{"id":740674,"date":"2023-03-16T08:10:42","date_gmt":"2023-03-16T12:10:42","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries\/"},"modified":"2023-03-16T08:10:42","modified_gmt":"2023-03-16T12:10:42","slug":"transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries\/","title":{"rendered":"TransUnion Transforms its TruAudience Marketing Solutions Business with the Integration of Neustar to Improve Marketing Effectiveness Across Industries"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">CHICAGO, March  16, 2023  (GLOBE NEWSWIRE) &#8212; TransUnion (NYSE: TRU) announced today the expansion of its <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=l-7XIkxPoYToWLNoqWAGfQvR_BE1oqfVfAbo0a_1s4cSwGvXfg8mXh3e0DuxTQ1lw6SohKGwgor0kblZqiuAePtsx5n7kaXmg1mvNrci6agxkW-P1rxd_1wW5B2Y1NGNRz5J2zFielZ8-dQ6LFPtjj4LWhpd1FnqWpUZvh47vYb9HBEdW0B3AFtAOXKYOMOMtXSBNvscgvFPRdmrEsZfQ7WuEneiNffeFcCTq7dtPiJsBibeMDhcBNHPLnV73A4OJPmCmZ0yf_eZwLUFx7NFMk-BLbgqkKzLc5pRFZbK0mE=\" rel=\"nofollow noopener\" target=\"_blank\">TruAudience<\/a><strong>\u2122<\/strong> marketing solutions line of business which provides marketers, media companies, and technology providers the capabilities they need to address their most pressing consumer data, audience targeting, and measurement challenges.<\/p>\n<p>TruAudience now marries the expansive consumer data, advanced identity resolution, audience building, and targeting capabilities of <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=m3DLkV-VTnJAQ5QaaoZjOl3GYIADUwgRk85wgNIPBKi--1OWdwpnp6pyJHSAEypdMLXP2lFvnJ542IlnOhDOBg==\" rel=\"nofollow noopener\" target=\"_blank\"><u>TransUnion<\/u><\/a> and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=yvpFzJu6hNwG5FY9_blJyMCAB4KeJvoUdc9ltGRn68ui6e8jYm-P6yh-3eqGPsubNi1yhW3XvXhbNkaskjcS-sACkr-FRPc04ZIhpdULJVk=\" rel=\"nofollow noopener\" target=\"_blank\"><u>Neustar<\/u><\/a>\u00a0into a comprehensive and interoperable suite of privacy-enhanced marketing solutions. Additionally, the product suite now offers <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=YIC5cr6DCF941BWuv3kodIJdC6JUrd2ipBbgkWfLGJ09YBl4NyY281a-3tTec2q-V66VhDGTWxj-dsrHpnByTaLcWUziJ9FxQIXtyAaveJxsas8eEkUfX_o5F5hl9wRY0NaCOJjZbhRJ58da6JNPsdru7SbeYXJO6AEjTkR-pq-nQvVVLS4xFU_DrmGJm2hC\" rel=\"nofollow noopener\" target=\"_blank\"><u>closed-loop marketing measurement and attribution<\/u><\/a> and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=3wAsB80b5y_pWmwG8066Q8PoCEuMp4E2CftOQHfgtQdizCc_pSZ5i0dOiVTtKKADgFzyGec_7fFvmRoKziYagsXIH8U7zxEKsLQzKsWQ-AuOhrNAmAJCPr7uHV77rruTBtgBcXPoe-L6kQ5T9V246gYufY1e2Vi69y9fo1cVj0nxbO0AMQeKVRfbaLByqyIA\" rel=\"nofollow noopener\" target=\"_blank\">credit-informed marketing solutions<\/a>, which weren\u2019t previously available.<\/p>\n<p align=\"justify\">\u201cThe integrated capabilities of TransUnion and Neustar enable our clients to solve the biggest challenges they face at every step of the marketing process leveraging an industry-leading and newly enhanced identity infrastructure,\u201d said Michael Schoen, executive vice president of marketing solutions at TransUnion. \u201cThese TruAudience capabilities transform the quality of our clients\u2019 consumer data, improve their ability to attract and acquire customers across channels, and help them continuously measure and improve the return on their marketing investments.\u201d<\/p>\n<p>Clients have reported to TransUnion that they have seen a 40% reduction in duplicate Customer Relationship Management (CRM) records, and a 30% increase in conversions from higher performing audiences.<\/p>\n<p>\u201cTruAudience enables iHeart to deliver advanced identity and analytics solutions to make our audio campaigns more addressable, effective, and measurable for our advertising partners,\u201d said\u00a0Brian Kaminsky, iHeartMedia Chief Data Officer.<\/p>\n<p align=\"justify\">\n        <strong><br \/>\n          <em>How does TruAudience work?