{"id":744323,"date":"2023-03-31T10:03:09","date_gmt":"2023-03-31T14:03:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/velan-studios-and-mattel-release-hot-wheels-rift-rally-a-full-throttle-mixed-reality-racing-experience-for-ios-and-playstation\/"},"modified":"2023-03-31T10:03:09","modified_gmt":"2023-03-31T14:03:09","slug":"velan-studios-and-mattel-release-hot-wheels-rift-rally-a-full-throttle-mixed-reality-racing-experience-for-ios-and-playstation","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/velan-studios-and-mattel-release-hot-wheels-rift-rally-a-full-throttle-mixed-reality-racing-experience-for-ios-and-playstation\/","title":{"rendered":"Velan Studios and Mattel Release Hot Wheels\u00ae: Rift Rally, a Full Throttle Mixed Reality Racing Experience for iOS and PlayStation"},"content":{"rendered":"

<\/p>\n

Velan Studios and Mattel Release Hot Wheels\u00ae: Rift Rally, a Full Throttle Mixed Reality Racing Experience for iOS and PlayStation<\/b><\/p>\n

\nStarting Today, Players Can Fire Up Classic and Reimagined Hot Wheels Cars in Hot Wheels: Rift Rally <\/i><\/b>to Experience High-Velocity Mixed Reality Racing at Home\n<\/p>\n

TROY, N.Y.–(BUSINESS WIRE<\/a>)–
\nThe future of racing is here! Velan Studios and Mattel, Inc.<\/a> (NASDAQ: MAT) today launched Hot Wheels: Rift Rally<\/i><\/b>, a new mixed reality racing experience now available on the Apple App Store, Sony PlayStation 4 and Sony PlayStation 5. Leveraging Velan Studio\u2019s patented RC mixed reality technology, Hot Wheels: Rift Rally<\/i><\/b>offers an all-new kind of Hot Wheels\u00ae experience that blends the real world with over-the-top digital environments to transform players\u2019 homes into high-speed raceways.\n<\/p>\n

\n\u201cVelan Studios is a leader in mixed reality gaming, and with Hot Wheels: Rift Rally<\/i><\/b>they\u2019ve created a Hot Wheels experience that blends digital and physical play in an incredibly imaginative new way,\u201d said Mike DeLaet, Global Head of Digital Gaming, Mattel. \u201cOver the past 55 years, families around the world have created cherished memories with Hot Wheels, and we\u2019re thrilled to further that tradition in the digital space to keep the brand ahead of the curve as it continues to resonate with fans.\u201d\n<\/p>\n

Hot Wheels: Rift Rally<\/i><\/b> puts players behind the wheel of their favorite Hot Wheels vehicles using the Chameleon RC car, which can digitally transform into more than 140 vehicle variations. This includes iconic Hot Wheels such as Twin Mill\u2122, Bone Shaker\u2122, Mach Speeder\u2122, Gotta Go\u2122, and more fan-favorites; as well as several Rift Rally original vehicles.\n<\/p>\n

\n\u201cAt Velan Studios, we pride ourselves on our ability to create ground-breaking game experiences through new forms of play,\u201d said Karthik Bala, CEO, Velan Studios. \u201cWith Hot Wheels: Rift Rally<\/i><\/b>, we leveled up our RC car technology to really bring the fantasy of being in the drivers\u2019 seat of a Hot Wheels car to life. We can\u2019t wait for players to experience it for themselves, and turn their living rooms into the ultimate Hot Wheels race tracks.\u201d\n<\/p>\n

\nIn Hot Wheels: Rift Rally<\/i><\/b>, players begin by selecting from two unique modes of play: Campaign Mode, where players create the ultimate mixed reality track and explore different challenge maps where there are multiple challenges to complete and races to race; and Stunt Mode, where they\u2019ll stunt the Chameleon without gates as they chain together drifts, wheelies, and burnouts to hit high scores and earn rewards. Hot Wheels: Rift Rally<\/i> provides endless options to players to customize the look and performance of their cars that impact the RC car\u2019s performance in the real world. Through a variety of mini-games, puzzles and challenges – as well as solo or multiplayer sessions – the opportunities for fun in Hot Wheels: Rift Rally<\/i> are limitless.\n<\/p>\n

\nThe Hot Wheels: Rift Rally<\/i><\/b> Standard Edition is available now in the U.S. for $129.99 USD, and the Deluxe Edition is available for $149.99 USD at www.riftrally.com<\/a>, Amazon and GameStop. Included with purchase is the Chameleon RC car, four Rift Gates for track building, and a charging cable. Game software is free to download from the App Store for iPhone, iPad and PlayStation Store. The Collector\u2019s Edition includes a special edition Chameleon with black deco and gold accents and a limited edition McLaren Senna Hot Wheels die-cast supercar in a display case.\n<\/p>\n

About Velan Studios:<\/b><\/p>\n

\nVelan Studios was founded in 2016 by industry veterans Guha and Karthik Bala to create breakthrough games that are magic. In the past two years, Velan\u2019s team of world class game makers have released Knockout City and Mario Kart Live: Home Circuit, two titles featuring revolutionary new gameplay experiences that exemplify Velan\u2019s breakthrough technology and design. The studio is based in Troy, NY, the center of Upstate New York\u2019s growing game development cluster. For more information about Velan, please visit https:\/\/www.velanstudios.com\/<\/a>.\n<\/p>\n

