{"id":741662,"date":"2023-03-21T12:03:10","date_gmt":"2023-03-21T16:03:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ea-sports-stands-with-its-football-league-partners-in-the-fight-to-end-racism-and-discrimination-on-and-off-the-pitch\/"},"modified":"2023-03-21T12:03:10","modified_gmt":"2023-03-21T16:03:10","slug":"ea-sports-stands-with-its-football-league-partners-in-the-fight-to-end-racism-and-discrimination-on-and-off-the-pitch","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ea-sports-stands-with-its-football-league-partners-in-the-fight-to-end-racism-and-discrimination-on-and-off-the-pitch\/","title":{"rendered":"EA SPORTS\u2122 Stands With Its Football League Partners in the Fight to End Racism and Discrimination on and off the Pitch"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>EA SPORTS\u2122 Stands With Its Football League Partners in the Fight to End Racism and Discrimination on and off the Pitch<\/b><\/p>\n<p class=\"bwalignc\"><i>Players can show their support by wearing the leagues\u2019 bespoke kits in EA SPORTS FIFA 23<\/i><\/p>\n<p>REDWOOD CITY, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nEA SPORTS has collaborated with a number of league partners to launch a line-up of in-game kits featuring powerful messages about eradicating racism and discrimination in football, on and off the pitch. The unique kits will be available through completing simple Objectives in EA SPORTS FIFA 23*, giving fans the chance to spread these important messages.\n<\/p>\n<p>\n\u201cEA SPORTS is committed to tackling toxicity not only in our games but also out on the pitch and beyond,\u201d said Andrea Hopelain, SVP of Brand, EA SPORTS. \u201cWe stand with our league partners and aim to use our platform to spread the anti-racism message through gaming. Players across the globe can now access the latest bespoke kits in-game and showcase their support for this important cause.\u201d\n<\/p>\n<p>\nCampaigns from league partners and EA SPORTS include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Premier League &#8211; \u201cThere\u2019s no room for racism\u201d <\/b>&#8211; The No Room For Racism Action Plan brings together the wide-ranging work the Premier League undertakes to tackle discrimination. The Premier League has also worked with designer Kingsley Nebechi and Nike, co-creating a kit and stadium vanity that displays the \u2018NRFR\u2019 message. The kit takes inspiration from tribal artwork, relating to ethnicities from around the world.\n<\/li>\n<li><b>Bundesliga &#8211; \u201cSTOP RACISM\u201d <\/b>&#8211; The Bundesliga works hand in hand with its clubs to \u2018STOP RACISM\u2019 \u2013 a campaign that is supported by the clubs and partners of Bundesliga and Bundesliga 2 throughout the year. In collaboration with independent streetwear brand Beautiful Struggles the DFL has also created the \u2018STOP RACISM\u2019 kit; a purple shirt with a strong message, designed to reflect the German Foundation\u2019s International Week Against Racism campaign.\n<\/li>\n<li><b>LaLiga Santander &#8211; \u201cUNITY\u201d<\/b> &#8211; Spanish premier division LaLiga Santander worked with internationally awarded artistic collective BOA Mistura to create their \u2018UNITY\u2019 campaign. The campaign seeks to raise awareness of the importance of eradicating racism in all areas of society, through the union of people. The kit design features prominent blocked colouring across the front and back, with the word \u2018UNITY\u2019 featuring on the sleeves, delivering the league&#8217;s message on the fight against racism and discrimination.\n<\/li>\n<li><b>Ligue 1 Uber Eats and LICRA &#8211; \u201cWe are all responsible\u201d <\/b>&#8211; The French Ligue 1 Uber Eats and LICRA have created a campaign which focuses on reporting unacceptable behavior in stadiums and online, in the fight against racism and anti-semitism. Their co-created kit includes the logo \u201cSIGNALEZ\u201d (or \u201cREPORT\u201d) on top of a red training bib inviting people to &#8220;Step forward&#8221; (or \u201cEntrez en jeu\u201d) and report such behaviors.\n<\/li>\n<li><b>Serie A and UNAR &#8211; \u201cKeep Racism Out\u201d <\/b>&#8211; Italian league Serie A are working with UNAR on the \u2018Keep Racism Out\u2019 awareness campaign to fight racism and all forms of discrimination, not only in the world of football and sport, but as the campaign tagline suggests \u2018Together. Everywhere\u2019. They\u2019ve created a kit which features the Serie A brand colours, with the \u2018Keep Racism Out\u2019 logo in white taking a prominent position on the front.