{"id":714306,"date":"2022-11-22T09:03:50","date_gmt":"2022-11-22T14:03:50","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/west-elm-kids-launches-a-second-collection-with-interior-designer-sarah-sherman-samuel-for-holiday-2022\/"},"modified":"2022-11-22T09:03:50","modified_gmt":"2022-11-22T14:03:50","slug":"west-elm-kids-launches-a-second-collection-with-interior-designer-sarah-sherman-samuel-for-holiday-2022","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/west-elm-kids-launches-a-second-collection-with-interior-designer-sarah-sherman-samuel-for-holiday-2022\/","title":{"rendered":"WEST ELM KIDS LAUNCHES A SECOND COLLECTION WITH INTERIOR DESIGNER SARAH SHERMAN SAMUEL FOR HOLIDAY 2022"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>WEST ELM KIDS LAUNCHES A SECOND COLLECTION WITH INTERIOR DESIGNER SARAH SHERMAN SAMUEL FOR HOLIDAY 2022<\/b><\/p>\n<p class=\"bwalignc\"><i>New Collection Debuts to Celebrate the Holidays Following the Successful Spring 2022 West Elm Kids and Sarah Sherman Samuel Collaboration<\/i><\/p>\n<p>BROOKLYN, N.Y.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nGlobal design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, announced an expansion of the successful collaboration with interior designer Sarah Sherman Samuel. The new Sarah Sherman Samuel + West Elm Kids collection features 33 holiday-inspired products that build upon the excitement and demand generated by the partnership debut in Spring 2022. The new items being added to the collaboration include textiles and decorative accessories offering a broad assortment in punchy gender-neutral colors. Sherman Samuel sought inspiration for the holiday-themed items from <i>The Nutcracker<\/i> and worked with the West Elm Kids design team to create festive pillows, pajamas, bed sheets, a play tent, an advent calendar and a signature rug.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20221122005193\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20221122005193\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20221122005193\/en\/1644520\/4\/pl-sss-kids-holiday-play-room-ho22-main-001-2000x2000.jpg\" alt=\"Sarah Sherman Samuel for West Elm Kids (Photo: Williams Sonoma)\" \/><\/p>\n<p style=\"font-size:85%\">Sarah Sherman Samuel for West Elm Kids (Photo: Williams Sonoma)<\/p>\n<\/div>\n<p>\n\u201cI absolutely adore this collection, my second with West Elm Kids. I\u2019ve included my love of patterns, pom-poms and a playful palette which is just perfect for the holidays at home with my kiddos,\u201d said Sarah Sherman Samuel. \u201cWhether we are baking cookies in our pajamas, or preparing for the season with our Advent Calendar, I know we will be extra merry.\u201d\n<\/p>\n<p>\n\u201cWe love Sarah\u2019s modern and graphic point of view and are so excited by her fresh take on the holidays,\u201d said Jeffrey Hannoosh, Senior Vice President of Product Design at West Elm. \u201cWith each collaboration, she always impresses with her unique perspective and fun ideas inspired by raising her children. We are thrilled to continue the partnership and can\u2019t wait for our customers to welcome these products into their homes.\u201d\n<\/p>\n<p>\nThe collection&#8217;s campaign was shot at Sarah\u2019s home in Michigan, alongside her husband and two children. Key items include the Circus Play Tent ($249), the Sphere Floor Lamp ($349), the Sphere Table Lamp ($249), the Advent Calendar ($100) and the Nutcracker Sheets ($70-$130).\n<\/p>\n<p>\nFor more information about the collaboration, please visit:<br \/>\n<br \/>westelm.com\/sarahshermansamuel.\n<\/p>\n<p>\nSarah Sherman Samuel + West Elm Kids is also available in Canada:<br \/>\n<br \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.westelm.ca%2Fshop%2Fcollaborations%2Fsarah-sherman-samuel.&amp;esheet=52976038&amp;newsitemid=20221122005193&amp;lan=en-US&amp;anchor=westelm.ca%2Fshop%2Fcollaborations%2Fsarah-sherman-samuel.&amp;index=1&amp;md5=727c19ef5357a8c59122421e3fe61ce5\">westelm.ca\/shop\/collaborations\/sarah-sherman-samuel.