{"id":692267,"date":"2022-10-05T07:45:16","date_gmt":"2022-10-05T11:45:16","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-to-invest-150-million-in-funds-that-provide-underrepresented-entrepreneurs-with-access-to-capital\/"},"modified":"2022-10-05T07:45:16","modified_gmt":"2022-10-05T11:45:16","slug":"amazon-to-invest-150-million-in-funds-that-provide-underrepresented-entrepreneurs-with-access-to-capital","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-to-invest-150-million-in-funds-that-provide-underrepresented-entrepreneurs-with-access-to-capital\/","title":{"rendered":"Amazon to Invest $150 Million in Funds That Provide Underrepresented Entrepreneurs with Access to Capital"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Amazon to Invest $150 Million in Funds That Provide Underrepresented Entrepreneurs with Access to Capital<\/b><\/p>\n<p class=\"bwalignc\"><i>In addition to providing capital, the new Amazon Catalytic Capital initiative will also offer mentorship and business opportunities to startups led by Black, Latino, Indigenous, women, and LGBTQIA+ founders<\/i><\/p>\n<p class=\"bwalignc\"><i>Initial fund investments include Collide Capital, Elevate Future Fund, Share Ventures, and <\/i><i>TechStars<\/i><i> Rising Stars<\/i><\/p>\n<p>SEATTLE&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nAmazon (NASDAQ: AMZN) today announced Amazon Catalytic Capital, a new initiative to invest $150 million in venture capital (VC) funds, accelerators, incubators, and venture studios that provide funding to entrepreneurs from underrepresented backgrounds, primarily at the pre-seed\/seed stage of venture capital funding. The company will invest in funds that focus on Black, Latino, Indigenous, women, and LGBTQIA+ founders. Amazon expects to support more than 10 funds and over 200 companies through the next year.\n<\/p>\n<p>\n\u201cWe\u2019ve seen incredibly innovative ideas from underrepresented entrepreneurs\u2014from companies offering inclusive health services for women, to startups helping companies mitigate climate impact for underserved communities\u2014and we\u2019re convinced that an inclusive investment strategy leads to better returns and innovation. We want to ensure that these companies and their founders have the same access to capital as anyone else,\u201d said Peter Krawiec, Amazon\u2019s senior vice president of worldwide corporate development. \u201cWe hope that our investment will be catalytic\u2014sparking a force-multiplying effect by inspiring others to invest in these companies, fostering inclusion and innovation, positively impacting communities, and creating generational wealth and financial return.\u201d\n<\/p>\n<p>\nIn addition to capital, the companies in the funds\u2019 portfolios will receive mentorship from Amazon executives and gain access to resources to support their business and technical strategy. Amazon teams will also work with the startups to identify partnership and product collaboration opportunities that could accelerate their growth.\n<\/p>\n<p>\nHistorically, underrepresented founders have had less access to startup venture capital and greater difficulties in securing funding to bring ideas to fruition. Studies consistently show that Black, Latino, women, and LGBTQIA+ startup founders are underrepresented across the total number of funded startups. According to PitchBook, women founders received 2% of U.S. venture capital funding in 2021. Similarly, Black-founded and Latino-founded startups attracted only 1% and 2% of U.S. venture capital funding respectively last year as reported by <i>Crunchbase News<\/i>. Research shows that these inequities create a negative ripple effect for underrepresented entrepreneurs, including reduced access to networks, mentors, and sponsors. Despite these challenges, diverse and inclusive teams are <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcoqual.org%2Freports%2Finnovation-diversity-and-market-growth%2F&amp;esheet=52936735&amp;newsitemid=20221005005183&amp;lan=en-US&amp;anchor=75%25+more+likely+to+see+ideas+become+products&amp;index=1&amp;md5=40ba29b0e215c51d7043f6a6514ae9ad\">75% more likely to see ideas become products<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fcecp.co%2Fwp-content%2Fuploads%2F2018%2F12%2Fcecp_di_whitepaper_FINAL.pdf&amp;esheet=52936735&amp;newsitemid=20221005005183&amp;lan=en-US&amp;anchor=70%25+more+likely+to+serve+new+categories&amp;index=2&amp;md5=e3c549ac18fb44afcb8e437720524f8e\">70% more likely to serve new categories<\/a>.