{"id":739932,"date":"2023-03-14T10:37:02","date_gmt":"2023-03-14T14:37:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/new-report-from-on24-highlights-digital-marketing-maturity-as-key-driver-of-revenue-growth\/"},"modified":"2023-03-14T10:37:02","modified_gmt":"2023-03-14T14:37:02","slug":"new-report-from-on24-highlights-digital-marketing-maturity-as-key-driver-of-revenue-growth","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/new-report-from-on24-highlights-digital-marketing-maturity-as-key-driver-of-revenue-growth\/","title":{"rendered":"New Report from ON24 Highlights Digital Marketing Maturity as Key Driver of Revenue Growth"},"content":{"rendered":"

<\/p>\n

New Report from ON24 Highlights Digital Marketing Maturity as Key Driver of Revenue Growth<\/b><\/p>\n

Utilizing responses from hundreds of European digital marketers, report reveals 52% of successful companies have high levels of digital maturity<\/i><\/p>\n

SAN FRANCISCO & LONDON–(BUSINESS WIRE<\/a>)–
\nToday, ON24<\/a> (NYSE: ONTF), a leading digital engagement platform that drives pipeline and revenue growth, released the results of their latest survey, \u201cThe State of Digital Maturity in Europe: The Tools, Techniques and Strategies Marketers Need to Drive Results<\/a>.\u201d Based on responses from over 800 marketing leaders across 12 countries in Europe, this survey examines digital maturity across marketing organizations and finds that the top-performing businesses are backed by a digitally mature marketing team.\n<\/p>\n

\n\u201cHaving a clear plan and path to maturing your digital strategy is critical when striving to drive revenue growth, innovation and differentiation,\u201d said Callan Young, Chief Marketing Officer, ON24. \u201cDue to the economic uncertainty we\u2019re seeing today, organizations that are short cutting their digital strategies, are ultimately losing their momentum in capitalizing on their maturity curve and their competitive edge in their industry. This report presents clear action items that B2B marketers can take to drive greater revenue.\u201d\n<\/p>\n

Uncovering the Key Components of Digital Marketing Maturity<\/b><\/p>\n

\n\u201cThe State of Digital Maturity in Europe\u201d found a strong correlation between business performance and digital marketing maturity, with marketers at high-revenue companies scoring at the highest levels of maturity. In comparing European countries, the most mature marketers come from companies based in Italy, Portugal and Spain.\n<\/p>\n

\nAmong the top-performers, goal-setting was a shared best practice, with the majority aligning their programs to pipeline goals and viewing success in terms of revenue growth. In fact, 87% align their digital strategy to both sales and marketing goals, and almost just as many use funnel conversion rates and pipeline as key performance indicators. And, the most mature marketers aim to be data-driven, with 81% of those surveyed leveraging digital channels to capture first-party data.\n<\/p>\n

Even The Most Mature Have Room to Improve<\/b><\/p>\n

\nHowever, the report also found that even the most mature marketers have room to grow. While marketers are successfully setting goals and creating a strategy that aligns with those goals, they are not continuously measuring their progress against those targets: only one in five of those surveyed using data-driven insights to optimize digital engagement throughout the year. This disconnect demonstrates that even the most mature marketers face a gap in performance metrics which could limit the ability to predictably improve results over time.\n<\/p>\n

\nWhile European B2B marketers are collecting data, they\u2019re also struggling to utilize the analytics and insights they\u2019ve gleaned to make gains and take action. Only one in five are using this data to revise strategy, and a majority of European B2B marketers are not personalizing digital experiences. The majority of marketers are already collecting the necessary data, so this is a significant missed opportunity to leverage the data to drive increased digital engagement.\n<\/p>\n

\n\u201cThis report showcases that, while European B2B marketers are on the right track, there is a critical gap when it comes to using the existing resources, like data and analytics, to inform engagement strategy,\u201d says Cheri Hulse, Vice President of Strategy and Research at ON24. \u201cThis report highlights an opportunity for marketers \u2013 from the highest achieving to those still nascent on the path to digital maturity \u2013 to leverage the data they gather to achieve greater results.\u201d\n<\/p>\n

