{"id":729120,"date":"2023-02-07T06:58:06","date_gmt":"2023-02-07T11:58:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/transportation-and-logistics-giant-ryder-and-pro-golfer-sam-ryder-tee-off-with-new-brand-marketing-campaign\/"},"modified":"2023-02-07T06:58:06","modified_gmt":"2023-02-07T11:58:06","slug":"transportation-and-logistics-giant-ryder-and-pro-golfer-sam-ryder-tee-off-with-new-brand-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/transportation-and-logistics-giant-ryder-and-pro-golfer-sam-ryder-tee-off-with-new-brand-marketing-campaign\/","title":{"rendered":"Transportation and Logistics Giant Ryder and Pro Golfer Sam Ryder Tee Off with New Brand Marketing Campaign"},"content":{"rendered":"

<\/p>\n

Transportation and Logistics Giant Ryder and Pro Golfer Sam Ryder Tee Off with New Brand Marketing Campaign<\/b><\/p>\n

MIAMI–(BUSINESS WIRE<\/a>)–Ryder System, Inc.<\/a> (NYSE: R), a leader in supply chain<\/a>, dedicated transportation<\/a>, and fleet management<\/a> solutions, announces the launch of a multimillion-dollar sponsorship and advertising campaign with professional golfer Sam Ryder<\/a>, now in his sixth season on the PGA TOUR\u00ae<\/sup>. The brand-awareness campaign puts the Ryder corporate logo prominently on Sam Ryder\u2019s golf shirt as he plays on tour over the next two seasons. It also includes a series of humorous television, print, and digital ads which follow Sam Ryder as he explores why the logistics company has taken an interest in him and what he can contribute to the new relationship. Surely, it\u2019s more than just his namesake, isn\u2019t it?\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230207005118\/en\/<\/a><\/p>\n

\"PGA<\/p>\n

PGA TOUR\u00ae golfer Sam Ryder sports a new corporate logo on his golf shirt for transportation and logistics giant Ryder, representing a new multimillion-dollar sponsorship and advertising campaign which includes a series of humorous television, print, and digital ads. (Photo: Business Wire)<\/p>\n<\/div>\n

\n\u201cObviously, we see value in the shared Ryder name. It\u2019s certainly a unique and fortuitous opportunity for a corporate sponsorship, but our interest in Sam goes beyond that,\u201d says Karen Jones, CMO and head of new product development for Ryder. \u201cWhen we met Sam, we had been looking into a pro golf sponsorship because the sport is closely watched and followed by our B2B target audience, and there are a lot of synergies between golf and business; but we were also looking for someone who shares similar values. We finally found that in Sam. He has a fierce determination, and he acts with integrity. We like that.\u201d\n<\/p>\n

\nAs part of the multi-year agreement, Ryder\u2019s advertising campaign features an affable, enthusiastic Sam Ryder with an encouraging, supportive agent.\n<\/p>\n

\nIn one TV spot, the two try to hash out exactly why Ryder has chosen to sponsor the professional golfer. Could it be because he\u2019s smart and resolute (having earned a finance degree); or because of his stunning hole-in-one on the infamous 16th<\/sup> hole at the 2022 WM Phoenix Open; or because he\u2019s known as a dapper dresser (with his golf shirts delivered by Ryder\u2019s e-commerce solution)?\n<\/p>\n

\nIn another spot, Sam Ryder and his agent zealously explore what he has to offer the logistics company other than a shared name, perhaps some creative taglines or catchy jingles? (After all, he did take a marketing class in college).\n<\/p>\n

\n\u201cLet\u2019s just say, I probably won\u2019t be pursuing jingle writing or bongo playing anytime soon,\u201d jokes Sam Ryder. \u201cBut all kidding aside, I\u2019ve really enjoyed working with the team at Ryder. We share similar values as well as a steadfast commitment to excellence and continuous improvement, and having the support of like-minded sponsors allows me to focus on my game.\u201d\n<\/p>\n

