{"id":724786,"date":"2023-01-20T12:54:05","date_gmt":"2023-01-20T17:54:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/gildan-announces-the-launch-of-new-positioning-and-marketing-campaigns-for-the-gildan-american-apparel-and-comfort-colors-brands\/"},"modified":"2023-01-20T12:54:05","modified_gmt":"2023-01-20T17:54:05","slug":"gildan-announces-the-launch-of-new-positioning-and-marketing-campaigns-for-the-gildan-american-apparel-and-comfort-colors-brands","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/gildan-announces-the-launch-of-new-positioning-and-marketing-campaigns-for-the-gildan-american-apparel-and-comfort-colors-brands\/","title":{"rendered":"Gildan Announces the Launch of New Positioning and Marketing Campaigns for the Gildan\u00ae, American Apparel\u00ae, and Comfort Colors\u00ae Brands"},"content":{"rendered":"
\n

\n \n <\/p>\n

MONTREAL, Jan. 20, 2023 (GLOBE NEWSWIRE) — Gildan, a leading apparel manufacturer, is pleased to announce the release of the newest positioning and marketing campaigns for the Gildan\u00ae<\/sup>, American Apparel\u00ae<\/sup>, and Comfort Colors\u00ae<\/sup> brands, making their debut today at the Impressions Expo in Long Beach, California. This change comes at a time when the brands are evolving and expanding their respective global reach, in line with Gildan\u2019s Sustainable Growth plan.<\/p>\n

\u201cWe are pleased with the work done to reinvigorate our three core brands sold in the imprintables channels, giving them a heightened new look and positioning while paying homage to their strong heritage,\u201d says Chuck Ward, President of Sales, Marketing, and Distribution at Gildan. \u201cLeveraging these brands core strengths while modernizing them allows us to elevate their unique positioning and offering in the decorators market, cementing our brands as the apparel of choice in their respective categories.\u201d<\/p>\n

\n Gildan\u00ae<\/sup>:<\/strong>\n <\/p>\n

Gildan\u00ae<\/sup> will debut Just Smart<\/em> as the most logical, no-brainer choice for decorators to drive their business success paying tribute to its identity as the brand of choice for best value and dependable quality.<\/p>\n

\n \n <\/p>\n

\n American Apparel\u00ae<\/sup>:<\/strong>\n <\/p>\n

American Apparel\u00ae<\/sup> will debut The 2001 and Only <\/em>campaign, spotlighting its original timeless AA2001 style and capturing the essence of American Apparel\u00ae<\/sup> to further solidify its positioning as the iconic premium brand.<\/p>\n

\n

\n Comfort Colors\u00ae<\/sup>:<\/strong>\n <\/p>\n

Comfort Colors\u00ae<\/sup> will debut Spread Good Vibes<\/em> which radiates color, comfort, and positivity to further enhance its positioning as the lifestyle brand in the Company\u2019s portfolio.<\/p>\n

\n \n <\/p>\n

The new campaigns will be unveiled through interactive trade booths today at the Impressions Expo, a leading trade show in the decorated apparel space, followed by the release of spotlight films, social media marketing, display advertising, and a renewed digital experience on websites and social platforms.<\/p>\n

\n A<\/strong>
\n bout Gildan<\/strong>\u00a0<\/p>\n

Gildan is a leading manufacturer of everyday basic apparel which markets its products in North America, Europe, Asia Pacific, and Latin America, under a strong portfolio of Company-owned brands, including Gildan\u00ae<\/sup>, American Apparel\u00ae<\/sup>, Comfort Colors\u00ae<\/sup>, GOLDTOE\u00ae<\/sup>, Peds\u00ae<\/sup>, and under the Under Armour\u00ae<\/sup> brand through a sock licensing agreement providing exclusive distribution rights in the United States and Canada. The Company\u2019s product offerings include activewear, underwear, and socks sold to a broad range of customers, including wholesale distributors, screenprinters or embellishers, as well as to retailers that sell to consumers through their physical stores and\/or e-commerce platforms, and to global lifestyle brand companies.<\/p>\n

Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, the United States, and Bangladesh. Gildan operates with a strong commitment to industry leading Environmental, Social, and Governance (ESG) practices throughout its supply chain in accordance with its comprehensive ESG program embedded in the Company’s long-term business strategy. More information about the Company and its ESG practices and initiatives can be found at www.gildancorp.com<\/a>.<\/p>\n\n\n
\n Investor inquiries:<\/strong>\u00a0
Elisabeth Hamaoui
Director, Investor Communications\u00a0
(514) 744-8521\u00a0\u00a0
ehamaoui@gildan.com<\/a>\u00a0\u00a0<\/td>\n		\n Media inquiries:<\/strong>\u00a0
Genevieve Gosselin\u00a0
Director, Global Communications and Corporate Marketing\u00a0
(514) 343-8814\u00a0
ggosselin@gildan.com<\/a>\u00a0<\/td>\n<\/tr>\n<\/table>\n

