{"id":745158,"date":"2023-04-04T09:18:25","date_gmt":"2023-04-04T13:18:25","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-unveils-new-loco-rewards-program-updated-app-experience-making-pollo-millionaires-out-of-loyal-customers\/"},"modified":"2023-04-04T09:18:25","modified_gmt":"2023-04-04T13:18:25","slug":"el-pollo-loco-unveils-new-loco-rewards-program-updated-app-experience-making-pollo-millionaires-out-of-loyal-customers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-unveils-new-loco-rewards-program-updated-app-experience-making-pollo-millionaires-out-of-loyal-customers\/","title":{"rendered":"El Pollo Loco Unveils New Loco Rewards\u00ae Program &amp; Updated App Experience, Making Pollo Millionaires Out of Loyal Customers"},"content":{"rendered":"<h2>\nThe Fire-Grilled Chicken Restaurant Rewards its Familia of Loyalty Members with Roll Out of Fresh Deals and Offers from National Burrito Day through Cinco de Mayo and Beyond<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">COSTA MESA, Calif., April  04, 2023  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=JyU5hh9WWBn35G6hS_F-zKXHzfPbxm3my7JUGBYiMObNnuM4NiJ5fnOS0n4lAvU3hHy_iR_SyNH90dMhNTJ6cA==\" rel=\"nofollow noopener\" target=\"_blank\">El Pollo Loco<\/a>, Inc. (\u201cEl Pollo Loco\u201d or \u201cCompany) (Nasdaq: LOCO), the nation\u2019s leading fire-grilled chicken restaurant chain, is leveling up their loyalty experience with a complete overhaul of the award-winning Loco Rewards<sup>\u00ae<\/sup> program and introduction of a new streamlined app. In honor of these updates and just in time for National Burrito Day, El Pollo Loco is doling out delicious deals and rewards to its Familia of Loco Rewards<sup>\u00ae<\/sup> members and, for the first time, selecting a lucky few to achieve coveted \u201cPollo Millionaire\u201d status. For 30 days, between National Burrito Day and Cinco de Mayo, 30 total new and existing loyalty members will be selected to receive one million rewards points and become instant \u201cPollo Millionaires.\u201d<\/p>\n<p>\u201cFamilia is at the center of everything we do at El Pollo Loco. A customer\u2019s choice to join our Familia as a loyalty member is one we don\u2019t take lightly, and we have redesigned our Loco Rewards<sup>\u00ae<\/sup> offers to make sharing and dining together with friends and loved ones as seamless as possible. Paired with the ease of ordering on our app, we hope to inspire more loyal customers to explore our menu of new and classic El Pollo Loco foods together,\u201d says VP of Digital Gabe Alonso. \u201cThe new app experience gives our new and existing members a better way to gain points and tier status, earn rewards, find out about deals, and experience exclusive offers.\u201d<\/p>\n<p>Beginning March 30, new customers who sign up for the Loco Rewards<sup>\u00ae<\/sup> program receive an exclusive sign-up offer: a free Original Pollo Bowl<sup>\u00ae<\/sup> with any purchase, valid for 14 days. The rollout of deals and loyalty offers to celebrate the app update include:<\/p>\n<ul type=\"disc\">\n<li>\n          <strong>National Burrito Day (4\/6): <\/strong>New and existing Loco Rewards members receive a BOGO burrito deal redeemable for all burritos on the El Pollo Loco menu. Valid on Thursday, April 6 only. Guests who order via the app or El Pollo Loco website on National Burrito Day will receive free delivery.