{"id":727068,"date":"2023-01-31T07:10:28","date_gmt":"2023-01-31T12:10:28","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/canada-goose-puts-purpose-into-action-launches-generations-recommerce-platform\/"},"modified":"2023-01-31T07:10:28","modified_gmt":"2023-01-31T12:10:28","slug":"canada-goose-puts-purpose-into-action-launches-generations-recommerce-platform","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/canada-goose-puts-purpose-into-action-launches-generations-recommerce-platform\/","title":{"rendered":"CANADA GOOSE PUTS PURPOSE INTO ACTION, LAUNCHES \u201cGENERATIONS\u201d RECOMMERCE PLATFORM"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>CANADA GOOSE PUTS PURPOSE INTO ACTION, LAUNCHES \u201cGENERATIONS\u201d RECOMMERCE PLATFORM<\/b><\/p>\n<p class=\"bwalignc\"><i>Performance luxury brand enters circular economy with new platform to <\/i><i>shop and trade-in pre-loved styles<\/i><\/p>\n<p>TORONTO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, Canada Goose announced the launch of its recommerce platform, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fgenerations.canadagoose.com%2F&amp;esheet=53294102&amp;newsitemid=20230131005390&amp;lan=en-US&amp;anchor=Canada+Goose+Generations&amp;index=1&amp;md5=d58bda11cbc9bb808b43f8048d8a49e0\">Canada Goose Generations<\/a>, bringing its commitment to sustainability and the power of its uncompromised Canadian craftsmanship to life in a distinct new way. Building on the brand\u2019s global reputation for making the highest quality, function-first outerwear and apparel, Generations offers an authorized reselling platform that keeps Canada Goose products in circulation, giving them a second, third and fourth lifetime.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230131005390\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230131005390\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230131005390\/en\/1700132\/4\/Image_1.jpg\" alt=\"(Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">(Photo: Business Wire)<\/p>\n<\/div>\n<p>\nGenerations invites consumers to trade-in their Canada Goose outerwear and apparel, as well as shop an assortment of renowned styles, iconic heritage pieces and limited-edition items. The carefully curated assortment pays homage to decades of care and craft, featuring vintage pieces from the brand\u2019s 65-year archive that will drop frequently, pre-loved items from consumers, and refreshed Canada Goose products. The site will be powered by <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.trove.com%2F&amp;esheet=53294102&amp;newsitemid=20230131005390&amp;lan=en-US&amp;anchor=Trove&amp;index=2&amp;md5=dc2246fc23490d81cc1d10ec094906af\">Trove<\/a>, the industry leader in branded resale.\n<\/p>\n<p>\n\u201cCanada Goose Generations is our purpose in action \u2013 a tangible and meaningful way to keep the planet cold and the people on it warm,\u201d said Carrie Baker, President of Canada Goose. \u201cWe build products that last a lifetime and each one has a story to tell. Generations extends their collective tale while minimizing their environmental impact.\u201d\n<\/p>\n<p>\nCanada Goose Generations is driven by the brand\u2019s purpose platform, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.canadagoose.com%2Fus%2Fen%2Fsustainability%2Fsustainability.html&amp;esheet=53294102&amp;newsitemid=20230131005390&amp;lan=en-US&amp;anchor=HUMANATURE&amp;index=3&amp;md5=4be7fb3374a698c808349ada40cba92d\">HUMANATURE<\/a>, which unites its sustainability and values-based initiatives. Canada Goose first entered the circular economy through its Resource Centres Program, which provides excess fabrics and materials to communities in Canada\u2019s North since 2009, complementing its long-trusted product warranty program and repair services. Generations directly supports the brand\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.canadagoose.com%2Fus%2Fen%2Fsustainability%2Fsustainability.html&amp;esheet=53294102&amp;newsitemid=20230131005390&amp;lan=en-US&amp;anchor=Sustainable+Impact+Strategy&amp;index=4&amp;md5=26eac718ad2d70976638c24bfce9221f\">Sustainable Impact Strategy<\/a>, helping to achieve its annual warranty waste goal.\n<\/p>\n<p>\nConsumers can trade-in their Canada Goose products online at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fgenerations.canadagoose.com%2F&amp;esheet=53294102&amp;newsitemid=20230131005390&amp;lan=en-US&amp;anchor=Generations.CanadaGoose.com&amp;index=5&amp;md5=193b148ddc918a2fa48593cb82ffdd04\">Generations.CanadaGoose.com<\/a>, where they will be assessed and authenticated. Compensation will be delivered via a Canada Goose gift card, which can be used online and in stores across the U.S.