{"id":727261,"date":"2023-01-31T10:03:20","date_gmt":"2023-01-31T15:03:20","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/halo-top-enters-the-baking-aisle-for-the-first-time-with-new-feel-good-sweets\/"},"modified":"2023-01-31T10:03:20","modified_gmt":"2023-01-31T15:03:20","slug":"halo-top-enters-the-baking-aisle-for-the-first-time-with-new-feel-good-sweets","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/halo-top-enters-the-baking-aisle-for-the-first-time-with-new-feel-good-sweets\/","title":{"rendered":"Halo Top\u00ae Enters the Baking Aisle for the First Time with New Feel-Good Sweets"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Halo Top\u00ae Enters the Baking Aisle for the First Time with New Feel-Good Sweets<\/b><\/p>\n<p class=\"bwalignc\">\n\u00a0<i>This winter, the leader in better-for-you frozen treats is heating things up with <\/i><i>five new light baking mixes<\/i><\/p>\n<p>MINNEAPOLIS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nHalo Top is heating things up this winter with the introduction of a new line of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fhalotop.com%2Fbaking&amp;esheet=53289547&amp;newsitemid=20230131005007&amp;lan=en-US&amp;anchor=Halo+Top+Desserts&amp;index=1&amp;md5=c48a3ad4644bb1201a06b0d407101605\">Halo Top Desserts<\/a>, including Light Cake Mix Single-Serve Cups and Light Baking Mixes for fudge brownies and peanut butter chocolate chip cookies. In true Halo Top fashion, the light baking mixes have all the flavor of classic baked goods, but with 1\/3 fewer calories than the leading category mix*.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230131005007\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230131005007\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230131005007\/en\/1693561\/4\/Halo_Top_Desserts_%281%29.jpg\" alt=\"Halo Top is heating things up this winter with the introduction of a new line of Halo Top Desserts (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Halo Top is heating things up this winter with the introduction of a new line of Halo Top Desserts (Photo: Business Wire)<\/p>\n<\/div>\n<p>\nIn Halo Top\u2019s first foray beyond freezers and into the baking aisle, the brand is giving ice cream lovers and sweets connoisseurs a way to indulge in their favorite baked desserts. The new formulations, launching during the coldest winter months of the year, arrive at no better time for consumers to warm up with single-serve cake cups prepared in the microwave as well as traditional brownie and cookie mixes prepared in the oven. The feel-good sweets include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Halo Top Light Cake Mix Single-Serve Cups<\/b>: Available in three classic and coveted flavors \u2013 Chocolate, Strawberry and Birthday Cake. With only 170 calories per single-serve cup, the light microwaveable cake mixes have 1\/3 fewer calories than the average of the five leading prepared cake mixes*.\n<\/li>\n<li><b>Halo Top Light Brownie Mix \u2013 Fudge Brownie: <\/b>Fudge brownies are rich and velvety yet light at only 90 calories per brownie, 1\/3 fewer calories than the leading regular brownie mix*.\n<\/li>\n<li><b>Halo Top Light Cookie Mix \u2013 Peanut Butter Chocolate Chip: <\/b>Bake up a<b \/>crowd favorite cookie with only 80 calories per cookie, 1\/3 fewer calories than the leading prepared chocolate chip cookie mix*.\n<\/li>\n<\/ul>\n<p>\n\u201cHalo Top was founded on an idea to make a lower calorie ice cream that doesn\u2019t sacrifice flavor and indulgence. We\u2019ve been constantly innovating products to give consumers indulgence they can feel good about,\u201d said Halo Top Brand Manager, Peter Gargula. \u201cWe can\u2019t wait to bring our loyal fans into the baking aisle in this trusted extension from cold to warm with Halo Top Desserts.\u201d\n<\/p>\n<p>\nManufactured by General Mills, these new light desserts combine Halo Top\u2019s best features \u2013 great tasting desserts that won\u2019t derail consumers on the path to wellness \u2013 with the high-quality standard of General Mills products.\n<\/p>\n<p>\nHalo Top Desserts will be available at Walmart and Kroger stores in early February with additional national availability coming this summer. Suggested retail prices are $2.89 for the light cake mix single-serve cups and $4.99 for the brownie and cookie light baking mixes.