<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>\n          <strong>Pollo Millionaire A Day Giveaway:<\/strong> Starting on National Burrito Day, April 6, until Cinco de Mayo, May 5, El Pollo Loco is surprising 30 lucky members of the Loco Rewards<sup>\u00ae<\/sup> Familia with one million points. Both new and existing Loco Rewards members are eligible for the giveaway. Winners will have the opportunity to be featured on El Pollo Loco social media channels and share how they plan to spend their points fortune.<\/li>\n<\/ul>\n<p>Changes to the Loco Rewards<sup>\u00ae<\/sup> program include a new tiered points status system: Pollito (0-9,999 points), Pollo (10,000 \u2013 29,999 points), and Pollo Loco (30,000+ points) which unlock exclusive benefits, content and promotions. Additionally, loyalty members can now enjoy 12 new rewards at four different point thresholds that provide guests with free food, faster than ever before, and on their own terms with points having a full 365-day lifetime before expiration.<\/p>\n<p>The redesigned El Pollo Loco app features an improved, seamless ordering experience, the ability to save favorite orders, and the updated Loco Rewards<sup>\u00ae<\/sup> points experience. Existing app users can expect these changes to be implemented through an automatic app update via their smart phone.<\/p>\n<p>Sign up for Loco Rewards<sup>\u00ae<\/sup> today via the El Pollo Loco app or online at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=9JaQ8F_2jb1Mi-4EUr2kbjQyoSVxQsUHmx9WfPWoNvGQX93nP-JoQ5FQvWppQVBZQ9m4s2h9t-p6PRxbBIY-w2agwKm1kKiWUqLgvuHT8j_oeHkweZ-ylSDw4q79-9sK\" rel=\"nofollow noopener\" target=\"_blank\"><u>www.elpolloloco.com\/rewards<\/u><\/a> to reap the loyalty benefits.\u00a0\u00a0<\/p>\n<p>\n        <strong>About El Pollo Loco<\/strong>\u00a0\u00a0<br \/>El Pollo Loco (Nasdaq:LOCO) is the nation\u2019s leading fire-grilled chicken restaurant with a mission to bring people together around food, family, and culture in the communities it serves. El Pollo Loco is renowned for its handcrafted food, an innovative blend of traditional Mexican cuisine and better-for-you eating, that Los Angeles is known for. Since 1980, El Pollo Loco has successfully opened and maintained 490 company-owned and franchised restaurants in Arizona, California, Colorado, Nevada, Texas, Utah, and Louisiana while remaining true to its Mexican-American heritage. El Pollo Loco continues to grow and evolve, nourishing connections to tradition, culture, and one another through fire-grilled goodness that makes us feel like familia. For more information, visit us at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=su-RvVu5hU7UniNL4JutHmy08_pjpcC2dci_HdaU7KCNx3THeukV5Ez7hzemW5aqQGm_5WvO9tshj4fHubKOFQ==\" rel=\"nofollow noopener\" target=\"_blank\">ElPolloLoco.com<\/a>.\u00a0\u00a0<\/p>\n<p>\n        <strong>Like: <\/strong><br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=l2CGtVEEJ2nYRNrl7Jt0GKG1UPU8vjAvWTzXsuZjg0DvgoTUdQ-Oz_yHIHQm9ZGS_B6HB_kHS7zDPuKK2qA83VwwcfHhN2qIVI-fdt4VIL_ICyQEOE5cTMKJT5LjePcM\" rel=\"nofollow noopener\" target=\"_blank\">www.facebook.com\/ElPolloLoco<\/a>\u00a0\u00a0<br \/><strong>Follow on Twitter:<\/strong><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=WCEXZnotv_ue8Jchy9RUhfs-6GFfERMU4RIP_bkAN9BsDbN2eJ8BOw4QtbGKvKGH6oZ08X2H8Iu0NVpx05_1TSjx76sxd7sEei-8B8nzFOs=\" rel=\"nofollow