{"id":692241,"date":"2022-10-05T07:04:40","date_gmt":"2022-10-05T11:04:40","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\/"},"modified":"2022-10-05T07:04:40","modified_gmt":"2022-10-05T11:04:40","slug":"doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\/","title":{"rendered":"DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance"},"content":{"rendered":"

<\/p>\n

DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance<\/b><\/p>\n

DV\u2019s dedicated team will help marketers unlock actionable, privacy-friendly \u2018attention data\u2019 to maximize campaign effectiveness and drive outcomes<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–DoubleVerify<\/a> (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of the new DV Attention Lab\u2122 to help advertisers optimize campaign performance using in-depth \u201cattention data\u201d on ad engagement and ad exposure.\n<\/p>\n

\nThe newly-formed, one-of-its-kind DV Attention Lab\u2122 features a multidisciplinary team consisting of data scientists, product experts, and marketing analysts \u2013 leveraging an industry-leading technology platform and attention dataset. With a core group of more than 20 employees globally, the Lab will focus on providing advertisers with sophisticated, attention-based insights and recommendations on campaign performance, powered by DV Authentic Attention\u24c7<\/sup>, and covering industry benchmark reports, best practice guides, illustrative case studies, and more.\n<\/p>\n

\n\u201cAs advertisers grapple with economic uncertainty, the need to understand and maximize advertising performance is more important than ever,\u201d said Mark Zagorski, CEO of DoubleVerify. \u201cTraditional KPIs such as viewability and clicks are not effective at identifying whether an ad is making an impact on the end viewer, and disruption from regulatory shifts to cookie deprecation is hindering how brands can use existing tools. With that in mind, we are confident that privacy-friendly attention metrics will become the industry\u2019s new performance currency. We are excited to launch the DV Attention Lab\u2122 to help advertisers navigate today\u2019s digital landscape.\u201d\n<\/p>\n

\nDV recently released the DV Authentic Attention\u24c7<\/sup> Snapshot<\/a>, a comprehensive and holistic overview of high-level attention measurement \u2013 available to all DV advertisers at no additional cost. This feature helps DV clients achieve greater campaign performance against the current macroeconomic backdrop. Delivered weekly, the Snapshot provides unparalleled attention-based data at scale, with easily digestible insights to identify top and bottom media performers, benchmark an advertiser\u2019s performance in a specific industry, and more.\n<\/p>\n

DV Authentic Attention\u24c7<\/sup><\/a> is a performance solution that analyzes over 50 data points on the exposure of a digital ad and consumer\u2019s engagement with a digital ad and device \u2013 in real-time. For exposure, DV Authentic Attention\u24c7<\/sup> evaluates an ad\u2019s entire presentation, quantifying its intensity and prominence through metrics that include viewable time, share of screen, video presentation, audibility, and more. For engagement, DV Authentic Attention\u24c7<\/sup> analyzes key user-initiated events that occur while the ad creative is displayed, including user touches, screen orientation, video playback, and audio control interactions.\n<\/p>\n

\nMondelez International, one of the world’s largest snacks companies, used DV Authentic Attention\u24c7<\/sup> to evaluate and optimize the performance of a cross-platform display campaign for a popular snack brand. In doing so, DV was able to highlight the value of \u201chigh-exposure\u201d impressions on the campaign \u2014 correlated with a 9 percentage point increase in brand favorability, an 8 point lift in consideration overall, and a 5 point rise in purchase intent among the brand\u2019s primary target audience. The DV Attention Lab\u2122 will be responsible for bringing such findings<\/a> to the industry, illustrating how global brands and agencies can effectively employ DV Authentic Attention\u24c7<\/sup> to maximize media performance.\n<\/p>\n

\n\u201cAs a longtime DV partner, we have been impressed by DV\u2019s ability to provide sophisticated, attention-based analyses of media performance,\u201d said Jennifer Brain-Mennes, Director of Global Media Strategy & Planning, Americas CX Lead of Mondelez. \u201cWe are excited to see them launch the Attention Lab and support the industry as attention-based measurement and targeting becomes even more critical. Now more than ever, advertisers need actionable insights to drive campaign optimization and deliver outcomes.\u201d\n<\/p>\n