\n<\/p>\n<p>\nGenerations launches first in the United States, with plans to expand into Canada later this year. To learn more, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fgenerations.canadagoose.com%2F&amp;esheet=53294102&amp;newsitemid=20230131005390&amp;lan=en-US&amp;anchor=Generations.CanadaGoose.com&amp;index=6&amp;md5=7e3fe1df61c1baaf545500a5fb65523e\">Generations.CanadaGoose.com<\/a>.\n<\/p>\n<p><b>About Canada Goose<br \/>\n<br \/><\/b>Founded in 1957 in a small warehouse in Toronto, Canada, Canada Goose (NYSE:GOOS, TSX:GOOS) is a lifestyle brand and a leading manufacturer of performance luxury apparel. Every collection is informed by the rugged demands of the Arctic, ensuring a legacy of functionality is embedded in every product from parkas and rainwear to apparel and accessories. Canada Goose is inspired by relentless innovation and uncompromised craftsmanship, recognized as a leader for its Made in Canada commitment. In 2020, Canada Goose announced HUMANATURE, its purpose platform that unites its sustainability and values-based initiatives, reinforcing its commitment to keep the planet cold and the people on it warm. Canada Goose also owns Baffin, a Canadian designer and manufacturer of performance outdoor and industrial footwear. Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.canadagoose.com&amp;esheet=53294102&amp;newsitemid=20230131005390&amp;lan=en-US&amp;anchor=www.canadagoose.com&amp;index=7&amp;md5=5d3aeb3c42f2fc492ef9157f0fb9b04b\">www.canadagoose.com<\/a> for more information.\n<\/p>\n<p><b>About Trove<br \/>\n<br \/><\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.trove.com%2F&amp;esheet=53294102&amp;newsitemid=20230131005390&amp;lan=en-US&amp;anchor=Trove&amp;index=8&amp;md5=e13f6457ea56a10af806622c45da2925\">Trove<\/a> is the leader in branded resale, powering circular shopping for world-class brands and retailers including Canada Goose, lululemon, Patagonia, REI, Levi\u2019s, Eileen Fisher, Arc\u2019teryx, On, and AllBirds, creating a world where brands can access new revenue streams without growing their carbon footprint. Over the last 10 years, Trove\u2019s Recommerce Operating System has allowed leading brands to create and scale branded resale programs by enabling customer trade-in of items, single-SKU identification and condition grading, recommerce site build and maintenance, and customer data collection, analytics and reporting. A California Benefit Corporation, Trove is accelerating the shift to a new era of commerce essential to a more sustainable future. To learn more, visit Trove.com\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230131005390r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230131005390\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230131005390\/en\/<\/a><\/span><\/p>\n<p>\nMedia: <a rel=\"nofollow\" href=\"mailto:media@canadagoose.com\">media@canadagoose.com<\/a><\/p>\n<p>\nInvestors: <a rel=\"nofollow\" href=\"mailto:ir@canadagoose.com\">ir@canadagoose.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Canada<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Fashion Online Retail Retail Luxury Environment Sustainability Specialty<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230131005390\/en\/1700132\/3\/Image_1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">(Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230131005390\/en\/1700135\/3\/Image_2.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">(Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230131005390\/en\/1700136\/3\/WORDMARK_1C_Blk_RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>CANADA GOOSE PUTS PURPOSE INTO ACTION, LAUNCHES \u201cGENERATIONS\u201d RECOMMERCE PLATFORM Performance luxury brand enters circular economy with new platform to shop and trade-in pre-loved styles TORONTO&#8211;(BUSINESS WIRE)&#8211; Today, Canada Goose announced the launch of its recommerce platform, Canada Goose Generations, bringing its commitment to sustainability and the power of its uncompromised Canadian craftsmanship to life in a distinct new way. Building on the brand\u2019s global reputation for making the highest quality, function-first outerwear and apparel, Generations offers an authorized reselling platform that keeps Canada Goose products in circulation, giving them a second, third and fourth lifetime. