{"id":714382,"date":"2022-11-22T12:03:06","date_gmt":"2022-11-22T17:03:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ea-puts-couples-to-the-test-with-the-better-together-experience-for-launch-of-it-takes-two-on-nintendo-switch\/"},"modified":"2022-11-22T12:03:06","modified_gmt":"2022-11-22T17:03:06","slug":"ea-puts-couples-to-the-test-with-the-better-together-experience-for-launch-of-it-takes-two-on-nintendo-switch","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ea-puts-couples-to-the-test-with-the-better-together-experience-for-launch-of-it-takes-two-on-nintendo-switch\/","title":{"rendered":"EA Puts Couples to the Test With the Better Together Experience for Launch of It Takes Two on Nintendo Switch"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n.bwmarginl1 { margin-left: 30px }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>EA Puts Couples to the Test With the Better Together Experience for Launch of <i>It Takes Two<\/i> on Nintendo Switch<\/b><\/p>\n<p class=\"bwalignc\"><i>New Study (61%) Shows Gaming Can Reignite a Boring Relationship<\/i><\/p>\n<p class=\"bwalignc\"><i>Watch the Video Directed by Toby Dye of RSA Films <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DNxmaZYQ1kuk&amp;esheet=52975348&amp;newsitemid=20221122005174&amp;lan=en-US&amp;anchor=Here&amp;index=1&amp;md5=960f8fa1ad89a41bd38a51f15c3d25db\"><i>Here<\/i><\/a><\/p>\n<p class=\"bwalignc\"><i>Watch the Launch Trailer of <\/i>It Takes Two <i>on Nintendo Switch <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DF7MpUspVRwM&amp;esheet=52975348&amp;newsitemid=20221122005174&amp;lan=en-US&amp;anchor=Here&amp;index=2&amp;md5=7ddd43ec503af5cc4c0ec572ab5918eb\"><i>Here<\/i><\/a><\/p>\n<p>LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nElectronic Arts Inc. (NASDAQ: EA) \u2013 To celebrate the launch of the critically-acclaimed co-op adventure game <i>It Takes Two<\/i> on Nintendo Switch, EA invited couples to put their collaboration skills and feelings to the test. With 50% of all couples worrying about relationship boredom* and another 56% believing other couples have more fun, can gaming get the sparks flying again?\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20221122005174\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20221122005174\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20221122005174\/en\/1644372\/4\/ITT_WBTE_Thumbnail.jpg\" alt=\"To celebrate IT TAKES TWO's recent launch on Nintendo Switch, EA put couples to the test with the Better Together Experience (Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">To celebrate IT TAKES TWO&#8217;s recent launch on Nintendo Switch, EA put couples to the test with the Better Together Experience (Graphic: Business Wire)<\/p>\n<\/div>\n<p>\nWake up, go to work, shop for groceries, cook dinner, crash on the couch and repeat all over again the next day. Sound familiar? Routine and everyday chores are a slippery slope toward relationship boredom. This is the foundation upon which <i>It Takes Two\u2019s<\/i> co-op adventure is built. In the game, main characters Cody and May are trapped after a magic spell turns them into dolls; both must work together to overcome unpredictable challenges in order to save their fractured marriage.\n<\/p>\n<p><b>Better Together Experience Putting Couples to the Test<\/b><\/p>\n<p>\nTo celebrate <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fit-takes-two%2Fabout%2Fnintendo-switch&amp;esheet=52975348&amp;newsitemid=20221122005174&amp;lan=en-US&amp;anchor=It+Takes+Two%26%238217%3Bs+recent+launch+on+Nintendo+Switch&amp;index=3&amp;md5=a904b10070026a614c892b777773a037\"><i>It Takes Two\u2019s<\/i> recent launch on Nintendo Switch<\/a>, EA put couples to the test with the Better Together Experience: inviting two couples to play together, after expressing boredom in their relationship and wanting to try something new.\n<\/p>\n<p>\nThe couples, Ellie Gibson &amp; Pete Hobden and Rianna Linton &amp; Paige Meade, embarked on an emotional journey in <i>It Takes Two<\/i>, playing as Cody and May to save the characters&#8217; relationship by working together.\n<\/p>\n<p>\nThis was done because time for each other, encouraging your partners\u2019 passions, and being present are all important lessons learned throughout <i>It Takes Two\u2019s<\/i> gameplay &#8211; the latter being more important now than ever. According to a new survey conducted by OnePoll**, 1,850 US adult (18-40) respondents currently in a relationship find social media and smartphones to be major distractions when engaging together. Additional findings indicate that:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><i>61% of respondents are regularly or always using their smartphone when spending time with their partner\/spouse.<\/i><\/li>\n<li><i>59% said their partner most of the time or always seem distracted when spending time together.