{"id":727279,"date":"2023-01-31T11:03:25","date_gmt":"2023-01-31T16:03:25","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-and-minecraft-partner-on-new-minecraft-creator-series-camp-enderwooddlc-map-and-toy-line\/"},"modified":"2023-01-31T11:03:25","modified_gmt":"2023-01-31T16:03:25","slug":"mattel-and-minecraft-partner-on-new-minecraft-creator-series-camp-enderwooddlc-map-and-toy-line","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-and-minecraft-partner-on-new-minecraft-creator-series-camp-enderwooddlc-map-and-toy-line\/","title":{"rendered":"Mattel and Minecraft Partner on New Minecraft Creator Series Camp EnderwoodDLC Map and Toy Line"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Mattel and Minecraft Partner on New <i>Minecraft Creator Series Camp Enderwood<\/i><i \/>DLC Map and Toy Line<\/b><\/p>\n<p class=\"bwalignc\"><i>Players can recreate physical toys in the digital world of Minecraft<\/i><\/p>\n<p>LOS ANGELES&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fabout.mattel.com%2F&amp;esheet=53293758&amp;newsitemid=20230131005201&amp;lan=en-US&amp;anchor=Mattel%2C+Inc.&amp;index=1&amp;md5=7729e1a66860f7ad93093c198df43c16\">Mattel, Inc.<\/a> (NASDAQ: MAT) and Minecraft today announced a partnership<i \/>to launch the new <i>Minecraft Creator Series Camp Enderwood <\/i>DLC (downloadable content) Map. Introducing a host of new characters and a brand-new, immersive gameplay experience, <i>Camp Enderwood<\/i> is a digital destination developed in partnership between Mattel, Minecraft, and Cyclone Designs, featuring an all-new downloadable map full of unique mini games, now available for free download on the Minecraft Marketplace.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230131005201\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230131005201\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230131005201\/en\/1700419\/4\/BW_pic_game.jpg\" alt=\"The Minecraft Creator Series Camp Enderwood DLC Map is now live! (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">The Minecraft Creator Series Camp Enderwood DLC Map is now live! (Photo: Business Wire)<\/p>\n<\/div>\n<p>\nVisitors to Camp Enderwood can try their hands at activities such as marshmallow roasting, arts and crafts, horseback riding, archery, trampolining, disco dancing, and even take part in the Glamper Scavenger Hunt. With tons of fun and spooky surprises around every corner, <i>Minecraft Creator Series Camp Enderwood <\/i>is sure to become the adventure destination of players\u2019 dreams\u2014and their nightmares!\n<\/p>\n<p><i>Camp Enderwood<\/i>\u2019s launch coincides with Mattel\u2019s release of a bespoke Creator Series toy line full of the characters, accessories, and stories from the DLC map. Action figure packs come with exclusive, in-game items accessed via unique codes inside each pack. In both the physical and digital worlds, <i>Minecraft <\/i>fans can explore <i>Camp Enderwood<\/i> with newcomer characters and fan favorites alike including Top Athlete, Camp Rockstar, Glamper, Star Child, Gamer, Ska Kid, Craft Lady, Avid Adventurer, Moth Creature, Sunken Spirit, and the Yeti. Half of the <i>Camp Enderwood <\/i>character roster will be released as toys this spring, with the remainder debuting this summer.\n<\/p>\n<p>\n\u201cMattel is committed to providing fans of our iconic brands with new channels to experience their favorite characters and storylines,\u201d said PJ Lewis, Global Head of Action Figures at Mattel. \u201cIn partnership with Minecraft, we are thrilled to bridge new connections between the physical and digital worlds. Camp Enderwood is the place where those scary campfire stories are true, and we cannot wait to share it with Minecraft fans.\u201d\n<\/p>\n<p><i>Camp Enderwood\u2019s<\/i> gaming experience celebrates player self-expression in the context of aspirational activities true to <i>Minecraft<\/i>, and the new product offering lets fans recreate the essence of their favorite characters, bringing them to life in toy form. Figure selections represent a variety of costume styles, skin tones and gender expressions aligned to the diversity and inclusion already present in the <i>Minecraft <\/i>community.\n<\/p>\n<p>\n\u201cWe are proud to partner with Mattel on bringing Camp Enderwood to life,\u201d said Federico San Martin, Director of Minecraft Consumer Products. \u201cMinecraft is focused on bringing our community thoughtful experiences through fun and engaging activities in new and exciting ways. We believe the unique and vibrant cast of characters within the toy line and DLC reflects the diverse and inclusive community of Minecraft.\u201d\n<\/p>\n<p>\nAccessory pieces are swappable between <i>Camp Enderwood<\/i> action figures and are also available for free digitally in the <i>Minecraft <\/i>Character Creator. Players can then translate inspiration from their toys into the game, recreating their favorite products in <i>Minecraft<\/i> and vice versa.\n<\/p>\n<p>\nPress assets are available for download <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dropbox.com%2Fsh%2F544j4lrartgf69q%2FAACQQXnZ-6mST73w7Mpqnarpa%3Fdl%3D0&amp;esheet=53293758&amp;newsitemid=20230131005201&amp;lan=en-US&amp;anchor=HERE&amp;index=2&amp;md5=9abc9981cf7a02220ccc5cebc3ddb15a\">HERE<\/a>.\n<\/p>\n<p><b>ABOUT MATTEL<\/b><\/p>\n<p>\nMattel is a leading global toy company and owner of one of the strongest catalogs of children\u2019s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie\u00ae, Hot Wheels\u00ae, Fisher-Price\u00ae, American Girl\u00ae, Thomas &amp; Friends\u00ae, UNO\u00ae, Masters of the Universe\u00ae, Monster High\u00ae and MEGA\u00ae, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world\u2019s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.