<\/em><br \/>\n        <\/strong>\n      <\/p>\n<p>TruAudience enables clients to improve marketing effectiveness by increasing audience reach, improving the quality of consumer insights, and leveraging more accurate and up-to-date identity data across all marketing and measurement activities. It includes a full suite of marketing solutions including:<\/p>\n<ul>\n<li>\n          <a href=\"https:\/\/www.transunion.com\/solution\/truaudience\/advertisers\/identity\" rel=\"nofollow noopener\" target=\"_blank\">Data hygiene and enrichment<\/a>\n        <\/li>\n<li>\n          <a href=\"https:\/\/www.transunion.com\/solution\/truaudience\/advertisers\/audiences\" rel=\"nofollow noopener\" target=\"_blank\">Audience segmentation, creation, and syndication<\/a>\n        <\/li>\n<li>\n          <a href=\"https:\/\/www.transunion.com\/solution\/truaudience\/advertisers\/analytics\" rel=\"nofollow noopener\" target=\"_blank\">Measurement and attribution<\/a>\n        <\/li>\n<li>\n          <a href=\"https:\/\/www.transunion.com\/solution\/truaudience\/advertisers\/data-collaboration\" rel=\"nofollow noopener\" target=\"_blank\">Data collaboration\/Clean room<\/a>\n        <\/li>\n<li>\n          <a href=\"https:\/\/www.transunion.com\/solution\/truaudience\/advertisers\/credit-informed-marketing\" rel=\"nofollow noopener\" target=\"_blank\">Credit-informed marketing<\/a>\n        <\/li>\n<\/ul>\n<p>TruAudience now leverages the proprietary data ecosystems of TransUnion and Neustar spanning 200 authoritative data sources including data from over 16 billion monthly phone signals, offline consumer data covering over 125 million U.S. households, and data spanning 10 billion real-time digital interactions daily.\u00a0\u00a0<\/p>\n<p>This expansive consumer data is onboarded, linked, and validated by TransUnion\u2019s identity graph platform, (previously known as OneID\u2122 from Neustar) to enable TruAudience clients to continuously cleanse and enrich their first-party data, deepen their consumer insights, and improve the accuracy of their audience segmentation, targeting, and measurement strategies. TransUnion was recently recognized by Forrester Research, Inc.\u00a0as a \u201cleader\u201d (see <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6CDG27mpgdtnIPiROo3s13d12-W3lMFyzFlcmkEaSewkmuRLUW80eqJxl169b4tsqNeJAJCXQhJ7uO24-bWhlF5jVEuxQZIIlji-t42nB2HTq5V3cgQyrAWsKz1DbI_1qpjMnlclvAyVGdunDCC1dWk414DqM3kBCEbTgahf7MATYj2Gvkbw_ocbqHHI1Y46vNfyyPbZ2Lo8fH5x_1TzcGP2Ey-4QD83r768U9YNOR4=\" rel=\"nofollow noopener\" target=\"_blank\"><u>The Forrester Wave\u2122 for Identity Verification Solutions, Q4 2022<\/u><\/a>).<sup>1<\/sup>\u00a0\u00a0<\/p>\n<p>TransUnion\u2019s identity graph is growing its industry-leading online and offline consumer data coverage to include hundreds of new demographic attributes, as well as additional behavioral, psychographic, and purchase-based data. This additional data can support a wide variety of industry-specific needs across consumer finance, retail purchase behavior, small business attributes, travel, geography, automotive, consumer interests, and more.<\/p>\n<p>Additionally, TruAudience combines TransUnion\u2019s direct media and technology partnerships across the television, streaming media (audio and video) world with Neustar\u2019s integrations across the walled garden and digital media ecosystem to ensure clients can reach and measure consumers across the channels that matter most. This includes partnerships with over 250 leading media owners and publisher networks, and 100+ advertising, data management and cloud platforms, as well as social and retail media platforms, ad servers, demand-side and sell-side platforms, and customer data platforms.<\/p>\n<p align=\"justify\">\u201cThe integration of the Neustar marketing product portfolio into TruAudience marketing solutions is a major milestone in the integration of TransUnion&#8217;s acquisition of Neustar,\u201d said Matt Spiegel, executive vice president and head of the media and entertainment business at TransUnion. \u201cWe know the future of personalized marketing starts with a detailed understanding of individual and household identity and we are confident that TruAudience delivers that intelligence. Just as importantly, we have a suite of products built on top of that identity infrastructure that enables marketing investments to be more precise, relevant, and effective.