\n<\/li>\n<li><b>KNVB and Eredivisie &#8211; \u201cONE LOVE\u201d <\/b>&#8211; In a joint initiative between the Dutch FA, the Dutch League Eredivisie and others, the \u2018ONE LOVE\u2019 campaign looks to speak out against racism and discrimination. Alongside this awareness campaign, \u2018ONE LOVE\u2019 also consists of a training offer for football clubs to use and help educate about the power of diversity. The co-created kit going in-game features various shapes and colours which represent a statement against all kinds of discrimination. It\u2019ll also feature the \u2018ONE LOVE\u2019 armband on the kit sleeve.\n<\/li>\n<\/ul>\n<p>\nPlease see imagery of all the kits <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Feapressportal.com%2Fdownload%2F34336%2Fdcbe7ee57c7a238a7921da771c9b550fa85045f8&amp;esheet=53365227&amp;newsitemid=20230321005675&amp;lan=en-US&amp;anchor=here&amp;index=1&amp;md5=b49bf85dd49fb9f9a8abf31011737e91\">here<\/a>. Sign up to the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Feapressportal.com%2Fapp%2Flogin%3Fredirect%3D%252Fapp%252Fdashboard&amp;esheet=53365227&amp;newsitemid=20230321005675&amp;lan=en-US&amp;anchor=EA+Press+Portal&amp;index=2&amp;md5=00abe9e7f2e6ea15bffb5b14feaa4033\">EA Press Portal<\/a> for wider imagery.\n<\/p>\n<p>\nElectronic Arts (EA) and EA SPORTS are committed to building healthy communities and as such in 2020 EA launched the <b>Positive Play Charter<\/b> in the spirit of reinforcing positive play within its community. The charter outlines the commitment to combat disruptive behaviour and promote healthier behaviour, by creating positive interactions, positive experiences and positive environments for all. For more information on the Positive Play Charter see <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fcommitments%2Fpositive-play%2Fcharter&amp;esheet=53365227&amp;newsitemid=20230321005675&amp;lan=en-US&amp;anchor=here&amp;index=3&amp;md5=809ffc3170c970c8d6c0c22b7e09746c\"><b>here<\/b><\/a>.\n<\/p>\n<p>\nFIFA 23 is developed by EA Vancouver and EA Romania and is available now on PlayStation 5, Xbox Series X|S, PC, PS4, and Xbox One.\n<\/p>\n<p><b>About Electronic Arts<\/b><\/p>\n<p>\nElectronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.\n<\/p>\n<p>\nIn fiscal year 2022, EA posted GAAP net revenue of approximately $7 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS\u2122 FIFA, Battlefield\u2122, Apex Legends\u2122, The Sims\u2122, Madden NFL, Need for Speed\u2122, Titanfall\u2122, Plants vs. Zombies\u2122 and F1\u00ae. More information about EA is available at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ea.com%2Fnews&amp;esheet=53365227&amp;newsitemid=20230321005675&amp;lan=en-US&amp;anchor=www.ea.com%2Fnews&amp;index=4&amp;md5=28fe0aac005e5767c6bd2964b7681479\">www.ea.com\/news<\/a>.\n<\/p>\n<p>\nEA, EA SPORTS, Ultimate Team, Battlefield, Apex Legends, The Sims, Need for Speed, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission. FIFA and FIFA&#8217;s Official Licensed Product Logo are copyrights and\/or trademarks of FIFA. All rights reserved.\n<\/p>\n<p><i>*Bundesliga bespoke kit will appear in-game March 29th, with assets available then also<\/i><\/p>\n<p>\nCategory: EA Sports\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230321005675r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230321005675\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230321005675\/en\/<\/a><\/span><\/p>\n<p>\nMark Armstrong<br \/>\n<br \/>International PR Lead, EA SPORTS FC<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:maarmstrong@ea.com\">maarmstrong@ea.com<br \/>\n<\/a><br \/>+44 (0) 7391 398390\n<\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> DEI (Diversity, Equity and Inclusion) Sports Soccer Teens Professional Services Electronic Games Consumer Entertainment<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230321005675\/en\/1743621\/3\/eyJwYXRoIjoiZWFcL2FjY291bnRzXC82YlwvNDAwMDA1OFwvcHJvamVjdHNcLzQxN1wvYXNzZXRzXC85ZFwvMTUzODc5XC8zNmNmMTgxZWE4Y2FmNjgxYTM5NDE0NWNmODAxYzVkNS0xNjU0NTQ2MDczLmpwZyJ9_ea_gQ_QCy9skx5BqFeOtMEbjuQmd2z0UaB4xS35udc2jAw.