{"id":692037,"date":"2022-10-04T13:09:26","date_gmt":"2022-10-04T17:09:26","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france\/"},"modified":"2022-10-04T13:09:26","modified_gmt":"2022-10-04T17:09:26","slug":"miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france\/","title":{"rendered":"MINISO Opens its 2000th Store Outside of China, Bringing Quality, Affordable, Design-led Products to Lyon, France"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">PARIS<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Oct. 4, 2022<\/span><\/span> \/PRNewswire\/ &#8212;\u00a0On <span class=\"xn-chron\">October 1<\/span><sup>st<\/sup>, 2022, Chinese lifestyle retailer MINISO (NYSE: MNSO, HKEX: 9896) launched its 2000<sup>th<\/sup> store outside of <span class=\"xn-location\">China<\/span>, bringing its signature fun, affordable, designed-led lifestyle products to <span class=\"xn-location\">Lyon, France<\/span>. Marking the latest step in the brand&#8217;s global expansion since 2015, the new store is the brand&#8217;s eighteenth in <span class=\"xn-location\">France<\/span> overall, in its fifth city.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder9232\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1913961\/MINISO_goodie_bag_grand_opening_day.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1913961\/MINISO_goodie_bag_grand_opening_day.jpg\" title=\"MINISO goodie bag for the grand opening day\" alt=\"MINISO goodie bag for the grand opening day\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>The store, strategically located in the Saint Genis 2 shopping centre which attracts six million visitors annually, spans <span class=\"xn-money\">200m<\/span><sup>2<\/sup> and is wheelchair accessible, with shelves spaced <span class=\"xn-money\">1.4m<\/span> apart for easy navigation. The store&#8217;s layout is divided into MINISO&#8217;s licensed theme collections, such as We Bare Bears, Disney, Minions and Toy Story, allowing shoppers to discover old favourites and new collections all in one exciting and engaging visit.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder4696\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1913962\/interior_MINISO_store.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1913962\/interior_MINISO_store.jpg\" title=\"the interior of the new MINISO store\" alt=\"the interior of the new MINISO store\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>One day prior to opening, renowned musician, actor and MINISO co-founder, <span class=\"xn-person\">Ariel Wizman<\/span>, made an appearance at the store. The opening day itself was enthusiastically received, with the first 100 customers collecting goodie bags and MINISO-branded cupcakes as a token of appreciation. In attendance at the opening ceremony were <span class=\"xn-person\">Jonathan Siboni<\/span>, founder of Luxurynsight and co-founder of MINISO France, and MINISO France CEO, <span class=\"xn-person\">Nicolas Rey<\/span>.<\/p>\n<p>&#8220;We brought MINISO to <span class=\"xn-location\">France<\/span> in 2020 and the brand has been very well-received by French consumers ever since, so we&#8217;re delighted that our <span class=\"xn-location\">Lyon<\/span> store marks the milestone 2000<sup>th<\/sup> store outside of <span class=\"xn-location\">China<\/span>&#8220;, said Rey. &#8220;Our partners at Chinese MINISO headquarters have been brilliant to work with during this entire journey, providing fantastic support and resources in designing and developing products localised to European markets&#8221;.<\/p>\n<p>MINISO opened its first French store in <span class=\"xn-location\">Paris<\/span> in <span class=\"xn-chron\">October 2020<\/span>. Two years on, the retailer now has stores in five cities: <span class=\"xn-location\">Paris<\/span>; <span class=\"xn-location\">Lille<\/span>; Nantes; Calais; and <span class=\"xn-location\">Lyon<\/span>. By the end of 2022, the brand expects to expand its French network to a total of twenty outlets nationwide. At MINISO France, plush toys are the best sellers both in-store and online. Toys, gifts and stationery have also been top contributors to sales in recent years.<\/p>\n<p>&#8220;It&#8217;s been a great pleasure for us to be able to work with our exceptional franchisees in <span class=\"xn-location\">France<\/span>,&#8221; said <span class=\"xn-person\">Vincent Huang<\/span>, VP of International Operations at MINISO. &#8220;We&#8217;re determined to continue expanding our franchise business model and strengthening ties with partners across the world, making MINISO successful as both a local and global retailer&#8221;.<\/p>\n<p>Founded in 2013 by Chinese businessman, Mr <span class=\"xn-person\">Jack Ye<\/span>, MINISO has quickly grown to have approximately 5,200 stores globally as of <span class=\"xn-chron\">June 30<\/span><sup>th<\/sup>, 2022. In <span class=\"xn-location\">Europe<\/span>, the brand is currently present in around 200 locations. While <span class=\"xn-location\">China<\/span> remains the brand&#8217;s biggest market, the 2000<sup>th<\/sup> overseas store is a landmark in the brand&#8217;s global development.<\/p>\n<p>For more information, please visit <a href=\"https:\/\/www.miniso.fr\" rel=\"nofollow\">https:\/\/www.miniso.fr<\/a>, or contact <a href=\"mailto:franchise@miniso.fr\" rel=\"nofollow\">franchise@miniso.fr<\/a> for details of business cooperation with MINISO in <span class=\"xn-location\">France<\/span>.