{"id":742716,"date":"2023-03-27T07:33:57","date_gmt":"2023-03-27T11:33:57","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/syneos-health-launches-medical-affairs-digital-amplifier\/"},"modified":"2023-03-27T07:33:57","modified_gmt":"2023-03-27T11:33:57","slug":"syneos-health-launches-medical-affairs-digital-amplifier","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/syneos-health-launches-medical-affairs-digital-amplifier\/","title":{"rendered":"Syneos Health Launches Medical Affairs Digital Amplifier"},"content":{"rendered":"<h2>\nProgram Drives Digital and Omnichannel Engagement for Medical Science Liaison Teams &amp; Medical Conferences<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">MORRISVILLE, N.C., March  27, 2023  (GLOBE NEWSWIRE) &#8212; Syneos Health<sup>\u00ae<\/sup> (Nasdaq: SYNH), a leading fully integrated biopharmaceutical solutions organization, today announced the launch of Medical Affairs Digital Amplifier, a program designed to drive smarter and more effective scientific exchange. This integrated program seeks to ensure customers, and the clinicians they serve, have access to the latest education to optimize patient outcomes.<\/p>\n<p>The development of this unique digital asset underscores Syneos Health\u2019s continued focus on Medical Affairs, an increasingly critical component of successful clinical development. Fueled by the Company\u2019s advanced digital engagement capabilities and data-enabled technology solutions, the program includes two components that can work together or independently, helping to develop flexible and tailored solutions for customers\u2019 needs:<\/p>\n<ul type=\"disc\">\n<li>\n          <strong>Medical Science Liaison (MSL) Digital Amplifier:<\/strong> Automates the delivery of key educational messages and clinical information in a relevant and digestible format. Amplifier parallels face-to-face education and email communication between HCPs and MSLs, creating coordinated and synchronized MSL and HCP experiences.   <\/p>\n<ul type=\"circle\">\n<li>Engagement activity is tracked through the MSL Digital Amplifier proprietary analytics platform enabling customers to view who is engaging with what messages and when, helping inform next best actions and future communications, with the goal of increasing meaningful interactions.<\/li>\n<\/ul>\n<\/li>\n<li>\n          <strong>Conference Digital Amplifier:<\/strong> Magnifies key stakeholder reach for account management meetings during and after live industry events.   <\/p>\n<ul type=\"circle\">\n<li>During a conference, attendees are sent display banners customized to align with a customer\u2019s specific meeting strategy (e.g., encourage booth traffic or generate MSL appointments). After the conference, highly relevant stakeholders can be further engaged with for an additional four weeks to help initiate additional interactions (e.g., visits to the Medical Affairs educational website and MSL meetings).<\/li>\n<li>This program further allows customers to engage with key stakeholders virtually before and after an event.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u201cMedical innovation is constantly advancing, while data is exponentially increasing in volume and complexity. Our Medical Affairs team serves as the hub and conduit to accelerate knowledge consumption, enabling our customers to have more meaningful engagement with the healthcare communities they serve,\u201d said Suma Ramadas, PhD, Executive Vice President, Medical Affairs, Syneos Health. \u201cMedical Affairs Digital Amplifier elevates our deep domain expertise by enabling greater reach and impact for our customers\u2019 medical education strategies. We\u2019re excited to bring this technology-based program forward, further advancing our customers\u2019 performance to change patients\u2019 lives.\u201d<\/p>\n<p>The launch of Medical Affairs Digital Amplifier continues the Company\u2019s investment in differentiating technology and data solutions that aim to amplify biopharmaceutical customers\u2019 success across the clinical to commercial continuum.<\/p>\n<p>\n        <strong>About Syneos Health<\/strong><br \/>\n        <br \/>Syneos Health<sup>\u00ae<\/sup> (Nasdaq:SYNH) is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities.\u00a0\u00a0<\/p>\n<p>We bring together a talented team of professionals, who work across more than 110 countries, with a deep understanding of patient and physician behaviors and market dynamics.