noopener\" target=\"_blank\">@ElPolloLoco<\/a>\u00a0\u00a0<br \/><strong>Follow on Instagram:<\/strong><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=WCEXZnotv_ue8Jchy9RUhdcjEWI676Ng8uVMRZGVjbYUkWY-_95TE9HkifFqwJW4qs_JU7QwhNsRkrFYzEfQbO7Rr6agXxqYtXPPNHHNgko=\" rel=\"nofollow noopener\" target=\"_blank\">@ElPolloLoco<\/a>\u00a0\u00a0<br \/><strong>Follow on TikTok:<\/strong><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=WCEXZnotv_ue8Jchy9RUhWGwNnpgb5FTx95AgaWDUCrsVJyqCuiFPi_YszHhBM__0RFWU8qQHaesfIbP5LmJzoOroNpoj2j5CosOloxHcF-J13b88YUyOBCVXgDxHrSA\" rel=\"nofollow noopener\" target=\"_blank\">@ElPolloLoco<\/a>\u00a0<br \/><strong>Subscribe: <\/strong><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=i21IKjBwnY8ZxYYMCD4iG4rD4xCILCDKpqkFYNf32-kb6_oK9ST5Bp8K0DQac8K5uf0L8CzjzgVV4gYmucf2vOqKmP_YY2myD_6IdztVv4et_HgQloumOkS7fq_pmZmkx7l5VKXicgKbKE0DAJdiZA==\" rel=\"nofollow noopener\" target=\"_blank\">www.youtube.com\/OfficialElPolloLoco<\/a>\u00a0\u00a0<br \/><strong>Join Loco Rewards: <\/strong><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=9JaQ8F_2jb1Mi-4EUr2kbjQyoSVxQsUHmx9WfPWoNvGRgaU3P5nQvssu5DQfgXOXwG009lHGIdS6R01BETMFFTBVJdduUNjEEoazOP43bZBr1lMD1FS_OS7Nl6toLkgb\" rel=\"nofollow noopener\" target=\"_blank\">www.elpolloloco.com\/rewards<\/a>\u00a0\u00a0<br \/><strong>Join our Team:<\/strong><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=9JaQ8F_2jb1Mi-4EUr2kbknM1TX7pT8QK5hLspNSvYRpcNalv1Eo59-T9a8rPYJP3Tir-HFlIrlklyuMOQG_KMmDtfVzBLpqT95ke2_CmEGs4_wvs1Y8Yw7zMoaVIeum\" rel=\"nofollow noopener\" target=\"_blank\">www.elpolloloco.com\/careers<\/a>\u00a0\u00a0<\/p>\n<p>\n        <strong>MEDIA CONTACT:\u00a0<\/strong>\u00a0<br \/>Courtney Simich\u00a0<br \/>Edible, Inc\u00a0<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=JIMiFVzBJOhAo_mkt8Bp9_eAQLoIMgwdAIQFJIFMrSRSBt3AxM1hciiU41oGq9_pGJpxOd-hxxbCMjkOC3OP_akGP_d6O7r5kkNGZNpaTCI=\" rel=\"nofollow noopener\" target=\"_blank\">EPLMedia@Edible-Inc.com<\/a><u>\u00a0<\/u><\/p>\n<p \/>\n<p>Photos accompanying this announcement are available at:\u00a0<\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=IyHWupKWTMpa4II7xaYuTIbrAo70aQhM5UWrTyEveuShiVIuyEbPZnrVMnlamIzqC_pdedQSPhSDvvJiKRtrDP4jUSdlD8rjNDCYFMbg1W9qz4gaGvxnSvZh695JKJff9EhnXF-nsgVFCSRj_4BNXX0IGadp3D_SUnMxtiFwKxZDm4x5sT6DeSnjBEwwMCANj3K7ueGkLGQLWBGdn_L-B16kyTa5dxxddujP4ZNhSwlQxpYfskuNw0XH4AciXWp1DPRJoM9_fb9YAiq_bL--hQ==\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/23f08100-f4ff-4444-94a7-9f22f6b961f2<\/a>\n      <\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=IyHWupKWTMpa4II7xaYuTIbrAo70aQhM5UWrTyEveuShiVIuyEbPZnrVMnlamIzqN_VrfowdLiRfFO7H90e8MXbwZ-XaVIhgjfo2kr4OKFD0UGpUaL6n6WQZojYzn4ec5cfS717A6hTk0KpY4gi0EYedzq0PQEkSE-kbevWy1q75Bp8DHdP-AENkFnCv0s_n-10pXm_P2To70YzNF-ZTVdlOnbDXOMTxUofzjVIb3Q5tYHyz89lJefBZEMWsEt1JOdz27zHw8nwWwXRN22GpWA==\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/4f38a109-38d8-4789-88ca-be7d6fb7c2f7<\/a>\n      <\/p>\n<p>      <img decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODgwMTMwNSM1NTA4MTc1IzIwMDU4MTg=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/NmUyODdhM2ItNzllZC00ZjczLTgzMmYtZWU4YzMwY2ZkYjdlLTEwMTczOTE=\/tiny\/El-Pollo-Loco-Holdings-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Fire-Grilled Chicken Restaurant Rewards its Familia of Loyalty Members with Roll Out of Fresh Deals