{"id":727734,"date":"2023-02-01T09:33:21","date_gmt":"2023-02-01T14:33:21","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mastercard-launches-she-runs-this-program-celebrating-entrepreneurship-for-black-women-in-business-and-hip-hop-during-grammy-week\/"},"modified":"2023-02-01T09:33:21","modified_gmt":"2023-02-01T14:33:21","slug":"mastercard-launches-she-runs-this-program-celebrating-entrepreneurship-for-black-women-in-business-and-hip-hop-during-grammy-week","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mastercard-launches-she-runs-this-program-celebrating-entrepreneurship-for-black-women-in-business-and-hip-hop-during-grammy-week\/","title":{"rendered":"Mastercard Launches She Runs This Program Celebrating Entrepreneurship for Black Women in Business and Hip-Hop During GRAMMY\u00ae Week"},"content":{"rendered":"

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Mastercard Launches She Runs This<\/i> Program Celebrating Entrepreneurship for Black Women in Business and Hip-Hop During GRAMMY\u00ae <\/sup>Week<\/b><\/p>\n

\nLil Kim, Salt-N-Pepa and Coi Leray join others in a three-part, celeb-studded panel discussion series in partnership with Femme It Forward, honoring Hip-Hop\u2019s 50th<\/sup> anniversary and celebrating Black Women entrepreneurship\n<\/p>\n

PURCHASE, N.Y.–(BUSINESS WIRE<\/a>)–
\nToday, Mastercard announced it will host She Runs This: Celebrating Entrepreneurship in Business and Hip-Hop<\/i>, <\/i>a three-day event in partnership with Femme It Forward<\/a>, honoring the genre\u2019s 50th<\/sup> anniversary as part of the brand\u2019s programming during GRAMMY\u00ae<\/sup> Week. A holistic campaign inclusive of an immersive \u201cSmall Business City\u201d in Meta Horizon Worlds, a TikTok challenge, the kickoff of a Fearless Fund grant contest and a national ad campaign will further the brand\u2019s impact on helping Black women entrepreneurs thrive.\n<\/p>\n

\nAccording to recent Mastercard research, 80% of U.S. women entrepreneurs, solo-preneurs, small business owners and content Creators report having financial challenges*. Recognizing the universal obstacles entrepreneurs face, and the increased challenge of succeeding in the face of racism and bias, Mastercard is honoring Hip-Hop\u2019s 50th<\/sup> Anniversary by helping equip Black women entrepreneurs with the financial tools, resources and education needed to successfully accomplish their dreams.\n<\/p>\n

\n\u201cLike the musical talent who shaped Hip-Hop, Black women small business owners continue to embrace the power of perseverance, going above and beyond to achieve their dreams and empower their communities, despite facing deep-rooted inequalities,\u201d said Rustom Dastoor, EVP of Marketing and Communications, Mastercard North America. \u201cWe are proud to support these fearless Black women artists and business owners in their pursuit of redefining what\u2019s possible, and we\u2019re excited to watch them take their stage, follow their passions and thrive.\u201d\n<\/p>\n

\nIn celebration of the GRAMMYAwards\u00ae<\/sup> and the 50th<\/sup> Anniversary of Hip-Hop, Mastercard is launching a variety of Priceless engagements and shoppable activations to support Black women small business owners (SBOs), empower their communities, and inspire consumers to shop and support their businesses.\n<\/p>\n