\nThe multi-year sponsorship and ad campaign \u2013 created as an entertaining and memorable way to showcase the corporate Ryder brand a bit differently \u2013 includes print and digital ads in Sports Illustrated, Golf Digest, and on GolfChannel.com as well as in private airports, taxis and rideshares, golf carts, and on outdoor billboards. The TV ads will air on NBC and the Golf Channel during the week of The Masters, The Open, Road to Ryder Cup, and Ryder Cup Live.\n<\/p>\n

\n\u201cYou have to admit, it\u2019s a bit of a unicorn as far as corporate sponsorship opportunities go,\u201d says Jones. \u201cHow often do you find a professional golfer who shares your name and your home state of Florida, who embodies similar values as your company, and who\u2019s golf apparel is already delivered to him via your own e-commerce solution? I\u2019d say that\u2019s serendipitous.\u201d\n<\/p>\n

About Ryder System, Inc.<\/b><\/p>\n

\nRyder System, Inc. (NYSE: R) is a leading logistics and transportation company. It provides supply chain<\/a>, dedicated transportation<\/a>, and fleet management<\/a> solutions, including full service leasing<\/a>, rental<\/a>, and maintenance<\/a>, used vehicle sales<\/a>, professional drivers<\/a>, transportation services<\/a>, freight brokerage<\/a>, warehousing and distribution<\/a>, e-commerce fulfillment<\/a>, and last mile delivery<\/a> services, to some of the world\u2019s most-recognized brands. Ryder provides services throughout the United States, Mexico, and Canada. In addition, Ryder manages nearly 239,000 commercial vehicles and operates more than 330 warehouses, encompassing more than 80 million square feet. Ryder is regularly recognized for its industry-leading practices in third-party logistics, technology-driven innovations, commercial vehicle maintenance, environmental stewardship, corporate social responsibility, world-class safety and security programs, military veteran recruitment initiatives, and the hiring of a diverse workforce. www.ryder.com<\/a><\/p>\n

Note Regarding Forward-Looking Statements: Certain statements and information included in this news release are “forward-looking statements” within the meaning of the Federal Private Securities Litigation Reform Act of 1995. These forward-looking statements, including our expectations with respect to the corporate sponsorship, are based on our current data, plans and expectations and are subject to risks, uncertainties and assumptions. Accordingly, these forward-looking statements should be evaluated with consideration given to the many risks and uncertainties that could cause actual results and events to differ materially from those in the forward-looking statements including those risks set forth in our periodic filings with the Securities and Exchange Commission. New risks emerge from time to time. It is not possible for management to predict all such risk factors or to assess the impact of such risks on our business. Accordingly, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.<\/i><\/p>\n

\nryder-organization\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230207005118\/en\/<\/a><\/span><\/p>\n

\nAnne Hendricks
\n
(305) 500-4547
\n
amhendricks@ryder.com<\/a><\/p>\n

\nAmy Federman
\n
(305) 500-4989
\n
afederman@ryder.com<\/a><\/p>\n

KEYWORDS:<\/b> Florida United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Sports Fleet Management Automotive Golf Other Transport Trucking Rail Advertising Communications Transport Automotive Manufacturing Logistics\/Supply Chain Management Manufacturing<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
PGA TOUR\u00ae golfer Sam Ryder sports a new corporate logo on his golf shirt for transportation and logistics giant Ryder, representing a new multimillion-dollar sponsorship and advertising campaign which includes a series of humorous television, print, and digital ads. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
PGA TOUR\u00ae golfer Sam Ryder sports a new corporate logo on his golf shirt for transportation and logistics giant Ryder, representing a new multimillion-dollar sponsorship and advertising campaign which includes a series of humorous television, print, and digital ads. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
PGA TOUR\u00ae golfer Sam Ryder with his fictitious agent during a commercial shoot showcasing a new multimillion-dollar sponsorship and advertising campaign with transportation and logistics giant Ryder. The ad campaign features a series of humorous television, print, and digital ads which follow the two as they explore why the logistics company has taken an interest in Sam. Surely, it\u2019s more than just his last name, isn\u2019t it? (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Transportation and Logistics Giant Ryder and Pro Golfer Sam Ryder Tee Off with New Brand Marketing Campaign MIAMI–(BUSINESS WIRE)–Ryder System, Inc. (NYSE: R), a leader in supply chain, dedicated transportation, and fleet management solutions, announces the launch of a multimillion-dollar sponsorship and advertising campaign with professional golfer Sam Ryder, now in his sixth season on the PGA TOUR\u00ae. The brand-awareness campaign puts the Ryder corporate logo prominently on Sam Ryder\u2019s golf shirt as he plays on tour over the next two seasons. It also includes a series of humorous television, print, and digital ads which follow Sam Ryder as he explores why the logistics company has taken an interest in him and what he can contribute to the new relationship. … <\/p>\n

