{"id":692539,"date":"2022-10-05T16:10:31","date_gmt":"2022-10-05T20:10:31","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/bird-publishes-independent-vehicle-life-cycle-analysis-setting-a-new-standard-for-emissions-reporting-quality\/"},"modified":"2022-10-05T16:10:31","modified_gmt":"2022-10-05T20:10:31","slug":"bird-publishes-independent-vehicle-life-cycle-analysis-setting-a-new-standard-for-emissions-reporting-quality","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bird-publishes-independent-vehicle-life-cycle-analysis-setting-a-new-standard-for-emissions-reporting-quality\/","title":{"rendered":"Bird Publishes Independent Vehicle Life Cycle Analysis, Setting a New Standard for Emissions Reporting Quality"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Bird Publishes Independent Vehicle Life Cycle Analysis, Setting a New Standard for Emissions Reporting Quality<\/b><\/p>\n<p class=\"bwalignc\"><i>Report launched in Paris today will be industry\u2019s first ISO-critically reviewed LCA and indicates <\/i><i>Bird Three micro-EV among the lowest emission vehicles in Europe, with five year lifespan<\/i><\/p>\n<p>PARIS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nBird Global, Inc. (NYSE:BRDS), a leader in environmentally friendly electric transportation, today announced a major micromobility milestone as the company is set to become the first operator to achieve an ISO-critically reviewed vehicle Life Cycle Analysis (LCA), prompting a new industry standard and enabling reliable comparisons across European modes and vehicles.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20221005005544\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20221005005544\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20221005005544\/en\/1592764\/4\/Bird_Three.jpg\" alt=\"Bird Publishes Independent Vehicle Life Cycle Analysis, Setting a New Standard for Emissions Reporting Quality (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Bird Publishes Independent Vehicle Life Cycle Analysis, Setting a New Standard for Emissions Reporting Quality (Photo: Business Wire)<\/p>\n<\/div>\n<p>\nBird\u2019s cradle-to-grave LCA report confirms that the Bird Three, the company\u2019s latest and most sustainable vehicle, has a lifespan of up to five years after refurbishment and is among the most climate-friendly vehicles on the road in European cities \u2013 including other shared modes and public transport. Travelers in European cities who take a Bird Three account for on average approximately 21% less greenhouse gas emissions per kilometer than taking the metro, 77% less than driving a gas-powered car, and 87% less than taking a ride-hail car<sup>1<\/sup>.\n<\/p>\n<p>\nThe LCA emissions model was reviewed and documented by <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Framboll.com%2F&amp;esheet=52937687&amp;newsitemid=20221005005544&amp;lan=en-US&amp;anchor=Ramboll&amp;index=1&amp;md5=026db81e1faf75e60c1135f8d247ab57\">Ramboll<\/a>, an independent Denmark-based engineering and consulting company, specializing in sustainability and corporate responsibility. The LCA is being critically reviewed by <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fearthshiftglobal.com%2F&amp;esheet=52937687&amp;newsitemid=20221005005544&amp;lan=en-US&amp;anchor=EarthShift+Global&amp;index=2&amp;md5=9d8b3d1e2186b36598c819d3eafec644\">EarthShift Global<\/a>, a third-party ISO expert, to ensure that the methods, data and analysis are consistent with ISO standards for LCA.<sup>2<\/sup> Bird\u2019s LCA is also one of the industry\u2019s first aligned with the New Urban Mobility Alliance\u2019s (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.numo.global%2F&amp;esheet=52937687&amp;newsitemid=20221005005544&amp;lan=en-US&amp;anchor=NUMO&amp;index=3&amp;md5=e6d48fe3a480dff7539a2f3bde63e6c4\">NUMO<\/a>) forthcoming LCA guide for cities.\n<\/p>\n<p>\nManufacturing and assembly of Bird\u2019s electric scooters is included within the LCA along with additional manufacturing of components for replacements, transportation of vehicles to target European cities, charging and fleet management and scooters\u2019 disposal at end-of-life. Conservatively, the LCA takes no credit for Bird\u2019s renewable energy credits, carbon offsets, or robust program of end-of-life recycling.\n<\/p>\n<p>\nThe hardware and software powering <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fthree.bird.co%2F&amp;esheet=52937687&amp;newsitemid=20221005005544&amp;lan=en-US&amp;anchor=Bird+Three&amp;index=4&amp;md5=1518becc30c515fc0bbd85a50930aaaa\">Bird Three<\/a> have been expertly crafted to create the most eco-conscious shared escooter available with best-in-class durability. Features include Aerospace-grade aluminum and the Bird Three\u2019s proprietary battery system which travels farther on fewer charges, with industry leading IP68-rated battery protection to keep it safe from dust and water. The vehicle also boasts independently tested and verified impact resistance; pneumatic tyres and smart acceleration technology to reduce wear and tear.\n<\/p>\n<p>\n\u201cBird\u2019s LCA sets a new industry standard for emissions reporting quality, enabling reliable comparisons across European modes and vehicles, and helping Bird to identify and reduce emissions wherever possible,\u201d <b>Shane Torchiana, CEO, Bird. <\/b>\u201cNot only does this work further demonstrate our commitment towards the planet, but is a call to action for all other operators to follow the same standard so that together, we can address misconceptions around vehicle lifecycles and educate our city stakeholders with the information they need to make informed decisions when selecting a responsible micromobilty partner.