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>EA SPORTS\u2122 Stands With Its Football League Partners in the Fight to End Racism and Discrimination on and off the Pitch Players can show their support by wearing the leagues\u2019 bespoke kits in EA SPORTS FIFA 23 REDWOOD CITY, Calif.&#8211;(BUSINESS WIRE)&#8211; EA SPORTS has collaborated with a number of league partners to launch a line-up of in-game kits featuring powerful messages about eradicating racism and discrimination in football, on and off the pitch. The unique kits will be available through completing simple Objectives in EA SPORTS FIFA 23*, giving fans the chance to spread these important messages. \u201cEA SPORTS is committed to tackling toxicity not only in our games but also out on the pitch and beyond,\u201d said Andrea Hopelain, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ea-sports-stands-with-its-football-league-partners-in-the-fight-to-end-racism-and-discrimination-on-and-off-the-pitch\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;EA SPORTS\u2122 Stands With Its Football League Partners in the Fight to End Racism and Discrimination on and off the Pitch&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-741662","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EA SPORTS\u2122 Stands With Its Football League Partners in the Fight to End Racism and Discrimination on and off the Pitch - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ea-sports-stands-with-its-football-league-partners-in-the-fight-to-end-racism-and-discrimination-on-and-off-the-pitch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EA SPORTS\u2122 Stands With Its Football League Partners in the Fight to End Racism and Discrimination on and off the Pitch - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"EA SPORTS\u2122 Stands With Its Football League Partners in the Fight to End Racism and Discrimination on and off the Pitch Players can show their support by wearing the leagues\u2019 bespoke kits in EA SPORTS FIFA 23 REDWOOD CITY, Calif.&#8211;(BUSINESS WIRE)&#8211; EA SPORTS has collaborated with a number of league partners to launch a line-up of in-game kits featuring powerful messages about eradicating racism and discrimination in football, on and off the pitch. The unique kits will be available through completing simple Objectives in EA SPORTS FIFA 23*, giving fans the chance to spread these important messages. \u201cEA SPORTS is committed to tackling toxicity not only in our games but also out on the pitch and beyond,\u201d said Andrea Hopelain, &hellip; Continue reading &quot;EA SPORTS\u2122 Stands With Its Football League Partners in the Fight to End Racism and Discrimination on and off the Pitch&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/ea-sports-stands-with-its-football-league-partners-in-the-fight-to-end-racism-and-discrimination-on-and-off-the-pitch\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-21T16:03:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230321005675r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ea-sports-stands-with-its-football-league-partners-in-the-fight-to-end-racism-and-discrimination-on-and-off-the-pitch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ea-sports-stands-with-its-football-league-partners-in-the-fight-to-end-racism-and-discrimination-on-and-off-the-pitch\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"EA SPORTS\u2122 Stands With Its Football League Partners in the Fight to End Racism and Discrimination on and off the Pitch\",\"datePublished\":\"2023-03-21T16:03:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ea-sports-stands-with-its-football-league-partners-in-the-fight-to-end-racism-and-discrimination-on-and-off-the-pitch\\\/\"},\"wordCount\":961,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ea-sports-stands-with-its-football-league-partners-in-the-fight-to-end-racism-and-discrimination-on-and-off-the-pitch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20230321005675r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ea-sports-stands-with-its-football-league-partners-in-the-fight-to-end-racism-and-discrimination-on-and-off-the-pitch\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ea-sports-stands-with-its-football-league-partners-in-the-fight-to-end-racism-and-discrimination-on-and-off-the-pitch\\\/\",\"name\":\"EA SPORTS\u2122 Stands With Its Football League Partners in the Fight to End Racism and Discrimination on and off the Pitch - 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