{"id":741162,"date":"2023-03-20T08:15:52","date_gmt":"2023-03-20T12:15:52","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/vmware-unlocks-limitless-possibilities-for-partners-to-capture-the-multi-cloud-opportunity\/"},"modified":"2023-03-20T08:15:52","modified_gmt":"2023-03-20T12:15:52","slug":"vmware-unlocks-limitless-possibilities-for-partners-to-capture-the-multi-cloud-opportunity","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/vmware-unlocks-limitless-possibilities-for-partners-to-capture-the-multi-cloud-opportunity\/","title":{"rendered":"VMware Unlocks Limitless Possibilities for Partners to Capture the Multi-Cloud Opportunity"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n.bwmarginl1 { margin-left: 30px }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>VMware Unlocks Limitless Possibilities for Partners to Capture the Multi-Cloud Opportunity<\/b><\/p>\n<p class=\"bwalignc\"><i>Next Evolution of VMware Partner Connect Program Now Live<\/i><\/p>\n<p class=\"bwalignc\"><i>Partner Enablement, Practice Development, and Lifecycle Incentives Now Better Aligned to Customers\u2019 Critical Business Outcomes<\/i><\/p>\n<p>PALO ALTO, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, VMware, Inc. (NYSE: VMW) announced the next evolution of the company\u2019s flagship VMware Partner Connect program is live worldwide. Partner Connect is a singular, unified program for all partner types that is now more flexible and efficient, provides faster and simpler paths to progression, delivers more incentives, and rewards partners for both performance and capabilities. Through Partner Connect, VMware is empowering partners to drive growth by helping their customers successfully navigate the multi-cloud era.\n<\/p>\n<p>\nAs organizations move from an environment of \u201ccloud chaos\u201d to a cloud smart approach, there is a significant and immediate opportunity for partners to help their customers accelerate migration of applications to the right cloud, automate and secure the software supply chain, and rein in control of spend on private and public cloud infrastructure. VMware, together with its partners, will tackle each of these problems by supporting critical business outcomes such as accelerating app modernization, enabling enterprise cloud transformation, and securing the hybrid workforce.\n<\/p>\n<p><i>\u201cThrough Partner Connect, we are reinventing the VMware partner experience,\u201d said Tracy-Ann Palmer, vice president, Global Channel Sales Programs and Compliance, VMware. \u201cOur strategy is for every VMware partner to own the customer lifecycle end-to-end, leading with services, partnering with others, and building predictable, recurring revenue streams.\u201d<\/i><\/p>\n<p><i>\u201cIDC is seeing a transition in the market today, where for customers it\u2019s not just about digital transformation, it\u2019s about digital first. This continued evolution will drive changes in how the VMware partners engage their customers, where and how they create value, and how they interact with an increasingly connected ecosystem,\u201d said Steve White, VP Channels &amp; Alliances at ID. \u201cThe transformation we see VMware delivering in the Partner Connect program is a recognition of these macro trends. By bringing everything together under one VMware program with a more simplified experience, VMware can help partners transition to as-a-service\/subscription models, expand their services portfolios, and better leverage their investments to the fullest.\u201d<\/i><\/p>\n<p class=\"bwalignc\"><b><i>&gt;&gt;&gt;<\/i><\/b><b><i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.vmware.com%2Freleases%2Fvmware-partner-ecosystem-supports-next-evolution-of-partner-connect-program&amp;esheet=53364475&amp;newsitemid=20230320005297&amp;lan=en-US&amp;anchor=Hear+what+VMware+partners+are+saying+about+the+evolution+of+Partner+Connect&amp;index=1&amp;md5=6fc431f5cea78bb093fb9f433e9dca19\">Hear what VMware partners are saying about the evolution of Partner Connect<\/a><\/i><\/b><b><i>&lt;&lt;&lt;<\/i><\/b><\/p>\n<p><b><i>Helping Partners Drive Revenue and Growth from the Multi-Cloud Opportunity<\/i><\/b><\/p>\n<p>\nOptimized for partner profitability, Partner Connect now better supports today\u2019s cloud-, services-, and solutions-centric business models, aligns partner enablement, practice development, and incentives to critical business outcomes, and opens more opportunities to create value across the complete customer life cycle \u2013 pre, during, and post sales. Updates to VMware Partner Connect that are now live for partners include:\n<\/p>\n<p class=\"bwmarginl1\"><span class=\"bwuline\">Unified, Flexible Points-based Program:<\/span> One program platform for all partner business models, connecting partner programs and value-added activities in one universal point system. New structure recognizes, aggregates, and rewards partner accomplishments across transactions, service delivery, capabilities, and specializations, and supports partners however they choose to go to market, whether via one business model or several.