\n<\/p>\n<p><b>ABOUT MINECRAFT<\/b><\/p>\n<p>\nMinecraft is one of the best-selling video games in history with up to 140 million monthly active players across 20 platforms. At its core, Minecraft is a game about placing blocks and going on adventures. The Minecraft franchise continues to reach new players through ongoing game updates, new experiences like Minecraft: Education Edition and Minecraft Dungeons, a diverse line of consumer products, a growing library of Marketplace content, books and an upcoming major motion picture.\n<\/p>\n<p><b>DISCLAIMERS<\/b><\/p>\n<p>\nExclusive character creator items are available with specially marked Mattel Camp Enderwood Toy purchases. DLC requires Minecraft: Bedrock Edition (sold separately).\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230131005201r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230131005201\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230131005201\/en\/<\/a><\/span><\/p>\n<p>\nMattel<br \/>\n<br \/>Niki Kazakos<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Niki.Kazakos@Mattel.com\">Niki.Kazakos@Mattel.com<\/a><\/p>\n<p>\nCasey McDonald<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Casey.McDonald@Mattel.com\">Casey.McDonald@Mattel.com<\/a><\/p>\n<p>\nMinecraft<br \/>\n<br \/>Holly Amber Smith<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:HollySmith@Microsoft.com\">HollySmith@Microsoft.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Electronic Games Technology Entertainment Toys Other Technology Software Internet Retail Consumer Electronics<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230131005201\/en\/1699893\/3\/MAT21BG_LOGO_R01_%282%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230131005201\/en\/1700419\/3\/BW_pic_game.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">The Minecraft Creator Series Camp Enderwood DLC Map is now live! (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230131005201\/en\/1700420\/3\/BW_pic_toy.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Check your local retailers for the latest Camp Enderwood toys. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Mattel and Minecraft Partner on New Minecraft Creator Series Camp EnderwoodDLC Map and Toy Line Players can recreate physical toys in the digital world of Minecraft LOS ANGELES&#8211;(BUSINESS WIRE)&#8211;Mattel, Inc. (NASDAQ: MAT) and Minecraft today announced a partnershipto launch the new Minecraft Creator Series Camp Enderwood DLC (downloadable content) Map. Introducing a host of new characters and a brand-new, immersive gameplay experience, Camp Enderwood is a digital destination developed in partnership between Mattel, Minecraft, and Cyclone Designs, featuring an all-new downloadable map full of unique mini games, now available for free download on the Minecraft Marketplace. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230131005201\/en\/ The Minecraft Creator Series Camp Enderwood DLC Map is now live! (Photo: Business &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-and-minecraft-partner-on-new-minecraft-creator-series-camp-enderwooddlc-map-and-toy-line\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mattel and Minecraft Partner on New Minecraft Creator Series Camp EnderwoodDLC Map and Toy Line&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-727279","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mattel and Minecraft Partner on New Minecraft Creator Series Camp EnderwoodDLC Map and Toy Line - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-and-minecraft-partner-on-new-minecraft-creator-series-camp-enderwooddlc-map-and-toy-line\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel and Minecraft Partner on New Minecraft Creator Series Camp EnderwoodDLC Map and Toy Line - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Mattel and Minecraft Partner on New Minecraft Creator Series Camp EnderwoodDLC Map and Toy Line Players can recreate physical toys in the digital world of Minecraft LOS ANGELES&#8211;(BUSINESS WIRE)&#8211;Mattel, Inc. (NASDAQ: MAT) and Minecraft today announced a partnershipto launch the new Minecraft Creator Series Camp Enderwood DLC (downloadable content) Map. Introducing a host of new characters and a brand-new, immersive gameplay experience, Camp Enderwood is a digital destination developed in partnership between Mattel, Minecraft, and Cyclone Designs, featuring an all-new downloadable map full of unique mini games, now available for free download on the Minecraft Marketplace. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230131005201\/en\/ The Minecraft Creator Series Camp Enderwood DLC Map is now live! 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(NASDAQ: MAT) and Minecraft today announced a partnershipto launch the new Minecraft Creator Series Camp Enderwood DLC (downloadable content) Map. Introducing a host of new characters and a brand-new, immersive gameplay experience, Camp Enderwood is a digital destination developed in partnership between Mattel, Minecraft, and Cyclone Designs, featuring an all-new downloadable map full of unique mini games, now available for free download on the Minecraft Marketplace. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230131005201\/en\/ The Minecraft Creator Series Camp Enderwood DLC Map is now live! 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