\n<\/p>\n<p>\nThrough this initiative, Amazon has invested in the following funds:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcollidecap.com%2F&amp;esheet=52936735&amp;newsitemid=20221005005183&amp;lan=en-US&amp;anchor=Collide+Capital&amp;index=3&amp;md5=602afd17252333d026e60cad3ebe1018\">Collide Capital<\/a> \u2014 Collide Capital is a Black-owned seed and pre-seed venture capital fund led by two founders under the age of 35: Aaron Samuels, who co-founded AfroTech, and Brian Hollins, who is a founding Board Member of BLCK VC. To date, Collide Capital has backed over 40 companies, of which 80%+ are led by Black, Latino, and\/or female founders.\n<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.energyimpactpartners.com%2Fportfolio1%2Felevate%2F&amp;esheet=52936735&amp;newsitemid=20221005005183&amp;lan=en-US&amp;anchor=Elevate+Future+Fund&amp;index=4&amp;md5=6f2bbe07e7d7319cdd5a42a0cc02696d\">Elevate Future Fund<\/a> \u2014 Elevate Future Fund, which is overseen by Energy Impact Partners (EIP), focuses on increasing funding to underrepresented founders working on solutions to accelerate the transition to a more sustainable and clean energy future. It will also make investments in companies that are led by underrepresented entrepreneurs, are empowering diverse talent, and\/or are creating economic opportunity for distressed or disadvantaged communities. Elevate will also collaborate closely with Amazon\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.theclimatepledge.com%2Fus%2Fen%2Fthe-pledge%2FFund&amp;esheet=52936735&amp;newsitemid=20221005005183&amp;lan=en-US&amp;anchor=Climate+Pledge+Fund&amp;index=5&amp;md5=76732f7edeef23d3cb45fabd0b0fc733\">Climate Pledge Fund<\/a>, which invests in emerging climate technology companies.\n<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fshare.vc%2F&amp;esheet=52936735&amp;newsitemid=20221005005183&amp;lan=en-US&amp;anchor=Share+Ventures&amp;index=6&amp;md5=ba8ad3a22f61a8783f2f5244a7bb20af\">Share Ventures<\/a> \u2014 Share Ventures is a Los Angeles-based venture fund and venture foundry focused on human performance. Share focuses on solving problems by creating and investing in innovative companies that unlock human potential, in categories including health tech, future of work, people tech, fintech, transportation, and purpose tech (companies facilitating impact and change).\n<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techstars.com%2Fmission%2Frisingstars&amp;esheet=52936735&amp;newsitemid=20221005005183&amp;lan=en-US&amp;anchor=Techstars+Rising+Stars+Fund&amp;index=7&amp;md5=51b998edfa444acc1adf629bf009eaa0\">Techstars Rising Stars Fund<\/a> \u2014 With its first investments in 2022, the Rising Stars Fund is a pre-seed venture capital fund investing in underrepresented founders of color in the U.S. The fund is part of the Techstars investment business that provides access to capital, one-on-one mentorship, and customized programming for early-stage entrepreneurs.\n<\/li>\n<\/ul>\n<p>\nInvestors from the VC funds supported by Amazon have supported hundreds of underrepresented startup founders. With Amazon\u2019s investments, these VC funds expect to back hundreds more companies and, in turn, help create more jobs and unlock economic growth in historically underserved communities.