\n<\/p>\n<p class=\"bwmarginl1\"><span class=\"bwuline\">Rewarding Partner Investments and Capabilities:<\/span> Track-specific criteria rewards partners with incentives and benefits as they grow their VMware practices and progress in Partner Connect. Partners can earn points for achievements in both training and innovation, from foundational capabilities to differentiated services and IP.\n<\/p>\n<p class=\"bwmarginl1\"><span class=\"bwuline\">New Automated Insights:<\/span> The completely overhauled partner dashboard provides a robust, self-service experience enabling partners to customize views so they know exactly where they stand across program metrics at any time. Partners can easily track history, performance, and progress toward capabilities, specializations, and next level availability.\n<\/p>\n<p class=\"bwmarginl1\"><span class=\"bwuline\">Expanded Practice Development:<\/span> VMware Ignite is a proven partner practice activation and development program that VMware funds on behalf of partners. Ignite is now available to all partners across all routes to market. Ignite has helped thousands of partners build capabilities and accelerate growth with a uniquely structured end-to-end practice development framework that is rigorous and time-bound yet flexible and robust.\n<\/p>\n<p><b><i>Partner Business Models Aligned to Customer Outcomes<\/i><\/b><\/p>\n<p>\nCustomer success depends on a connected ecosystem. No one company can solve all a customer\u2019s needs alone. Through four distinct business models, VMware has created an interconnected and diverse Partner Connect program enabling more partner-to-partner collaboration to help customers become cloud smart and achieve outcomes faster. Partners can participate in one or more business models, with each model opening a door to more incentives and even faster program progression. Supported business models now include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><span class=\"bwuline\">Solution Reseller<\/span> \u2013resells VMware software and services to customers.\n<\/li>\n<li><span class=\"bwuline\">Solution Services Provider<\/span> \u2013offers services before and beyond the transaction, with an emphasis on pre-sales advisory and post-sales lifecycle services.\n<\/li>\n<li><span class=\"bwuline\">Cloud Services Provider<\/span> \u2013offers VMware-based cloud and managed services on a geographic basis, including hybrid and multi-cloud services.\n<\/li>\n<li><span class=\"bwuline\">Solution Builder<\/span> \u2013embeds VMware technology as an integrated component of their own software offerings.\n<\/li>\n<\/ul>\n<p><b><i>Lifecycle Incentives Reward Partners Across the Entire Customer Journey<\/i><\/b><\/p>\n<p>\nVMware is delivering more incentives aligned with VMware Cross-Cloud services. Transitioning to SaaS and subscription services helps VMware partners move beyond transactional sales towards high-margin, repeatable sales. With the new partner incentives historical tracker, VMware partners can review their total payout in previous quarters to better understand where they can maximize their profitability and identify potentially missed opportunities. New and enhanced incentives now available to qualified partners include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><i><span class=\"bwuline\">Sell Incentive:<\/span><\/i> backend rebate program aligned to partners\u2019 program level that rewards eligible partners for selling SaaS, Subscriptions and Licensed Software. VMware now pays 2-10x more for SaaS and Subscription sales versus licensed bookings.\n<\/li>\n<li><i><span class=\"bwuline\">Activate Incentive:<\/span><\/i> rewards partners for providing professional services to customers to transition to a public cloud and activating and consuming VMware Cross-Cloud services.\n<\/li>\n<li><i><span class=\"bwuline\">Deployment Incentive:<\/span><\/i>designed to reward partners for accelerating their customers\u2019 digital transformation with select VMware solutions for application modernization and multi-cloud.\n<\/li>\n<\/ul>\n<p><b><i>New Influence Performance Points for Non-Transacting Partners<\/i><\/b><\/p>\n<p>\nPreviously, partners could only progress through the program with tier credits earned through transacted bookings. Now, non-transacting partners registered as Solution Services Providers have a path to level up in the Partner Connect program by earning performance points for influenced bookings. Solution Services Providers offer their customers services before and beyond the transaction, with an emphasis on pre-sales advisory and post-sales life cycle services.\n<\/p>\n<p><b><i>Expansive Training, Competencies, and Specializations Unlock Larger Opportunities<\/i><\/b><\/p>\n<p>\nVMware offers partners 14 Solutions Competencies, 8 Master Services Competencies, and two Specializations partners use to close larger, higher margin deals faster. Partners can now earn capability points toward program progression based on their investment in training, competencies, and certifications.