\n<\/p>\n<p>\nFor more information about the Halo Top Desserts, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fhalotop.com%2Fbaking&amp;esheet=53289547&amp;newsitemid=20230131005007&amp;lan=en-US&amp;anchor=halotop.com%2Fbaking&amp;index=2&amp;md5=a792bf5d3f0bfb3591684b10f3139683\">halotop.com\/baking<\/a>, or follow Halo Top on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FHaloTop&amp;esheet=53289547&amp;newsitemid=20230131005007&amp;lan=en-US&amp;anchor=Facebook&amp;index=3&amp;md5=6d927c61c4a3e887d90157dff61f3cb5\">Facebook<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finstagram.com%2Fhalotopcreamery&amp;esheet=53289547&amp;newsitemid=20230131005007&amp;lan=en-US&amp;anchor=Instagram&amp;index=4&amp;md5=4d7d6a319e7ce155810863864ab13140\">Instagram<\/a> or <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Fhalotopcreamery&amp;esheet=53289547&amp;newsitemid=20230131005007&amp;lan=en-US&amp;anchor=Twitter&amp;index=5&amp;md5=8357f14586b0d934ae633a44a58da8e6\">Twitter<\/a>.\n<\/p>\n<p><i>*See packaging for nutrition information.<\/i><\/p>\n<p><b>About Halo Top<\/b><\/p>\n<p>\nHalo Top was founded in 2011 on delivering premium desserts people can feel good about eating. Named in Nielsen&#8217;s 2018 Top 25 Breakthrough Innovation Awards for the U.S. market, Halo Top has disrupted the frozen category and influenced the growth of the industry, leading to an acquisition by Wells Enterprises in September 2019. Halo Top is available nationwide in the freezer aisle. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.halotop.com%2F&amp;esheet=53289547&amp;newsitemid=20230131005007&amp;lan=en-US&amp;anchor=www.halotop.com&amp;index=6&amp;md5=bc8b0444a63ef007aeceafc609befb9f\">www.halotop.com<\/a> or follow Halo Top\u00ae on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FHaloTop&amp;esheet=53289547&amp;newsitemid=20230131005007&amp;lan=en-US&amp;anchor=Facebook&amp;index=7&amp;md5=1e363dff7159702bde2e4294b37d6381\">Facebook<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finstagram.com%2Fhalotopcreamery&amp;esheet=53289547&amp;newsitemid=20230131005007&amp;lan=en-US&amp;anchor=Instagram&amp;index=8&amp;md5=14d46dbf2ceb9230d0e009ede6bb96f1\">Instagram<\/a> or <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Fhalotopcreamery&amp;esheet=53289547&amp;newsitemid=20230131005007&amp;lan=en-US&amp;anchor=Twitter&amp;index=9&amp;md5=a1b0a2790e41f73eb4ec3c259983a695\">Twitter<\/a>.\n<\/p>\n<p><b>About General Mills<\/b><\/p>\n<p>\nGeneral Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, H\u00e4agen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie\u2019s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company\u2019s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230131005007r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230131005007\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230131005007\/en\/<\/a><\/span><\/p>\n<p>\nBinoli Dua<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Binoli.Dua@GenMills.com\">Binoli.Dua@GenMills.com<\/a><\/p>\n<p>\nAli Barzyk<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Ali.Barzyk@Edelman.com\">Ali.Barzyk@Edelman.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Minnesota<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Family Retail Consumer Women Supermarket Men Food\/Beverage<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230131005007\/en\/1693561\/3\/Halo_Top_Desserts_%281%29.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Halo Top is heating things up this winter with the introduction of a new line of Halo Top Desserts (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230131005007\/en\/1697625\/3\/HaloTop_Logo_Gold_%28002%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Halo Top\u00ae Enters the Baking Aisle for the First Time with New Feel-Good Sweets \u00a0This winter, the leader in better-for-you frozen treats is heating things up with five new light baking mixes MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; Halo Top is heating things up this winter with the introduction of a new line of Halo Top Desserts, including Light Cake Mix Single-Serve Cups and Light Baking Mixes for fudge brownies and peanut butter chocolate chip cookies. In true Halo Top fashion, the light baking mixes have all the flavor of classic baked goods, but with 1\/3 fewer calories than the leading category mix*. