{"id":730110,"date":"2023-02-09T08:01:04","date_gmt":"2023-02-09T13:01:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future\/"},"modified":"2023-02-09T08:01:04","modified_gmt":"2023-02-09T13:01:04","slug":"new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future\/","title":{"rendered":"New iStock Research Revealed, Despite Economic Uncertainty, 6 out of 10 are Excited About a Tech-Enabled Future"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=0uCP8d-EPfGZCQeDKEerOMnTKfmDCXLYj3mpULLitpEV8Q_AmSScyCsgDytaSIs-4FWEgO0V9iVLmRGaQ0DloBPTR3eZAz9R-S-bcewSX2RkSWfy1UuDPtTxDj3UuQKr0Ym9yGnJnkJVW-KiPH5FnQIUAhtl_ovtEC78J7YDUffEgIvZ1nzOb1uxzLwL-nYu_TQdSIw4p6YrsPfTObvbpSAIwa4St3f5D6I-u5cVauM=\" rel=\"nofollow noopener\" target=\"_blank\">A Media Snippet accompanying this announcement is available by clicking on the image or link below:<\/a>\n      <\/p>\n<p align=\"center\">\n        <a data-type=\"gnw-snippetgallery\" href=\"https:\/\/www.globenewswire.com\/Tracker?data=uhL3bAKz1qzYzkKZG2PZWX8EkJqWfyQcqwjbIhoFZfWDhZKrh197uUX3kT0zlobM9Jy0d3_0vIEquVq-LdVCaJQaQGUiBuPpmmJ4D3rC3bu1N02AgNfY2LtXsqpPpIJB\" rel=\"nofollow noopener\" target=\"_blank\">iStock Tech SMBs<\/a>\n      <\/p>\n<p align=\"left\">NEW YORK, Feb.  09, 2023  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=uhL3bAKz1qzYzkKZG2PZWbESH9ybGeHZZbfYhVplfP5ikGqblS8xajiP2YFcqsE05u5_BMtYrB6GF254hi1ItA==\" rel=\"nofollow noopener\" target=\"_blank\">iStock<\/a><strong>, <\/strong>the leading e-commerce platform offering images and videos to SMBs and SMEs, revealed that despite almost half of people globally (42%) being concerned about inflation and being evenly split about feeling anxious or excited about the future, almost 60% of people are excited to see what the future looks like especially as <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=gfOtjRFA1xMuIzLd2TU9kcWUQHNnYTIC6gj1Oi1UNzUCXqejL8gZAPhaKYMjhNpZ_-4wb_Qm5JraycL_VND9facRSbysm87Zlc0pPj2p8qw1y4RDxQ20q49f8IFGzkUt\" rel=\"nofollow noopener\" target=\"_blank\">technology<\/a> evolves.<\/p>\n<p>According to iStock\u2019s creative research program, VisualGPS, people are particularly excited to see how technology continues to evolve to shape our future and are eager to see and experience the new possibilities technology will bring to their daily lives. This sentiment increased over the last three months among respondents and is higher between those that already claim to be excited about the future. Furthermore, the majority (64%) said they feel empowered &#8212; and not overwhelmed &#8212; by the technology available to them.<\/p>\n<p>\n        <strong>Dr. Rebecca Swift, Global Head of Creative Insights at iStock<\/strong>, highlighted that this technological shift was driven by the pandemic, when we were all forced to rethink our habits, changing how to visualize the concept of <strong>convenience<\/strong>. \u201c<em>When quarantine forced us all to stay home, it was critical for many stores to expand their reach online, particularly small businesses. From our VisualGPS research and analysis, we have learned that more than half of small business owners have felt empowered by technology, and a big portion of consumers are welcoming these innovations,\u201d<\/em> Swift added.<\/p>\n<p>Across the globe contactless payment systems saw a rise that changed consumers habits \u2013 VisualGPS reported that most people (76%) believe most <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=GWuFtQsgaTJtEd4h2nBh768jRZg1PQ9n2yvG8fm-ynz4i4YQwLMgTdRdcMJ-0qsFSYhb93MSz-yQmytvopapWcvP5nklH3XyHYQkByhZmcHvUEPU5kYz53M3YfberXd1\" rel=\"nofollow noopener\" target=\"_blank\">purchases will be done online<\/a>, and some (69%) even think society will eventually become cashless. While small businesses have integrated payment systems and others like tablets, computing power, online marketplaces, etc. iStock\u2019s visual experts claim these have yet to be visualized in popular imagery and recommend demonstrating these adaptations of technology by incorporating these habits in their visual choices.