\n<\/p>\n<p>\n\u201cWe are focused on addressing financial inclusion across the globe, and Collide Capital has been an investor in us from the early days. Collide has helped us to shape our vision and opened up access to future rounds of funding,\u201d said the founder and CEO of fintech startup EMTECH, Carmelle Cadet. \u201cEMTECH discovered a unique value proposition in rebuilding central banking infrastructure for the Web3 era. As a Black woman-founded tech company, having Collide getting excited about our vision was critical to our journey. We are better with them as partners, and I am excited to see how Amazon is supporting them to help even more entrepreneurs like me.\u201d\n<\/p>\n<p>\n\u201cOur collaboration with the team at Amazon was born out of our shared passion for innovation in key areas that improve the human experience at scale. We are aligned with Amazon\u2019s customer obsession and grateful to be learning and collaborating with them to build a portfolio of game changing companies,\u201d said Hamet Watt, managing partner at Share Ventures.\n<\/p>\n<p>\nAmazon Catalytic Capital is the latest in a series of Amazon-sponsored initiatives to boost and support early stage, underrepresented entrepreneurs. Amazon Web Services recently launched the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Faws.amazon.com%2Fblogs%2Fstartups%2Faws-launches-30m-impact-accelerator-for-underrepresented-founders%2F&amp;esheet=52936735&amp;newsitemid=20221005005183&amp;lan=en-US&amp;anchor=AWS+Impact+Accelerator&amp;index=8&amp;md5=2a8558d753a5349deefbe52963e5f256\">AWS Impact Accelerator<\/a>, investing $30 million in a series of programs designed to help high-potential, pre-seed startups led by underrepresented founders succeed. Amazon chose North American startups to be part of its 2022 Black Founders Build with Alexa cohort, each receiving a $100,000 Alexa Fund investment, as well as technology support. Additionally, in 2021, Amazon committed $150 million to its <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fsell.amazon.com%2Fprograms%2Fblack-business-accelerator&amp;esheet=52936735&amp;newsitemid=20221005005183&amp;lan=en-US&amp;anchor=Black+Business+Accelerator&amp;index=9&amp;md5=a57d4da704bf29df251ecb739c9bb36d\">Black Business Accelerator<\/a>, an initiative to help Black business owners succeed as sellers in Amazon\u2019s stores.\n<\/p>\n<p>\nLearn more about Amazon Catalytic Capital at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.amazoncatalyticcapital.com%2F&amp;esheet=52936735&amp;newsitemid=20221005005183&amp;lan=en-US&amp;anchor=amazoncatalyticcapital.com&amp;index=10&amp;md5=f1ee6e32549619b5ce775fefb9b8187a\">amazoncatalyticcapital.com<\/a>. Funds interested in receiving investment from Amazon can contact Amazon <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.amazoncatalyticcapital.com%2F&amp;esheet=52936735&amp;newsitemid=20221005005183&amp;lan=en-US&amp;anchor=here&amp;index=11&amp;md5=4afc7f83189668513bd128fbf6e3c4b0\">here<\/a>.\n<\/p>\n<p><b>About Amazon<\/b><\/p>\n<p>\nAmazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth\u2019s Most Customer-Centric Company, Earth\u2019s Best Employer, and Earth\u2019s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.amazon.com%2Fabout&amp;esheet=52936735&amp;newsitemid=20221005005183&amp;lan=en-US&amp;anchor=amazon.com%2Fabout&amp;index=12&amp;md5=4a662aa23482f5de06040ddb3e0d76cb\">amazon.com\/about<\/a> and follow @AmazonNews.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20221005005183r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20221005005183\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20221005005183\/en\/<\/a><\/span><\/p>\n<p>\nAmazon.com, Inc.<br \/>\n<br \/>Media Hotline<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Amazon-pr@amazon.com\">Amazon-pr@amazon.com<br \/>\n<\/a><br \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.amazon.com%2Fpr&amp;esheet=52936735&amp;newsitemid=20221005005183&amp;lan=en-US&amp;anchor=www.amazon.com%2Fpr&amp;index=13&amp;md5=beb1a85f73fcc1b2988d3e49cdb0fbbd\">www.amazon.com\/pr<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Washington United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology LGBTQ+ Hispanic Professional Services Small Business DEI (Diversity, Equity and Inclusion) African American Consumer Retail Environmental, Social and Governance (ESG) Start-Up