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230131005007\/en\/ Halo Top is heating things up this winter with the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/halo-top-enters-the-baking-aisle-for-the-first-time-with-new-feel-good-sweets\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Halo Top\u00ae Enters the Baking Aisle for the First Time with New Feel-Good Sweets&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-727261","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Halo Top\u00ae Enters the Baking Aisle for the First Time with New Feel-Good Sweets - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/halo-top-enters-the-baking-aisle-for-the-first-time-with-new-feel-good-sweets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Halo Top\u00ae Enters the Baking Aisle for the First Time with New Feel-Good Sweets - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Halo Top\u00ae Enters the Baking Aisle for the First Time with New Feel-Good Sweets \u00a0This winter, the leader in better-for-you frozen treats is heating things up with five new light baking mixes MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; Halo Top is heating things up this winter with the introduction of a new line of Halo Top Desserts, including Light Cake Mix Single-Serve Cups and Light Baking Mixes for fudge brownies and peanut butter chocolate chip cookies. In true Halo Top fashion, the light baking mixes have all the flavor of classic baked goods, but with 1\/3 fewer calories than the leading category mix*. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230131005007\/en\/ Halo Top is heating things up this winter with the &hellip; Continue reading &quot;Halo Top\u00ae Enters the Baking Aisle for the First Time with New Feel-Good Sweets&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/halo-top-enters-the-baking-aisle-for-the-first-time-with-new-feel-good-sweets\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-31T15:03:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20230131005007\/en\/1693561\/4\/Halo_Top_Desserts_%281%29.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/halo-top-enters-the-baking-aisle-for-the-first-time-with-new-feel-good-sweets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/halo-top-enters-the-baking-aisle-for-the-first-time-with-new-feel-good-sweets\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Halo Top\u00ae Enters the Baking Aisle for the First Time with New Feel-Good Sweets\",\"datePublished\":\"2023-01-31T15:03:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/halo-top-enters-the-baking-aisle-for-the-first-time-with-new-feel-good-sweets\\\/\"},\"wordCount\":744,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/halo-top-enters-the-baking-aisle-for-the-first-time-with-new-feel-good-sweets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20230131005007\\\/en\\\/1693561\\\/4\\\/Halo_Top_Desserts_%281%29.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/halo-top-enters-the-baking-aisle-for-the-first-time-with-new-feel-good-sweets\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/halo-top-enters-the-baking-aisle-for-the-first-time-with-new-feel-good-sweets\\\/\",\"name\":\"Halo Top\u00ae Enters the Baking Aisle for the First Time with New Feel-Good Sweets - 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In true Halo Top fashion, the light baking mixes have all the flavor of classic baked goods, but with 1\/3 fewer calories than the leading category mix*. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230131005007\/en\/ Halo Top is heating things up this winter with the &hellip; Continue reading \"Halo Top\u00ae Enters the Baking Aisle for the First Time with New Feel-Good Sweets\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/halo-top-enters-the-baking-aisle-for-the-first-time-with-new-feel-good-sweets\/","og_site_name":"Market Newsdesk","article_published_time":"2023-01-31T15:03:20+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20230131005007\/en\/1693561\/4\/Halo_Top_Desserts_%281%29.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/halo-top-enters-the-baking-aisle-for-the-first-time-with-new-feel-good-sweets\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/halo-top-enters-the-baking-aisle-for-the-first-time-with-new-feel-good-sweets\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Halo Top\u00ae Enters the Baking Aisle for the First Time with New Feel-Good Sweets","datePublished":"2023-01-31T15:03:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/halo-top-enters-the-baking-aisle-for-the-first-time-with-new-feel-good-sweets\/"},"wordCount":744,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/halo-top-enters-the-baking-aisle-for-the-first-time-with-new-feel-good-sweets\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20230131005007\/en\/1693561\/4\/Halo_Top_Desserts_%281%29.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/halo-top-enters-the-baking-aisle-for-the-first-time-with-new-feel-good-sweets\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/halo-top-enters-the-baking-aisle-for-the-first-time-with-new-feel-good-sweets\/","name":"Halo Top\u00ae Enters the Baking Aisle for the First Time with New Feel-Good Sweets - 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