{"id":724645,"date":"2023-01-19T17:03:02","date_gmt":"2023-01-19T22:03:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/levi-strauss-co-announces-new-chief-digital-officer\/"},"modified":"2023-01-19T17:03:02","modified_gmt":"2023-01-19T22:03:02","slug":"levi-strauss-co-announces-new-chief-digital-officer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/levi-strauss-co-announces-new-chief-digital-officer\/","title":{"rendered":"Levi Strauss & Co. Announces New Chief Digital Officer"},"content":{"rendered":"

<\/p>\n

Levi Strauss & Co. Announces New Chief Digital Officer<\/b><\/p>\n

Former Nordstrom executive will lead the company’s digital transformation to reach previously announced growth targets.<\/i><\/b><\/p>\n

SAN FRANCISCO–(BUSINESS WIRE<\/a>)–
\nLevi Strauss & Co. (NYSE: LEVI) today announced that Jason Gowans has been named senior vice president and chief digital officer for LS&Co., effective February 6. In this new role within the company, Gowans will be focused on bringing together LS&Co.\u2019s engineering, data, AI and digital product management to spearhead digital efforts both for ecommerce and the digital go-to-market. He will report to Michelle Gass, president, LS&Co., and will sit on the executive leadership team (ELT).\n<\/p>\n

\n\u201cJason is a seasoned leader with a proven track record and expertise in creating digital experiences that delight consumers, and I have no doubt that he will help us accelerate our strategies to digitally transform the company and be direct-to-consumer (DTC) first,\u201d said Chip Bergh, president and chief executive officer at Levi Strauss & Co. \u201cJason\u2019s deep knowledge of data science, combined with his strong digital expertise, will help us digitally transform all parts of our business \u2014 from supply chain to marketing to ecommerce \u2014 and accelerate our growth.\u201d\n<\/p>\n

\nLast year, LS&Co. announced how it plans to continue to grow the business, with digital being a main component. The appointment of a chief digital officer is key to managing the company\u2019s primary growth drivers, including DTC revenue increases coming from productivity, service, loyalty and ecommerce acceleration.\n<\/p>\n

\nGowans joins the company from Nordstrom, where he spent the past 10 years in a variety of marketing, data science and digital roles, serving most recently as senior vice president of Digital Commerce, leading the growth of Nordstrom\u2019s digital business on Nordstrom.com and NordstromRack.com. Before that, he was senior vice president of data science and analytics, leading data science and analytics for the company across all functional areas, including marketing, digital, merchandising and supply chain.\n<\/p>\n

\n\u201cI am excited to join Levi Strauss & Co. and build upon the success of the team\u2019s direct-to-consumer efforts to date,\u201d Gowans said. \u201cWith such an iconic brand and millions of consumers worldwide already shopping Levi.com, there\u2019s a clear opportunity to accelerate the profitable growth of the DTC business and focus on key areas of the company where data science can make an impact.\u201d\n<\/p>\n

About Levi Strauss & Co.
\n
<\/b>Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s\u00ae, Dockers\u00ae, Signature by Levi Strauss & Co.\u2122, Denizen\u00ae and Beyond Yoga\u00ae brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.’s reported 2021 net revenues were $5.8 billion. For more information, go to http:\/\/levistrauss.com<\/a>, and for company news and announcements go to http:\/\/investors.levistrauss.com<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230119005913\/en\/<\/a><\/span><\/p>\n

\nInvestor Contact:
\n
Aida Orphan
\n
Levi Strauss & Co.
\n
(800) 438-0349
\n
Investor-relations@levi.com
\n<\/a><\/p>\n

Media Contact:
\n
Mark Cazares
\n
Levi Strauss & Co.
\n
(415) 501-7777
\n
Newsmediarequests@levi.com<\/a><\/p>\n

KEYWORDS:<\/b> California United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Other Retail Online Retail Internet Consumer Electronic Commerce Technology Fashion Textiles Retail Other Consumer Marketing Communications Manufacturing<\/p>\n

MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

Levi Strauss & Co. Announces New Chief Digital Officer Former Nordstrom executive will lead the company’s digital transformation to reach previously announced growth targets. SAN FRANCISCO–(BUSINESS WIRE)– Levi Strauss & Co. (NYSE: LEVI) today announced that Jason Gowans has been named senior vice president and chief digital officer for LS&Co., effective February 6. In this new role within the company, Gowans will be focused on bringing together LS&Co.\u2019s engineering, data, AI and digital product management to spearhead digital efforts both for ecommerce and the digital go-to-market. He will report to Michelle Gass, president, LS&Co., and will sit on the executive leadership team (ELT). \u201cJason is a seasoned leader with a proven track record and expertise in creating digital experiences that … <\/p>\n

Continue reading “Levi Strauss & Co. Announces New Chief Digital Officer”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-724645","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nLevi Strauss & Co. Announces New Chief Digital Officer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/levi-strauss-co-announces-new-chief-digital-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Levi Strauss & Co. Announces New Chief Digital Officer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Levi Strauss & Co. Announces New Chief Digital Officer Former Nordstrom executive will lead the company’s digital transformation to reach previously announced growth targets. SAN FRANCISCO–(BUSINESS WIRE)– Levi Strauss & Co. (NYSE: LEVI) today announced that Jason Gowans has been named senior vice president and chief digital officer for LS&Co., effective February 6. In this new role within the company, Gowans will be focused on bringing together LS&Co.\u2019s engineering, data, AI and digital product management to spearhead digital efforts both for ecommerce and the digital go-to-market. He will report to Michelle Gass, president, LS&Co., and will sit on the executive leadership team (ELT). \u201cJason is a seasoned leader with a proven track record and expertise in creating digital experiences that … Continue reading "Levi Strauss & Co. 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