{"id":701862,"date":"2022-10-27T08:27:27","date_gmt":"2022-10-27T12:27:27","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/adjust-and-liftoff-digital-payments-continue-driving-overall-fintech-app-session-growth-in-japan\/"},"modified":"2022-10-27T08:27:27","modified_gmt":"2022-10-27T12:27:27","slug":"adjust-and-liftoff-digital-payments-continue-driving-overall-fintech-app-session-growth-in-japan","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/adjust-and-liftoff-digital-payments-continue-driving-overall-fintech-app-session-growth-in-japan\/","title":{"rendered":"Adjust and Liftoff: Digital Payments Continue Driving Overall FinTech App Session Growth in Japan"},"content":{"rendered":"
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\n apan Mobile App Trends 2022 report shows payment app sessions account for nearly 75% of total fintech sessions from 2021 through H1 2022<\/i>
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\n TOKYO<\/span>
\n <\/span>, Oct. 27, 2022<\/span><\/span> \/PRNewswire\/ —\u00a0Adjust<\/a><\/u>, the mobile marketing analytics platform, and Liftoff<\/a><\/u>, a leading growth acceleration platform for the mobile industry, today released Japan<\/span><\/a>Mobile App Trends 2022: Essential App Performance Benchmarks and Insights<\/a><\/u><\/b>, a deep dive into the performance analytics on mobile gaming, e-commerce, fintech and dating apps, as well as CTV, in Japan<\/span>. The joint report finds that fintech charted the highest session growth of all app categories during the first half (H1) of 2022, increasing 13% year-over-year (YoY).<\/p>\n

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Despite significant industry challenges, Japan<\/span> has shown its resilience as a top market for app users and advertisers.<\/div>\n

As the country moves to a more connected future, Japan<\/span> has set its sights on being a cashless market with 40% of all transactions<\/a><\/u> going digital by 2025.\u00a0 As a result, payment apps have captured the lion’s share of sessions among fintech sub verticals from 2021 through H1 2022, according to Adjust and Liftoff’s report, accounting for nearly 75% of total fintech sessions, followed by banking (15%) and crypto<\/span> (12%).<\/p>\n

Looking across verticals, sessions for all apps increased by 12% in H1 2022 YoY, and from 2020 through H1 2022, app installs grew nearly 20% for all verticals. Notably, while gaming sessions fell in H1 compared to last year, they are still above early pandemic levels \u2014 up 8% compared to H1 2020.<\/p>\n

“Despite significant challenges to the global app and mobile marketing industry over the past two years, Japan<\/span> has shown its resilience as a top market for app users and advertisers,” said Naoki Sassa<\/span>, General Manager Japan<\/span> at Adjust. “From a huge uptick in mobile payment usage to boosts in gaming and e-commerce sessions, we’re excited to see how these growth patterns continue over the coming months as user habits continue to evolve.”<\/p>\n

The report also examines retention rates, cost per install (CPI), and return on ad spend (ROAS) across four key verticals in Japan<\/span> to provide mobile marketers with actionable insights for this high-growth market. The top takeaways include:<\/p>\n