{"id":739904,"date":"2023-03-14T09:21:18","date_gmt":"2023-03-14T13:21:18","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/brightcove-expands-e-commerce-capabilities-with-new-platform-integrations\/"},"modified":"2023-03-14T09:21:18","modified_gmt":"2023-03-14T13:21:18","slug":"brightcove-expands-e-commerce-capabilities-with-new-platform-integrations","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/brightcove-expands-e-commerce-capabilities-with-new-platform-integrations\/","title":{"rendered":"Brightcove Expands E-commerce Capabilities With New Platform Integrations"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Brightcove Expands E-commerce Capabilities With New Platform Integrations<\/b><\/p>\n<p class=\"bwalignc\"><i>Brightcove is integrating with Shopify, Instagram and Salesforce to help companies drive revenue by powering their e-commerce operations with interactive video<\/i><\/p>\n<p>BOSTON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.brightcove.com%2F%3Futm_campaign%3Dbrand-awareness_global%26utm_medium%3Dthird-party-event%26utm_source%3Dbusinesswire%26utm_content%3Demail&amp;esheet=53361601&amp;newsitemid=20230314005510&amp;lan=en-US&amp;anchor=Brightcove&amp;index=1&amp;md5=62a73495fda02781a78137f996d9af12\">Brightcove<\/a> (NASDAQ: BCOV), the world\u2019s most trusted streaming technology company, today introduced new integrations with Shopify, Instagram and Salesforce Sales Cloud to its video cloud platform. The integrations are designed to enable companies to reach, engage and activate audiences with immersive, interactive, and live and on-demand video content.\n<\/p>\n<p>\n\u201cWe\u2019re excited to integrate Brightcove\u2019s platform with Shopify, Instagram and Salesforce Sales Cloud. The integrations will help our customers increase revenue, reach a broader audience, and build customer loyalty by incorporating video content into their channels,\u201d says Marty Roberts, SVP of Product Strategy and Marketing for Brightcove. \u201cVideo-first strategies are an effective way to activate buyers and increase product sales. At Brightcove, we are committed to delivering innovative tools for our customers to provide meaningful value and help them drive impactful business results.\u201d\n<\/p>\n<p>\nThe integrations will help Brightcove customers integrate and analyze video across popular e-commerce websites and social media:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nThe <b>Shopify<\/b> integration allows users to connect their online store to their Brightcove video cloud via the Shopify app marketplace. Directly from within Shopify, users can now access and search their video catalog, publish videos to their storefront, and create live video events to stream to potential customers with a chat functionality to engage viewers. The Brightcove app also provides performance and engagement analytics within Shopify, making it easier to measure video ROI.\n<\/li>\n<li>\nThe <b>Instagram<\/b> integration puts the social network as a publishing destination within Brightcove\u2019s platform. Customers can now directly push their video content to Instagram as a Reel or on their Feed to reach broader audiences with their brand content.\n<\/li>\n<li>\nThe <b>Salesforce<\/b><b>Sales<\/b><b>Cloud<\/b> integration allows Brightcove customers to sync data directly from Brightcove\u2019s <i>Audience Insights<\/i> solution into Salesforce. Marketers and campaign teams can now better analyze video and viewer data inside Salesforce\u2019s Sales Cloud and Marketing Cloud to take insight-driven actions for their outreach and marketing efforts.\n<\/li>\n<\/ul>\n<p>\nBrightcove\u2019s latest integrations support its mission to help businesses achieve their goals through video-first content strategies. \u201cThe integrations are part of our portfolio of solutions to help companies of all sizes reach targeted audiences, activate buyers, and focus their strategy with actionable insights and analytics,\u201d shared Roberts.\n<\/p>\n<p>\nFor more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.brightcove.com%2Fen%2Fsolutions%2Fretail%2F%3Futm_campaign%3Dmarketing-general_global%26utm_medium%3Dthird-party-event%26utm_source%3Dpress-release%26utm_content%3Demail&amp;esheet=53361601&amp;newsitemid=20230314005510&amp;lan=en-US&amp;anchor=Brightcove.com&amp;index=2&amp;md5=b2eabf27a6acbb905528584ce42b90ad\">Brightcove.com<\/a>.\n<\/p>\n<p><b>About Brightcove Inc.<\/b><\/p>\n<p>\nBrightcove creates the world\u2019s most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 60 countries, Brightcove\u2019s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy\u00ae Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow LinkedIn, Twitter, Facebook and Instagram. Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.brightcove.com%2F%3Futm_campaign%3Dbrand-awareness_global%26utm_medium%3Dthird-party-event%26utm_source%3Dbusinesswire%26utm_content%3Demail&amp;esheet=53361601&amp;newsitemid=20230314005510&amp;lan=en-US&amp;anchor=www.brightcove.com&amp;index=3&amp;md5=17bfd19fe45d4c426387358ce356a9a6\">www.brightcove.