{"id":739803,"date":"2023-03-14T08:06:49","date_gmt":"2023-03-14T12:06:49","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/unity-gaming-report-2023-highlights-the-resilience-of-the-gaming-industry\/"},"modified":"2023-03-14T08:06:49","modified_gmt":"2023-03-14T12:06:49","slug":"unity-gaming-report-2023-highlights-the-resilience-of-the-gaming-industry","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/unity-gaming-report-2023-highlights-the-resilience-of-the-gaming-industry\/","title":{"rendered":"Unity Gaming Report 2023 Highlights the Resilience of the Gaming Industry"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Unity Gaming Report 2023 Highlights the Resilience of the Gaming Industry<\/b><\/p>\n<p class=\"bwalignc\"><i>Report Shows That Studios Are Finding Opportunities to Optimize Development and Sustain Their Games Longer<\/i><\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.unity3d.com&amp;esheet=53361511&amp;newsitemid=20230314005370&amp;lan=en-US&amp;anchor=Unity&amp;index=1&amp;md5=a158e37fe0ac07e2fdd937d05296cb7a\">Unity<\/a> (NYSE: U), the world\u2019s leading platform for creating and growing real-time 3D (RT3D) content, today released the <i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fcreate.unity.com%2Fgaming-report%3Fexp%3D2023&amp;esheet=53361511&amp;newsitemid=20230314005370&amp;lan=en-US&amp;anchor=Unity+Gaming+Report+2023&amp;index=2&amp;md5=68ca9ae382083a950b7ba7fd92b97b6d\">Unity Gaming Report 2023<\/a><\/i><i \/>revealing that while 2022 was marked by shifting economic headwinds, creativity and innovation in the gaming industry remained strong. The report features fresh, actionable insights on the state of game development to support studios of all sizes as they navigate the complexities of making games. The data is pulled from the Unity real-time development platform and Unity Gaming Services, through solutions that span mobile, PC, and console gaming, providing a unique view of the many parts of the gaming industry. New to this year\u2019s report are insights and advice from respected studios including Zynga, the leading entertainment publisher behind the world\u2019s most popular mobile games, Second Dinner, the award-winning developer behind the popular mobile hit, <i>MARVEL SNAP<\/i>, and Ramen VR, the creators of the highly acclaimed MMO VR game, <i>Zenith: The Last City<\/i>.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230314005370\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230314005370\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230314005370\/en\/1737385\/4\/2023_Gaming_Report_-_High_Fidelity_-_V4.jpg\" alt=\"Unity Gaming Report 2023 (Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Unity Gaming Report 2023 (Graphic: Business Wire)<\/p>\n<\/div>\n<p>\nThe <i>Unity Gaming Report 2023 <\/i>highlights that while 2022 delivered economic change and challenges, game developers and the industry as a whole showed resilience and strength. Developers focused on efficiencies, optimization and post launch efforts. Most smaller studios shipped games in under twelve months and they did it while working fewer hours. Different sized studios were also strategic about platform investment. Large studios drove year over year growth in multiplatform and cross-platform development, while the majority of smaller studios (90%) opted to develop for a single platform. What was consistent for studios of all sizes though, was prioritizing post-launch support, as developers doubled down on extending the lifespan of their games by 33% to retain their existing player base for longer. Looking ahead, the <i>Unity Gaming Report 2023 <\/i>predicts that generative AI will be more involved in the development process to amplify productivity for creators and to reduce the time and resources required to make a game.\n<\/p>\n<p>\n\u201cIt\u2019s inspiring to witness the passion, ingenuity and persistence from our developer community as they continue to make incredible games in a tough macroeconomic environment,\u201d said Marc Whitten, SVP &amp; GM, Unity Create. \u201cAt Unity, we are committed to delivering a deep and best-in-class platform that helps them at every stage of their journey &#8211; from creating their game, to scaling with their players, to growing their business.\u201d\n<\/p>\n<p>\nSome key findings from the Unity Gaming Report 2023 include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Efficiency is key with smaller studios shipping games quickly and working fewer hours <\/b>\u2013 62% of indies shipped games in less than a year, and smaller studios in general worked 1.2% fewer hours on average (equates to 5 years of total work hours).\n<\/li>\n<li><b>To optimize investment, different size studios are being strategic about the number of platforms to develop for <\/b>\u2013 Nearly 90% of small studios are releasing on a single platform, while large studios have increased the number of multiplatform games produced in 2022 by 16% compared to 2021. 88% of large studios also invest in crossplatform.\n<\/li>\n<li><b>Developers are doubling down on extending the lifespan of existing games and retaining players<\/b> \u2013 The lifespan of mobile games increased 33% over the last year. Approximately 84% of studios with more than 50 people update their games for more than six months.\n<\/li>\n<\/ul>\n<p>\nTo view the full analysis and additional insights, download the <i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fcreate.unity.com%2Fgaming-report%3Fexp%3D2023&amp;esheet=53361511&amp;newsitemid=20230314005370&amp;lan=en-US&amp;anchor=Unity+Gaming+Report+2023&amp;index=3&amp;md5=75532e34e30b5093f175db09fc662de7\">Unity Gaming Report 2023<\/a><\/i>.\n<\/p>\n<p>\nUnity will be hosting a creators roundtable with developers featured in the <i>Gaming Report 2023<\/i> at the 2023 <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Funity.com%2Fevents%2Fgdc2023&amp;esheet=53361511&amp;newsitemid=20230314005370&amp;lan=en-US&amp;anchor=Game+Developers+Conference&amp;index=4&amp;md5=5d81ff43a4cd9a538674be897dc8aba3\">Game Developers Conference<\/a> where industry leaders will discuss industry trends on the current and future state of end-to-end game development, monetization, and live operations. To learn more about this roundtable and other Unity GDC sessions, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Funity.com%2Fevents%2Fgdc2023&amp;esheet=53361511&amp;newsitemid=20230314005370&amp;lan=en-US&amp;anchor=https%3A%2F%2Funity.com%2Fevents%2Fgdc2023&amp;index=5&amp;md5=887d8083fb77811108b9cfd0f642e137\">https:\/\/unity.com\/events\/gdc2023<\/a>.