\u201d<\/p>\n<p>For more information about TruAudience marketing solutions, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=XE02Z1k_Kqz7uBa5gkk_6KRhvQMX4c6lfEUv4nRcDc1IUnXQmqmJ-buM1AfTtxBn6MuE3TJi-0wVX8BVKxHhasqbldNpuFKALJjjuI3LI7S8s0MVYry9T9JYut0QhqtbtxKaPfQo8lAhN0BfEILh_7RKOKa8aUZD1gX4moFk9QY0pOy2Qvr7l6Fknb96YGdpsgLnP8WUDorD_lG5r-W18dOBG6yN-zPA7npMWithRFZi4GypwTOIdht-EskrKf5vsbcr5DxZMve4fNPJyx9NKdNX2byRMMhLjpSTEQ17PXiRP9887Q4WoxxlCsuGiy63PtVLv_QSlHDNyC0Y8a6uBg==\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.transunion.com\/truaudience<\/a>.<\/p>\n<p>\n        <strong>About TransUnion (NYSE:TRU)\u00a0<\/strong>\n      <\/p>\n<p>TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru\u2122 picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with more confidence and achieve great things. We call this Information for Good<sup>\u00ae<\/sup> \u2014 and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.\u00a0<u><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=zHvkpsuH_-EiwgOmFRaXxDnxDQoksHeVLEaUC_aXYWSUVmXsoFvkN135DyZMgmyW_v0iLSpW0HRSK5WsvXJbQVZwb5vtsJZAPNuu5nPIaAtbRPH4bhCvQoKMSlaNRzHx\" rel=\"nofollow noopener\" target=\"_blank\">http:\/\/www.transunion.com\/business<\/a><\/u><\/p>\n<table style=\"border-collapse: collapse;width:100%;border-collapse:collapse\">\n<tr>\n<td style=\"max-width:13%;width:13%;min-width:13%;vertical-align: top\">\n            <strong>Contact<\/strong>\n          <\/td>\n<td style=\"max-width:87%;width:87%;min-width:87%;vertical-align: top\">David Blumberg<br \/>TransUnion<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle\">\n            <strong>E-mail<\/strong>\u00a0<\/td>\n<td style=\"vertical-align: middle\">\n            <a href=\"mailto:david.blumberg@transunion.com\" rel=\"nofollow noopener\" target=\"_blank\">david.blumberg@transunion.com<\/a>\n          <\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: bottom\">\n            <strong>Telephone<\/strong>\n          <\/td>\n<td style=\"vertical-align: bottom\">312-972-6646<\/td>\n<\/tr>\n<\/table>\n<p>\n        <sup>1<\/sup> The Forrester Wave for Identity Verification Solutions, Q4 2022<\/p>\n<p>      <img decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODc4OTU1NCM1NDY1MDIyIzIwMDk4NzQ=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/YzYzNTA2YTItNmQwNi00MmRlLWJjMDAtYjQwNzkwZmFhMDdiLTEwMjE0NDc=\/tiny\/TransUnion.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>CHICAGO, March 16, 2023 (GLOBE NEWSWIRE) &#8212; TransUnion (NYSE: TRU) announced today the expansion of its TruAudience\u2122 marketing solutions line of business which provides marketers, media companies, and technology providers the capabilities they need to address their most pressing consumer data, audience targeting, and measurement challenges. TruAudience now marries the expansive consumer data, advanced identity resolution, audience building, and targeting capabilities of TransUnion and Neustar\u00a0into a comprehensive and interoperable suite of privacy-enhanced marketing solutions. Additionally, the product suite now offers closed-loop marketing measurement and attribution and credit-informed marketing solutions, which weren\u2019t previously available. \u201cThe integrated capabilities of TransUnion and Neustar enable our clients to solve the biggest challenges they face at every step of the marketing process leveraging an industry-leading &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;TransUnion Transforms its TruAudience Marketing Solutions Business with the Integration of Neustar to Improve Marketing Effectiveness Across Industries&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-740674","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TransUnion Transforms its TruAudience Marketing Solutions Business with the Integration of Neustar to Improve Marketing Effectiveness Across Industries - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TransUnion Transforms its TruAudience Marketing Solutions Business with the Integration of Neustar to Improve Marketing Effectiveness Across Industries - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"CHICAGO, March 16, 2023 (GLOBE NEWSWIRE) &#8212; TransUnion (NYSE: TRU) announced today the expansion of its TruAudience\u2122 marketing solutions line of business which provides marketers, media