{"id":741604,"date":"2023-03-21T09:25:24","date_gmt":"2023-03-21T13:25:24","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-unveils-worlds-first-content-supply-chain-solution-to-fuel-experience-led-growth\/"},"modified":"2023-03-21T09:25:24","modified_gmt":"2023-03-21T13:25:24","slug":"adobe-unveils-worlds-first-content-supply-chain-solution-to-fuel-experience-led-growth","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-unveils-worlds-first-content-supply-chain-solution-to-fuel-experience-led-growth\/","title":{"rendered":"Adobe Unveils World\u2019s First Content Supply Chain Solution To Fuel Experience-Led Growth"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p>\nAdobe Unveils World\u2019s First Content Supply Chain Solution To Fuel Experience-Led Growth\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution empowers brands to plan, produce, deliver and analyze more content in less time \u2013<\/b><b>\u202f<\/b><b>driving efficiencies and major cost savings, while delivering experience success<\/b><\/li>\n<li><b>New innovations simplify and accelerate content creation, optimize operations and bring deep intelligence to content and campaign performance<\/b><\/li>\n<li><b>Adobe Sensei GenAI, Adobe\u2019s new generative AI services, will be integrated as a co-pilot for marketers and creative professionals to enable rapid development of content variations and improve end-to-end marketing workflows<\/b><\/li>\n<\/ul>\n<p>LAS VEGAS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fsummit.adobe.com%2Fna%2F&amp;esheet=53365237&amp;newsitemid=20230321005552&amp;lan=en-US&amp;anchor=Adobe+Summit&amp;index=1&amp;md5=6b449cbe9ae445f5f9593bfa2431cb60\">Adobe Summit<\/a> 2023 \u2013 the world\u2019s largest Digital Experience Conference \u2013 Adobe (Nasdaq:ADBE) announced <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fworkfront-aem-assets-cc.html&amp;esheet=53365237&amp;newsitemid=20230321005552&amp;lan=en-US&amp;anchor=Adobe%26%238217%3Bs+Content+Supply+Chain+solution&amp;index=2&amp;md5=a3239600d3a20379367a30a071d28afa\">Adobe\u2019s Content Supply Chain solution<\/a>, the world\u2019s most comprehensive offering, empowering brands to deliver personalized customer experiences at scale while driving experience-led growth.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230321005552\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230321005552\/en\/<\/a><\/p>\n<p>\nFor most organizations, the content supply chain \u2013 the process of producing and delivering the content that fuels effective customer experiences \u2013 is a web of disconnected workflows, teams and systems that often break down. At the same time, content demands are multiplying. In a recent Adobe study, 88% of marketing and CX leaders said content demand has at least doubled over the last two years, and nearly two-thirds expect demand to grow by five times over the next two years. As a result, many brands are paying spiraling costs, missing revenue opportunities and dealing with team burnout, while struggling to deliver engaging customer experiences that drive real business impact.\n<\/p>\n<p>\n\u201cContent is fueling the digital economy, and Adobe is the only company with the expertise and portfolio to optimize both content process and performance,\u201d said Amit Ahuja, senior vice president, Adobe Experience Cloud platform and products at Adobe. \u201cOur new Content Supply Chain solution will support brands in delivering powerful experiences that translate to business value \u2013 transforming how they compete for both customers and talent.\u201d\n<\/p>\n<p>\nThe world\u2019s largest brands trust Adobe to help them create and deliver engaging content and experiences to their customers. Only Adobe provides the full range of industry-leading creative and experience applications, integrations and services necessary to support every step of the content process \u2013 from planning and production to delivery and analysis. Adobe\u2019s new solution equips brands to build high-functioning content supply chains that deliver the growing quantity and variety of effective, personalized content customers now expect, while providing experience leaders with unparalleled visibility and control across operations and costs.