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230314005510r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230314005510\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230314005510\/en\/<\/a><\/span><\/p>\n<p>\nJoseph J. Nu\u00f1ez, Director of Global Communications and Public Relations<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:jnunez@brightcove.com\">jnunez@brightcove.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Massachusetts United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Online Retail Retail Technology Audio\/Video Software Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230314005510\/en\/1680773\/3\/Brightcove_Logo_1.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Brightcove Expands E-commerce Capabilities With New Platform Integrations Brightcove is integrating with Shopify, Instagram and Salesforce to help companies drive revenue by powering their e-commerce operations with interactive video BOSTON&#8211;(BUSINESS WIRE)&#8211;Brightcove (NASDAQ: BCOV), the world\u2019s most trusted streaming technology company, today introduced new integrations with Shopify, Instagram and Salesforce Sales Cloud to its video cloud platform. The integrations are designed to enable companies to reach, engage and activate audiences with immersive, interactive, and live and on-demand video content. \u201cWe\u2019re excited to integrate Brightcove\u2019s platform with Shopify, Instagram and Salesforce Sales Cloud. The integrations will help our customers increase revenue, reach a broader audience, and build customer loyalty by incorporating video content into their channels,\u201d says Marty Roberts, SVP of Product &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/brightcove-expands-e-commerce-capabilities-with-new-platform-integrations\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Brightcove Expands E-commerce Capabilities With New Platform Integrations&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-739904","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brightcove Expands E-commerce Capabilities With New Platform Integrations - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/brightcove-expands-e-commerce-capabilities-with-new-platform-integrations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brightcove Expands E-commerce Capabilities With New Platform Integrations - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Brightcove Expands E-commerce Capabilities With New Platform Integrations Brightcove is integrating with Shopify, Instagram and Salesforce to help companies drive revenue by powering their e-commerce operations with interactive video BOSTON&#8211;(BUSINESS WIRE)&#8211;Brightcove (NASDAQ: BCOV), the world\u2019s most trusted streaming technology company, today introduced new integrations with Shopify, Instagram and Salesforce Sales Cloud to its video cloud platform. The integrations are designed to enable companies to reach, engage and activate audiences with immersive, interactive, and live and on-demand video content. \u201cWe\u2019re excited to integrate Brightcove\u2019s platform with Shopify, Instagram and Salesforce Sales Cloud. The integrations will help our customers increase revenue, reach a broader audience, and build customer loyalty by incorporating video content into their channels,\u201d says Marty Roberts, SVP of Product &hellip; Continue reading &quot;Brightcove Expands E-commerce Capabilities With New Platform Integrations&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/brightcove-expands-e-commerce-capabilities-with-new-platform-integrations\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-14T13:21:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230314005510r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brightcove-expands-e-commerce-capabilities-with-new-platform-integrations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brightcove-expands-e-commerce-capabilities-with-new-platform-integrations\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Brightcove Expands E-commerce Capabilities With New Platform Integrations\",\"datePublished\":\"2023-03-14T13:21:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brightcove-expands-e-commerce-capabilities-with-new-platform-integrations\\\/\"},\"wordCount\":565,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brightcove-expands-e-commerce-capabilities-with-new-platform-integrations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20230314005510r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brightcove-expands-e-commerce-capabilities-with-new-platform-integrations\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brightcove-expands-e-commerce-capabilities-with-new-platform-integrations\\\/\",\"name\":\"Brightcove Expands E-commerce Capabilities With New Platform Integrations - 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