{"id":692090,"date":"2022-10-04T16:19:40","date_gmt":"2022-10-04T20:19:40","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/second-annual-zeta-live-conference-grows-to-8000-viewers-with-themes-centered-on-thriving-through-macro-economic-changes-the-future-of-marketing-intelligence-and-disruptive-innovation\/"},"modified":"2022-10-04T16:19:40","modified_gmt":"2022-10-04T20:19:40","slug":"second-annual-zeta-live-conference-grows-to-8000-viewers-with-themes-centered-on-thriving-through-macro-economic-changes-the-future-of-marketing-intelligence-and-disruptive-innovation","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/second-annual-zeta-live-conference-grows-to-8000-viewers-with-themes-centered-on-thriving-through-macro-economic-changes-the-future-of-marketing-intelligence-and-disruptive-innovation\/","title":{"rendered":"Second Annual ZETA LIVE Conference Grows to 8,000 Viewers With Themes Centered on Thriving Through Macro-Economic Changes, the Future of Marketing Intelligence, and Disruptive Innovation"},"content":{"rendered":"

<\/p>\n

Second Annual ZETA LIVE Conference Grows to 8,000 Viewers With Themes Centered on Thriving Through Macro-Economic Changes, the Future of Marketing Intelligence, and Disruptive Innovation<\/b><\/p>\n

Digital Marketing conference guest speakers included Dr. Deepak Chopra, NBA Hall-of-Famer and Entrepreneur Isiah Thomas, Michael Milken, Real Estate Experts and TV Stars Heather Rae and Tarek El Moussa, CMOs from Pepsi, Mastercard, DoorDash, General Electric and many more<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–Zeta Global<\/a> (NYSE:ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, concluded its second annual digital marketing conference, ZETA LIVE 2022<\/a>, on Thursday, September 29th<\/sup>, focusing on the creativity within marketing and innovation. With a combined in-person and virtual attendance of approximately 8,000 viewers, the conference featured a lineup of world-renowned entrepreneurs, marketers, and business leaders, including former Apple CEO and Zeta Global Co-Founder John Sculley; mindfulness advocate, entrepreneur and author Dr. Deepak Chopra, MD; iconic NBA Hall of Fame player, coach, and executive, Isiah Thomas; prominent financier and philanthropist, Michael Milken; ZoomInfo Founder & CEO Henry Schuck; Mastercard CMO & CCO Raja Rajamannar; Pepsi CMO Todd Kaplan; Publicis Media CEO Dave Penski; Dentsu Media CEO Doug Rozen, and more.\n<\/p>\n

\nDuring the second annual ZETA LIVE, sessions focused on enlightening and educating attendees about how the micro moments and emerging trends occurring throughout the consumer journey today are shaping disruptive macro movements across the digital economy and marketing ecosystem of tomorrow. With over half of the 50+ guest speakers representing women and people of color, the event\u2019s panelists were as diverse as the market segments they represented. Attendees were able to learn first-hand from some of the most forward-thinking, innovative leaders in business and marketing about how to drive their marketing programs towards positive business outcomes, despite facing a challenging economic climate that is influencing shifts in consumer buying preferences and brand sentiment.\n<\/p>\n

\n\u201cIn times of economic uncertainty, marketers must always be prepared to evolve their marketing and business strategies in order to stay relevant with consumers, meaningfully engage their customers, and remain ahead of their competition,\u201d said Zeta Co-Founder, Chairman, and CEO, David A. Steinberg. \u201cCurating a collection of panels and keynotes that attracted approximately 8,000 in-person and virtual viewers is a testament to the critical importance of digital marketing \u2018done right\u2019 in today\u2019s challenging, rapidly shifting market conditions. We were excited to bring many of the conversations Zeta has with marketing leaders daily into a broader forum to help other brands adapt and strengthen their own approach to marketing.\u201d\n<\/p>\n

\nThe Macro Movements Stage<\/b> featured sessions ranging from \u201cThe Evolution of the CMO\u201d and \u201cThe Next Chapter in Digital Acceleration\u201d to \u201cFuture Proofing Brands & Publishers\u201d and \u201cPreparing for the Democratization of Data & Identity,\u201d which included panel themes focused on the market\u2019s influence over the immediate future of marketing.\n<\/p>\n