\u00a0Together we share insights, use the latest technologies and apply advanced business practices to speed our customers\u2019 delivery of important therapies to patients.\u00a0<\/p>\n<p>Syneos Health supports a diverse, equitable and inclusive culture that cares for colleagues, customers, patients, communities and the environment.\u00a0\u00a0<\/p>\n<p>To learn more about how we are <strong>Shortening the distance from lab to life<\/strong><sup><strong>\u00ae<\/strong><\/sup>, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=kCpcf8bMOd2uSSqvjnNtVQ5Jo0ptRfsqVIpCnW-KO5BVEOKSvwPAsG9gwMUoIIjOoeMVawZmYsdL6VW199lr-H5NtvtQNX9S7dAr0CH2xfA=\" rel=\"nofollow noopener\" target=\"_blank\"><u>syneoshealth.com<\/u><\/a> or <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=nU0R3_8dTzi2iXIkcFisI0U0ypjU4zd7NKkMEw5N96zSPGrX4luKYvh_d-THxof7nffGlRkbCzWDE8SEc0mo9mvzBC_3vuAC-yRvbDX9v3wCVHehRUQWxKiUFX0eQd79\" rel=\"nofollow noopener\" target=\"_blank\">subscribe to our podcast<\/a>.\u00a0\u00a0<\/p>\n<table style=\"border-collapse: collapse;width:100%;border-collapse:collapse\">\n<tr>\n<td style=\"max-width:30%;width:30%;min-width:30%\">\n            <strong>Investor Relations Contact:\u00a0<br \/><\/strong>Ronnie Speight<br \/>Senior Vice President, Investor Relations<br \/>+1 919 745 2745<br \/><a href=\"mailto:Investor.Relations@syneoshealth.com\" rel=\"nofollow noopener\" target=\"_blank\">Investor.Relations@syneoshealth.com<\/a>\u00a0<\/td>\n<td style=\"max-width:1%;width:1%;min-width:1%\">\u00a0<\/td>\n<td style=\"max-width:69%;width:69%;min-width:69%\">\n            <strong>Press\/Media Contact:<\/strong><br \/>\n            <br \/>Gary Gatyas<br \/>Executive Director, External Communications<br \/>+1 908 763 3428<br \/>\u00a0<a href=\"mailto:gary.gatyas@syneoshealth.com\" rel=\"nofollow noopener\" target=\"_blank\"><u>gary.gatyas@syneoshealth.com<\/u><\/a><\/td>\n<\/tr>\n<\/table>\n<p>      <img decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODc5NTMwMCM1NDgxMzM1IzIwMDQyNDk=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/MDkxYWY2NjEtNDg5NC00ZWQ2LTllNzQtYmNlODVhOGEyOGFiLTEwMTU4MjI=\/tiny\/Syneos-Health-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Program Drives Digital and Omnichannel Engagement for Medical Science Liaison Teams &amp; Medical Conferences MORRISVILLE, N.C., March 27, 2023 (GLOBE NEWSWIRE) &#8212; Syneos Health\u00ae (Nasdaq: SYNH), a leading fully integrated biopharmaceutical solutions organization, today announced the launch of Medical Affairs Digital Amplifier, a program designed to drive smarter and more effective scientific exchange. This integrated program seeks to ensure customers, and the clinicians they serve, have access to the latest education to optimize patient outcomes. The development of this unique digital asset underscores Syneos Health\u2019s continued focus on Medical Affairs, an increasingly critical component of successful clinical development. Fueled by the Company\u2019s advanced digital engagement capabilities and data-enabled technology solutions, the program includes two components that can work together or &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/syneos-health-launches-medical-affairs-digital-amplifier\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Syneos Health Launches Medical Affairs Digital Amplifier&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-742716","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Syneos Health Launches Medical Affairs Digital Amplifier - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/syneos-health-launches-medical-affairs-digital-amplifier\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Syneos Health Launches Medical Affairs Digital Amplifier - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Program Drives Digital and Omnichannel Engagement for Medical Science Liaison Teams &amp; Medical Conferences MORRISVILLE, N.C., March 27, 2023 (GLOBE NEWSWIRE) &#8212; Syneos Health\u00ae (Nasdaq: SYNH), a leading fully integrated biopharmaceutical solutions organization, today announced the launch of Medical Affairs Digital Amplifier, a program designed to drive smarter and more effective scientific exchange. This integrated program seeks to ensure customers, and the clinicians they serve, have access to the latest education to optimize patient outcomes. The development of this unique digital asset underscores Syneos Health\u2019s continued focus on Medical Affairs, an increasingly critical component of successful clinical development. 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