<\/i><\/li>\n<li><i>Respondents said they would be willing to give up social media (33%), tasty food (23%) and sleep (21%) to have more time with their partner, while 16% would be willing to sacrifice a limb in return for more quality time together with their partner\/spouse.<\/i><\/li>\n<\/ul>\n<p><b>If social media and smartphones distract us, could another type of screen time bring us closer?<\/b><\/p>\n<p>\nAccording to the survey results, 61% of US respondents find that playing video games together can have a positive effect on their relationship.\n<\/p>\n<p class=\"bwmarginl1\"><i>\u201cCompared to passive pastime activities like watching TV or streaming services, playing a co-op game like <\/i>It Takes Two<i> cannot be done without fully engaging in the moment. This creates a dynamic where couples can truly enjoy time together, while unknowingly working on their collaboration and communication skills,\u201d <\/i>said <b>Chloe Dubini<\/b>, EA Originals Brand Manager &amp; Marketing Lead, EA.\n<\/p>\n<p class=\"bwmarginl1\"><i>\u201cIt\u2019s hard to be distracted by something else when you\u2019re fighting giant wasps together with your partner.\u201d<\/i><\/p>\n<p>\nOne of the participants from the Better Together Experience said in the video:\n<\/p>\n<p class=\"bwmarginl1\"><i>\u201cIt&#8217;s definitely been a positive experience. It&#8217;s quite rare and special to have a game where you do work together. There are lots of times when you can&#8217;t do anything unless you listen to the other person. It&#8217;s not a bad thing.\u201d<\/i><\/p>\n<p>\nWith over a quarter (27%) of the surveyed US adults trying a new activity with their partner\/spouse every month, this holiday season is the perfect time to introduce your relationship to the joy of co-op gaming.\n<\/p>\n<p>\nWatch the video directed by Toby Dye of RSA Films <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DNxmaZYQ1kuk&amp;esheet=52975348&amp;newsitemid=20221122005174&amp;lan=en-US&amp;anchor=here&amp;index=4&amp;md5=4b2207c58b75a6be6356f09588e3d08d\">here<\/a>.\n<\/p>\n<p>\nWatch the launch trailer of <i>It Takes Two<\/i> on Nintendo Switch <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DF7MpUspVRwM&amp;esheet=52975348&amp;newsitemid=20221122005174&amp;lan=en-US&amp;anchor=here&amp;index=5&amp;md5=be7abc4155074b0312c3c4bec2febb64\">here<\/a>.\n<\/p>\n<p>\n*50 percent of all couples worry about boredom in their relationship, according to research by Kristen Mark, Professor at University of Minnesota Medical School.\n<\/p>\n<p><i>**<\/i><i>This online survey of 1,850 US and 1,540 UK adults in a relationship, cohabiting or married (aged 18-40) was commissioned by EA and conducted by market research company <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fonepoll.com&amp;esheet=52975348&amp;newsitemid=20221122005174&amp;lan=en-US&amp;anchor=OnePoll&amp;index=6&amp;md5=6447c343de36b1b9562584aabd25016d\"><i>OnePoll<\/i><\/a><i>, in accordance with the Market Research Society&#8217;s code of conduct. Data was collected between 21\/10\/2022 and 27\/10\/2022. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team, who are members of the MRS and have corporate membership to ESOMAR.<\/i><\/p>\n<p><b>About Electronic Arts<\/b><\/p>\n<p>\nElectronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.\n<\/p>\n<p>\nIn fiscal year 2022, EA posted GAAP net revenue of approximately $7 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS\u2122 FIFA, Battlefield\u2122, Apex Legends\u2122, The Sims\u2122, Madden NFL, Need for Speed\u2122, Titanfall\u2122, Plants vs. Zombies\u2122 and F1\u00ae. More information about EA is available at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ea.com%2Fnews&amp;esheet=52975348&amp;newsitemid=20221122005174&amp;lan=en-US&amp;anchor=www.ea.com%2Fnews&amp;index=7&amp;md5=b5d00c6a55e5b57f9732974ebcd32155\">www.ea.com\/news<\/a>.\n<\/p>\n<p>\nEA SPORTS, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. STAR WARS \u00a9 &amp; TM 2015 Lucasfilm Ltd. All rights reserved. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.\n<\/p>\n<p><b>About EA Originals<\/b><\/p>\n<p>\nThis is EA Originals. A place where untold stories, unheard voices, and unseen worlds are discovered. Will you turn back? Or press forward? To discover more, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ea.com%2Fea-originals&amp;esheet=52975348&amp;newsitemid=20221122005174&amp;lan=en-US&amp;anchor=www.ea.com%2Fea-originals&amp;index=8&amp;md5=9adf571182a71551d091ffe86ec55c2e\">www.ea.com\/ea-originals<\/a>.\n<\/p>\n<p><b>About It Takes Two<\/b><\/p>\n<p>\nDeveloped by BAFTA award-winning Hazelight Studios, optimized for the Nintendo Switch by veteran studio Turn Me Up Games and published under the EA Originals label, the release allows more players to experience <i>It Takes Two\u2019s<\/i> gleefully disruptive gameplay challenges, fantastical story and acclaimed co-op experience. The Nintendo Switch version brings new voice-overs in Japanese, French, German and Spanish, as well as subtitles in multiple languages.