\nAmong the insights shared, attendees learned that while the economy has created some obvious business headwinds, the current climate is also producing unique marketing opportunities that many brands are leaning into, including where marketers should be spending time, budget, and efforts to gain a bigger share of voice in 2023 and beyond. This includes careful consideration and a measured approach to deploying budgets, first-party data strategies, and campaigns to media platforms, opening new advertising and integrated digital marketing opportunities for brands. The sessions also reinforced the partnerships necessary for any CMO and marketing department to find success in today\u2019s marketplace, for any business.\n<\/p>\n

\nSeparately, the Micro Moments Stage<\/b> focused on the recent disruption and resulting creative innovation found along the customer journey, including panels ranging from \u201cAgile Intelligence Driving Business Outcomes\u201d and \u201cThe New ROI: Return on Innovation\u201d to \u201cHumanizing Experiences Through Individualization\u201d and \u201cDigital Amplification: The New Approach to Omnichannel Marketing.\u201d\n<\/p>\n

\nCollectively, the panelists shared that not changing is not equivalent to \u201cplaying it safe,\u201d and, in fact, now is the time to start investing in the products and organizational changes that will make for a more innovative future. Further, attendees learned that \u201c<\/b>agile intelligence\u201d is having its breakthrough moment in the world of marketing, acting as the connective tissue between market, customer and location intelligence \u2013 a formula to has become essential to success in data-driven marketing.\n<\/p>\n

\nTo watch on-demand recordings of ZETA LIVE 2022 sessions, visit the Zeta Live site here<\/a>.\n<\/p>\n

About Zeta<\/span><\/b><\/p>\n

Zeta Global Holdings Corp.<\/a> (NYSE:ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more efficiently. The Company\u2019s Zeta Marketing Platform (the \u201cZMP\u201d) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.<\/a><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20221004006094\/en\/<\/a><\/span><\/p>\n

Media Relations
\n<\/b>
Megan Rose
\n
press@zetaglobal.com<\/a><\/p>\n

KEYWORDS:<\/b> New York United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Marketing Communications Data Management Technology Software<\/p>\n

MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

Second Annual ZETA LIVE Conference Grows to 8,000 Viewers With Themes Centered on Thriving Through Macro-Economic Changes, the Future of Marketing Intelligence, and Disruptive Innovation Digital Marketing conference guest speakers included Dr. Deepak Chopra, NBA Hall-of-Famer and Entrepreneur Isiah Thomas, Michael Milken, Real Estate Experts and TV Stars Heather Rae and Tarek El Moussa, CMOs from Pepsi, Mastercard, DoorDash, General Electric and many more NEW YORK–(BUSINESS WIRE)–Zeta Global (NYSE:ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, concluded its second annual digital marketing conference, ZETA LIVE 2022, on Thursday, September 29th, focusing on the creativity within marketing and innovation. With a combined in-person and virtual attendance of approximately 8,000 viewers, the conference … <\/p>\n

