{"id":692710,"date":"2022-10-06T06:10:05","date_gmt":"2022-10-06T10:10:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/burger-king-unveils-new-campaign-and-modernized-brand-tagline-you-rule\/"},"modified":"2022-10-06T06:10:05","modified_gmt":"2022-10-06T10:10:05","slug":"burger-king-unveils-new-campaign-and-modernized-brand-tagline-you-rule","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/burger-king-unveils-new-campaign-and-modernized-brand-tagline-you-rule\/","title":{"rendered":"Burger King\u00ae Unveils New Campaign And Modernized Brand Tagline: You Rule.\u2122"},"content":{"rendered":"

<\/p>\n

Burger King<\/b>\u00ae Unveils New Campaign And Modernized Brand Tagline: You Rule.\u2122<\/b><\/p>\n

New Brand Positioning is an Amplification of Have It Your Way that Celebrates Guests as the Royalty they Uniquely are<\/i><\/p>\n

MIAMI–(BUSINESS WIRE<\/a>)–
\nToday, Burger King\u00ae unveils its new brand positioning and campaign, kicking off with its modernized tagline, \u201cYou Rule<\/i>.\u201d This work is part of the change Guests nationwide will experience as the brand implements its \u201cReclaim the Flame<\/i>\u201d plan<\/a>, which was announced on Sept. 9. As part of this plan, a historic \u201cFuel the Flame\u201d advertising co-investment agreement between BK\u00ae and its Franchisees was announced, and \u201cYou Rule<\/i>\u201d is the first campaign to start reclaiming the brand\u2019s rightful share of voice in terms of both media investment and relevancy to Guests.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20221006005299\/en\/<\/a><\/p>\n

\"Burger<\/p>\n

Burger King\u00ae Unveils New Campaign And Modernized Brand Tagline: You Rule. \u2122 (Photo: Business Wire)<\/p>\n<\/div>\n

\n\u201cYou Rul<\/i>e\u201d is a key part of the new Burger King brand positioning, and will impact every Guest touchpoint from traditional advertising to the in-restaurant experience. This campaign is the emotional articulation of \u201cHave It Your Way\u201d \u2013 \u201cYou Rule<\/i>\u201d is about celebrating everyday royalty, and puts the Guest at the forefront of everything the brand does. And, as an added nod to the powerful Burger King equity \u2013 it comes to life through a new take on the classic \u201cHave it Your Way\u201d jingle from the 1970s.\n<\/p>\n

\n\u201cIn partnership with our new creative agency, OKRP, we\u2019ve developed a simple and meaningful articulation of how Burger King celebrates our Guests. It embodies our purpose, embraces individuality, and elevates Have It Your Way \u2013 something our brand has always been known for \u2013 beyond pure product customization,\u201d said Tom Curtis, Burger King North America President. \u201cAs with our entire Reclaim the Flame plan, we worked closely with our Franchisees on this new positioning over the last few months. This campaign celebrates our brand equities and delivers on our brand purpose: to relentlessly pursue a better experience for our Guest.\u201d\n<\/p>\n

\n\u201cAdvertising, at its best, is most relevant to people when you celebrate them first, not the brand. And that\u2019s what we love about \u2018You Rule<\/i>\u2019 \u2013 it invites people in with an approach that recognizes their world, not just sells them stuff,\u201d said Tom O\u2019Keefe, OKRP CEO. \u201cWe\u2019re giving them permission to feel like winners, with Burger King as a small reward that makes their day a bit better. And let\u2019s face it, the song is irresistible, whether or not you remember the old jingle \u2013 we\u2019re hoping it\u2019ll be the earworm you can\u2019t shake off.\u201d\n<\/p>\n

\nThe Burger King \u201cYou Rule<\/i>\u201d campaign will be rolling out nationwide beginning Oct. 10 and a preview of the commercials can be viewed HERE<\/a> and HERE<\/a>.\n<\/p>\n

About BURGER KING\u00ae:<\/b><\/p>\n

\nFounded in 1954, the Burger King\u00ae brand is a global fast-food hamburger chain known for food quality and value as the only place guests can get the iconic flame-grilled Whopper\u00ae sandwich. The Burger King system operates more than 18,700 locations in more than 100 countries and U.S. territories. Almost 100 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To become a member of our Royal Perks loyalty program, please visit www.bk.com\/signup<\/a>. To learn more about the Burger King brand, visit the Burger King brand website at www.bk.com<\/a> or follow us on Facebook, Twitter, Instagram and TikTok.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20221006005299\/en\/<\/a><\/span><\/p>\n

BURGER KING<\/i><\/b>\u00ae
\n<\/i>
ALISON BROD MARKETING + COMMUNICATIONS
\n
BK@abmc-us.com<\/a><\/p>\n

KEYWORDS:<\/b> Florida United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Restaurant\/Bar Marketing Advertising Communications Professional Services Food\/Beverage Retail Business<\/p>\n

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Burger King\u00ae Unveils New Campaign And Modernized Brand Tagline: You Rule. \u2122 (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n
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Burger King\u00ae Unveils New Campaign And Modernized Brand Tagline: You Rule. \u2122 (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Burger King\u00ae Unveils New Campaign And Modernized Brand Tagline: You Rule.\u2122 New Brand Positioning is an Amplification of Have It Your Way that Celebrates Guests as the Royalty they Uniquely are MIAMI–(BUSINESS WIRE)– Today, Burger King\u00ae unveils its new brand positioning and campaign, kicking off with its modernized tagline, \u201cYou Rule.\u201d This work is part of the change Guests nationwide will experience as the brand implements its \u201cReclaim the Flame\u201d plan, which was announced on Sept. 9. As part of this plan, a historic \u201cFuel the Flame\u201d advertising co-investment agreement between BK\u00ae and its Franchisees was announced, and \u201cYou Rule\u201d is the first campaign to start reclaiming the brand\u2019s rightful share of voice in terms of both media investment and … <\/p>\n

Continue reading “Burger King\u00ae Unveils New Campaign And Modernized Brand Tagline: You Rule.\u2122”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-692710","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBurger King\u00ae Unveils New Campaign And Modernized Brand Tagline: You Rule.\u2122 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/burger-king-unveils-new-campaign-and-modernized-brand-tagline-you-rule\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burger King\u00ae Unveils New Campaign And Modernized Brand Tagline: You Rule.\u2122 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Burger King\u00ae Unveils New Campaign And Modernized Brand Tagline: You Rule.\u2122 New Brand Positioning is an Amplification of Have It Your Way that Celebrates Guests as the Royalty they Uniquely are MIAMI–(BUSINESS WIRE)– Today, Burger King\u00ae unveils its new brand positioning and campaign, kicking off with its modernized tagline, \u201cYou Rule.\u201d This work is part of the change Guests nationwide will experience as the brand implements its \u201cReclaim the Flame\u201d plan, which was announced on Sept. 9. 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