{"id":727286,"date":"2023-01-31T11:52:03","date_gmt":"2023-01-31T16:52:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/tidal-and-universal-music-group-partner-to-develop-more-artist-and-fan-friendly-streaming-model\/"},"modified":"2023-01-31T11:52:03","modified_gmt":"2023-01-31T16:52:03","slug":"tidal-and-universal-music-group-partner-to-develop-more-artist-and-fan-friendly-streaming-model","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/tidal-and-universal-music-group-partner-to-develop-more-artist-and-fan-friendly-streaming-model\/","title":{"rendered":"TIDAL and Universal Music Group Partner to Develop More Artist- and Fan-Friendly Streaming Model"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>TIDAL and Universal Music Group Partner to Develop More Artist- and Fan-Friendly Streaming Model<\/b><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nTIDAL, the global music and entertainment platform, and Universal Music Group (UMG), the world leader in music-based entertainment, today announced that the two companies will work together to explore an innovative new economic model for music streaming that might better reward the value provided by artists and more closely reflect the engagement of TIDAL subscribers with those artists and music they love.\n<\/p>\n<p>\nStreaming has revolutionized music, catalyzed industry growth, transformed the entertainment experience and provided incredible opportunities for engagement, to the benefit of artists and fans alike. As it has gained mass adoption over the past decade, there is more desire from all parties to look at how to best economically align fans\u2019 interests with those of their favorite artists.\n<\/p>\n<p>\nTIDAL and UMG will research how, by harnessing fan engagement, digital music services and platforms can generate greater commercial value for every type of artist. The research will extend to how different economic models could accelerate subscriber growth, deepen retention, and better monetize fandom to the benefit of artists and the broader music community.\n<\/p>\n<p>\n\u201cFrom day one, TIDAL has stood out as artist-first, leading with a premium subscription tier to pay artists more and experimenting with new ideas like fan-centered royalties to see if there are fairer and more equitable ways to get artists paid,\u201d said TIDAL Lead Jesse Dorogusker. \u201cWe are setting aside our current fan-centered royalties investigation to focus on this opportunity for more impact. We\u2019re thrilled to partner and learn along the way about the possibilities for more innovative streaming economics. This partnership will enable us to rethink how we can sustainably improve royalties\u2019 distribution for the breadth of artists on our platform.&#8221;\n<\/p>\n<p>\n\u201cAs the digital landscape continues to evolve, it\u2019s become increasingly clear that music streaming\u2019s economic model needs innovation to ensure a vibrant and sustainable future,\u201d said Michael Nash, UMG\u2019s Executive Vice President, Chief Digital Officer. \u201cTidal\u2019s embrace of this transformational opportunity is especially exciting because the music ecosystem can work better \u2013 for every type of artist and fan \u2013 but only through dedicated, thoughtful collaboration. Built on deeply held, shared principles about the value of artistry and the importance of the artist-fan relationship, this strategic initiative will explore how to enhance and advance the model in keeping with our collective objectives.\u201d\n<\/p>\n<p><b>About TIDAL<\/b><\/p>\n<p>\nTIDAL is a global music platform that helps fans and artists fully immerse themselves in their love of music. By helping artists with their business so they can focus on their craft and offering experiences that elevate how fans engage with music, artists and each other, TIDAL is the best platform for artists, fans, and all things music.\n<\/p>\n<p>\nAvailable in 61 countries, the streaming service has more than 90 million songs and 450,000 high-quality videos in its catalog, along with original video series, podcasts, thousands of expertly curated playlists, and artist discovery via TIDAL Rising. TIDAL is available in Free (US only), HiFi, and HiFi Plus tiers, with the HiFi Plus membership offering access to immersive audio features like Master Quality Authenticated (MQA) recordings, Dolby Atmos Music, and Sony\u2019s 360 Reality Audio recordings; for a higher monthly fee that TIDAL redistributes back to artists.\n<\/p>\n<p>\nTIDAL is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services.\n<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.tidal.com%2F&amp;esheet=53294514&amp;newsitemid=20230131005890&amp;lan=en-US&amp;anchor=www.tidal.com&amp;index=1&amp;md5=73022c5bcc1b7ad1c536e94dbc7c01a3\">www.tidal.com<\/a>.\n<\/p>\n<p><b>About Universal Music Group<\/b><\/p>\n<p>\nAt Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms, and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.universalmusic.com%2F&amp;esheet=53294514&amp;newsitemid=20230131005890&amp;lan=en-US&amp;anchor=www.universalmusic.com&amp;index=2&amp;md5=c55cfa32920707a5326cc19f409b65df\">www.universalmusic.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230131005890r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230131005890\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230131005890\/en\/<\/a><\/span><\/p>\n<p><b>TIDAL: Sade Ayodele, Head of Communications<\/b> &#8211; <a rel=\"nofollow\" href=\"mailto:sayodele@tidal.com\">sayodele@tidal.com<br \/>\n<\/a><br \/><b>Universal Music Group, global communications<\/b>: James Murtagh-Hopkins <a rel=\"nofollow\" href=\"mailto:james.murtagh-hopkins@umusic.com\">james.murtagh-hopkins@umusic.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> General Entertainment Entertainment Music Licensing (Entertainment)<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>TIDAL and Universal Music Group Partner to Develop More Artist- and Fan-Friendly Streaming Model NEW YORK&#8211;(BUSINESS WIRE)&#8211; TIDAL, the global music and entertainment platform, and Universal Music Group (UMG), the world leader in music-based entertainment, today announced that the two companies will work together to explore an innovative new economic model for music streaming that might better reward the value provided by artists and more closely reflect the engagement of TIDAL subscribers with those artists and music they love. Streaming has revolutionized music, catalyzed industry growth, transformed the entertainment experience and provided incredible opportunities for engagement, to the benefit of artists and fans alike. As it has gained mass adoption over the past decade, there is more desire from all &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/tidal-and-universal-music-group-partner-to-develop-more-artist-and-fan-friendly-streaming-model\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;TIDAL and Universal Music Group Partner to Develop More Artist- and Fan-Friendly Streaming Model&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-727286","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TIDAL and Universal Music Group Partner to Develop More Artist- and Fan-Friendly Streaming Model - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/tidal-and-universal-music-group-partner-to-develop-more-artist-and-fan-friendly-streaming-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TIDAL and Universal Music Group Partner to Develop More Artist- and Fan-Friendly Streaming Model - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"TIDAL and Universal Music Group Partner to Develop More Artist- and Fan-Friendly Streaming Model NEW YORK&#8211;(BUSINESS WIRE)&#8211; TIDAL, the global music and entertainment platform, and Universal Music Group (UMG), the world leader in music-based entertainment, today announced that the two companies will work together to explore an innovative new economic model for music streaming that might better reward the value provided by artists and more closely reflect the engagement of TIDAL subscribers with those artists and music they love. Streaming has revolutionized music, catalyzed industry growth, transformed the entertainment experience and provided incredible opportunities for engagement, to the benefit of artists and fans alike. 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Streaming has revolutionized music, catalyzed industry growth, transformed the entertainment experience and provided incredible opportunities for engagement, to the benefit of artists and fans alike. 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