<\/a><\/p>\n<p><b><span class=\"bwuline\">ABOUT WEST ELM KIDS<\/span><\/b><\/p>\n<p>\nBorn in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people\u2019s lives and spaces through creativity, style, and purpose. West Elm Kids debuted in 2021. It introduces the brand\u2019s original, modern designs and \u2018Good Design\u2019 approach to an array of GREENGUARD, Fair Trade Certified\u2122, and 100 percent organic cotton products. West Elm Kids today features more than 2,000 products for baby, kids, and teens. West Elm is a part of Williams-Sonoma, Inc. (NYSE:WSM), the world&#8217;s largest digital-first, design-led and sustainable home retailer, and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.\n<\/p>\n<p><b><span class=\"bwuline\">ABOUT SARAH SHERMAN SAMUEL<\/span><\/b><\/p>\n<p>\nSarah Sherman Samuel is a multidisciplinary designer with a celebrity clientele, who splits her time between Los Angeles, California and Grand Rapids, Michigan. Her holistic design approach spans interiors, textiles, furniture and decorative arts. Sarah is known for effortlessly combining styles to create distinctive spaces that are relaxed but edited and modern but warm. Her work has been featured on the covers of Architectural Digest, Domino Magazine, Living etc., and Sunset Magazine as well as in the pages of Elle Decoration, Dwell Magazine, Traditional Home and Interior Design Magazine. Deeply inspired by the natural world, Sarah looks to nature\u2019s juxtaposition of materiality, pattern, texture, and patina to inspire a grounded yet organic feeling in the spaces she designs. Her work follows a wabi-sabi approach, finding authenticity in the unexpected and warmth in the imperfect. She believes that a home should be a true reflection of its inhabitants, a sanctuary whose story will unfold alongside its owners. To help anchor that story, Sarah takes a truly comprehensive approach, touching every element of designing a space. From siting a new-build to textile design, restoring the bones of a 200-year-old relic to bespoke furniture design, custom built-ins to wallpaper designs, Sarah takes a holistic approach to helping her clients create their home\u2019s story. She applies a similar narrative philosophy to her commercial projects. The result is a design ethos that feels purposeful yet uncontrived, raw yet polished, structured yet whimsical, much like nature itself. The SSS Design studio was founded in Los Angeles in 2014 and is currently nestled in the woods of West Michigan with clients across the US.\n<\/p>\n<p>\nWSM-PR\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20221122005193r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20221122005193\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20221122005193\/en\/<\/a><\/span><\/p>\n<p>\nJess Ward<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Jward11@wsgc.com\">Jward11@wsgc.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America Canada<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Online Retail Family Luxury Specialty Consumer Fashion Textiles Parenting Retail Children Manufacturing Home Goods<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20221122005193\/en\/754210\/3\/West_Elm_Logo_2018.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20221122005193\/en\/1644520\/3\/pl-sss-kids-holiday-play-room-ho22-main-001-2000x2000.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Sarah Sherman Samuel for West Elm Kids (Photo: Williams Sonoma)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20221122005193\/en\/1644521\/3\/pl-sss-kids-holiday-archies-room-nutcracker-bedding-ho22-main-001-2000x2000.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Sarah Sherman Samuel for West Elm Kids (Photo: Williams Sonoma)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20221122005193\/en\/1644523\/3\/pl-sss-kids-holiday-living-room-sss-christmas-portrait-ho22-main-001-2000x2000.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Sarah Sherman Samuel (Photo: Williams Sonoma)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>WEST ELM KIDS LAUNCHES A SECOND COLLECTION WITH INTERIOR DESIGNER SARAH SHERMAN SAMUEL FOR HOLIDAY 2022 New Collection Debuts to Celebrate the Holidays Following the Successful Spring 2022 West Elm Kids and Sarah Sherman Samuel Collaboration BROOKLYN, N.Y.