About Mattel:<\/b><\/p>\n

\nMattel is a leading global toy company and owner of one of the strongest catalogs of children\u2019s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie\u00ae, Hot Wheels\u00ae, Fisher-Price\u00ae, American Girl\u00ae, Thomas & Friends\u2122, UNO\u00ae, Masters of the Universe\u00ae, Monster High\u2122, and MEGA\u00ae, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world\u2019s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230331005290\/en\/<\/a><\/span><\/p>\n

Media Contacts:
\n<\/b>
Velan Studios
\n
Jeremy Long
\n
fortyseven communications
\n
velan@fortyseven.com<\/a><\/p>\n

\nMattel
\n
Niki Kazakos
\n
niki.kazakos@mattel.com<\/a><\/p>\n

\nCasey McDonald
\n
casey.mcdonald@mattel.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America New York<\/p>\n

INDUSTRY KEYWORDS:<\/b> General Automotive Electronic Games Men Retail Entertainment Family Consumer Automotive Toys Teens Children Specialty Women Licensing (Entertainment)<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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Velan Studios and Mattel Release Hot Wheels\u00ae: Rift Rally, a Full Throttle Mixed Reality Racing Experience for iOS and PlayStation Starting Today, Players Can Fire Up Classic and Reimagined Hot Wheels Cars in Hot Wheels: Rift Rally to Experience High-Velocity Mixed Reality Racing at Home TROY, N.Y.–(BUSINESS WIRE)– The future of racing is here! Velan Studios and Mattel, Inc. (NASDAQ: MAT) today launched Hot Wheels: Rift Rally, a new mixed reality racing experience now available on the Apple App Store, Sony PlayStation 4 and Sony PlayStation 5. Leveraging Velan Studio\u2019s patented RC mixed reality technology, Hot Wheels: Rift Rallyoffers an all-new kind of Hot Wheels\u00ae experience that blends the real world with over-the-top digital environments to transform players\u2019 homes into … <\/p>\n

Continue reading “Velan Studios and Mattel Release Hot Wheels\u00ae: Rift Rally, a Full Throttle Mixed Reality Racing Experience for iOS and PlayStation”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-744323","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nVelan Studios and Mattel Release Hot Wheels\u00ae: Rift Rally, a Full Throttle Mixed Reality Racing Experience for iOS and PlayStation - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/velan-studios-and-mattel-release-hot-wheels-rift-rally-a-full-throttle-mixed-reality-racing-experience-for-ios-and-playstation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Velan Studios and Mattel Release Hot Wheels\u00ae: Rift Rally, a Full Throttle Mixed Reality Racing Experience for iOS and PlayStation - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Velan Studios and Mattel Release Hot Wheels\u00ae: Rift Rally, a Full Throttle Mixed Reality Racing Experience for iOS and PlayStation Starting Today, Players Can Fire Up Classic and Reimagined Hot Wheels Cars in Hot Wheels: Rift Rally to Experience High-Velocity Mixed Reality Racing at Home TROY, N.Y.–(BUSINESS WIRE)– The future of racing is here! Velan Studios and Mattel, Inc. (NASDAQ: MAT) today launched Hot Wheels: Rift Rally, a new mixed reality racing experience now available on the Apple App Store, Sony PlayStation 4 and Sony PlayStation 5. 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Velan Studios and Mattel, Inc. (NASDAQ: MAT) today launched Hot Wheels: Rift Rally, a new mixed reality racing experience now available on the Apple App Store, Sony PlayStation 4 and Sony PlayStation 5. Leveraging Velan Studio\u2019s patented RC mixed reality technology, Hot Wheels: Rift Rallyoffers an all-new kind of Hot Wheels\u00ae experience that blends the real world with over-the-top digital environments to transform players\u2019 homes into … Continue reading \"Velan Studios and Mattel Release Hot Wheels\u00ae: Rift Rally, a Full Throttle Mixed Reality Racing Experience for iOS and PlayStation\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/velan-studios-and-mattel-release-hot-wheels-rift-rally-a-full-throttle-mixed-reality-racing-experience-for-ios-and-playstation\/","og_site_name":"Market Newsdesk","article_published_time":"2023-03-31T14:03:09+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20230331005290r1&sid=flmnd&distro=nx&lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/velan-studios-and-mattel-release-hot-wheels-rift-rally-a-full-throttle-mixed-reality-racing-experience-for-ios-and-playstation\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/velan-studios-and-mattel-release-hot-wheels-rift-rally-a-full-throttle-mixed-reality-racing-experience-for-ios-and-playstation\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Velan Studios and Mattel Release Hot Wheels\u00ae: Rift Rally, a Full Throttle Mixed Reality Racing Experience for iOS and PlayStation","datePublished":"2023-03-31T14:03:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/velan-studios-and-mattel-release-hot-wheels-rift-rally-a-full-throttle-mixed-reality-racing-experience-for-ios-and-playstation\/"},"wordCount":891,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/velan-studios-and-mattel-release-hot-wheels-rift-rally-a-full-throttle-mixed-reality-racing-experience-for-ios-and-playstation\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20230331005290r1&sid=flmnd&distro=nx&lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/velan-studios-and-mattel-release-hot-wheels-rift-rally-a-full-throttle-mixed-reality-racing-experience-for-ios-and-playstation\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/velan-studios-and-mattel-release-hot-wheels-rift-rally-a-full-throttle-mixed-reality-racing-experience-for-ios-and-playstation\/","name":"Velan Studios and Mattel Release Hot Wheels\u00ae: Rift Rally, a Full Throttle Mixed Reality Racing Experience for iOS and PlayStation - 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