\n<\/p>\n<p><i>It Takes Two<\/i> is available in retail and digital storefronts for Nintendo Switch, Switch Lite, Switch OLED, PlayStation 4, Xbox One, PlayStation 5, Xbox Series X|S and PC (Origin and Steam) for $39.99.\n<\/p>\n<p>\nFor more information and to stay up to date on<i> It Takes Two <\/i>for Nintendo Switch, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fit-takes-two%2Fabout%2Fnintendo-switch&amp;esheet=52975348&amp;newsitemid=20221122005174&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.ea.com%2Fgames%2Fit-takes-two%2Fabout%2Fnintendo-switch&amp;index=9&amp;md5=1148bfb93f01d29b46bb2cac205d2ece\">https:\/\/www.ea.com\/games\/it-takes-two\/about\/nintendo-switch<\/a> and the two accompanying blogs that further detail its <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fit-takes-two%2Fnews%2Fplay-with-a-friend-on-nintendo-switch&amp;esheet=52975348&amp;newsitemid=20221122005174&amp;lan=en-US&amp;anchor=Co-op+Requirements&amp;index=10&amp;md5=36eebccaa717c00c444a211185ccf658\">Co-op Requirements<\/a>.\n<\/p>\n<p>\nCategory: EA Studios\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20221122005174r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20221122005174\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20221122005174\/en\/<\/a><\/span><\/p>\n<p>\nCristian Delgado<br \/>\n<br \/>Sr. PR Manager<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:crdelgado@ea.com\">crdelgado@ea.com<\/a><\/p>\n<p>\nMeagan Tang<br \/>\n<br \/>PR Specialist<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:mtang@ea.com\">mtang@ea.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California Europe United States United Kingdom North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Men Entertainment Other Retail LGBTQ+ Family Consumer Electronics Consumer Technology Retail Audio\/Video Women Electronic Games<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20221122005174\/en\/1644372\/3\/ITT_WBTE_Thumbnail.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">To celebrate IT TAKES TWO&#8217;s recent launch on Nintendo Switch, EA put couples to the test with the Better Together Experience (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>EA Puts Couples to the Test With the Better Together Experience for Launch of It Takes Two on Nintendo Switch New Study (61%) Shows Gaming Can Reignite a Boring Relationship Watch the Video Directed by Toby Dye of RSA Films Here Watch the Launch Trailer of It Takes Two on Nintendo Switch Here LONDON&#8211;(BUSINESS WIRE)&#8211; Electronic Arts Inc. (NASDAQ: EA) \u2013 To celebrate the launch of the critically-acclaimed co-op adventure game It Takes Two on Nintendo Switch, EA invited couples to put their collaboration skills and feelings to the test. With 50% of all couples worrying about relationship boredom* and another 56% believing other couples have more fun, can gaming get the sparks flying again? This press release features multimedia. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ea-puts-couples-to-the-test-with-the-better-together-experience-for-launch-of-it-takes-two-on-nintendo-switch\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;EA Puts Couples to the Test With the Better Together Experience for Launch of It Takes Two on Nintendo Switch&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-714382","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EA Puts Couples to the Test With the Better Together Experience for Launch of It Takes Two on Nintendo Switch - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ea-puts-couples-to-the-test-with-the-better-together-experience-for-launch-of-it-takes-two-on-nintendo-switch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EA Puts Couples to the Test With the Better Together Experience for Launch of It Takes Two on Nintendo Switch - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"EA Puts Couples to the Test With the Better Together Experience for Launch of It Takes Two on Nintendo Switch New Study (61%) Shows Gaming Can Reignite a Boring Relationship Watch the Video Directed by Toby Dye of RSA Films Here Watch the Launch Trailer of It Takes Two on Nintendo Switch Here LONDON&#8211;(BUSINESS WIRE)&#8211; Electronic Arts Inc. (NASDAQ: EA) \u2013 To celebrate the launch of the critically-acclaimed co-op adventure game It Takes Two on Nintendo Switch, EA invited couples to put their collaboration skills and feelings to the test. With 50% of all couples worrying about relationship boredom* and another 56% believing other couples have more fun, can gaming get the sparks flying again? 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(NASDAQ: EA) \u2013 To celebrate the launch of the critically-acclaimed co-op adventure game It Takes Two on Nintendo Switch, EA invited couples to put their collaboration skills and feelings to the test. With 50% of all couples worrying about relationship boredom* and another 56% believing other couples have more fun, can gaming get the sparks flying again? 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