and Offers from National Burrito Day through Cinco de Mayo and Beyond COSTA MESA, Calif., April 04, 2023 (GLOBE NEWSWIRE) &#8212; El Pollo Loco, Inc. (\u201cEl Pollo Loco\u201d or \u201cCompany) (Nasdaq: LOCO), the nation\u2019s leading fire-grilled chicken restaurant chain, is leveling up their loyalty experience with a complete overhaul of the award-winning Loco Rewards\u00ae program and introduction of a new streamlined app. In honor of these updates and just in time for National Burrito Day, El Pollo Loco is doling out delicious deals and rewards to its Familia of Loco Rewards\u00ae members and, for the first time, selecting a lucky few to achieve coveted &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-unveils-new-loco-rewards-program-updated-app-experience-making-pollo-millionaires-out-of-loyal-customers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;El Pollo Loco Unveils New Loco Rewards\u00ae Program &amp; Updated App Experience, Making Pollo Millionaires Out of Loyal Customers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-745158","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Pollo Loco Unveils New Loco Rewards\u00ae Program &amp; Updated App Experience, Making Pollo Millionaires Out of Loyal Customers - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-unveils-new-loco-rewards-program-updated-app-experience-making-pollo-millionaires-out-of-loyal-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Pollo Loco Unveils New Loco Rewards\u00ae Program &amp; Updated App Experience, Making Pollo Millionaires Out of Loyal Customers - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Fire-Grilled Chicken Restaurant Rewards its Familia of Loyalty Members with Roll Out of Fresh Deals and Offers from National Burrito Day through Cinco de Mayo and Beyond COSTA MESA, Calif., April 04, 2023 (GLOBE NEWSWIRE) &#8212; El Pollo Loco, Inc. (\u201cEl Pollo Loco\u201d or \u201cCompany) (Nasdaq: LOCO), the nation\u2019s leading fire-grilled chicken restaurant chain, is leveling up their loyalty experience with a complete overhaul of the award-winning Loco Rewards\u00ae program and introduction of a new streamlined app. In honor of these updates and just in time for National Burrito Day, El Pollo Loco is doling out delicious deals and rewards to its Familia of Loco Rewards\u00ae members and, for the first time, selecting a lucky few to achieve coveted &hellip; Continue reading &quot;El Pollo Loco Unveils New Loco Rewards\u00ae Program &amp; Updated App Experience, Making Pollo Millionaires Out of Loyal Customers&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-unveils-new-loco-rewards-program-updated-app-experience-making-pollo-millionaires-out-of-loyal-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-04T13:18:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODgwMTMwNSM1NTA4MTc1IzIwMDU4MTg=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-pollo-loco-unveils-new-loco-rewards-program-updated-app-experience-making-pollo-millionaires-out-of-loyal-customers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-pollo-loco-unveils-new-loco-rewards-program-updated-app-experience-making-pollo-millionaires-out-of-loyal-customers\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"El Pollo Loco Unveils New Loco Rewards\u00ae Program &amp; 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