<\/p>\n<p>Below, iStock experts share key takeaways on how small and mid-sized businesses can lean on consumer\u2019s \u201ctech excitement\u201d to engage their customers:<\/p>\n<p>\n        <strong>Go Digital<\/strong><br \/>\n        <br \/>Since 2016, the number of popular visuals which show technology as an essential part of the shopping experience has doubled\u2014yet many visuals still show people holding their credit cards next to computers, despite the reality that digital wallets are eliminating the need to reenter one\u2019s payment details every time. VisualGPS data found that 8 in 10 Millennials are often using <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=hQTB4oN6Pe_5HTME5QqvqO8QMR8pFY_Cx3qKt-ADVr1zjqg-W6X-1xPyHiJ6KxuZvSpNdP7uCM1fjA4vqfmYlRh26pWdskJ8tcqUMUtJzVavixGZWJomTzY-FsPhpJWxOmTonkAYe62ZzgjzFPtjHQ==\" rel=\"nofollow noopener\" target=\"_blank\">contactless payments<\/a>, which indicates that it\u2019s time for the visualization of online payments to evolve, too.<\/p>\n<p>By incorporating seemingly small nuances in marketing and advertising materials such as a customer paying for goods with their <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=4g59_qdu-7YkQymLszqeb938rahS7wa4r_GvG_KhFmB5uxxRPNr2ogWzNQ10zFAPzVojEDwmEz_S4ysTtJhB-9h7-cwt0XlqgTi-I7AsR_U=\" rel=\"nofollow noopener\" target=\"_blank\">smartphone<\/a> or even a waiter taking an order with a tablet, you can help establish trust and competency with customers on these different changes permeating how your businesses both look\u2014and\u00a0operate.<\/p>\n<p>\n        <strong>Explore Virtual Worlds<\/strong><br \/>\n        <br \/>While it\u2019s unclear what the future of the so-called metaverse holds, it has captured the imaginations of consumers and brands alike. VisualGPS found that while overall interest decreased in the last three months, at least 7 in 10 consumers are still interested in the metaverse; whether or not they know what it is, and how big brands are experimenting with virtual goods, NFTs, and creating 3D environments that users can explore on their web browsers. Visually, there is an opportunity to break up the monotony of shopping at home by showing what\u2019s on the screen in more detail, using visuals that play with the aesthetics of emerging technologies such as <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=NxMcmgb_w-R7qOCiDxd5JuQc2xkVN3rOLHWuuG6vuDzk-bn1ecd50JIpNphV5q0qtUpcU89x9SzZD5ueZlv7UgtjTdowVaP6u74bz3LwtwXyPLqJNWmPl8Rm8QJi9EfLhkE1oO830bzu6hifSrpnkg==\" rel=\"nofollow noopener\" target=\"_blank\">augmented or virtual reality<\/a>, or by using playful graphics that capture the overlap of the digital and the\u00a0real.<\/p>\n<p>These data and insights were reported by<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Kn3Te8wgwDrAsZEh47rxp2OX95TSpiMbLwTMbW4VlycaIjb9Rkh75L1T_aeETPwBkJnArgXmE0JBlnbR0IJFLA==\" rel=\"nofollow noopener\" target=\"_blank\"> iStock\u2019s<\/a> visual research program: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Mt1ZvCrp1xwgcaauQck-RZ0xj9eu5LDLM0bF50I-hxvy_QXBaFOqxG8xqdiWINfw_i0GBd8fahOmAVG8gXa-rAgg9ApUGFvV4Od4dYZsMzMSADOGPXMt3C7zci3o50bu\" rel=\"nofollow noopener\" target=\"_blank\">VisualGPS<\/a>. An ongoing reporting methodology, combining market surveys that capture the sentiment of small business customers around the world, proprietary search and download data from its website, image testing, and the analysis of a group of experts in creative research and visual and consumer trends.<\/p>\n<p>To find technology-related imagery and videos, visit\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=aSYpeKH5xtLxOVfBXo6YkokRLjbSg2U7l16Rl-UOAO8W9-HMXy0URr0HAJY3P9QLPufYAprfqhYfOppuW0DkwdSc-eII8d8V_c8gOKLJ5zNqu65VHn50lQ6_D27GwqGiq02Auow68p8UmQNqkRsIof9YPJBKtZ0C5tsBGsYIeIA=\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.istockphoto.com\/<\/a>.<\/p>\n<p>\n        <strong>Media contact: <\/strong><br \/>\n        <br \/>Ilse Noguez<br \/>ilse.noguez@gettyimages.com<\/p>\n<\/p>\n<p>      <img decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODc0NTgxOSM1NDAwMDUyIzUwMDExMTQ0Mw==\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/Y2QzYWVjOWEtYzQ1MS00Y2JhLThhNzMtMzE3MjhjNjgyYzcyLTUwMDExMTQ0Mw==\/tiny\/iStock.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Media Snippet accompanying this announcement is available by clicking on the image or link below: iStock Tech SMBs NEW YORK, Feb. 09, 2023 (GLOBE NEWSWIRE) &#8212; iStock, the leading e-commerce platform offering images and videos to SMBs and SMEs, revealed that despite almost half of people globally (42%) being concerned about inflation and being evenly split about feeling anxious or excited about the future, almost 60% of people are excited to see what the future looks like especially as technology evolves. According to iStock\u2019s creative research program, VisualGPS, people are particularly excited to see how technology