{"id":727771,"date":"2023-02-01T12:20:01","date_gmt":"2023-02-01T17:20:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video\/"},"modified":"2023-02-01T12:20:01","modified_gmt":"2023-02-01T17:20:01","slug":"havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video\/","title":{"rendered":"Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Havas Media North America Selects FreeWheel as <\/b><b>Preferred Supply-Side Platform Partner for Premium Video<\/b><\/p>\n<p class=\"bwalignc\">\nAs part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers.\n<\/p>\n<p class=\"bwalignc\">\nThe arrangement will help optimize supply chain consistency and financial and operational transparency via direct connection to FreeWheel\u2019s premium video supply clients.\n<\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nHavas Media Group (HMG) North America today announced that it has selected FreeWheel, a global technology platform for the television advertising industry, as a preferred supply-side platform (SSP) partner for premium video inventory.\n<\/p>\n<p>\nAs part of this agreement, FreeWheel will now serve as one of Havas Media\u2019s preferred SSP partners for premium video inventory spanning connected television (CTV), programmatic guaranteed and standard private marketplace (PMP) deals that the agency holding company purchases on behalf of its U.S. clients.\n<\/p>\n<p>\n\u201cIn our selection of an SSP partner, we sought a company that understood and championed a better approach to driving innovation in the TV ad ecosystem, as well as our commitment to creating and driving meaningful media strategies for our brands in North America,\u201d said Tom Grant, SVP, Group Director, Investment Operations, Havas Media Group. \u201cFreeWheel stood out as a leader in this respect, through its big picture, future minded approach in delivering on results via premium video inventory for marketers, streamlining the media supply chain, and industry leading transparency. We are very much looking forward to working with them to advance programmatic CTV buying for our clients.\u201d\n<\/p>\n<p>\nFreeWheel will work with HMG NA to scale premium CTV campaigns for advertisers. This integration provides marketers with several key benefits, such as:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nA more optimized supply path, by providing direct access to premium CTV programmers and MVPDs across more than 90% of the premium video ecosystem.\n<\/li>\n<li>\nA commitment to fair auction mechanics and pricing structures fostering innovation and efficiency in the programmatic marketplace.\n<\/li>\n<li>\nA simplified and optimized media supply chain, leading to the strictest quality standards and best-in-class fraud monitoring and enforcement.\n<\/li>\n<\/ul>\n<p>\n\u201cThis collaboration brings together two like-minded partners who recognize and deeply value the importance of solving for some of today\u2019s most pressing industry needs, including driving greater scale and transparency, simplifying complexities and delivering for our clients,\u201d said Katy Loria, Chief Revenue Officer, FreeWheel. \u201cWe are thrilled to be working with Havas Media Group and look forward to collaborating to make the premium video ecosystem better.\u201d\n<\/p>\n<p><b>About FreeWheel<\/b><\/p>\n<p>\nFreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal \u2013 results for marketers. With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.freewheel.com%2F&amp;esheet=53297851&amp;newsitemid=20230201005823&amp;lan=en-US&amp;anchor=freewheel&amp;index=1&amp;md5=4de2dc666cb9f4353acd4c9c88d7e9f9\">freewheel<\/a>.com, and follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Ffreewheel%3Flang%3Den&amp;esheet=53297851&amp;newsitemid=20230201005823&amp;lan=en-US&amp;anchor=Twitter&amp;index=2&amp;md5=a98d73030c7bba879339504aa9c640dd\">Twitter<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffreewheel&amp;esheet=53297851&amp;newsitemid=20230201005823&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=3&amp;md5=352f2f6c291dee08959382f62d58e6e7\">LinkedIn<\/a>.\n<\/p>\n<p><b>About Havas Media Group<\/b><\/p>\n<p>\nHavas Media Group (HMG) is the media experience agency. HMG delivers this brand promise through the Mx System, where meaningful media helps build more meaningful brands. HMG is part of the Havas Group, owned by Vivendi, one of the world&#8217;s largest integrated content, media, and communications groups. HMG also consists of two global media networks: Havas Media and Arena Media. The media experience agencies are home to more than 10,000 specialists across 150 countries worldwide, with 62 Villages. Global clients include Hyundai Kia, Puma, TripAdvisor, Michelin, Telef\u00f3nica, Reckitt Benckiser, among many others.