{"id":739177,"date":"2023-03-10T08:33:33","date_gmt":"2023-03-10T13:33:33","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/roku-and-best-buy-help-create-better-tv-experience-through-new-advertising-and-retail-relationship\/"},"modified":"2023-03-10T08:33:33","modified_gmt":"2023-03-10T13:33:33","slug":"roku-and-best-buy-help-create-better-tv-experience-through-new-advertising-and-retail-relationship","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/roku-and-best-buy-help-create-better-tv-experience-through-new-advertising-and-retail-relationship\/","title":{"rendered":"Roku and Best Buy Help Create Better TV Experience through New Advertising and Retail Relationship"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Roku and Best Buy Help Create Better TV Experience through New Advertising and Retail Relationship<\/b><\/p>\n<p class=\"bwalignc\"><i>Multifaceted first-to-market relationship includes exclusive in-store availability of new Roku-branded TVs, enhanced advertising sales relationship, and in-person <\/i><i>SXSW activation<\/i><\/p>\n<p>SAN JOSE, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.roku.com%2F&amp;esheet=53359880&amp;newsitemid=20230310005244&amp;lan=en-US&amp;anchor=Roku&amp;index=1&amp;md5=39154320fb0161747850e1ffaeccbe6d\">Roku<\/a>, (Nasdaq: ROKU) the #1 TV streaming platform in the U.S., Canada, and Mexico*, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.bestbuy.com%2F&amp;esheet=53359880&amp;newsitemid=20230310005244&amp;lan=en-US&amp;anchor=Best+Buy&amp;index=2&amp;md5=ec1b9aeed58b722536b6cc946b26467b\">Best Buy<\/a> (NYSE: BBY), the leading consumer tech retailer in the U.S., announced a first-to-market relationship across their advertising and retail businesses. For the first time, Best Buy is partnering with a TV streaming platform to provide its first-party data for targeting and closed-loop measurement. Best Buy will also give shoppers exclusive access to Roku-branded TVs.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230310005244\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230310005244\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230310005244\/en\/1735569\/4\/Roku_BB_V2.jpg\" alt=\"This year, consumers and marketers are set to spend more on streaming TV. Together, Roku and Best Buy will create a better TV experience for their mutual customers and partners. (Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">This year, consumers and marketers are set to spend more on streaming TV. Together, Roku and Best Buy will create a better TV experience for their mutual customers and partners. (Graphic: Business Wire)<\/p>\n<\/div>\n<p>\nThis year, consumers and marketers are set to spend more on streaming TV. Together, Roku and Best Buy will create a better TV experience for their mutual customers and partners including:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Roku Select and Plus Series TVs Exclusive Availability at Best Buy<\/b>: The first-ever TVs to be designed and made by Roku, the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnewsroom.roku.com%2Fnews%2F2023%2F03%2Froku-announces-retail-availability-for-roku-select-and-plus-series%2Fo11gmpny-1678368651&amp;esheet=53359880&amp;newsitemid=20230310005244&amp;lan=en-US&amp;anchor=Roku+Select+and+Plus+Series+TVs&amp;index=3&amp;md5=5cc3997955e94bff0a9c8314d0c9fa1a\">Roku Select and Plus Series TVs<\/a> are now available in the U.S. exclusively at Best Buy stores and BestBuy.com.\n<\/li>\n<li><b>Roku Advertising and Best Buy Ads<\/b>: Best Buy and Roku will pair industry-leading data to make TV advertising more relevant and performance-driven. Brands will be able to work with Best Buy and Roku to target, optimize, and measure their ads on Roku using Best Buy shopper data to ensure consumers are seeing the advertising content that most interests them.