Continue reading “Transportation and Logistics Giant Ryder and Pro Golfer Sam Ryder Tee Off with New Brand Marketing Campaign”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-729120","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nTransportation and Logistics Giant Ryder and Pro Golfer Sam Ryder Tee Off with New Brand Marketing Campaign - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/transportation-and-logistics-giant-ryder-and-pro-golfer-sam-ryder-tee-off-with-new-brand-marketing-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transportation and Logistics Giant Ryder and Pro Golfer Sam Ryder Tee Off with New Brand Marketing Campaign - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Transportation and Logistics Giant Ryder and Pro Golfer Sam Ryder Tee Off with New Brand Marketing Campaign MIAMI–(BUSINESS WIRE)–Ryder System, Inc. 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(NYSE: R), a leader in supply chain, dedicated transportation, and fleet management solutions, announces the launch of a multimillion-dollar sponsorship and advertising campaign with professional golfer Sam Ryder, now in his sixth season on the PGA TOUR\u00ae. The brand-awareness campaign puts the Ryder corporate logo prominently on Sam Ryder\u2019s golf shirt as he plays on tour over the next two seasons. It also includes a series of humorous television, print, and digital ads which follow Sam Ryder as he explores why the logistics company has taken an interest in him and what he can contribute to the new relationship. … Continue reading \"Transportation and Logistics Giant Ryder and Pro Golfer Sam Ryder Tee Off with New Brand Marketing Campaign\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/transportation-and-logistics-giant-ryder-and-pro-golfer-sam-ryder-tee-off-with-new-brand-marketing-campaign\/","og_site_name":"Market Newsdesk","article_published_time":"2023-02-07T11:58:06+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20230207005118\/en\/1705864\/4\/Sam_Ryder_with_Ryder_Trucks.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transportation-and-logistics-giant-ryder-and-pro-golfer-sam-ryder-tee-off-with-new-brand-marketing-campaign\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transportation-and-logistics-giant-ryder-and-pro-golfer-sam-ryder-tee-off-with-new-brand-marketing-campaign\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Transportation and Logistics Giant Ryder and Pro Golfer Sam Ryder Tee Off with New Brand Marketing Campaign","datePublished":"2023-02-07T11:58:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transportation-and-logistics-giant-ryder-and-pro-golfer-sam-ryder-tee-off-with-new-brand-marketing-campaign\/"},"wordCount":1155,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transportation-and-logistics-giant-ryder-and-pro-golfer-sam-ryder-tee-off-with-new-brand-marketing-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20230207005118\/en\/1705864\/4\/Sam_Ryder_with_Ryder_Trucks.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transportation-and-logistics-giant-ryder-and-pro-golfer-sam-ryder-tee-off-with-new-brand-marketing-campaign\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/transportation-and-logistics-giant-ryder-and-pro-golfer-sam-ryder-tee-off-with-new-brand-marketing-campaign\/","name":"Transportation and Logistics Giant Ryder and Pro Golfer Sam Ryder Tee Off with New Brand Marketing Campaign - 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