\n<\/p>\n<p><b>About Unity<\/b><\/p>\n<p>\nUnity is the world\u2019s leading platform for content creators of all sizes to successfully realize their vision. Our comprehensive set of software solutions supports them through the entire development lifecycle as they build, run, and grow immersive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Funity.com%2F&amp;esheet=53361511&amp;newsitemid=20230314005370&amp;lan=en-US&amp;anchor=Unity.com&amp;index=6&amp;md5=25cc1f1bcc5b4a36704a04853ea27993\">Unity.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230314005370r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230314005370\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230314005370\/en\/<\/a><\/span><\/p>\n<p>\nShirley Chu<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Shirley.Chu@unity3d.com\">Shirley.Chu@unity3d.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> North America United States Ireland United Kingdom Europe California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Electronic Games Entertainment Mobile Entertainment Software Audio\/Video Other Entertainment General Entertainment Internet Consumer Electronics<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230314005370\/en\/1737375\/3\/U_Logo_Black_RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230314005370\/en\/1737385\/3\/2023_Gaming_Report_-_High_Fidelity_-_V4.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Unity Gaming Report 2023 (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Unity Gaming Report 2023 Highlights the Resilience of the Gaming Industry Report Shows That Studios Are Finding Opportunities to Optimize Development and Sustain Their Games Longer SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211;Unity (NYSE: U), the world\u2019s leading platform for creating and growing real-time 3D (RT3D) content, today released the Unity Gaming Report 2023revealing that while 2022 was marked by shifting economic headwinds, creativity and innovation in the gaming industry remained strong. The report features fresh, actionable insights on the state of game development to support studios of all sizes as they navigate the complexities of making games. The data is pulled from the Unity real-time development platform and Unity Gaming Services, through solutions that span mobile, PC, and console gaming, providing a unique &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/unity-gaming-report-2023-highlights-the-resilience-of-the-gaming-industry\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Unity Gaming Report 2023 Highlights the Resilience of the Gaming Industry&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-739803","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unity Gaming Report 2023 Highlights the Resilience of the Gaming Industry - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/unity-gaming-report-2023-highlights-the-resilience-of-the-gaming-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unity Gaming Report 2023 Highlights the Resilience of the Gaming Industry - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Unity Gaming Report 2023 Highlights the Resilience of the Gaming Industry Report Shows That Studios Are Finding Opportunities to Optimize Development and Sustain Their Games Longer SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211;Unity (NYSE: U), the world\u2019s leading platform for creating and growing real-time 3D (RT3D) content, today released the Unity Gaming Report 2023revealing that while 2022 was marked by shifting economic headwinds, creativity and innovation in the gaming industry remained strong. The report features fresh, actionable insights on the state of game development to support studios of all sizes as they navigate the complexities of making games. The data is pulled from the Unity real-time development platform and Unity Gaming Services, through solutions that span mobile, PC, and console gaming, providing a unique &hellip; Continue reading &quot;Unity Gaming Report 2023 Highlights the Resilience of the Gaming Industry&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/unity-gaming-report-2023-highlights-the-resilience-of-the-gaming-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-14T12:06:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20230314005370\/en\/1737385\/4\/2023_Gaming_Report_-_High_Fidelity_-_V4.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/unity-gaming-report-2023-highlights-the-resilience-of-the-gaming-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/unity-gaming-report-2023-highlights-the-resilience-of-the-gaming-industry\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Unity Gaming Report 2023 Highlights the Resilience of the Gaming Industry\",\"datePublished\":\"2023-03-14T12:06:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/unity-gaming-report-2023-highlights-the-resilience-of-the-gaming-industry\\\/\"},\"wordCount\":767,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/unity-gaming-report-2023-highlights-the-resilience-of-the-gaming-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20230314005370\\\/en\\\/1737385\\\/4\\\/2023_Gaming_Report_-_High_Fidelity_-_V4.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/unity-gaming-report-2023-highlights-the-resilience-of-the-gaming-industry\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/unity-gaming-report-2023-highlights-the-resilience-of-the-gaming-industry\\\/\",\"name\":\"Unity Gaming Report 2023 Highlights the Resilience of the Gaming Industry - 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The report features fresh, actionable insights on the state of game development to support studios of all sizes as they navigate the complexities of making games. 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