{"id":725799,"date":"2023-01-25T13:03:01","date_gmt":"2023-01-25T18:03:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-debuts-industry-leading-in-feed-brand-safety-and-suitability-solution-on-twitter\/"},"modified":"2023-01-25T13:03:01","modified_gmt":"2023-01-25T18:03:01","slug":"doubleverify-debuts-industry-leading-in-feed-brand-safety-and-suitability-solution-on-twitter","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-debuts-industry-leading-in-feed-brand-safety-and-suitability-solution-on-twitter\/","title":{"rendered":"DoubleVerify Debuts Industry-Leading In-Feed Brand Safety and Suitability Solution on Twitter"},"content":{"rendered":"

<\/p>\n

DoubleVerify Debuts Industry-Leading In-Feed Brand Safety and Suitability Solution on Twitter<\/b><\/p>\n

Now, brands can leverage DV\u2019s independent measurement to verify the quality of their media campaigns on Twitter\u2019s Home Timeline<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–DoubleVerify <\/a>(\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with Twitter to offer in-feed brand safety and suitability measurement \u2013 enabling advertisers to objectively verify and analyze the quality of their U.S. based advertising campaigns. This partnership enables DV to analyze the suitability of content adjacent to all types of ads, including Promoted Tweets\n<\/p>\n

\n\u201cAdvertisers are demanding comprehensive brand safety and suitability solutions in user-generated content environments,\u201d said Mark Zagorski, CEO, DoubleVerify. \u201cGreater brand and content alignment support campaign performance and ultimately, deliver superior outcomes. We are excited to provide brand safety and suitability measurement for Twitter advertisers \u2013 in line with our mission to make the Internet stronger, safer and more secure.\u201d\n<\/p>\n

\nDV is processing and classifying Tweets directly above and below the placement of ads in Twitter\u2019s Timeline \u2013 enabling brands to verify the content surrounding their advertising using DV\u2019s Brand Safety Floor<\/a> and Suitability Tiers<\/a>. DV was the first to align product functionality with standards advanced by the 4A\u2019s Advertising Protection Bureau (APB) and WFA\u2019s Global Alliance for Responsible Media (GARM).\n<\/p>\n

\n\u201cProviding independent, third-party suitability measurement on Twitter\u2019s in-feed environment represents a major milestone in the industry,\u201d added Zagorski. \u201cBrands will benefit from full transparency into the quality of their campaigns, greater comfort that their media buys are verified, and the ability to leverage DV\u2019s APB and GARM aligned product functionality and reporting across Twitter, other large platforms and the open web.\u201d\n<\/p>\n

\nDV\u2019s brand safety and suitability solutions are driven by the company\u2019s Semantic Science<\/a> technology and methodology. DV’s Semantic Science team builds AI-driven tools that facilitate the semantic understanding of content. This unique competency powers DV\u2019s proprietary brand safety and suitability measurement for advertisers.\n<\/p>\n

\n\u201cWe are excited to offer advertisers the ability to leverage DoubleVerify\u2019s independent measurement to verify brand safety and suitability on Twitter\u2019s Home Timeline,\u201d said AJ Brown, Head of Brand Safety at Twitter. \u201cDV was chosen due to its industry-leading technology, depth of media quality measurement expertise, and the overall strength of our existing partnership.\u201d\n<\/p>\n

\nDV\u2019s brand safety and suitability solution will focus initially on Twitter\u2019s Home Timeline, and eventually, expand into Twitter\u2019s Profile and Search placements. DV first partnered<\/a> with Twitter in 2018 and offers fraud and viewability measurement across both display and video campaigns. For more information about DoubleVerify, contact sales@DoubleVerify.com<\/a>.\n<\/p>\n

About DoubleVerify
\n
<\/b>DoubleVerify (\u201cDV\u201d) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments \u2013 globally. Learn more at www.doubleverify.com<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230125005211\/en\/<\/a><\/span><\/p>\n

\nMedia:
\n
Chris Harihar
\n
Chris@crenshawcomm.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America New York<\/p>\n

INDUSTRY KEYWORDS:<\/b> Professional Services Advertising Communications Data Analytics Social Media Technology Software<\/p>\n

MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

DoubleVerify Debuts Industry-Leading In-Feed Brand Safety and Suitability Solution on Twitter Now, brands can leverage DV\u2019s independent measurement to verify the quality of their media campaigns on Twitter\u2019s Home Timeline NEW YORK–(BUSINESS WIRE)–DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with Twitter to offer in-feed brand safety and suitability measurement \u2013 enabling advertisers to objectively verify and analyze the quality of their U.S. based advertising campaigns. This partnership enables DV to analyze the suitability of content adjacent to all types of ads, including Promoted Tweets \u201cAdvertisers are demanding comprehensive brand safety and suitability solutions in user-generated content environments,\u201d said Mark Zagorski, CEO, DoubleVerify. \u201cGreater brand and content alignment … <\/p>\n

Continue reading “DoubleVerify Debuts Industry-Leading In-Feed Brand Safety and Suitability Solution on Twitter”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-725799","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDoubleVerify Debuts Industry-Leading In-Feed Brand Safety and Suitability Solution on Twitter - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-debuts-industry-leading-in-feed-brand-safety-and-suitability-solution-on-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleVerify Debuts Industry-Leading In-Feed Brand Safety and Suitability Solution on Twitter - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DoubleVerify Debuts Industry-Leading In-Feed Brand Safety and Suitability Solution on Twitter Now, brands can leverage DV\u2019s independent measurement to verify the quality of their media campaigns on Twitter\u2019s Home Timeline NEW YORK–(BUSINESS WIRE)–DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with Twitter to offer in-feed brand safety and suitability measurement \u2013 enabling advertisers to objectively verify and analyze the quality of their U.S. based advertising campaigns. 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