\nTo learn more about DV\u2019s new division, contact Sales@doubleverify.com<\/a>.\n<\/p>\n

About DoubleVerify<\/b><\/p>\n

\nDoubleVerify (\u201cDV\u201d) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments \u2013 globally. Learn more at www.doubleverify.com<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20221005005154\/en\/<\/a><\/span><\/p>\n

\nMedia:
\n
Chris Harihar
\n
Chris@crenshawcomm.com<\/a><\/p>\n

KEYWORDS:<\/b> New York United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Other Technology Mobile\/Wireless Software Networks Internet<\/p>\n

MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance DV\u2019s dedicated team will help marketers unlock actionable, privacy-friendly \u2018attention data\u2019 to maximize campaign effectiveness and drive outcomes NEW YORK–(BUSINESS WIRE)–DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of the new DV Attention Lab\u2122 to help advertisers optimize campaign performance using in-depth \u201cattention data\u201d on ad engagement and ad exposure. The newly-formed, one-of-its-kind DV Attention Lab\u2122 features a multidisciplinary team consisting of data scientists, product experts, and marketing analysts \u2013 leveraging an industry-leading technology platform and attention dataset. With a core group of more than 20 employees globally, the Lab will focus on providing advertisers with sophisticated, attention-based … <\/p>\n

Continue reading “DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-692241","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance DV\u2019s dedicated team will help marketers unlock actionable, privacy-friendly \u2018attention data\u2019 to maximize campaign effectiveness and drive outcomes NEW YORK–(BUSINESS WIRE)–DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of the new DV Attention Lab\u2122 to help advertisers optimize campaign performance using in-depth \u201cattention data\u201d on ad engagement and ad exposure. The newly-formed, one-of-its-kind DV Attention Lab\u2122 features a multidisciplinary team consisting of data scientists, product experts, and marketing analysts \u2013 leveraging an industry-leading technology platform and attention dataset. With a core group of more than 20 employees globally, the Lab will focus on providing advertisers with sophisticated, attention-based … Continue reading "DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-05T11:04:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20221005005154r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance\",\"datePublished\":\"2022-10-05T11:04:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\\\/\"},\"wordCount\":720,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20221005005154r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\\\/\",\"name\":\"DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20221005005154r1&sid=flmnd&distro=nx&lang=en\",\"datePublished\":\"2022-10-05T11:04:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20221005005154r1&sid=flmnd&distro=nx&lang=en\",\"contentUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20221005005154r1&sid=flmnd&distro=nx&lang=en\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\/","og_locale":"en_US","og_type":"article","og_title":"DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance - Market Newsdesk","og_description":"DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance DV\u2019s dedicated team will help marketers unlock actionable, privacy-friendly \u2018attention data\u2019 to maximize campaign effectiveness and drive outcomes NEW YORK–(BUSINESS WIRE)–DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of the new DV Attention Lab\u2122 to help advertisers optimize campaign performance using in-depth \u201cattention data\u201d on ad engagement and ad exposure. The newly-formed, one-of-its-kind DV Attention Lab\u2122 features a multidisciplinary team consisting of data scientists, product experts, and marketing analysts \u2013 leveraging an industry-leading technology platform and attention dataset. With a core group of more than 20 employees globally, the Lab will focus on providing advertisers with sophisticated, attention-based … Continue reading \"DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\/","og_site_name":"Market Newsdesk","article_published_time":"2022-10-05T11:04:40+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20221005005154r1&sid=flmnd&distro=nx&lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance","datePublished":"2022-10-05T11:04:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\/"},"wordCount":720,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20221005005154r1&sid=flmnd&distro=nx&lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\/","name":"DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20221005005154r1&sid=flmnd&distro=nx&lang=en","datePublished":"2022-10-05T11:04:40+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\/#primaryimage","url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20221005005154r1&sid=flmnd&distro=nx&lang=en","contentUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20221005005154r1&sid=flmnd&distro=nx&lang=en"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-new-attention-lab-to-help-advertisers-maximize-campaign-performance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/692241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=692241"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/692241\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=692241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=692241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=692241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}