\n<\/p>\n<p>\nFor more information, visit the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fhavasmedia.com&amp;esheet=53297851&amp;newsitemid=20230201005823&amp;lan=en-US&amp;anchor=website&amp;index=4&amp;md5=88afd02e398f3327b5055037c90f547c\">website<\/a> or follow Havas Media Group on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FHavasMedia&amp;esheet=53297851&amp;newsitemid=20230201005823&amp;lan=en-US&amp;anchor=Twitter&amp;index=5&amp;md5=a626c38354ef7ab97cb6a0666d26544d\">Twitter<\/a> @HavasMedia, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhavas-media&amp;esheet=53297851&amp;newsitemid=20230201005823&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=6&amp;md5=adee1ed2c7c6ed6a492a2fc586074a59\">LinkedIn<\/a> @Havas Media Group, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FHavasMediaGroup%2F&amp;esheet=53297851&amp;newsitemid=20230201005823&amp;lan=en-US&amp;anchor=Facebook&amp;index=7&amp;md5=e8483dc945167bb12a1e20dab115cdaf\">Facebook<\/a> @HavasMedia or <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finstagram.com%2FHavas&amp;esheet=53297851&amp;newsitemid=20230201005823&amp;lan=en-US&amp;anchor=Instagram&amp;index=8&amp;md5=2ea5ed844e346bd35b1470f8450d91d4\">Instagram<\/a> @havas.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230201005823r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230201005823\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230201005823\/en\/<\/a><\/span><\/p>\n<p>\nElaine Wong<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:elaine_wong@comcast.com\">elaine_wong@comcast.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Media Advertising Communications<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230201005823\/en\/1702851\/3\/FreeWheel_Comcast_Black_RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers. The arrangement will help optimize supply chain consistency and financial and operational transparency via direct connection to FreeWheel\u2019s premium video supply clients. NEW YORK&#8211;(BUSINESS WIRE)&#8211; Havas Media Group (HMG) North America today announced that it has selected FreeWheel, a global technology platform for the television advertising industry, as a preferred supply-side platform (SSP) partner for premium video inventory. As part of this agreement, FreeWheel will now serve as one of Havas Media\u2019s preferred SSP partners for premium video inventory spanning connected television (CTV), programmatic guaranteed and standard &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-727771","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers. The arrangement will help optimize supply chain consistency and financial and operational transparency via direct connection to FreeWheel\u2019s premium video supply clients. NEW YORK&#8211;(BUSINESS WIRE)&#8211; Havas Media Group (HMG) North America today announced that it has selected FreeWheel, a global technology platform for the television advertising industry, as a preferred supply-side platform (SSP) partner for premium video inventory. As part of this agreement, FreeWheel will now serve as one of Havas Media\u2019s preferred SSP partners for premium video inventory spanning connected television (CTV), programmatic guaranteed and standard &hellip; Continue reading &quot;Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-01T17:20:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230201005823r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video\",\"datePublished\":\"2023-02-01T17:20:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video\\\/\"},\"wordCount\":678,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20230201005823r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video\\\/\",\"name\":\"Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video - 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The arrangement will help optimize supply chain consistency and financial and operational transparency via direct connection to FreeWheel\u2019s premium video supply clients. NEW YORK&#8211;(BUSINESS WIRE)&#8211; Havas Media Group (HMG) North America today announced that it has selected FreeWheel, a global technology platform for the television advertising industry, as a preferred supply-side platform (SSP) partner for premium video inventory. As part of this agreement, FreeWheel will now serve as one of Havas Media\u2019s preferred SSP partners for premium video inventory spanning connected television (CTV), programmatic guaranteed and standard &hellip; Continue reading \"Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video\/","og_site_name":"Market Newsdesk","article_published_time":"2023-02-01T17:20:01+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230201005823r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video","datePublished":"2023-02-01T17:20:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video\/"},"wordCount":678,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230201005823r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video\/","name":"Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video - 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