\n<\/li>\n<li><b>Best Buy Home Theater Experience<\/b>: The relationship is kicking off with an in-person, interactive activation at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sxsw.com%2F&amp;esheet=53359880&amp;newsitemid=20230310005244&amp;lan=en-US&amp;anchor=SXSW&amp;index=4&amp;md5=f7eff4558645c4b18ac90cae4502dcac\">SXSW<\/a> on March 11. For the first time, Roku will bring its iconic <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnewsroom.roku.com%2Fnews%2F2023%2F02%2Froku-partners-with-best-buy-on-first-ever-sxsw-activation%2Fq6qzg7xl-1677159323&amp;esheet=53359880&amp;newsitemid=20230310005244&amp;lan=en-US&amp;anchor=Roku+City&amp;index=5&amp;md5=131a828067b940680bfe3f9382acfd6e\">Roku City<\/a> screensaver to life with an interactive, multi-level activation at SXSW. To the delight of streamers, creators, and advertisers alike, the immersive pop-up will feature a Best Buy Home Theater Experience, showcasing the latest Roku devices available at Best Buy as well as new Roku Originals and featured entertainment on The Roku Channel.\n<\/li>\n<\/ul>\n<p>\nThe relationship signals the ambition to accelerate the shift into streaming TV and retail media. According to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.insiderintelligence.com%2Fcontent%2Fwhat-you-need-know-about-retail-media-5-charts&amp;esheet=53359880&amp;newsitemid=20230310005244&amp;lan=en-US&amp;anchor=eMarketer&amp;index=6&amp;md5=872e468bfe96fb4f75987e98d9f2ec02\">eMarketer<\/a>, in 2022, 82% percent of U.S. advertisers planned to increase spending levels with retail media networks like Best Buy Ads. Consumer electronics brands are among the leaders in this growth. Roku\u2019s scale of 70 million active accounts paired with Best Buy\u2019s millions of customers will help advertisers make their marketing more impactful and effective.\n<\/p>\n<p>\n\u201cOur goal is to create a better TV experience for everyone,\u201d says Julian Mintz, Co-Head of U.S. Brand Sales for Roku Media. \u201cWe\u2019re bringing together our entire business to build the future of entertainment and advertising \u2014 making the TV experience simpler, offering the right marketing, data, tech, and scale to drive real results, and helping win the entire streamer\u2019s journey together with Best Buy.\u201d\n<\/p>\n<p>\n\u201cRoku City featuring the Best Buy Home Theater Experience\u201d will be open to the public on March 11-12 from 11:00 AM \u2013 6:00 PM, local time. The pop-up will be located at the Riley Building: 315 Lavaca Street, Austin, Texas. For additional details and entry information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fadvertising.roku.com%2Fsxsw-2023&amp;esheet=53359880&amp;newsitemid=20230310005244&amp;lan=en-US&amp;anchor=Roku+City&amp;index=7&amp;md5=9f16475f84d933351eb7491cd58977d9\">Roku City<\/a>.\n<\/p>\n<p>\nFor more information on the Roku and Best Buy relationship, visit our <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fadvertising.roku.com%2Fresources%2Fblog%2Fhow-roku-and-best-buy-creating-better-tv-experience-for-everyone%3Futm_medium%3Dnews%26utm_source%3Dpr&amp;esheet=53359880&amp;newsitemid=20230310005244&amp;lan=en-US&amp;anchor=blog&amp;index=8&amp;md5=5ae416e20bcfd7a74b1207577640f7ce\">blog<\/a>.\n<\/p>\n<p><i>*based on hours streamed, Dec 2022, Hypothesis Group<\/i><\/p>\n<p><b>About Roku<\/b><\/p>\n<p>\nRoku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV\u2122 models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A.\n<\/p>\n<p><i>This press release contains \u201cforward-looking\u201d statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. <\/i><i>Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to trends related to TV streaming and advertising; the parties\u2019 entry into a partnership; and the features, benefits, growth and reach of the Roku TV program and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2022. Copies of reports filed with the SEC are posted on Roku\u2019s website and are available from Roku without charge.<\/i><\/p>\n<p>\nRoku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230310005244r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230310005244\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230310005244\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<\/b><br \/>Sarah Saul<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:AdsPR@roku.com\">AdsPR@roku.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California North America United States Mexico Canada Central America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Management Discount\/Variety Consumer Electronics Technology Online Digital Marketing Mobile Entertainment Specialty TV and Radio Apps\/Applications Content Marketing Retail Entertainment Marketing Advertising Communications Audio\/Video Software Hardware Online Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230310005244\/en\/839622\/3\/roku-logo_Purple.