Internet Socially Responsible Investing Women Finance Online Retail Consulting<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20221005005183\/en\/1592294\/3\/Amazon_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Amazon to Invest $150 Million in Funds That Provide Underrepresented Entrepreneurs with Access to Capital In addition to providing capital, the new Amazon Catalytic Capital initiative will also offer mentorship and business opportunities to startups led by Black, Latino, Indigenous, women, and LGBTQIA+ founders Initial fund investments include Collide Capital, Elevate Future Fund, Share Ventures, and TechStars Rising Stars SEATTLE&#8211;(BUSINESS WIRE)&#8211; Amazon (NASDAQ: AMZN) today announced Amazon Catalytic Capital, a new initiative to invest $150 million in venture capital (VC) funds, accelerators, incubators, and venture studios that provide funding to entrepreneurs from underrepresented backgrounds, primarily at the pre-seed\/seed stage of venture capital funding. The company will invest in funds that focus on Black, Latino, Indigenous, women, and LGBTQIA+ founders. Amazon &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-to-invest-150-million-in-funds-that-provide-underrepresented-entrepreneurs-with-access-to-capital\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Amazon to Invest $150 Million in Funds That Provide Underrepresented Entrepreneurs with Access to Capital&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-692267","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon to Invest $150 Million in Funds That Provide Underrepresented Entrepreneurs with Access to Capital - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-to-invest-150-million-in-funds-that-provide-underrepresented-entrepreneurs-with-access-to-capital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon to Invest $150 Million in Funds That Provide Underrepresented Entrepreneurs with Access to Capital - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Amazon to Invest $150 Million in Funds That Provide Underrepresented Entrepreneurs with Access to Capital In addition to providing capital, the new Amazon Catalytic Capital initiative will also offer mentorship and business opportunities to startups led by Black, Latino, Indigenous, women, and LGBTQIA+ founders Initial fund investments include Collide Capital, Elevate Future Fund, Share Ventures, and TechStars Rising Stars SEATTLE&#8211;(BUSINESS WIRE)&#8211; Amazon (NASDAQ: AMZN) today announced Amazon Catalytic Capital, a new initiative to invest $150 million in venture capital (VC) funds, accelerators, incubators, and venture studios that provide funding to entrepreneurs from underrepresented backgrounds, primarily at the pre-seed\/seed stage of venture capital funding. The company will invest in funds that focus on Black, Latino, Indigenous, women, and LGBTQIA+ founders. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-to-invest-150-million-in-funds-that-provide-underrepresented-entrepreneurs-with-access-to-capital\/","og_locale":"en_US","og_type":"article","og_title":"Amazon to Invest $150 Million in Funds That Provide Underrepresented Entrepreneurs with Access to Capital - Market Newsdesk","og_description":"Amazon to Invest $150 Million in Funds That Provide Underrepresented Entrepreneurs with Access to Capital In addition to providing capital, the new Amazon Catalytic Capital initiative will also offer mentorship and business opportunities to startups led by Black, Latino, Indigenous, women, and LGBTQIA+ founders Initial fund investments include Collide Capital, Elevate Future Fund, Share Ventures, and TechStars Rising Stars SEATTLE&#8211;(BUSINESS WIRE)&#8211; Amazon (NASDAQ: AMZN) today announced Amazon Catalytic Capital, a new initiative to invest $150 million in venture capital (VC) funds, accelerators, incubators, and venture studios that provide funding to entrepreneurs from underrepresented backgrounds, primarily at the pre-seed\/seed stage of venture capital funding. 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