\n<\/p>\n<p><b>About VMware<\/b><\/p>\n<p>\nVMware is a leading provider of multi-cloud services for all apps, enabling digital innovation with enterprise control. As a trusted foundation to accelerate innovation, VMware software gives businesses the flexibility and choice they need to build the future. Headquartered in Palo Alto, California, VMware is committed to building a better future through the company\u2019s 2030 Agenda. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.vmware.com%2Fcompany&amp;esheet=53364475&amp;newsitemid=20230320005297&amp;lan=en-US&amp;anchor=www.vmware.com%2Fcompany&amp;index=2&amp;md5=9132d0b8be1ae8e0d604d3a9450535fb\">www.vmware.com\/company<\/a>.\n<\/p>\n<p><i>VMware and VMware Cross-Cloud are registered trademarks of VMware, Inc. in the United States, and other jurisdictions. This article may contain hyperlinks to non-VMware websites that are created and maintained by third parties who are solely responsible for the content on such websites.<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230320005297r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230320005297\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230320005297\/en\/<\/a><\/span><\/p>\n<p>\nRoger Fortier<br \/>\n<br \/>VMware Global Communications<br \/>\n<br \/>1.408.348.1569<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:rfortier@vmware.com\">rfortier@vmware.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Management Technology Apps\/Applications Carriers and Services Software<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230320005297\/en\/782362\/3\/4284573_300DPIxVMware-logo-grey_highres.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>VMware Unlocks Limitless Possibilities for Partners to Capture the Multi-Cloud Opportunity Next Evolution of VMware Partner Connect Program Now Live Partner Enablement, Practice Development, and Lifecycle Incentives Now Better Aligned to Customers\u2019 Critical Business Outcomes PALO ALTO, Calif.&#8211;(BUSINESS WIRE)&#8211; Today, VMware, Inc. (NYSE: VMW) announced the next evolution of the company\u2019s flagship VMware Partner Connect program is live worldwide. Partner Connect is a singular, unified program for all partner types that is now more flexible and efficient, provides faster and simpler paths to progression, delivers more incentives, and rewards partners for both performance and capabilities. Through Partner Connect, VMware is empowering partners to drive growth by helping their customers successfully navigate the multi-cloud era. As organizations move from an environment &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/vmware-unlocks-limitless-possibilities-for-partners-to-capture-the-multi-cloud-opportunity\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;VMware Unlocks Limitless Possibilities for Partners to Capture the Multi-Cloud Opportunity&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-741162","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VMware Unlocks Limitless Possibilities for Partners to Capture the Multi-Cloud Opportunity - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/vmware-unlocks-limitless-possibilities-for-partners-to-capture-the-multi-cloud-opportunity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VMware Unlocks Limitless Possibilities for Partners to Capture the Multi-Cloud Opportunity - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"VMware Unlocks Limitless Possibilities for Partners to Capture the Multi-Cloud Opportunity Next Evolution of VMware Partner Connect Program Now Live Partner Enablement, Practice Development, and Lifecycle Incentives Now Better Aligned to Customers\u2019 Critical Business Outcomes PALO ALTO, Calif.&#8211;(BUSINESS WIRE)&#8211; Today, VMware, Inc. (NYSE: VMW) announced the next evolution of the company\u2019s flagship VMware Partner Connect program is live worldwide. Partner Connect is a singular, unified program for all partner types that is now more flexible and efficient, provides faster and simpler paths to progression, delivers more incentives, and rewards partners for both performance and capabilities. Through Partner Connect, VMware is empowering partners to drive growth by helping their customers successfully navigate the multi-cloud era. 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(NYSE: VMW) announced the next evolution of the company\u2019s flagship VMware Partner Connect program is live worldwide. Partner Connect is a singular, unified program for all partner types that is now more flexible and efficient, provides faster and simpler paths to progression, delivers more incentives, and rewards partners for both performance and capabilities. Through Partner Connect, VMware is empowering partners to drive growth by helping their customers successfully navigate the multi-cloud era. 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