continues to evolve to shape our future and are eager to see and experience the new possibilities technology will bring to their daily &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New iStock Research Revealed, Despite Economic Uncertainty, 6 out of 10 are Excited About a Tech-Enabled Future&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-730110","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New iStock Research Revealed, Despite Economic Uncertainty, 6 out of 10 are Excited About a Tech-Enabled Future - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New iStock Research Revealed, Despite Economic Uncertainty, 6 out of 10 are Excited About a Tech-Enabled Future - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"A Media Snippet accompanying this announcement is available by clicking on the image or link below: iStock Tech SMBs NEW YORK, Feb. 09, 2023 (GLOBE NEWSWIRE) &#8212; iStock, the leading e-commerce platform offering images and videos to SMBs and SMEs, revealed that despite almost half of people globally (42%) being concerned about inflation and being evenly split about feeling anxious or excited about the future, almost 60% of people are excited to see what the future looks like especially as technology evolves. According to iStock\u2019s creative research program, VisualGPS, people are particularly excited to see how technology continues to evolve to shape our future and are eager to see and experience the new possibilities technology will bring to their daily &hellip; Continue reading &quot;New iStock Research Revealed, Despite Economic Uncertainty, 6 out of 10 are Excited About a Tech-Enabled Future&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-09T13:01:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODc0NTgxOSM1NDAwMDUyIzUwMDExMTQ0Mw==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"New iStock Research Revealed, Despite Economic Uncertainty, 6 out of 10 are Excited About a Tech-Enabled Future\",\"datePublished\":\"2023-02-09T13:01:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future\\\/\"},\"wordCount\":706,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODc0NTgxOSM1NDAwMDUyIzUwMDExMTQ0Mw==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future\\\/\",\"name\":\"New iStock Research Revealed, Despite Economic Uncertainty, 6 out of 10 are Excited About a Tech-Enabled Future - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future\/","og_locale":"en_US","og_type":"article","og_title":"New iStock Research Revealed, Despite Economic Uncertainty, 6 out of 10 are Excited About a Tech-Enabled Future - Market Newsdesk","og_description":"A Media Snippet accompanying this announcement is available by clicking on the image or link below: iStock Tech SMBs NEW YORK, Feb. 09, 2023 (GLOBE NEWSWIRE) &#8212; iStock, the leading e-commerce platform offering images and videos to SMBs and SMEs, revealed that despite almost half of people globally (42%) being concerned about inflation and being evenly split about feeling anxious or excited about the future, almost 60% of people are excited to see what the future looks like especially as technology evolves. According to iStock\u2019s creative research program, VisualGPS, people are particularly excited to see how technology continues to evolve to shape our future and are eager to see and experience the new possibilities technology will bring to their daily &hellip; Continue reading \"New iStock Research Revealed, Despite Economic Uncertainty, 6 out of 10 are Excited About a Tech-Enabled Future\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future\/","og_site_name":"Market Newsdesk","article_published_time":"2023-02-09T13:01:04+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODc0NTgxOSM1NDAwMDUyIzUwMDExMTQ0Mw==","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"New iStock Research Revealed, Despite Economic Uncertainty, 6 out of 10 are Excited About a Tech-Enabled Future","datePublished":"2023-02-09T13:01:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future\/"},"wordCount":706,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODc0NTgxOSM1NDAwMDUyIzUwMDExMTQ0Mw==","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/new-istock-research-revealed-despite-economic-uncertainty-6-out-of-10-are-excited-about-a-tech-enabled-future\/","name":"New iStock Research Revealed, Despite Economic Uncertainty, 6 out of 10 are Excited About a Tech-Enabled Future - 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