\u201d\n<\/p>\n<p>\n\u201cBy following expert recommendations and best-practice methods for their LCA, Bird is demonstrating leadership in their commitment to rigorous, transparent greenhouse gas emissions reporting, which will enable city governments to make more informed decisions and \u2013 if widely adopted \u2013 enable emissions reductions across the micromobility sector,\u201d <b>Leah Lazer, Research Associate, New Urban Mobility alliance (NUMO), World Resources Institute.<\/b><\/p>\n<p><b>About Bird<\/b><\/p>\n<p>\nBird is an electric vehicle company dedicated to bringing affordable, environmentally-friendly transportation solutions such as e-scooters and e-bikes to communities across the world. Founded in 2017 by transportation pioneer Travis VanderZanden, Bird is rapidly expanding. Today, it provides fleets of shared micro-electric vehicles to riders in more than 450 cities globally and makes its products available for purchase at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.bird.co&amp;esheet=52937687&amp;newsitemid=20221005005544&amp;lan=en-US&amp;anchor=www.bird.co&amp;index=5&amp;md5=5b1283ddcea874d3f3d568d8b101899e\">www.bird.co<\/a> and also via leading retailers and distribution partners. Bird partners closely with the cities in which it operates to provide a reliable and affordable transportation option for people who live and work there.\n<\/p>\n<p><sup>1 <\/sup>Emission rates for Bird scooters: Ramboll Consulting. &#8220;Bird Life Cycle Assessment of Transportation Using Bird\u2019s Electric Scooters.&#8221; October 2022. Emission rates for other modes: Pierpaolo Cazzola and Philippe Crist. &#8220;Good to Go: Assessing the Environmental Performance of New Mobility.&#8221; Life Cycle Assessment model, specified to EU28 countries. International Transport Forum (ITF). Paris, September 2020. <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.itf-oecd.org%2Fsites%2Fdefault%2Ffiles%2Flife-cycle-assessment-calculations-2020.xlsx&amp;esheet=52937687&amp;newsitemid=20221005005544&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.itf-oecd.org%2Fsites%2Fdefault%2Ffiles%2Flife-cycle-assessment-calculations-2020.xlsx&amp;index=6&amp;md5=674e42e9c7901e48971defced0c2017c\">https:\/\/www.itf-oecd.org\/sites\/default\/files\/life-cycle-assessment-calculations-2020.xlsx<\/a> Comparisons across modes are directionally indicative, but not exact, as the analysis combines data from two studies.\n<\/p>\n<p><sup>2 <\/sup>ISO is the International Organization for Standardization based in Geneva. ISO standards define the highest quality business practices &#8212; whether for quality assurance, sustainability, risk management, governance, or other topics. ISO standards are agreed by committees of international experts. Alignment with ISO standards is not reviewed by the ISO itself, but by expert reviewers who evaluate compliance with the applicable standard. In this case, Bird\u2019s LCA was completed independently in compliance with ISO standards by Ramboll Consulting.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20221005005544r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20221005005544\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20221005005544\/en\/<\/a><\/span><\/p>\n<p><b>Investor<br \/>\n<\/b><br \/>Karen Tan<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:investor@bird.co\">investor@bird.co<\/a><\/p>\n<p><b>Media<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"mailto:press@bird.co\">press@bird.co<\/a><\/p>\n<p><b>KEYWORDS:<\/b> France Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> EV\/Electric Vehicles Automotive Other Transport Environmental Health Transport General Automotive Autonomous Driving\/Vehicles Vehicle Technology Green Technology Alternative Vehicles\/Fuels Environment<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20221005005544\/en\/1308263\/3\/Bird_Logo_Lockup_ko.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20221005005544\/en\/1592764\/3\/Bird_Three.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Bird Publishes Independent Vehicle Life Cycle Analysis, Setting a New Standard for Emissions Reporting Quality (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20221005005544\/en\/1593205\/3\/LCA_Chart.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Bird\u2019s cradle-to-grave LCA report confirms that the Bird Three has a lifespan of up to five years and is among the most climate-friendly  vehicles on the road in Europe (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Bird Publishes Independent Vehicle Life Cycle Analysis, Setting a New Standard for Emissions Reporting Quality Report launched in Paris today will be industry\u2019s first ISO-critically reviewed LCA and indicates Bird Three micro-EV among the lowest emission vehicles in Europe, with five year lifespan PARIS&#8211;(BUSINESS WIRE)&#8211; Bird Global, Inc. (NYSE:BRDS), a leader in environmentally friendly electric transportation, today announced a major micromobility milestone as the company is set to become the first operator to achieve an ISO-critically reviewed vehicle Life Cycle Analysis (LCA), prompting a new industry standard and enabling reliable comparisons across European modes and vehicles. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20221005005544\/en\/ Bird Publishes Independent Vehicle Life Cycle Analysis, Setting a New Standard for Emissions &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bird-publishes-independent-vehicle-life-cycle-analysis-setting-a-new-standard-for-emissions-reporting-quality\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Bird Publishes Independent Vehicle Life Cycle Analysis, Setting a New Standard for Emissions Reporting Quality&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-692539","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bird Publishes Independent Vehicle Life Cycle Analysis, Setting a New Standard for Emissions Reporting Quality - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bird-publishes-independent-vehicle-life-cycle-analysis-setting-a-new-standard-for-emissions-reporting-quality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bird Publishes Independent Vehicle Life Cycle Analysis, Setting a New Standard for Emissions Reporting Quality - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Bird Publishes Independent Vehicle Life Cycle Analysis, Setting a New Standard for Emissions Reporting Quality Report launched in Paris today will be industry\u2019s first ISO-critically reviewed LCA and indicates Bird Three micro-EV among the lowest emission vehicles in Europe, with five year lifespan PARIS&#8211;(BUSINESS WIRE)&#8211; Bird Global, Inc. (NYSE:BRDS), a leader in environmentally friendly electric transportation, today announced a major micromobility milestone as the company is set to become the first operator to achieve an ISO-critically reviewed vehicle Life Cycle Analysis (LCA), prompting a new industry standard and enabling reliable comparisons across European modes and vehicles. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20221005005544\/en\/ Bird Publishes Independent Vehicle Life Cycle Analysis, Setting a New Standard for Emissions &hellip; Continue reading &quot;Bird Publishes Independent Vehicle Life Cycle Analysis, Setting a New Standard for Emissions Reporting Quality&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/bird-publishes-independent-vehicle-life-cycle-analysis-setting-a-new-standard-for-emissions-reporting-quality\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-05T20:10:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20221005005544\/en\/1592764\/4\/Bird_Three.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bird-publishes-independent-vehicle-life-cycle-analysis-setting-a-new-standard-for-emissions-reporting-quality\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bird-publishes-independent-vehicle-life-cycle-analysis-setting-a-new-standard-for-emissions-reporting-quality\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Bird Publishes Independent Vehicle Life Cycle Analysis, Setting a New Standard for Emissions Reporting Quality\",\"datePublished\":\"2022-10-05T20:10:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bird-publishes-independent-vehicle-life-cycle-analysis-setting-a-new-standard-for-emissions-reporting-quality\\\/\"},\"wordCount\":949,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bird-publishes-independent-vehicle-life-cycle-analysis-setting-a-new-standard-for-emissions-reporting-quality\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20221005005544\\\/en\\\/1592764\\\/4\\\/Bird_Three.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bird-publishes-independent-vehicle-life-cycle-analysis-setting-a-new-standard-for-emissions-reporting-quality\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bird-publishes-independent-vehicle-life-cycle-analysis-setting-a-new-standard-for-emissions-reporting-quality\\\/\",\"name\":\"Bird Publishes Independent Vehicle Life Cycle Analysis, Setting a New Standard for Emissions Reporting Quality - 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(NYSE:BRDS), a leader in environmentally friendly electric transportation, today announced a major micromobility milestone as the company is set to become the first operator to achieve an ISO-critically reviewed vehicle Life Cycle Analysis (LCA), prompting a new industry standard and enabling reliable comparisons across European modes and vehicles. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20221005005544\/en\/ Bird Publishes Independent Vehicle Life Cycle Analysis, Setting a New Standard for Emissions &hellip; Continue reading \"Bird Publishes Independent Vehicle Life Cycle Analysis, Setting a New Standard for Emissions Reporting Quality\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/bird-publishes-independent-vehicle-life-cycle-analysis-setting-a-new-standard-for-emissions-reporting-quality\/","og_site_name":"Market Newsdesk","article_published_time":"2022-10-05T20:10:31+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20221005005544\/en\/1592764\/4\/Bird_Three.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bird-publishes-independent-vehicle-life-cycle-analysis-setting-a-new-standard-for-emissions-reporting-quality\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bird-publishes-independent-vehicle-life-cycle-analysis-setting-a-new-standard-for-emissions-reporting-quality\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Bird Publishes Independent Vehicle Life Cycle Analysis, Setting a New Standard for Emissions Reporting Quality","datePublished":"2022-10-05T20:10:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bird-publishes-independent-vehicle-life-cycle-analysis-setting-a-new-standard-for-emissions-reporting-quality\/"},"wordCount":949,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bird-publishes-independent-vehicle-life-cycle-analysis-setting-a-new-standard-for-emissions-reporting-quality\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20221005005544\/en\/1592764\/4\/Bird_Three.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bird-publishes-independent-vehicle-life-cycle-analysis-setting-a-new-standard-for-emissions-reporting-quality\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/bird-publishes-independent-vehicle-life-cycle-analysis-setting-a-new-standard-for-emissions-reporting-quality\/","name":"Bird Publishes Independent Vehicle Life Cycle Analysis, Setting a New Standard for Emissions Reporting Quality - 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