Continue reading “Second Annual ZETA LIVE Conference Grows to 8,000 Viewers With Themes Centered on Thriving Through Macro-Economic Changes, the Future of Marketing Intelligence, and Disruptive Innovation”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-692090","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nSecond Annual ZETA LIVE Conference Grows to 8,000 Viewers With Themes Centered on Thriving Through Macro-Economic Changes, the Future of Marketing Intelligence, and Disruptive Innovation - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/second-annual-zeta-live-conference-grows-to-8000-viewers-with-themes-centered-on-thriving-through-macro-economic-changes-the-future-of-marketing-intelligence-and-disruptive-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Second Annual ZETA LIVE Conference Grows to 8,000 Viewers With Themes Centered on Thriving Through Macro-Economic Changes, the Future of Marketing Intelligence, and Disruptive Innovation - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Second Annual ZETA LIVE Conference Grows to 8,000 Viewers With Themes Centered on Thriving Through Macro-Economic Changes, the Future of Marketing Intelligence, and Disruptive Innovation Digital Marketing conference guest speakers included Dr. Deepak Chopra, NBA Hall-of-Famer and Entrepreneur Isiah Thomas, Michael Milken, Real Estate Experts and TV Stars Heather Rae and Tarek El Moussa, CMOs from Pepsi, Mastercard, DoorDash, General Electric and many more NEW YORK–(BUSINESS WIRE)–Zeta Global (NYSE:ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, concluded its second annual digital marketing conference, ZETA LIVE 2022, on Thursday, September 29th, focusing on the creativity within marketing and innovation. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/second-annual-zeta-live-conference-grows-to-8000-viewers-with-themes-centered-on-thriving-through-macro-economic-changes-the-future-of-marketing-intelligence-and-disruptive-innovation\/","og_locale":"en_US","og_type":"article","og_title":"Second Annual ZETA LIVE Conference Grows to 8,000 Viewers With Themes Centered on Thriving Through Macro-Economic Changes, the Future of Marketing Intelligence, and Disruptive Innovation - Market Newsdesk","og_description":"Second Annual ZETA LIVE Conference Grows to 8,000 Viewers With Themes Centered on Thriving Through Macro-Economic Changes, the Future of Marketing Intelligence, and Disruptive Innovation Digital Marketing conference guest speakers included Dr. Deepak Chopra, NBA Hall-of-Famer and Entrepreneur Isiah Thomas, Michael Milken, Real Estate Experts and TV Stars Heather Rae and Tarek El Moussa, CMOs from Pepsi, Mastercard, DoorDash, General Electric and many more NEW YORK–(BUSINESS WIRE)–Zeta Global (NYSE:ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, concluded its second annual digital marketing conference, ZETA LIVE 2022, on Thursday, September 29th, focusing on the creativity within marketing and innovation. With a combined in-person and virtual attendance of approximately 8,000 viewers, the conference … Continue reading \"Second Annual ZETA LIVE Conference Grows to 8,000 Viewers With Themes Centered on Thriving Through Macro-Economic Changes, the Future of Marketing Intelligence, and Disruptive Innovation\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/second-annual-zeta-live-conference-grows-to-8000-viewers-with-themes-centered-on-thriving-through-macro-economic-changes-the-future-of-marketing-intelligence-and-disruptive-innovation\/","og_site_name":"Market Newsdesk","article_published_time":"2022-10-04T20:19:40+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20221004006094r1&sid=flmnd&distro=nx&lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/second-annual-zeta-live-conference-grows-to-8000-viewers-with-themes-centered-on-thriving-through-macro-economic-changes-the-future-of-marketing-intelligence-and-disruptive-innovation\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/second-annual-zeta-live-conference-grows-to-8000-viewers-with-themes-centered-on-thriving-through-macro-economic-changes-the-future-of-marketing-intelligence-and-disruptive-innovation\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Second Annual ZETA LIVE Conference Grows to 8,000 Viewers With Themes Centered on Thriving Through Macro-Economic Changes, the Future of Marketing Intelligence, and Disruptive Innovation","datePublished":"2022-10-04T20:19:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/second-annual-zeta-live-conference-grows-to-8000-viewers-with-themes-centered-on-thriving-through-macro-economic-changes-the-future-of-marketing-intelligence-and-disruptive-innovation\/"},"wordCount":865,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/second-annual-zeta-live-conference-grows-to-8000-viewers-with-themes-centered-on-thriving-through-macro-economic-changes-the-future-of-marketing-intelligence-and-disruptive-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20221004006094r1&sid=flmnd&distro=nx&lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/second-annual-zeta-live-conference-grows-to-8000-viewers-with-themes-centered-on-thriving-through-macro-economic-changes-the-future-of-marketing-intelligence-and-disruptive-innovation\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/second-annual-zeta-live-conference-grows-to-8000-viewers-with-themes-centered-on-thriving-through-macro-economic-changes-the-future-of-marketing-intelligence-and-disruptive-innovation\/","name":"Second Annual ZETA LIVE Conference Grows to 8,000 Viewers With Themes Centered on Thriving Through Macro-Economic Changes, the Future of Marketing Intelligence, and Disruptive Innovation - 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