Photos accompanying this announcement are available at
https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/ef90abd2-7207-42e2-82ba-23c646761ba9<\/a>
<\/a>https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/943a6017-cf6f-4c58-a77a-7408b5adfc56<\/a>
<\/a>https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/405cbc8a-2207-43a9-8902-771f0e643905<\/a>
<\/a>https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/2162af2b-1146-4df7-9123-2479ce46ec8d<\/a><\/p>\n


\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

MONTREAL, Jan. 20, 2023 (GLOBE NEWSWIRE) — Gildan, a leading apparel manufacturer, is pleased to announce the release of the newest positioning and marketing campaigns for the Gildan\u00ae, American Apparel\u00ae, and Comfort Colors\u00ae brands, making their debut today at the Impressions Expo in Long Beach, California. This change comes at a time when the brands are evolving and expanding their respective global reach, in line with Gildan\u2019s Sustainable Growth plan. \u201cWe are pleased with the work done to reinvigorate our three core brands sold in the imprintables channels, giving them a heightened new look and positioning while paying homage to their strong heritage,\u201d says Chuck Ward, President of Sales, Marketing, and Distribution at Gildan. \u201cLeveraging these brands core strengths while … <\/p>\n

Continue reading “Gildan Announces the Launch of New Positioning and Marketing Campaigns for the Gildan\u00ae, American Apparel\u00ae, and Comfort Colors\u00ae Brands”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-724786","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nGildan Announces the Launch of New Positioning and Marketing Campaigns for the Gildan\u00ae, American Apparel\u00ae, and Comfort Colors\u00ae Brands - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/gildan-announces-the-launch-of-new-positioning-and-marketing-campaigns-for-the-gildan-american-apparel-and-comfort-colors-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gildan Announces the Launch of New Positioning and Marketing Campaigns for the Gildan\u00ae, American Apparel\u00ae, and Comfort Colors\u00ae Brands - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"MONTREAL, Jan. 20, 2023 (GLOBE NEWSWIRE) — Gildan, a leading apparel manufacturer, is pleased to announce the release of the newest positioning and marketing campaigns for the Gildan\u00ae, American Apparel\u00ae, and Comfort Colors\u00ae brands, making their debut today at the Impressions Expo in Long Beach, California. 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This change comes at a time when the brands are evolving and expanding their respective global reach, in line with Gildan\u2019s Sustainable Growth plan. \u201cWe are pleased with the work done to reinvigorate our three core brands sold in the imprintables channels, giving them a heightened new look and positioning while paying homage to their strong heritage,\u201d says Chuck Ward, President of Sales, Marketing, and Distribution at Gildan. \u201cLeveraging these brands core strengths while … Continue reading \"Gildan Announces the Launch of New Positioning and Marketing Campaigns for the Gildan\u00ae, American Apparel\u00ae, and Comfort Colors\u00ae Brands\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/gildan-announces-the-launch-of-new-positioning-and-marketing-campaigns-for-the-gildan-american-apparel-and-comfort-colors-brands\/","og_site_name":"Market Newsdesk","article_published_time":"2023-01-20T17:54:05+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODczMzY0MyM1MzY2MDg2IzIwMDU5MzI=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/gildan-announces-the-launch-of-new-positioning-and-marketing-campaigns-for-the-gildan-american-apparel-and-comfort-colors-brands\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/gildan-announces-the-launch-of-new-positioning-and-marketing-campaigns-for-the-gildan-american-apparel-and-comfort-colors-brands\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Gildan Announces the Launch of New Positioning and Marketing Campaigns for the Gildan\u00ae, American Apparel\u00ae, and Comfort Colors\u00ae Brands","datePublished":"2023-01-20T17:54:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/gildan-announces-the-launch-of-new-positioning-and-marketing-campaigns-for-the-gildan-american-apparel-and-comfort-colors-brands\/"},"wordCount":578,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/gildan-announces-the-launch-of-new-positioning-and-marketing-campaigns-for-the-gildan-american-apparel-and-comfort-colors-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODczMzY0MyM1MzY2MDg2IzIwMDU5MzI=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/gildan-announces-the-launch-of-new-positioning-and-marketing-campaigns-for-the-gildan-american-apparel-and-comfort-colors-brands\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/gildan-announces-the-launch-of-new-positioning-and-marketing-campaigns-for-the-gildan-american-apparel-and-comfort-colors-brands\/","name":"Gildan Announces the Launch of New Positioning and Marketing Campaigns for the Gildan\u00ae, American Apparel\u00ae, and Comfort Colors\u00ae Brands - 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