&#8211;(BUSINESS WIRE)&#8211; Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, announced an expansion of the successful collaboration with interior designer Sarah Sherman Samuel. The new Sarah Sherman Samuel + West Elm Kids collection features 33 holiday-inspired products that build upon the excitement and demand generated by the partnership debut in Spring 2022. The new items being added to the collaboration include textiles and decorative accessories offering a broad assortment &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/west-elm-kids-launches-a-second-collection-with-interior-designer-sarah-sherman-samuel-for-holiday-2022\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;WEST ELM KIDS LAUNCHES A SECOND COLLECTION WITH INTERIOR DESIGNER SARAH SHERMAN SAMUEL FOR HOLIDAY 2022&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-714306","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WEST ELM KIDS LAUNCHES A SECOND COLLECTION WITH INTERIOR DESIGNER SARAH SHERMAN SAMUEL FOR HOLIDAY 2022 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/west-elm-kids-launches-a-second-collection-with-interior-designer-sarah-sherman-samuel-for-holiday-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WEST ELM KIDS LAUNCHES A SECOND COLLECTION WITH INTERIOR DESIGNER SARAH SHERMAN SAMUEL FOR HOLIDAY 2022 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"WEST ELM KIDS LAUNCHES A SECOND COLLECTION WITH INTERIOR DESIGNER SARAH SHERMAN SAMUEL FOR HOLIDAY 2022 New Collection Debuts to Celebrate the Holidays Following the Successful Spring 2022 West Elm Kids and Sarah Sherman Samuel Collaboration BROOKLYN, N.Y.&#8211;(BUSINESS WIRE)&#8211; Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, announced an expansion of the successful collaboration with interior designer Sarah Sherman Samuel. The new Sarah Sherman Samuel + West Elm Kids collection features 33 holiday-inspired products that build upon the excitement and demand generated by the partnership debut in Spring 2022. The new items being added to the collaboration include textiles and decorative accessories offering a broad assortment &hellip; Continue reading &quot;WEST ELM KIDS LAUNCHES A SECOND COLLECTION WITH INTERIOR DESIGNER SARAH SHERMAN SAMUEL FOR HOLIDAY 2022&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/west-elm-kids-launches-a-second-collection-with-interior-designer-sarah-sherman-samuel-for-holiday-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-22T14:03:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20221122005193\/en\/1644520\/4\/pl-sss-kids-holiday-play-room-ho22-main-001-2000x2000.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/west-elm-kids-launches-a-second-collection-with-interior-designer-sarah-sherman-samuel-for-holiday-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/west-elm-kids-launches-a-second-collection-with-interior-designer-sarah-sherman-samuel-for-holiday-2022\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"WEST ELM KIDS LAUNCHES A SECOND COLLECTION WITH INTERIOR DESIGNER SARAH SHERMAN SAMUEL FOR HOLIDAY 2022\",\"datePublished\":\"2022-11-22T14:03:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/west-elm-kids-launches-a-second-collection-with-interior-designer-sarah-sherman-samuel-for-holiday-2022\\\/\"},\"wordCount\":862,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/west-elm-kids-launches-a-second-collection-with-interior-designer-sarah-sherman-samuel-for-holiday-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20221122005193\\\/en\\\/1644520\\\/4\\\/pl-sss-kids-holiday-play-room-ho22-main-001-2000x2000.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/west-elm-kids-launches-a-second-collection-with-interior-designer-sarah-sherman-samuel-for-holiday-2022\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/west-elm-kids-launches-a-second-collection-with-interior-designer-sarah-sherman-samuel-for-holiday-2022\\\/\",\"name\":\"WEST ELM KIDS LAUNCHES A SECOND COLLECTION WITH INTERIOR DESIGNER SARAH SHERMAN SAMUEL FOR HOLIDAY 2022 - 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(NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, announced an expansion of the successful collaboration with interior designer Sarah Sherman Samuel. The new Sarah Sherman Samuel + West Elm Kids collection features 33 holiday-inspired products that build upon the excitement and demand generated by the partnership debut in Spring 2022. 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