{"id":741679,"date":"2023-03-21T13:33:10","date_gmt":"2023-03-21T17:33:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/madison-avenue-comes-to-main-street-with-digiday-award-winning-video-series-calix-enables-service-providers-to-easily-create-incredibly-entertaining-commercials-in-their-markets\/"},"modified":"2023-03-21T13:33:10","modified_gmt":"2023-03-21T17:33:10","slug":"madison-avenue-comes-to-main-street-with-digiday-award-winning-video-series-calix-enables-service-providers-to-easily-create-incredibly-entertaining-commercials-in-their-markets","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/madison-avenue-comes-to-main-street-with-digiday-award-winning-video-series-calix-enables-service-providers-to-easily-create-incredibly-entertaining-commercials-in-their-markets\/","title":{"rendered":"Madison Avenue Comes To Main Street: With Digiday Award-Winning Video Series, Calix Enables Service Providers To Easily Create Incredibly Entertaining Commercials in Their Markets"},"content":{"rendered":"

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Madison Avenue Comes To Main Street: With Digiday Award-Winning Video Series, Calix Enables Service Providers To Easily Create Incredibly Entertaining Commercials in Their Markets<\/b><\/p>\n

Calix and its customers take home prestigious Best Advertiser award from Digiday for breaking new ground with innovative go-to-market campaigns powered by the latest Calix Market Activation videos starring A-list comedian Gerry Dee<\/i><\/p>\n

SAN JOSE, Calif.–(BUSINESS WIRE<\/a>)–Calix, Inc.<\/a> (NYSE: CALX) is named \u201cBest Advertiser in TV or Video\u201d by the 2023 Digiday Video & TV Awards<\/a> for its latest series of popular and entertaining market activation videos<\/a> starring A-list comedian, Gerry Dee<\/a>. These videos are available to Calix-partnered broadband service providers (BSPs) as part of a large-scale online repository of customizable go-to-market creative assets in the award-winning Calix Market Activation<\/a> (Market Activation) program. First launched in 2021, the video spots feature narratives that enable BSPs to successfully differentiate in their markets by defining their brand around managed services\u2014rather than solely the speeds they offer. Hundreds of BSPs have downloaded the Gerry Dee videos to drive high-impact go-to-market campaigns and grow their brands around differentiated value. Paired with transformational data and insights from award-winning Calix Marketing Cloud<\/a> (Marketing Cloud), BSPs leveraging such assets in the Market Activation program can reduce go-to-market time and expense by more than 50 percent<\/a>. This milestone award underlines the commitment by Calix to enable BSPs of any size to easily create and execute world-class marketing campaigns and grow unbeatable brands, even when competing against the biggest market players.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230321005520\/en\/<\/a><\/p>\n

\"Comedian<\/p>\n

Comedian Gerry Dee in \u201cPlayhouse.\u201d (Photo: Calix)<\/p>\n<\/div>\n

\nCalix first launched the video series, produced in partnership with creative agency Decision Counsel<\/a>, in 2021. Calix unveiled a fresh slate of market activation videos starring Dee at its annual innovation and customer success event, Calix ConneXions<\/a>, in 2022. The video series aligned with the introduction of new managed services, including an extended partnership with Arlo<\/a> to deliver fully managed home protection, SmartTown<\/a>\u2122 for community-wide Wi-Fi services, and SmartBiz<\/a>\u2122 to meet the unique productivity needs of small businesses. The latest series shows Dee playing a role he knows well: a father on the hunt for the best internet experience for him and his family at home and around town. The series takes viewers on a journey, illustrating the value of connected cameras at home, connected caf\u00e9s in town, community Wi-Fi in the park, and more:\n<\/p>\n