companies, and technology providers the capabilities they need to address their most pressing consumer data, audience targeting, and measurement challenges. TruAudience now marries the expansive consumer data, advanced identity resolution, audience building, and targeting capabilities of TransUnion and Neustar\u00a0into a comprehensive and interoperable suite of privacy-enhanced marketing solutions. Additionally, the product suite now offers closed-loop marketing measurement and attribution and credit-informed marketing solutions, which weren\u2019t previously available. \u201cThe integrated capabilities of TransUnion and Neustar enable our clients to solve the biggest challenges they face at every step of the marketing process leveraging an industry-leading &hellip; Continue reading &quot;TransUnion Transforms its TruAudience Marketing Solutions Business with the Integration of Neustar to Improve Marketing Effectiveness Across Industries&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-16T12:10:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODc4OTU1NCM1NDY1MDIyIzIwMDk4NzQ=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"TransUnion Transforms its TruAudience Marketing Solutions Business with the Integration of Neustar to Improve Marketing Effectiveness Across Industries\",\"datePublished\":\"2023-03-16T12:10:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries\\\/\"},\"wordCount\":807,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODc4OTU1NCM1NDY1MDIyIzIwMDk4NzQ=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries\\\/\",\"name\":\"TransUnion Transforms its TruAudience Marketing Solutions Business with the Integration of Neustar to Improve Marketing Effectiveness Across Industries - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries\/","og_locale":"en_US","og_type":"article","og_title":"TransUnion Transforms its TruAudience Marketing Solutions Business with the Integration of Neustar to Improve Marketing Effectiveness Across Industries - Market Newsdesk","og_description":"CHICAGO, March 16, 2023 (GLOBE NEWSWIRE) &#8212; TransUnion (NYSE: TRU) announced today the expansion of its TruAudience\u2122 marketing solutions line of business which provides marketers, media companies, and technology providers the capabilities they need to address their most pressing consumer data, audience targeting, and measurement challenges. TruAudience now marries the expansive consumer data, advanced identity resolution, audience building, and targeting capabilities of TransUnion and Neustar\u00a0into a comprehensive and interoperable suite of privacy-enhanced marketing solutions. Additionally, the product suite now offers closed-loop marketing measurement and attribution and credit-informed marketing solutions, which weren\u2019t previously available. \u201cThe integrated capabilities of TransUnion and Neustar enable our clients to solve the biggest challenges they face at every step of the marketing process leveraging an industry-leading &hellip; Continue reading \"TransUnion Transforms its TruAudience Marketing Solutions Business with the Integration of Neustar to Improve Marketing Effectiveness Across Industries\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries\/","og_site_name":"Market Newsdesk","article_published_time":"2023-03-16T12:10:42+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODc4OTU1NCM1NDY1MDIyIzIwMDk4NzQ=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"TransUnion Transforms its TruAudience Marketing Solutions Business with the Integration of Neustar to Improve Marketing Effectiveness Across Industries","datePublished":"2023-03-16T12:10:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries\/"},"wordCount":807,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODc4OTU1NCM1NDY1MDIyIzIwMDk4NzQ=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-transforms-its-truaudience-marketing-solutions-business-with-the-integration-of-neustar-to-improve-marketing-effectiveness-across-industries\/","name":"TransUnion Transforms its TruAudience Marketing Solutions Business with the Integration of Neustar to Improve Marketing Effectiveness Across Industries - 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