>The Good Report<\/em>, FCB focuses on creating <em>Never Finished<\/em> campaign ideas that have the power to transform brands, businesses and communities. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=T-9bX7DJYnHYgTRCcFKz-oHog6IjaVW2HIfCocQqN4IF1oFDI6_kuO3F_t0aXmO0\" rel=\"nofollow noopener\" target=\"_blank\"><u>fcb.com<\/u><\/a> or follow @FCBglobal on <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-BTbVlfvyC-3WZHmncv3Qj51w98apXXoTJICo89Fmq9AyEAlnZoV83wejKTfjXfVqLtQZ2XDjj7mtbm8XYyuv5JpWC3mYxKM7OmxfbBdL9u_5TlbtmTp3s8lrXvjP1_NBZM56XFpdgVpeTkCXo_4bdB8VVONk6jGgN317ZjuOj7vXPr-jwdtWwQ5SrNfMtGof0WeM87hPe-yW1BY9Hz6vWTbkRbf14fUZDIyfarmcNd_j5cwZkzjubmkcfhmEgHK3Mgenx8oDKxVDkpipv_dNw==\" rel=\"nofollow noopener\" target=\"_blank\"><u>Instagram<\/u><\/a> and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=CYk8Xt11_qCM8iTnWZnOpcfogh1YgVrePg95FxwCCBRfLNBAXjoS1ZqYQqaTSugvS27IH-tawzX1o85LqOdErfMdHo6XUe2DN1bcLiVP3YSKzrYISc2M3rUohofIn6Ep2d2G4VqTpSJ7uL-Siwfr3F5UxnoJ7Ncyqn3VkMfr0Iu6GOXnXKml3kU-eJjlmwTdgXiF_kCXXFnfdf5uR8hLu0jW3GWEh7y-3LfMU9yJW6JsHk1IOd-GxIwzStvqGKsEMQgC9lwdD2X4ZiPNVh2gRQ==\" rel=\"nofollow noopener\" target=\"_blank\"><u>Twitter<\/u><\/a> and FCB Global on <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=fpfX0PUnY6jJf8Jz9Q-0W7hWpRTMd_VjatBYDyfNTfqR16skEFiKpQ4CbZjzV2ctKcWka7lAtG4xmZKqiMQIr62Ht3DVPzNXgh_TZ8wdlLXbv7LNbOOXbMn_xEQb4muRrEQA2IzHYC5M8KoqTLf9GCfk610XhVt1jRO7KthcBU00wjhDR5vvsT3GFB4cnOcYmGhjHXJE-aOgIzA_j1SV3o-mjpbXxv9yJMAz4wSoNyx_MC0h5dPQ671Z4dur_kRzEjeHeICRPu784vcyowx26A==\" rel=\"nofollow noopener\" target=\"_blank\"><u>Facebook<\/u><\/a> and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=dlrabGOwpvkLH4635pGSIsyaTOzFecBpiQsowJM6WPchHLyodkT6C45R5ECeIwbCbUEoTWV7KoAs4kZgX2ef6FXoBmZWT-DAf5xrZJLh8OV4oazW7jEetjKkiwkEXFMY72JQUU7MvVFz2HhO62tLoN54TY9MaIIK8cBNXk_j8ynJWdHgnZqdX0MCkteOh4vWkjoM3ZsPLfYsSyT_HXm-u6zFAUg4CNWtORq-0NqayxugD08NLo9sO-F6-DWkk70kRXL2fuxMCs8G5LXzXRRbkHnaJbVZY5I3Ae5-E2UVVqM=\" rel=\"nofollow noopener\" target=\"_blank\"><u>LinkedIn<\/u><\/a>.<\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=z97YLb1DpcXviclFsJNIdzdi3ez2sH2x7KzwrfDt7MitZt3BAwKrpo2xoUhCaT9SCiJ9-KbpU2C75mZNEn945VTbUwcMA04jbUEUs5pW6waODDgKB1_B4pXLu_Swl5XhJXBQrAMwQgj3504JTmB0we8xCMTD8AP7P7uwopgre1rxs6dHx63TWSfrEe08HWulQhW-5MnnViALXO3UPR3JGJDBSNSiqC-eXvOAwxBftnpkt9ivVN4nVBb3SVcJQRgNNemWiB8LtcjLl4H5hCKYoQ==\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/9088d3cb-3cf9-4b59-b917-7e78929ab39f<\/a><\/p>\n<\/p>\n<p>      <img decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODgwMTg0MSM1NTA5NDQ4IzIyMDM1MjI=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/YjA2OTIyZDctZGVmOC00NTIyLWI0ZDgtMDNmNWI3MmFjNjdmLTEyMTUwNzU=\/tiny\/FCB.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Kellie Gleason\r\n\r\nkellie.gleason@fcb.com<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LONDON, April 04, 2023 (GLOBE NEWSWIRE) &#8212; \u0160koda Global Marketing Communications has appointed\u00a0FCB as their new global creative lead agency partner following a four-way pitch involving three other undisclosed agencies.\u00a0The account\u00a0will commence from early April and will be run out of the London\u00a0office with a remit encompassing major product launches and priorities for over 20 major markets.\u00a0 The review process, which started last year, was handled by The Observatory International (London) on behalf of \u0160koda Global Marketing, and the new agency will transition with \u0160koda\u2019s previous agency, OptimistThjnk, until the end of June. The Volkswagen Group-owned marque is investing in its brand to compete with the upscale market, and the review follows the development of its new brand platform. The &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/skoda-appoints-fcb-as-global-agency-of-record-led-by-london-office\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;\u0160koda Appoints FCB as Global Agency of Record Led by London Office&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-745200","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0160koda Appoints FCB as Global Agency of Record Led by London Office - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/skoda-appoints-fcb-as-global-agency-of-record-led-by-london-office\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160koda Appoints FCB as Global Agency of Record Led by London Office - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"LONDON, April 04, 2023 (GLOBE NEWSWIRE) &#8212; \u0160koda Global Marketing Communications has appointed\u00a0FCB as their new global creative lead agency partner following a four-way pitch involving three other undisclosed agencies.\u00a0The account\u00a0will commence from early April and will be run out of the London\u00a0office with a remit encompassing major product launches and priorities for over 20 major markets.\u00a0 The review process, which started last year, was handled by The Observatory International (London) on behalf of \u0160koda Global Marketing, and the new agency will transition with \u0160koda\u2019s previous agency, OptimistThjnk, until the end of June. The Volkswagen Group-owned marque is investing in its brand to compete with the upscale market, and the review follows the development of its new brand platform. 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The Volkswagen Group-owned marque is investing in its brand to compete with the upscale market, and the review follows the development of its new brand platform. 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