<\/p>\n<p>\n        <b>About MINISO<\/b>\n      <\/p>\n<p>Global value retailer MINISO (NYSE: MNSO, HKEX: 9896) offers high quality household goods, cosmetics, food, and toys at affordable prices. Since its 2013 debut, as of <span class=\"xn-chron\">June 30, 2022<\/span>, MINISO has rapidly expanded to approximately 5,200 retail outlets worldwide. Sleekly designed and packed with the latest must-haves, MINISO retail outlets make it possible for everyone to have a little fun all the time by enjoying life&#8217;s little surprises.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CN92567&amp;sd=2022-10-04\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow noopener\" href=\"https:\/\/www.prnewswire.com\/news-releases\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france-301640661.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france-301640661.html<\/a><\/p>\n<p>SOURCE  MINISO<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=CN92567&amp;Transmission_Id=202210041300PR_NEWS_USPR_____CN92567&amp;DateId=20221004\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire PARIS , Oct. 4, 2022 \/PRNewswire\/ &#8212;\u00a0On October 1st, 2022, Chinese lifestyle retailer MINISO (NYSE: MNSO, HKEX: 9896) launched its 2000th store outside of China, bringing its signature fun, affordable, designed-led lifestyle products to Lyon, France. Marking the latest step in the brand&#8217;s global expansion since 2015, the new store is the brand&#8217;s eighteenth in France overall, in its fifth city. The store, strategically located in the Saint Genis 2 shopping centre which attracts six million visitors annually, spans 200m2 and is wheelchair accessible, with shelves spaced 1.4m apart for easy navigation. The store&#8217;s layout is divided into MINISO&#8217;s licensed theme collections, such as We Bare Bears, Disney, Minions and Toy Story, allowing shoppers to discover old favourites &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;MINISO Opens its 2000th Store Outside of China, Bringing Quality, Affordable, Design-led Products to Lyon, France&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-692037","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MINISO Opens its 2000th Store Outside of China, Bringing Quality, Affordable, Design-led Products to Lyon, France - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MINISO Opens its 2000th Store Outside of China, Bringing Quality, Affordable, Design-led Products to Lyon, France - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire PARIS , Oct. 4, 2022 \/PRNewswire\/ &#8212;\u00a0On October 1st, 2022, Chinese lifestyle retailer MINISO (NYSE: MNSO, HKEX: 9896) launched its 2000th store outside of China, bringing its signature fun, affordable, designed-led lifestyle products to Lyon, France. Marking the latest step in the brand&#8217;s global expansion since 2015, the new store is the brand&#8217;s eighteenth in France overall, in its fifth city. The store, strategically located in the Saint Genis 2 shopping centre which attracts six million visitors annually, spans 200m2 and is wheelchair accessible, with shelves spaced 1.4m apart for easy navigation. The store&#8217;s layout is divided into MINISO&#8217;s licensed theme collections, such as We Bare Bears, Disney, Minions and Toy Story, allowing shoppers to discover old favourites &hellip; Continue reading &quot;MINISO Opens its 2000th Store Outside of China, Bringing Quality, Affordable, Design-led Products to Lyon, France&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-04T17:09:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/1913961\/MINISO_goodie_bag_grand_opening_day.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"MINISO Opens its 2000th Store Outside of China, Bringing Quality, Affordable, Design-led Products to Lyon, France\",\"datePublished\":\"2022-10-04T17:09:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france\\\/\"},\"wordCount\":550,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/1913961\\\/MINISO_goodie_bag_grand_opening_day.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france\\\/\",\"name\":\"MINISO Opens its 2000th Store Outside of China, Bringing Quality, Affordable, Design-led Products to Lyon, France - 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Marking the latest step in the brand&#8217;s global expansion since 2015, the new store is the brand&#8217;s eighteenth in France overall, in its fifth city. The store, strategically located in the Saint Genis 2 shopping centre which attracts six million visitors annually, spans 200m2 and is wheelchair accessible, with shelves spaced 1.4m apart for easy navigation. The store&#8217;s layout is divided into MINISO&#8217;s licensed theme collections, such as We Bare Bears, Disney, Minions and Toy Story, allowing shoppers to discover old favourites &hellip; Continue reading \"MINISO Opens its 2000th Store Outside of China, Bringing Quality, Affordable, Design-led Products to Lyon, France\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france\/","og_site_name":"Market Newsdesk","article_published_time":"2022-10-04T17:09:26+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/1913961\/MINISO_goodie_bag_grand_opening_day.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"MINISO Opens its 2000th Store Outside of China, Bringing Quality, Affordable, Design-led Products to Lyon, France","datePublished":"2022-10-04T17:09:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france\/"},"wordCount":550,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/1913961\/MINISO_goodie_bag_grand_opening_day.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/miniso-opens-its-2000th-store-outside-of-china-bringing-quality-affordable-design-led-products-to-lyon-france\/","name":"MINISO Opens its 2000th Store Outside of China, Bringing Quality, Affordable, Design-led Products to Lyon, France - 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