\n<\/p>\n<p>\nAdobe\u2019s comprehensive Content Supply Chain solution drives measurable business outcomes by connecting people, processes and technology to deliver customer experience success at scale:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Generative AI acceleration: <\/b>Looking ahead, Adobe\u2019s solution will further accelerate content creation by deeply integrating <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fnews.adobe.com%2Fnews%2Fnews-details%2F2023%2FAdobe-Announces-New-Sensei-GenAI-Services-to-Reimagine-End-to-End-Marketing-Workflows%2Fdefault.aspx&amp;esheet=53365237&amp;newsitemid=20230321005552&amp;lan=en-US&amp;anchor=Adobe+Sensei+GenAI&amp;index=3&amp;md5=8f493fb89f2cce3c658ebd3a2490429e\">Adobe Sensei GenAI<\/a>, Adobe\u2019s new generative AI services, into creative and marketing workflows. By enabling customers to rapidly generate new variations of images, marketing copy and layouts, creative and marketing teams will be able to test and deliver more campaign content across more channels. Images and text effects generated with <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fnews.adobe.com%2Fnews%2Fnews-details%2F2023%2FAdobe-Unveils-Firefly-a-Family-of-new-Creative-Generative-AI%2Fdefault.aspx&amp;esheet=53365237&amp;newsitemid=20230321005552&amp;lan=en-US&amp;anchor=Adobe+Firefly&amp;index=4&amp;md5=c3b72689bb94fa26b8dfd5063cf338ce\">Adobe Firefly<\/a>, Adobe\u2019s new family of creative generative AI models, will be designed to be safe for commercial use.\n<\/li>\n<li><b>The power of Adobe:<\/b> Adobe\u2019s Content Supply Chain solution brings together <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.adobe.com%2Fcreativecloud%2Fbusiness%2Fenterprise.html&amp;esheet=53365237&amp;newsitemid=20230321005552&amp;lan=en-US&amp;anchor=Adobe+Creative+Cloud+for+Enterprise&amp;index=5&amp;md5=3a660d6faec69e40cc51f5f7d5aaf38e\">Adobe Creative Cloud for Enterprise<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fworkfront%2Fmain.html&amp;esheet=53365237&amp;newsitemid=20230321005552&amp;lan=en-US&amp;anchor=Adobe+Workfront&amp;index=6&amp;md5=0a00df47e3d7890fb6c1f139381d6b6b\">Adobe Workfront<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fexperience-manager%2Fadobe-experience-manager.html&amp;esheet=53365237&amp;newsitemid=20230321005552&amp;lan=en-US&amp;anchor=Adobe+Experience+Manager&amp;index=7&amp;md5=e20b39563a5fa2e6aec5bef980a9a1a8\">Adobe Experience Manager<\/a> (Sites, Assets and segmentation and content profile services from Adobe Experience Platform), <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fnews.adobe.com%2Fnews%2Fnews-details%2F2023%2FAdobe-Express-for-Enterprise-Empowers-Anyone-at-Any-Business-to-Create-and-Deliver-On-Brand-Content%2Fdefault.aspx&amp;esheet=53365237&amp;newsitemid=20230321005552&amp;lan=en-US&amp;anchor=Adobe+Express+for+Enterprise&amp;index=8&amp;md5=b1bae5fb3a14ea940824964cb03529e4\">Adobe Express for Enterprise<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fframe.io%2F&amp;esheet=53365237&amp;newsitemid=20230321005552&amp;lan=en-US&amp;anchor=Frame.io&amp;index=9&amp;md5=47cf9b6b6424b231e4f52c960f4d9381\">Frame.io<\/a> \u2013 as well as an array of integrations and services.\n<\/li>\n<li><b>New innovations: <\/b>New <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fnews.adobe.com%2Fnews%2Fnews-details%2F2023%2FNew-Adobe-Experience-Manager-Reimagines-Content-Publishing-Powered-by-AI-Insights%2Fdefault.aspx&amp;esheet=53365237&amp;newsitemid=20230321005552&amp;lan=en-US&amp;anchor=Adobe+Experience+Manager&amp;index=10&amp;md5=f6501904c2eb34c647ffd6755a02d15f\">Adobe Experience Manager<\/a> features simplified content development, bringing authoring capabilities into commonly used tools so anyone is empowered to become an experience creator. Additionally, AI-powered insights tell brands why each audience segment responds to specific content and experiences. The newly announced Adobe Express for Enterprise integrates with Adobe Experience Manager to make creativity accessible, allowing anyone within an organization to easily create, share and review on-brand content \u2013 relieving pressure on design teams. New Workfront capabilities visualize campaign plans with a marketing calendar, drive efficiencies in budget management, automate content variations and analyze how content is contributing to marketing goals to enable optimization.