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230310005244\/en\/1735569\/3\/Roku_BB_V2.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">This year, consumers and marketers are set to spend more on streaming TV. Together, Roku and Best Buy will create a better TV experience for their mutual customers and partners. (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Roku and Best Buy Help Create Better TV Experience through New Advertising and Retail Relationship Multifaceted first-to-market relationship includes exclusive in-store availability of new Roku-branded TVs, enhanced advertising sales relationship, and in-person SXSW activation SAN JOSE, Calif.&#8211;(BUSINESS WIRE)&#8211; Today, Roku, (Nasdaq: ROKU) the #1 TV streaming platform in the U.S., Canada, and Mexico*, and Best Buy (NYSE: BBY), the leading consumer tech retailer in the U.S., announced a first-to-market relationship across their advertising and retail businesses. For the first time, Best Buy is partnering with a TV streaming platform to provide its first-party data for targeting and closed-loop measurement. Best Buy will also give shoppers exclusive access to Roku-branded TVs. This press release features multimedia. View the full release here: &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/roku-and-best-buy-help-create-better-tv-experience-through-new-advertising-and-retail-relationship\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Roku and Best Buy Help Create Better TV Experience through New Advertising and Retail Relationship&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-739177","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roku and Best Buy Help Create Better TV Experience through New Advertising and Retail Relationship - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/roku-and-best-buy-help-create-better-tv-experience-through-new-advertising-and-retail-relationship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roku and Best Buy Help Create Better TV Experience through New Advertising and Retail Relationship - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Roku and Best Buy Help Create Better TV Experience through New Advertising and Retail Relationship Multifaceted first-to-market relationship includes exclusive in-store availability of new Roku-branded TVs, enhanced advertising sales relationship, and in-person SXSW activation SAN JOSE, Calif.&#8211;(BUSINESS WIRE)&#8211; Today, Roku, (Nasdaq: ROKU) the #1 TV streaming platform in the U.S., Canada, and Mexico*, and Best Buy (NYSE: BBY), the leading consumer tech retailer in the U.S., announced a first-to-market relationship across their advertising and retail businesses. For the first time, Best Buy is partnering with a TV streaming platform to provide its first-party data for targeting and closed-loop measurement. Best Buy will also give shoppers exclusive access to Roku-branded TVs. This press release features multimedia. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/roku-and-best-buy-help-create-better-tv-experience-through-new-advertising-and-retail-relationship\/","og_locale":"en_US","og_type":"article","og_title":"Roku and Best Buy Help Create Better TV Experience through New Advertising and Retail Relationship - Market Newsdesk","og_description":"Roku and Best Buy Help Create Better TV Experience through New Advertising and Retail Relationship Multifaceted first-to-market relationship includes exclusive in-store availability of new Roku-branded TVs, enhanced advertising sales relationship, and in-person SXSW activation SAN JOSE, Calif.&#8211;(BUSINESS WIRE)&#8211; Today, Roku, (Nasdaq: ROKU) the #1 TV streaming platform in the U.S., Canada, and Mexico*, and Best Buy (NYSE: BBY), the leading consumer tech retailer in the U.S., announced a first-to-market relationship across their advertising and retail businesses. For the first time, Best Buy is partnering with a TV streaming platform to provide its first-party data for targeting and closed-loop measurement. Best Buy will also give shoppers exclusive access to Roku-branded TVs. This press release features multimedia. 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