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230131005390\/en\/ (Photo: Business Wire) Generations invites consumers to trade-in their Canada Goose outerwear and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/canada-goose-puts-purpose-into-action-launches-generations-recommerce-platform\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;CANADA GOOSE PUTS PURPOSE INTO ACTION, LAUNCHES \u201cGENERATIONS\u201d RECOMMERCE PLATFORM&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-727068","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CANADA GOOSE PUTS PURPOSE INTO ACTION, LAUNCHES \u201cGENERATIONS\u201d RECOMMERCE PLATFORM - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/canada-goose-puts-purpose-into-action-launches-generations-recommerce-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CANADA GOOSE PUTS PURPOSE INTO ACTION, LAUNCHES \u201cGENERATIONS\u201d RECOMMERCE PLATFORM - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"CANADA GOOSE PUTS PURPOSE INTO ACTION, LAUNCHES \u201cGENERATIONS\u201d RECOMMERCE PLATFORM Performance luxury brand enters circular economy with new platform to shop and trade-in pre-loved styles TORONTO&#8211;(BUSINESS WIRE)&#8211; Today, Canada Goose announced the launch of its recommerce platform, Canada Goose Generations, bringing its commitment to sustainability and the power of its uncompromised Canadian craftsmanship to life in a distinct new way. Building on the brand\u2019s global reputation for making the highest quality, function-first outerwear and apparel, Generations offers an authorized reselling platform that keeps Canada Goose products in circulation, giving them a second, third and fourth lifetime. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230131005390\/en\/ (Photo: Business Wire) Generations invites consumers to trade-in their Canada Goose outerwear and &hellip; Continue reading &quot;CANADA GOOSE PUTS PURPOSE INTO ACTION, LAUNCHES \u201cGENERATIONS\u201d RECOMMERCE PLATFORM&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/canada-goose-puts-purpose-into-action-launches-generations-recommerce-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-31T12:10:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20230131005390\/en\/1700132\/4\/Image_1.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/canada-goose-puts-purpose-into-action-launches-generations-recommerce-platform\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/canada-goose-puts-purpose-into-action-launches-generations-recommerce-platform\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"CANADA GOOSE PUTS PURPOSE INTO ACTION, LAUNCHES \u201cGENERATIONS\u201d RECOMMERCE PLATFORM\",\"datePublished\":\"2023-01-31T12:10:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/canada-goose-puts-purpose-into-action-launches-generations-recommerce-platform\\\/\"},\"wordCount\":687,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/canada-goose-puts-purpose-into-action-launches-generations-recommerce-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20230131005390\\\/en\\\/1700132\\\/4\\\/Image_1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/canada-goose-puts-purpose-into-action-launches-generations-recommerce-platform\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/canada-goose-puts-purpose-into-action-launches-generations-recommerce-platform\\\/\",\"name\":\"CANADA GOOSE PUTS PURPOSE INTO ACTION, LAUNCHES \u201cGENERATIONS\u201d RECOMMERCE PLATFORM - 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Building on the brand\u2019s global reputation for making the highest quality, function-first outerwear and apparel, Generations offers an authorized reselling platform that keeps Canada Goose products in circulation, giving them a second, third and fourth lifetime. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230131005390\/en\/ (Photo: Business Wire) Generations invites consumers to trade-in their Canada Goose outerwear and &hellip; Continue reading \"CANADA GOOSE PUTS PURPOSE INTO ACTION, LAUNCHES \u201cGENERATIONS\u201d RECOMMERCE PLATFORM\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/canada-goose-puts-purpose-into-action-launches-generations-recommerce-platform\/","og_site_name":"Market Newsdesk","article_published_time":"2023-01-31T12:10:28+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20230131005390\/en\/1700132\/4\/Image_1.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/canada-goose-puts-purpose-into-action-launches-generations-recommerce-platform\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/canada-goose-puts-purpose-into-action-launches-generations-recommerce-platform\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"CANADA GOOSE PUTS PURPOSE INTO ACTION, LAUNCHES \u201cGENERATIONS\u201d RECOMMERCE PLATFORM","datePublished":"2023-01-31T12:10:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/canada-goose-puts-purpose-into-action-launches-generations-recommerce-platform\/"},"wordCount":687,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/canada-goose-puts-purpose-into-action-launches-generations-recommerce-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20230131005390\/en\/1700132\/4\/Image_1.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/canada-goose-puts-purpose-into-action-launches-generations-recommerce-platform\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/canada-goose-puts-purpose-into-action-launches-generations-recommerce-platform\/","name":"CANADA GOOSE PUTS PURPOSE INTO ACTION, LAUNCHES \u201cGENERATIONS\u201d RECOMMERCE PLATFORM - 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