\nTo determine digital maturity, ON24 asked marketers a series of questions to calculate an overarching \u201cmaturity score.\u201d Questions fell into five categories: 1) Strategy, Process and People; 2) Data and Measurement; 3) Driving Action and Engagement; 4) Technology; and 5) Experiences and Personalization. These categories define the five pillars of marketing maturity, which indicate an organization\u2019s ability to accelerate business goals and scale marketing programs in digital channels.\n<\/p>\n

\nBy outlining the key aspects that make up a digitally mature marketing company, the report reveals significant opportunities for B2B marketers to drive growth in 2023. Moving forward, marketers should leverage data to drive digital engagement, deliver intelligent campaigns, inform optimization and enable personalization at scale. When these steps are taken, marketers can advance digital maturity and improve business results.\n<\/p>\n

\nTo download the full report, visit ON24\u2019s website here<\/a>.\n<\/p>\n

About ON24<\/b><\/p>\n

ON24<\/a> is on a mission to re-imagine how companies engage, understand and build relationships with their audience in a digital world. Through our leading sales and marketing platform for digital engagement, businesses use our portfolio of webinar, virtual event and content experiences to drive engagement and generate first-party data, delivering \u200brevenue growth across the enterprise \u2013 from demand generation to customer success to partner enablement.\n<\/p>\n

\nON24 powers digital engagement for industry-leading customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers, enabling organizations to reach millions of professionals a month for billions of engagement minutes per year with all the first-party data being captured, generated and integrated from one place. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com<\/a>.\n<\/p>\n

Forward-Looking Statements<\/b><\/p>\n

\nThis document contains \u201cforward-looking statements\u201d under applicable securities laws. In some cases, such statements can be identified by words such as: \u201cexpect,\u201d \u201cconvert,\u201d \u201cbelieve,\u201d \u201cplan,\u201d \u201cfuture,\u201d \u201cmay,\u201d \u201cshould,\u201d \u201cwill,\u201d and similar references to future periods. Forward-looking statements include express or implied statements regarding our ability to achieve our business strategies, growth, or other future events or conditions. Such statements are based on our current beliefs, expectations, and assumptions about future events or conditions, which are subject to inherent risks and uncertainties, including the risks and uncertainties discussed in the filings we make from time to time with the Securities and Exchange Commission. Actual results may differ materially from those indicated in forward-looking statements, and you should not place undue reliance on them. All statements herein are based only on information currently available to us and speak only as of the date hereof. Except as required by law, we undertake no obligation to update any such statement.\n<\/p>\n

\n\u00a9 2023 ON24, Inc. All rights reserved. ON24 and the ON24 logo are trademarks owned by ON24, Inc., and are registered in the United States Patent and Trademark Office and in other countries.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230314005329\/en\/<\/a><\/span><\/p>\n

Media Contact:
\n<\/b>
Tessa Barron
\n
press@on24.com<\/a><\/p>\n

Investor Contact:
\n<\/b>
Lauren Sloane
\n
investorrelations@on24.com<\/a><\/p>\n

KEYWORDS:<\/b> Europe United States United Kingdom North America California<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Marketing Electronic Commerce Communications Professional Services Software Audio\/Video Internet Digital Marketing Data Analytics<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

New Report from ON24 Highlights Digital Marketing Maturity as Key Driver of Revenue Growth Utilizing responses from hundreds of European digital marketers, report reveals 52% of successful companies have high levels of digital maturity SAN FRANCISCO & LONDON–(BUSINESS WIRE)– Today, ON24 (NYSE: ONTF), a leading digital engagement platform that drives pipeline and revenue growth, released the results of their latest survey, \u201cThe State of Digital Maturity in Europe: The Tools, Techniques and Strategies Marketers Need to Drive Results.\u201d Based on responses from over 800 marketing leaders across 12 countries in Europe, this survey examines digital maturity across marketing organizations and finds that the top-performing businesses are backed by a digitally mature marketing team. \u201cHaving a clear plan and path to … <\/p>\n

Continue reading “New Report from ON24 Highlights Digital Marketing Maturity as Key Driver of Revenue Growth”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-739932","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nNew Report from ON24 Highlights Digital Marketing Maturity as Key Driver of Revenue Growth - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-report-from-on24-highlights-digital-marketing-maturity-as-key-driver-of-revenue-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Report from ON24 Highlights Digital Marketing Maturity as Key Driver of Revenue Growth - 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