\n<\/li>\n<\/ul>\n<p><b>Customer Momentum<\/b><\/p>\n<p>\n\u201cOne of the biggest benefits of working with Adobe has always been the way apps and platforms work together\u201d, said Todd Shimizu, vice president, Global Digital Marketing and Media at Cisco. \u201cIt was always imperative to me that we aim for a true transformation \u2013 that means people, process, and technology. There was never any question about what comprehensive content supply chain solution we were going to use. We wanted to be best-in-class and that meant working with Adobe.\u201d\n<\/p>\n<p>\n\u201cAdobe\u2019s content supply chain solution helps everyone involved in creating and activating content stay connected and work faster,\u201d said Ephraim Gerard Cruz, director of Operations and Software Initiatives Lead at Xfinity Creative. \u201cCreatives can stay focused on creating, and our executive leadership has the real-time visibility and strategic insights they need to make quick decisions around everything from cutting costs to more effectively meeting customers\u2019 needs.\u201d\n<\/p>\n<p>\nIn addition to working directly with customers to help them build and optimize their content supply chains, Adobe is also partnering with top global consulting firms and media agencies to provide best practices and solutions, transforming their clients\u2019 businesses \u2013 as well as their own.\n<\/p>\n<p><b>About Adobe<\/b><\/p>\n<p>\nAdobe is changing the world through digital experiences. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.adobe.com%2F&amp;esheet=53365237&amp;newsitemid=20230321005552&amp;lan=en-US&amp;anchor=www.adobe.com&amp;index=11&amp;md5=c0f43cf7cbad04c47ba9a3b7bcb05a72\">www.adobe.com<\/a>.\n<\/p>\n<p>\n\u00a9 2023 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and\/or other countries. All other trademarks are the property of their respective owners.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230321005552r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230321005552\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230321005552\/en\/<\/a><\/span><\/p>\n<p><b>Public relations contact<br \/>\n<\/b><br \/>Bassil Elkadi<br \/>\n<br \/>Adobe<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:belkadi@adobe.com\">belkadi@adobe.com<\/a><\/p>\n<p>\nKevin Fu<br \/>\n<br \/>Adobe<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:kfu@adobe.com\">kfu@adobe.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Nevada New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Management Apps\/Applications Technology Photography Audio\/Video Software Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230321005552\/en\/786044\/3\/AdobeLogo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Adobe Unveils World\u2019s First Content Supply Chain Solution To Fuel Experience-Led Growth Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution empowers brands to plan, produce, deliver and analyze more content in less time \u2013\u202fdriving efficiencies and major cost savings, while delivering experience success New innovations simplify and accelerate content creation, optimize operations and bring deep intelligence to content and campaign performance Adobe Sensei GenAI, Adobe\u2019s new generative AI services, will be integrated as a co-pilot for marketers and creative professionals to enable rapid development of content variations and improve end-to-end marketing workflows LAS VEGAS&#8211;(BUSINESS WIRE)&#8211; Today, at Adobe Summit 2023 \u2013 the world\u2019s largest Digital Experience Conference \u2013 Adobe (Nasdaq:ADBE) announced Adobe\u2019s Content Supply Chain solution, the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-unveils-worlds-first-content-supply-chain-solution-to-fuel-experience-led-growth\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Adobe Unveils World\u2019s First Content Supply Chain Solution To Fuel Experience-Led Growth&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-741604","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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